SEARCHENGINES

Google Search Central Virtual Unconference Back For 2022

Published

3 months ago

March 3, 2022

Martin Splitt from Google announced on Twitter that the Google Search Central Virtual Unconference is returning at the end of this month for the 2022 event. Google held an Unconference 2021 and 2020 and I guess has decided to host one again this year.

The unconference is basically a more fluid, less presentation oriented event where the attendees actively participate in the event. This is going to be done virtually, as you would expect, where you login over Google Meet to different session rooms and chat with liked-minded folks.

Martin did not post any links to register or anything like that, all he said was that it is coming “later this month.” Here is his tweet about this:

I am *SO* excited that the Search Central Virtual Unconference is making a comeback later *this month*, so stay tuned… pic.twitter.com/ZRntMmbOLC
— Martin Splitt (@g33konaut) March 2, 2022

It seems Googlers are returning to the office next month, so I do wonder how soon we are to in person events…

Forum discussion at Twitter.

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SEARCHENGINES

Google Ads Testing Replacing Ad Label With Sponsored Label

Published

52 mins ago

May 20, 2022

Entireweb News Bot

Google Ads Testing Replacing Ad Label With Sponsored Label

Google Ads is testing replacing the “ads” label with a “sponsored” label again. And just so you know, Google in 2010 replaced the “sponsored” label with an “ad” label until this day. Yea, sometimes we do see “sponsored” labels in Google Search but not for the normal search ads – those have been labeled “ads” for the UK and US regions for a long time now.

I personally cannot replicate this but Bastiir posted some screenshots of this on Twitter:

Test: Sponsored label in Google Search:

Normal: Ads label in Google Search:

Here is another full size screenshot you can click on to see the “sponsored” label:

Here are more tests:

Here’s an interesting test. Google is currently showing new ad label variations on mobile, now with the words ‘advertisement’ and ‘sponsored’. This is matched with another URL + favicon test from March – lots going on here. More info: https://t.co/j6IUtkSa1z pic.twitter.com/FLSnZcmzWc
— Brodie Clark (@brodieseo) May 17, 2022

I personally like the “sponsored” label, makes it feel more luxury. 🙂

Forum discussion at Twitter.

Update: Google has now confirmed this as a test and sent Search Engine Land this statement:

This is part of a series of experiments to help users more easily identify the brand or advertiser associated with the Search ads they may see for a given query. We are always testing news ways to improve the experience for users on the search results page, but we don’t have anything specific to announce right now.

Source: www.seroundtable.com