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Google Search With Coupon Codes In Shopping Results

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Google Search With Coupon Codes In Shopping Results


Google is showing coupon codes that you can click on to “view code” and then that will show the code that you can copy and paste into the checkout page at the merchant to get the discount. This seems to be powered by Google the Merchant Center promotions feature (help document here).

Valentin Pletzer notified me of this on Twitter and he said the “view code” is new link is new and prior, he didn’t think it showed in search. This can 100% be new, but I am not sure – also this is the shopping pack in the search results. This seemed to have launched early in India in 2019 and maybe expanded more with offer attributes later – but this one seems more pulled from the Merchant Center feed.

Here are screenshots that I was able to replicate in the US:

Then after you click on “view code” this opens:

The same works on desktop for the query [BinaxNOW COVID-19 Antigen Self]:

click for full size

click for full size

Forum discussion at Twitter.





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60% Of SEOs Think Link Building Is Just As Effective Now As It Was In The Past

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60% Of SEOs Think Link Building Is Just As Effective Now As It Was In The Past

We have heard a lot from Google recently that links are just not as significant of a ranking factor in Google Search as they used to be. But 40% of SEOs still feel link building is as effective now compared to a few years ago. 60% of SEOs think it is less effective compared to a few years ago.

Here is the poll via Marie Haynes on Twitter; I took out the “see responses” votes:

We recently covered how a Google search quality rep said links are not as important today than it was years and years ago, we also covered that Google said links would likely become even less important in the future. And even Matt Cutts, the former Googler, said something similar about eight years ago and the truth is, links are weighted a lot less than it was eight years ago and that trend continues. A couple of years ago, Google said links are not the most important Google search ranking factor.

I know many SEO agencies do a lot of link-building work, so I am not surprised by the poll responses.

Forim discussion at Twitter.

Source: www.seroundtable.com

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