SEARCHENGINES
Google Testing Removing The Estimated Number Of Search Results

Google Search is testing removing the estimated number of search results figure you typically see under the search bar after you conduct a search query. Google tested this back in 2016 and I guess Google is testing it again.
Initially, when I was first told about this test by Punit on Twitter and then Eli Schwartz on Twitter last week, I thought maybe it was a CSS bug. But since then, a few other people noticed it, including Steve Plunket on Twitter and some on Facebook. So I guess this is a test.
Here is a GIF of it:
Here are more screenshots:
Google may removed about results & time in SERP
CC: @rustybrick pic.twitter.com/bu1FddVhRe— Punit (@Punit6008) December 31, 2021
Number of results missing on “Site:” queries. Is this a test or a bug? cc:@rustybrick pic.twitter.com/BfuG0rePd3
— Eli Schwartz (@5le) February 24, 2022
I’m guessing these are UI tests, perhaps by cookie. Drop some feedback in the link on the bottom 🙂
— 🐐 John 🐐 (@JohnMu) March 2, 2022
The site command is really not that useful and known to be widely inaccurate – so I am not sure I care if it goes away… I suspect the estimated numbers shown is also super inaccurate…
SEARCHENGINES
Google Ads Testing Replacing Ad Label With Sponsored Label

Google Ads is testing replacing the “ads” label with a “sponsored” label again. And just so you know, Google in 2010 replaced the “sponsored” label with an “ad” label until this day. Yea, sometimes we do see “sponsored” labels in Google Search but not for the normal search ads – those have been labeled “ads” for the UK and US regions for a long time now.
I personally cannot replicate this but Bastiir posted some screenshots of this on Twitter:
Test: Sponsored label in Google Search:
Normal: Ads label in Google Search:
Here is another full size screenshot you can click on to see the “sponsored” label:
Here are more tests:
Here’s an interesting test. Google is currently showing new ad label variations on mobile, now with the words ‘advertisement’ and ‘sponsored’. This is matched with another URL + favicon test from March – lots going on here. More info: https://t.co/j6IUtkSa1z pic.twitter.com/FLSnZcmzWc
— Brodie Clark (@brodieseo) May 17, 2022
I personally like the “sponsored” label, makes it feel more luxury. 🙂
Forum discussion at Twitter.
Update: Google has now confirmed this as a test and sent Search Engine Land this statement:
This is part of a series of experiments to help users more easily identify the brand or advertiser associated with the Search ads they may see for a given query. We are always testing news ways to improve the experience for users on the search results page, but we don’t have anything specific to announce right now.
Source: www.seroundtable.com
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