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Google Search Console Performance Reports Logs Additional Desktop Features

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Google Search Console Performance Reports Logs Additional Desktop Features

Google Search Console’s performance report starting on May 13, 2022 now logs impressions for additional desktop features. One example Google gave was “top stories.” Google said you may see an increase in your desktop impressions when you filter by Good Page Experience in the search appearance filter. But honestly, this just does not make much sense…

Google posted these details over here on May 23, 2022 and wrote:

Search Console now logs impressions for additional desktop features, such as Top Stories. As a result, you may see an increase in your desktop impressions in the Search and News performance reports when filtered by the “Good Page Experience” search appearance, as well as desktop impressions in the Page Experience report.

I am not going to lie, I find this messaging from Google super confusing. Why?

(1) Hasn’t Google already tracked top stories impressions and clicks in Search Console?

We know they did track Top Stories for mobile forever – and you’d assume they did for desktop as well.

(2) What does the good page experience search appearance have to do with this?

My guess is that maybe Google did not track top stories for desktop? But I thought Google did. Maybe they didn’t track it in conjunction with the good page experience search appearance? Still, that doesn’t seem to make sense to me since Google added all these into the Search Console reports back in January 2022 before the page experience update rolled out on desktop.

I did ask Google for clarification because honestly, I am super confused by this messaging. This note was just posted today, Sunday, May 15th and I wanted to cover this now so SEOs know about this confusion and to hold off until we hear from Google.

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When I hear back, I will update you all.

Here is what was posted:

click for full size

Forum discussion at Twitter.

Source: www.seroundtable.com

SEARCHENGINES

Google Says 60% Of The Internet Is Duplicate

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Google Says 60% Of The Internet Is Duplicate

And you think you have a duplicate content problem on your site? Google said, “60% of the internet is duplicate.” Gary Illyes from Google posted this slide at the Google Search Central Live in Singapore the other day.

The slide was taken from a tweet from Kenichi Suzuki who was at the event, here it is:

I do wonder how Google defines “duplicate”? I mean is that 100% exact matches of the content, HTML, near matches, similar topics, etc?

Google has a lot of choices of what it can rank these days for almost any query (minus the 15%) – and this 60% figure really shows how much choice Google has. So that means you need to produce something way more unique and useful than most of what is out on the internet.

Forum discussion at Twitter.



Source: www.seroundtable.com

See also  Verify Your Google Business Profile With Video Verification
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