SEARCHENGINES
IndexNow WordPress Plugin Released

Our friends at Microsoft Bing released a holiday gift over Christmas, the IndexNow WordPress plugin. If you run your site on WordPress, you can easily click a few buttons to add IndexNow support to your site and get instant indexing from Bing and Yandex.
IndexNow was released in October 2021 as a method for ANY search engine to be fed new and updated URLs for indexing. Right now, only Microsoft Bing and Yandex participate but Google might in the future.
That being said, I have enabled IndexNow on this site using CloudFlare – but if you use WordPress, you can also enable it with ease by installing that plugin.
So install the IndexNow plugin:
- Log in to WordPress admin panel for your WordPress site. Click on “Plugins > Add New”.
- Search for “IndexNow Plugin” and install.
- Once installed, click on “Activate” to enable plugin.
- Go to IndexNow admin page and click “Let’s Get Started”
You can learn more about IndexNow but I don’t see any reason not to use it.
Supposedly, there is a lot more to come for IndexNow soon…
I can’t wait. We’re going to make it even easier for all to integrate IndexNow this week… and more search engines are adopting…
— Fabrice Canel (@facan) January 5, 2022
Forum discussion at Twitter.
SEARCHENGINES
Jeff Ferguson On Starting His Own Digital Marketing Agency

In part one, we go through Jeff Ferguson’s long history in search marketing. Here, in part two, we pick up with him starting his own agency. Jeff explained how he was working at this arbitrage company, and they were not profitable for a decade, and then overnight, he helped them become profitable, and they were making a ton of money. But they didn’t do it right, and eventually, they took a major hit. So he was offered a package to leave but picked up doing consulting during that time. He ran his agency for ten years before merging with Amplitude Digital.
He loves agency life and doing his own thing. He is at a point in life where doing his own thing and owning his agency is where he wants to be. He does write a lot of content; he shares a lot of advice on Twitter and Facebook.
You can learn more about Jeff Ferguson at Amplitude Digital and follow him on Twitter @CountXero.
You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.
Forum discussion at YouTube.
SEARCHENGINES
Google Pier 57 Display Wall

Here is one of the many walls at the new Google Pier 57 location. You can see they set up a display wall that houses a Google surfboard, Google letters, Android figurine, and much more.
I spotted this on Instagram.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
SEARCHENGINES
Google Golf Tee T-Shirt

Andy Stewart is a Creative Director at Google and he posted this really cool t-shirt design he made. He calls it the Google Golf Club tee shirt. Maybe there is a golf club at Google that he is a part of.
He posted this on Instagram.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
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