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Google To Bring Signed Exchanges To Desktop Search

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Google To Bring Signed Exchanges To Desktop Search

In the coming weeks, Google Search for desktop will soon support signed exchanges for some sites. Sites serving different HTML based on the user-agent header (i.e. using dynamic serving) will need to opt out by adding a meta tag to your page.

Signed exchanges (SXG) allow Google Search to prefetch your content while preserving the user’s privacy. In practice, this means that both AMP and non-AMP results shown on Google Search may prefetch a few key resources (such as HTML, JavaScript, CSS, images, or fonts) in a privacy-preserving manner, if the associated website supports SXG, Google explained.

Google posted a notice about this in this Google Group this weekend saying “Google Search is planning to launch SXG support for desktop users in the coming weeks. Sites using responsive web design or separate mobile/desktop URLs don’t need to take action. Sites using dynamic serving (varying by User-Agent header) will need to annotate their pages as mobile- or desktop-only, as documented here. For example: Otherwise, desktop users may see the mobile version of the page.”

Google said it will be “reaching out individually to SXG sites who we’ve found to use dynamic serving, but I wanted a broad announcement in case there are any that we miss.”

This site still uses dynamic serving, so I wonder if we will get this notice or not? I might just wait and not do anything to see if we trigger an alert.

Devin Mullins from Google posted more about this on Twitter (hat tip @si1very):

You can see the details on the meta tags over here:

click for full size

I wonder when Google will start notifying sites about this and I suspect most will want to add the meta tag if they are using dynamic serving?

Forum discussion at Twitter.



Source: www.seroundtable.com

See also  John Mueller & Gary Illyes Jackets

SEARCHENGINES

Google Testing Snippets With Expandable Local Related Carousels

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Google Dedicated Local Ad Pack

Google is testing a search result snippet that shows a expandable drop down menus under the snippet that contains weather, hotels, restaurants, visual stories, events and more. When you click on these expandable menus, you get carousels of search results for those types of search features.

This was spotted by Khushal Bherwani and posted on Twitter – for some reason this user interface looks familiar, I am not sure if it is 100% new but here is a GIF of it in action:

Google Tests Expandable Local Related Carousels Within Snippets

I was not able to replicate so I am thinking it is a test or I am trying the wrong queries.

Do you see this? I do think it is useful based on the query type.

Here is his video of this:

Forum discussion at Twitter.



Source: www.seroundtable.com

See also  The five latest Google Ads features and how to make the most of them
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