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Lior Krolewicz On What It Takes To Be A Good Search Marketers

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In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about PPC software, Google Ads automation and bugs with ad platforms. Now in this last part, part three, we spoke about what it means to be a good marketer.

Lior explained that google marketers care about its clients and its businesses. So finding people who deeply and truly care about helping people, that shortens the learning curve in training new staff and making for good marketers. He said, pretend this is your money and make a decision as if it was your money. A lot of his clients become friends and they have a strong relationship with each of their clients. He never locks in clients into long contracts, he will even give clients free audits because he doesn’t feel the client can benefit too much from his services.

He also said a great marketer has a good balance between being analytical and creative. So from understanding the problems and data through analytics and then coming up with creative ways to come up with a solution. Great marketers should also enjoy growing businesses with new ideas and so forth.

Often giving honest advice, even if that advice does not help you today, it may come back to help you years and years later. Small business owners may be more sensitive to their small business clients because small business owners get the challenges and stress involved in running a small business. So maybe small businesses have those advantages in helping customers in a better way?

He then shared a quick case study of orthopedic shoes client. Lior paid for it out of his own money, the client got burned twice before and was scared, so he took money out of his own pocket, and in the first month they went from $20,000 in sales in a month to $500,000 in sales in a month.

Learn more about Lior Krolewicz on LinkedIn, @yaelconsulting or at YaelConsulting.com.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

Source: www.seroundtable.com

SEARCHENGINES

Google Says Google Search Handles marquee Tags Appropriately

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Google Marquee Lights

Gary Illyes, from the Google Search Relations team, said on LinkedIn that Google Search handles the marquee HTML tag “appropriately.” What does it mean by appropriately? That is Gary for you.

I assume it means Google can read the text within the marquee HTML tag.

The marquee HTML element is used to insert a scrolling area of text. You can control what happens when the text reaches the edges of its content area using its attributes.

Google even has this long standing marquee tag new easter egg that looks like this:

Google Marquee Easter Egg

Here are some funny comments in the LinkedIn thread:

Linkedin Comments

Again, Gary wrote, “Please note that, after digging through some ancient code, I can confidently confirm Google handles marquee tags appropriately. You’re welcome, internet.”

Forum discussion at LinkedIn.

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Google Search Result Snippet Scrollable On Some Browsers

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Google Mobile device

Did you know that in some browsers, specifically on Android on Chrome and maybe others, that you can scroll to see more of a longer and truncated snippet in the Google Search results? I didn’t but Kamran Badal spotted this the other day and Glenn Gabe was able to replicate it.

I am not sure if you would care but I found it super interesting that you can kind of scroll to see more of a snippet in the mobile Google Search results. I cannot replicate this on iOS devices but this can be replicated on Android devices.

Kamran Badal wrote on Twitter, “Fun fact, kind of? The descriptions in #Google search results mobile layout are scrollable.”

Here is his screenshots showing this in action:

click for full size

Glenn Gabe also replicated it himself:

How interesting.

Again, not sure any of you should care about this, but I found it interesting because it seems like some sort of hack or bug that should not work in Google Search.

Forum discussion at Twitter.



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Most SEOs Won’t Recommend Using AI To Write Content

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Ai Guy

A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, “Would you recommend using an AI writer to your clients?” Most SEOs said no.

Mordy Oberstein posted this poll on Twitter and there were over 600 votes. About 66% said no, they would not recommend an AI writer to their clients, the rest said yes, they would recommend an AI writer.

Here is the poll:

Do you think this poll is representative of the SEO industry?

Forum discussion at Twitter.



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