SEARCHENGINES
Daily Search Forum Recap: April 25, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is bringing signed exchanges to desktop search – sites that do dynamic serving need to take action. Google video search results now can find your answers within the videos. Google added 9 more policies to the ad strikes systems. Microsoft Bing launched the Ethical Shopping hub in the US. Scammers are using fake AI generated lawyers to send out fake DMCA requests to demand links. And I posted another vlog today.
Search Engine Roundtable Stories:
- Signed Exchanges Coming To Google Desktop Search For Some Sites
In the coming weeks, Google Search for desktop will soon support signed exchanges for some sites. Sites serving different HTML based on the user-agent header (i.e. using dynamic serving) will need to opt out by adding a meta tag to your page. - Fake DMCA Requests Using AI Generated Lawyers To Demand For Links
Here is a newish link scheme, well, not 100% new but parts of it is new. As reported by The Next Web, these link spammers are using AI to create fake lawyer profiles that are going around sending fake DMCA requests demanding a link to their site for the use of content or images. - Nine More Policies Added To Google Ads Strike Based System
In June 2022 Google will update the enforcement procedures for repeat violations with the addition of nine more policies in scope of the strike-based system. The three-strikes and your out policy system launched in June 2021 for Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies and soon Google will add nine-additional policies. - Microsoft Bing Ethical Shopping Hub Now Available In The US
Last year, Microsoft Bing launched its Ethical Shopping hub in the UK. With Earth Day, Microsoft announced the Ethical Shopping hub is now available in the US and Canada. Plus Microsoft Bing updated the design of the listings on the shopping search results page. - Google Video Search Results With Question Answered In This Video
Google Video results has a feature that says if the video answers your question in your query. Google will label video results saying “X question answered in this video.” Plus, it shows you the location in the video where the question was answered. - Vlog #169: Larry Brauner On Search Ads For SEO Research, Searcher Intent Pages & Sharing Landing Pages
In part one, Larry Brauner and I spoke about growth versus brand marketing, reputation management, reviews… - Google Purple Twisted Bagels On International Women’s Day
Here is a photo from right before Google closed down its office in March 2020 if the purple twisted bagels they had on International Women’s Day. We’ve seen Google provide rainbow bagels for Pride Da
Other Great Search Threads:
- Hotel Price Trend in SERP -Though it’s an old feature, I think it’s recently rolled out in India. – I may be late to the party, I just noticed it today. 🙂 First reported in 2018 by @rustybrick: https, Praveen Sharma on Twitter
- Is this new? (@rustybrick). Google is focused on higher ed for a long time, and tries to give users instant information about their searches. Any rankings / review site in education will and feels the consequences o, Ori Zilbershtein on Twitter
- It’s been this way for years, so I suspect we’ve found it’s working for a vast majority of people really well. That said, totally understand it won’t be for everyone and some might prefer static or to build, Danny Sullivan on Twitter
- Oh my… Google is testing a lighter purple for title links you already clicked on! Quick someone report on this – this can clearly impact a whole bunch of made-up KPIs, Mordy Oberstein on Twitter
- You can build them with WordPress and host then anywhere. They’re just web pages in the end., John Mueller on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Source: www.seroundtable.com
SEARCHENGINES
Google Kirkland Aerial View

Here is an aerial view of part of the Google Kirkland, Seattle office. You can see that they have a tennis court and the net said Kirkland in it. I am not sure how busy this office is nowadays but it use to be pretty busy.
This photo is from Instagram.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
SEARCHENGINES
Microsoft Bing Webmaster Tools API Missing A Week Of Data

The Bing Webmaster Tools API might have a week of data loss, a data gap, if you will. There was some sort of issue where the API was not returning data after March 3rd and then after Glenn Gabe reported it to Microsoft’s Fabrice Canel, Microsoft fixed the issue but there is two weeks or so of data loss between March 3rd and March 17th.
Glenn Gabe posted on Twitter about this issue, first on March 17th about the API no longer returning data after March 3rd and then again after Microsoft said it was resolved, showing that yes, new data is coming in but that there is a data gap of two weeks with no data.
Thanks for reporting Glenn, business travelling back from SMX Munich, I will have the team looking at this ASAP.
— Fabrice Canel (@facan) March 17, 2023
Just checked now and the week of 3/10 is missing. Any way to get that back? Thanks again Fabrice! pic.twitter.com/Q8v2CfsCCV
— Glenn Gabe (@glenngabe) March 21, 2023
So as you can see, there is this two-week period where there is no data being reported by the API.
The Bing Webmaster Tools web interface seems to have the data, so technically, I guess you can export it and do some work to get it where you need it but you should be aware that the API may be missing this data.
Update: This was a week of data, not necessarily two weeks:
Just to clarify, that’s missing one week of data, not two. The week of 3/10 was missing when I last checked.
— Glenn Gabe (@glenngabe) March 23, 2023
Also, there may be an issue with the IndexNow WordPress plugin, but I am not sure and I don’t have a way to test this one:
Thanks @vahandev, we will have a look.
— Fabrice Canel (@facan) March 20, 2023
Forum discussion at Twitter.
SEARCHENGINES
Non-Supported Rel Link Attributes Do Nothing With Google Search

The other day, John Mueller of Google tweeted something true but sarcastic and it seems some took it the wrong way. He said In case you’re curious, the rel=dofollow works on links. The thing is, it could have been any rel attribute, such as rel=cheese and it would be treated the same as rel=dofollow, Google would ignore the attribute.
The only attributes Google would recognize and do anything with are the supported link attributes, such as rel=nofollow, rel=sponsored, and rel=ugc. But rel=dofollow means nothing to Google, Google will just crawl it like the rel link attribute is not even there. Occasionally I stick funny things in my link attributes just to see if anyone would pick up on it, no one does.
After John tweet this, he had to then come back and clarify, as to not set some SEOs off to add dofollow to their HTML links.
Here are those tweets:
Just in case it wasn’t clear from all the replies here, using an unknown rel-attribute on links doesn’t do anything, and since the default behavior is to use links normally, this just treats links like links. You don’t need to use rel=dofollow. You can, but you don’t need to.
— johnmu is not a bard yet 🖇️🖇️ (@JohnMu) March 22, 2023
If you wanted to, you could go even further and use made-up attributes, like <p cheese=”good”>. This will – unfortunately for the robot – also be ignored. Technically you could now create a page to do something with CSS or JS with that, but I will know.
— johnmu is not a bard yet 🖇️🖇️ (@JohnMu) March 22, 2023
Forum discussion at Twitter.
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