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Google Search Central Virtual Unconference Back For 2022

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Google 2021 Search Central Unconference


Martin Splitt from Google announced on Twitter that the Google Search Central Virtual Unconference is returning at the end of this month for the 2022 event. Google held an Unconference 2021 and 2020 and I guess has decided to host one again this year.

The unconference is basically a more fluid, less presentation oriented event where the attendees actively participate in the event. This is going to be done virtually, as you would expect, where you login over Google Meet to different session rooms and chat with liked-minded folks.

Martin did not post any links to register or anything like that, all he said was that it is coming “later this month.” Here is his tweet about this:

It seems Googlers are returning to the office next month, so I do wonder how soon we are to in person events…

Forum discussion at Twitter.





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Google Publishes A New SEO Case Study

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Google Seo Case Studies Series

A couple of weeks after I said I thought Google would stop publishing SEO case studies, Google just published a new one. This one is on How Vimeo improved video SEO for their customers, specifically by using the indexifembedded rule combined with noindex and adding structured data.

As a reminder, recently, Mariachiara Marsella asked John Mueller if Google could add new case studies. John Mueller responded on Mastodon, “I find it quite challenging for us to do these since search is so dynamic.”

So I thought that was it, stick a fork in it, no more SEO case studies from Google. But I suspect as soon as I wrote that piece, Gary went, I’ll show Barry and got a new one written up. Okay, I doubt that happened…

In any event, the new case study says, “Vimeo adopted Google’s new guidance for video players that use iframe embeds. The new indexifembedded rule paired with noindex allows markup to be attributed through embeds. Since applying this and VideoObject markup, Vimeo videos that are embedded on customer pages are eligible for indexing, without customers having to add markup themselves.”

They also used key moments; the case study reads, “To make all Vimeo Chapters eligible to appear as Key Moments on Google Search, Vimeo added Clip markup to all of their video host pages. Vimeo also implemented Seek markup, so if a video doesn’t have Vimeo Chapters, Google can automatically identify Key Moments.”

Anyway, check out the case study if you do any video SEO, it is an interesting one.

Just super interesting that there have been almost no new case studies in about 18 months and now we got a new one…

Forum discussion at Mastodon.

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Generating Fake URLs On Competitors Site Shouldn’t Hurt The Site, Google Says

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Google Intersection

John Mueller from Google said that bulk-generating fake URLs of your competitor’s site should not lead to negative SEO and ranking issues for that site. “This is not something I’d worry about,” he added.

Mike Blazer asked John, “Bulk generate non-existing URLs on a competitor’s site that lead to 5XX server errors when opened. Googlebot sees that a substantial number of pages on that domain return 5XX, the server is unable to handle requests. Google reduces the page #crawl frequency for that domain.”

John replied on Mastodon saying, “I can’t imagine that having any effect. This is not something I’d worry about.”

Here is a screenshot of this conversation:

Generating Fake Urls Google Seo Toots

Do you agree?

Forum discussion at Mastodon.

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Microsoft Bing Testing Infinite Scroll

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Bing Phone Scrolls

Microsoft Bing is testing infinite scroll just a month after Google fully launched continuous scroll on desktop search. I guess this should come as no surprise that Bing would test this, it does not seem to be live yet, so this is just a test.

Frank Sandtmann posted this on Mastodon and shared the attached screenshot showing how as he scrolled, Bing loaded page two of its search results. Here is that image:

click for full size

Frank wrote, “Bing is once again following Google in SERP appearance, this time with endless scroll on desktop. They somewhat improved the search experience by displaying the respective page count.”

I do wonder if Bing will ultimately follow suit and launch infinite scroll (or continuous scroll) on its search results.

Forum discussion at Mastodon.

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