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Large Google Search Ranking Volatility; Is It The Tail End Of The Product Reviews Update?

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Large Google Search Ranking Volatility; Is It The Tail End Of The Product Reviews Update?

As of yesterday afternoon and certainly today, I am seeing signs of some really large Google search ranking volatility and ranking changes. The question is, are these fluctuations from the tail-end of the March 2022 product reviews update or is this some sort of new update?

I am seeing significant and some off the charts volatility and fluctuations being reported by the tracking tools. Some are literally as high as they can go. I am also seeing a spike in chatter from within the SEO communities and forums.

Google Product Reviews Update Related?

As a reminder, the March 2022 product reviews update kicked off on March 23rd, it was quiet for some time, we saw small tremors that day but it really spiked on March 31st. Then it went quiet again and I thought it was pretty much done. I even posted my big Google update data review on Search Engine Land. Because by two weeks out, normally with these updates, we don’t see too much change this late in the game.

So is this related to the product reviews update? Possibly. I did ask Alan Kent from Google for an update last night, but he did not reply. Instead, Lily Ray published a chart of her own, showing for one site she is tracking, that it looks like we are still seeing big changes, as recent as yesterday:

I asked Glenn Gabe to share some charts this morning as well and yea, similar:

SEO Chatter

So what kind of chatter am I seeing within the SEO community. I can share the public WebmasterWorld forums, where the chatter normally precedes the tracking tools and here is some of that chatter:

Traffic improved over the weekend, but UK traffic was way off on Sunday. Today traffic started normally but simply fell off a cliff at 11am sharp and has been very low all day. My home page is -54% today. USA -14%, Canada – 49%, Australia -63%. Referral traffic and social media traffic has been down for almost two weeks as well.

Google has started bloating my websites. The traffic spiked very high for the last few days, but I am not celebrating because I have seen it in 2020. The same pattern. High rise of traffic followed by complete crash about a month later for at least a year. And it also happened in April 2020. Anyone seeing something similar.

Anyone else getting weird numbers in GA realtime today? (Metric total looks right, but ‘right now’ is lower than it should be)

Same here, the realtime stats of active users is def not working correctly at the moment.
Started this morning around 07:00 AM (CEST).

So the chatter seems to just be kicking off now, but it is hard to know when Google Analytics may have had some delays?

Tracking Tools

If you look at the tracking tools, some are literally off the charts. Some are showing massive spikes in volatility and Google ranking fluctuations. Here are screenshots and I may update some of these throughout the day, as some tend to update later in the day.

Semrush:

click for full size

Advanced Web Rankings:

click for full size

SERPmetrics:

click for full size

Accuranker:

click for full size

Cognitive SEO:

click for full size

RankRanger:

click for full size

Mozcast:

click for full size

So what do you all think? It seems to me like it might be the tail-end of this Google product reviews update based on Google not yet telling us this update is complete, based on Lily Ray’s chart and based on all the recent volatility. But you tell me, look at your analytics and tools and let me know in the comments.

Forum discussion at WebmasterWorld.




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SEARCHENGINES

Daily Search Forum Recap: July 19, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google’s URL shortener will stop working in a year and all those billions of links / redirects will vanish. Google says ccTLDs do help a little for ranking. Google gave advice on how to know if your SEO team is doing good. Google Merchant Center Next now supports supplemental feeds. Google local lets you search by product with your camera. And I posted the weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: July 18, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


We’re seeing more Google Search ranking volatility, is this a sign of the core update coming? Google is testing AI Overviews on by default in the UK, even on some Workspace accounts. Google Merchant Center Next is coming to all merchants now. Google’s site reputation abuse policy forced a public company to lower earnings forecasts. Google is testing bolding the query in the search box when unselected.


Search Engine Roundtable Stories:


  • Google Search Ranking Algorithm Volatility – July 18th


    We may be seeing the start of a Google Search ranking algorithm update, as I am starting to see volatility spiking in the Google Search results and a spike in chatter within the SEO community. I know we are expecting the next core update to touch down in the coming weeks, so maybe Google is testing/evaluating something now?

  • Google Tests AI Overviews In Workspace Accounts In The UK


    Google AI Overviews are only really live in the United States, for personal Google accounts (not Workspace accounts) and on Chrome browsers. Well, Google seems to be showing AI Overviews to some Workspace accounts in the UK.


  • Google Merchant Center Next Coming To All Merchants


    Google announced that Google Merchant Center Next, the updated version of Google Merchant Center it announced at Google Marketing Live in 2023, is now coming to all merchants this month. Google has already begun notifying merchants and advertisers of this via email and will continue to do so over the month.



  • Google’s Site Reputation Abuse Update Leads Gaming Affiliate To Reduce Financial Forecast


    Catena Media, a publicly-traded online gambling information company, issued their Q2 earnings update a couple of weeks ago, saying they have reduced its revenues forecast due to the Google Site reputation abuse policy update.




  • Google Bolding Query In Search Box When Cursor Out Of Search Box


    Google is testing bolding the query in the search box when you click your cursor outside of the search box, otherwise the query is in normal plain font text. This is a weird one – don’t you think?

  • Doogler Google Office Bed


    Here is a photo of a Doogler, Google dog, at the Google Dublin office in a dog bed – a Google dog bed. The dog looks a bit tired and for some reason is lying near the bed and not on the bed.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: July 17, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google has finally ended its labs experiment for Search Notes. Google Knowledge Panels tests showing store rating reviews. Google tests renaming short videos to quick takes. Google Ads in Japan changed the term brand match to intent match. Google is testing query refinements under the ad carousel.


Search Engine Roundtable Stories:


  • Google Search Notes Finally To End


    There was a lot of speculation that Google would remove the Search Notes feature from the Google Search labs results last May after living past its official end date of December 2023. Well, Google told 9to5Google that Notes on Search and Discover is finally going away.

  • Google Ads Changed Broad Match To Intent Match In Japan


    Google Ads has changed what they call broad match to intent match in Japan. So now it is called (Intent Match), it was called (Partial Match).

  • Google Knowledge Panels Tests Store Ratings Reviews


    Google is testing showing store ratings review stars in the knowledge panels for some retail stores. Clicking on the stars will take you into the Google Store Rating panel.

  • Google Tests Renaming Short Videos To Quick Takes


    Google is testing renaming the short videos carousel to quick takes in the Google Search results. Short videos are quick videos Google surfaces in its search results from YouTube, Instagram, TikTok, Facebook and other sources and now Google is testing naming them “Quick Takes.”

  • Google Ads Query Refinements Under Ad Carousel


    Google seems to be testing a query refinement ad option. Where Google is showing other search queries related to the ads it is showing under a sponsored ad carousel in the search results.



  • Google Paris France Olympics Signage Adapted


    In April, we covered the prep the Google Paris, France office put together for the upcoming Olympics events by dressing up its lobby signage in Olympic sports. Well, the sign changed a bit. Here is a more recent photo I found on Instagram.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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