Google Search Testing Lighter Purple Color For Clicked On Search Results

Google Search is testing a lighter colored purple for the links you have clicked on and visited in the search results. This report came from both Mordy Obserstein and Khushal Bherwani and I can replicate it myself in different browsers.

The difference is subtle, so here are two screenshots so you can compare them side by side:

Old – darker purple:

New – lighter purple:

Here are the screenshots from those tweets:

For the record here is the darker purple. You can really see how this might have an impact on… well… you name it! pic.twitter.com/NPtSt3BQ6X

— Mordy Oberstein 🇺🇦 (@MordyOberstein) April 24, 2022

Advertisement

#NEW test from google for Title color – its Purple.

🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪🟪

➡️ New color replicate when you open link in new tab.

cc- @rustybrick pic.twitter.com/0Q9tLNLsGJ

— Khushal Bherwani (@b4k_khushal) April 24, 2022

How will this impact any of you? I have no idea…

Forum discussion at Twitter.