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Google Showing Product Rich Results For Pages Without Structured Data

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Google Showing Product Rich Results For Pages Without Structured Data

Starting in mid-December, Google seemed to start showing more product rich results in the search results for many snippets even if those pages did not have product structured data on them. Brodie Clark first posted about it on January 12th (which we covered in our newsletter the day after) and Lily Ray and her co-worker, and so does Glenn Gabe posted screenshots of Google Search Console’s performance report showing the uptick in mid-December.

Here is what it looks like in the search results, from Brodie:

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Here is a chart from Lily Ray showing this show up in the Google Search Console appearance report for product rich results starting on December 13, 2021.

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In fact, many are seeing the uptick mid-December:

As you can see, Daniel Waisberg from Google said he will look into it. But it just seems like Google, in mid-December, started to show more product rich results for pages that do not have markup. We know Google does not need structured data to do this, but the structured data makes it easier for Google to do it – but it isn’t always necessary. In fact, the help docs say “Product results – Items marked up with Product schema.org markup, or identified as a product result by some other mechanism.” So this is “by some other mechanism.”

It is also worth noting that Google did make a change to how it measures evaluates and reports errors in Product structured data. Google wrote this in December 2021, and said “as a result, you may see changes in the number of Product entities and issues reported for your property, as well as a change in severity of some issues from errors to warnings.”

So again, this all seems to line up and you may start noticing more product rich results, espesially around pricing, over the past couple of months.

Forum discussion at Twitter.




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Google Search Testing New Video Layout In Search

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Google Video Timeline

Google may be testing a new layout for videos it displays in the Google Search results. Google is testing a new format for how the videos show in the Google Search results.

This new format shows a larger video in the listings, as opposed to a smaller thumbnail image with more details. This was spotted by Khushal Bherwani on Twitter who shared the new and old screenshots.

New video format:

New Google Video Layout Search

Old video format:

Old Google Video Layout Search

Google has been testing and displaying larger video thumbnails for some time, as an FYI.

I am not sure which one I like more, I would have to pick I guess the smaller thumbnail?

Forum discussion at Twitter.



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Microsoft Bing Event Today – Expecting ChatGPT Search Integration

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Bing Phone Typing

I am currently in Seattle and headed to the Microsoft Campus in Redmond for an in-person press event. I decided to go, assuming it would be related to ChatGPT and Bing but Microsoft would not tell me what it was about, nor would Microsoft let us say we are going to the event. Then yesterday at 2pm, when the news broke about Google Bard (story will be here), Microsoft said we can talk about the event.

So the news is out there that there is a event, see Techmeme. The email Microsoft sent says, “Microsoft has some exciting news coming in February and we’d like to invite you to an in-person experience at the Microsoft Campus in Redmond.”

“We can’t share a lot more at this stage, but you won’t want to miss it. This invitation is for you only, but if you’re unable to attend please let us know and we’ll see if we can consider another of your teammates,” Microsoft added.

Then after the Google news came out, Microsoft sent an email saying, “In light of recent announcements, you may now acknowledge your participation in tomorrow’s briefing in Redmond, leveraging the language in the briefing invitation.”

So yea, this press event seems to be about the Bing ChatGPT solution. I am very much looking forward to seeing what Microsoft Bing has to show here and I’ll be sharing the news here, on Search Engine Land and likely will be tweeting a ton @rustybrick. So make sure to follow me on Twitter to see the latest from Bing on this news.

And we have this photo of Satya Nadella, CEO of Microsoft with Sam Altman of OpenAI together last night:

I am expecting this to look a lot like the Bing ChatGPT interface leaks we covered earlier. Here are those screenshots:

Here is the home page screenshot that widens and enlarges the search box and says “Ask me anything”:

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Here is his screenshot of the results, the answers being returned:

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And here is the GIF he made of this:

Bing Search Chat Interface

More to come soon.

Forum discussion at WebmasterWorld.



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Google Search People Cards Visible In US

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Google Man Cards

Back in 2020, Google Search introduced a feature named people cards. It was only available in India but now it seems like it might be expanding, as I can now see it in the United States.

Brian Freiesleben’s card, which he created when it was first announced by spoofing his location to be in India, is now showing up as a people card for searchers in the United States. Personally, I was able to bring it up on my mobile device in New York.

Here is a screenshot he shared of this on Twitter:

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He said, “I found my name now triggers a ‘people card’. This was introduced in Google India back in 2020. I spoofed my location back then to create the card and now (finally) it’s appearing.”

Glenn Gabe was able to replicate it as well:

Forum discussion at Twitter.



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