John Mueller & Gary Illyes Jackets

Kelvin Newman, the man who runs Brighton SEO, had two jackets made for him to wear at the event. One was a John Mueller jacket and the other was a Gary Illyes jacket.

He tweeted a while back, asking for fashion advice on which to wear.

#brightonseo attendees need a bit of fashion advice, which hoodie shall I wear?

Can’t decide between @JohnMu or @methode pic.twitter.com/MC73y1bSbh

— kelvin newman (@kelvinnewman) April 5, 2022

The winner:

I went to @brightonseo and caught a one-of-a-kind hoodie with 75 pictures of @JohnMu‘s face that was shot out of a t-shirt cannon by @kelvinnewman #BrightonSEO #brandnewsentences pic.twitter.com/41z1SjAZKH

— Gregory Bortkiewicz (@greg_borko) April 7, 2022

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This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.