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Google Search Testing Double Site Name & URL In Snippets

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Google Search Testing Double Site Name & URL In Snippets


Google is testing showing the site name and URL twice in the search result snippets in Google mobile search. So not only do you see the name of the site or the URL with the favcion from the site, but you are also seeing it doubled up with the site name on top of it, with the URL and the favicon.

Darcy Burk shared a screenshot of this on on Twitter with me, so I took his screenshot and put it on the left and I took a screenshot of how this looks to me and put it on the right. You can click on the screenshot to see it enlarged:

click for full size

Darcy said on Twitter “I kind of like the look of it but it seems redundant.” I do agree, and I am never for repetitiveness when it comes to this type of stuff, so I am not a huge fan of this.

Forum discussion at Twitter.





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SEARCHENGINES

Google Ads Testing Replacing Ad Label With Sponsored Label

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Google Ads Testing Replacing Ad Label With Sponsored Label

Google Ads is testing replacing the “ads” label with a “sponsored” label again. And just so you know, Google in 2010 replaced the “sponsored” label with an “ad” label until this day. Yea, sometimes we do see “sponsored” labels in Google Search but not for the normal search ads – those have been labeled “ads” for the UK and US regions for a long time now.

I personally cannot replicate this but Bastiir posted some screenshots of this on Twitter:

Test: Sponsored label in Google Search:

Normal: Ads label in Google Search:

Here is another full size screenshot you can click on to see the “sponsored” label:

Here are more tests:

I personally like the “sponsored” label, makes it feel more luxury. 🙂

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Forum discussion at Twitter.

Update: Google has now confirmed this as a test and sent Search Engine Land this statement:

This is part of a series of experiments to help users more easily identify the brand or advertiser associated with the Search ads they may see for a given query. We are always testing news ways to improve the experience for users on the search results page, but we don’t have anything specific to announce right now.

Source: www.seroundtable.com

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