Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Ads will sunset enhanced CPC in March 2025. Google Business Profiles sends out broken appointment link notifications. Bing doesn’t yet use ProductGroup markup, but may use it soon. Bing treats 308 redirects like 301 redirects. Bing is testing a button for shopping results named “see details.”

Search Engine Roundtable Stories:

• 
  Google Ads Saying Goodbye To Enhanced CPC In March 2025
  
  
  Google Ads emailed advertisers using Enhanced cost-per-click (eCPC) to let them know that in March 2025, Enhanced CPC will be sunset and any campaigns using Enhanced CPC will be migrated to Manual CPC bidding.
• 
  Google Business Profile Appointment Link Broken Notifications
  
  
  Google is emailing some businesses when it detects that their Google Business Profile appointment link is not working. Google’s email says, “Fix your business Google link.”
• 
  Bing Treats 308 Redirects Same As 301 Redirects
  
  
  Fabrice Canel from Microsoft said that Bing Search treats 308 redirects the same as they treat 301 redirects. This is the same as what Google said back in 2021, although Google has been a bit wishy-washy on redirects over the years.
• 
  Bing May Use ProductGroup Markup In The Future
  
  
  Microsoft Bing may use ProductGroup markup in the future for its “captions” in the Bing Search results. Fabrice Canel from Microsoft said while they do not support it yet, “it’s on our radar” and “the team is closely monitoring its adoption.”
• 
  Bing Product Search Results With See Details Button
  
  
  Bing is testing a big blue “see details” button for some of the product listings in its search results. Normally when you hover your mouse cursor over the products, they expand a little but now they are also showing a blue button to “see details.”





• 
  Google European France Fence
  
  
  Here is the fence in front of the Google office in Paris, France, I believe. It is one of those European castle-like fences, but the polls are in the Google red, blue, green, and yellow colors.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

• Bill Gates Talks to CNET About AI, Misinformation and Climate Change, CNET
• Google second antitrust trial advertising model, CNBC
• How to fix Google search, Financial Times (Sub)
• Remedies to Google’s Search Monopoly Will Be Decided by August 2025, Judge Says, New York Times
• DOJ May Seek To End or Change Google’s AI Overviews, Hall Analysis
• Google’s $20bn ad tech business to play for at next antitrust showdown, Financial Times (Sub)
• Google’s case in the Department of Justice ad tech lawsuit, Google Blog
• Kremlin claims $235m from Google, Telegraph
• Google’s Ad Technology to Be Challenged in Second Antitrust Trial, New York Times
• Trawling The Google Trial Exhibits For Privacy-Related Tidbits, AdExchanger

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Feedback:

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It is like the Google August 2024 core update didn’t finish rolling out, or maybe something else is going on, because I am still seeing a lot of signals of intense search ranking volatility in the Google Search results. The tools are all still heated and the chatter within the SEO community is still pretty lively.

I mean, Google may have announced the August core update is done rolling out, but maybe this is the remnants of the end of the rollout? It can also be a totally different update that Google did not confirm? It is hard to say but what we do know is that many site owners and SEOs are still seeing a lot of volatility and movement in the Google Search results.

It seemed to have started or continued the day Google announced the rollout was complete. The movement continued from September 3rd through today, September 6th.

Google Tracking Tools

Just look at these tools, you’d expect them to calm down a bit after September 3rd, but most have not:

Semrush:

SimilarWeb:

Advanced Web Rankings:

Cognitive SEO:

Algoroo:

SERPmetrics:

SERPstat:

Accuranker:

Mangools:

Wincher:

Mozcast:

Data For SEO:

SEO Chatter

The chatter across WebmasterWorld, social and here did not die down at all. Here are some quotes:

G analytics is broken or this update killed my main site. Has anyone else noticed this huge drop today?

GA4 has practically been unusable for us. Even with just the basics. Traffic way down for us as well today.

Big drop yesterday and today looks terrible as well.

Someone could think that the end of the update was the update, cause just in time traffic got worse again, sales are non existent from google traffic. google user engagement is near to ZERO.

Traffic is ridiculously high since the return from Labor Day holiday for me. Search traffic is up 60% today at 1pm. Yesterday search was up 30% overall. Will be nice if that keeps up, but…

There’s been a lot of volatility here all day since yesterday. Moments of high traffic, followed by huge drops. Old pages receiving a lot of traffic, then disappearing… The update is definitely still active…

Something is going on for sure. The SEMrush Sensors still on a high range.

Like I commented earlier… Something happened on the 3rd of September.

Just when some of us thought we had a boost or was safe from the core update, Googlers hit the “Nuke!” button and now more sites got obliterated.

There is still something running. The traffic and serps are all over the show again. Many of our keywords are out of the top 100 again. Started 2 days ago.

Same here. 2 days ago I had many sales, which was very unusual. Now again nothing

I wrote earlier that there is still something moving around. We can look at 3rd September as the start point of this movement. The movement in and out of serps again.

100% agree. Something is going on for sure.

This type of chatter just goes on and on.

Again, I am not sure if this is the tail end of the completed core update or of this is something new. But something is still brewing.

Forum discussion at WebmasterWorld.

This week, the Google August 2024 core update finished rolling out, a bit earlier than expected. There is still search volatility, a lot of it, days after the core update completed. I also posted a huge interview with Google’s Danny Sullivan on the core update. I posted the big Google Webmaster Report for September 2024. Google updated its canonical doc to say do not specify fragments in your canonicals. Google Search finally supports AVIF images. Google is testing a new forum display for its search results. Google is testing a new shopping search design. Bing Knowledge panels has this table of contents that is interactive. Google Business Profile may be dropping the Q&A feature in some regions. Google is testing new map pin shapes. Google Trends email subscriptions are going away. Google will automatically link Google Ads and Google Merchant Center accounts. Google Ads now has a merchant products tab for images. Google Ads will opt out new accounts from serving ads on parked domains. Google Ads product category level insights is live. Microsoft Advertising announced a bunch of new features. Google Analytics 4 has new benchmarking data. I posted a bunch of videos from YouTube algorithm and SEO questions and answers. That was the search news this week at the Search Engine Roundtable.

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