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Google Showing Product Rich Results For Pages Without Structured Data

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Google Showing Product Rich Results For Pages Without Structured Data


Starting in mid-December, Google seemed to start showing more product rich results in the search results for many snippets even if those pages did not have product structured data on them. Brodie Clark first posted about it on January 12th (which we covered in our newsletter the day after) and Lily Ray and her co-worker, and so does Glenn Gabe posted screenshots of Google Search Console’s performance report showing the uptick in mid-December.

Here is what it looks like in the search results, from Brodie:

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Here is a chart from Lily Ray showing this show up in the Google Search Console appearance report for product rich results starting on December 13, 2021.

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In fact, many are seeing the uptick mid-December:

As you can see, Daniel Waisberg from Google said he will look into it. But it just seems like Google, in mid-December, started to show more product rich results for pages that do not have markup. We know Google does not need structured data to do this, but the structured data makes it easier for Google to do it – but it isn’t always necessary. In fact, the help docs say “Product results – Items marked up with Product schema.org markup, or identified as a product result by some other mechanism.” So this is “by some other mechanism.”

It is also worth noting that Google did make a change to how it measures evaluates and reports errors in Product structured data. Google wrote this in December 2021, and said “as a result, you may see changes in the number of Product entities and issues reported for your property, as well as a change in severity of some issues from errors to warnings.”

So again, this all seems to line up and you may start noticing more product rich results, espesially around pricing, over the past couple of months.

Forum discussion at Twitter.





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Google Showing Fewer Review Rich Results In Shopping Category

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Google Showing Fewer Review Rich Results In Shopping Category

Google may be showing fewer reviews in the search result snippets, fewer review rich results, specifically when you filter by the shopping vertical. This seemed to happen right when Google released the Google Product Reviews update, there was a five percentage point drop in the number of review snippets for this category.

Aleyda Solis noticed this and posted on Twitter that when you filter the Semrush Sensor chart in the Shopping category and then dig into review stars, you will see the drop from about 69% of results having review stars to only 62%. Here is the chart:

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Here is Aleyda’s tweet:

Super interesting and yes, the product reviews update can result in rich results not showing up, so it does make sense that this directly impacted that category. But I am surprised the results that replaced those sites do not have review rich results to replace them. Something seems out of whack.

The other tools do not let you filter by vertical and SERP feature. Did you notice this?

Forum discussion at Twitter.

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Source: www.seroundtable.com

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