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Microsoft Advertising Launches Cruise Ads For Bing Search

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Microsoft Advertising Launches Cruise Ads For Bing Search


Microsoft announced a new Microsoft Advertising format for Bing Search named Cruise Ads. It is like Microsoft is creating all these vertical ad formats that in a couple years from now will result in a big consolidation story where Microsoft announced they consolidated the vertical ad formats for simplicity purposes. But that is a story for the future…

As a reminder, Microsoft Advertising launched automobile ads, health insurance ads, credit card ads, and tour and activity ads. Now we have Cruise Ads and I am sure we will see many more verticals in 2022.

Microsoft said “this new vertical ad solution leverages search intent data and a deep understanding of users’ needs to offer advertisers a richer ad experience to attract cruise enthusiasts. Balancing what is good for our users with what is important for our clients led us to create an ad format which reflects the uniqueness of the cruise industry.”

Here is what they look like:

click for full size

Cruise Ads use “search intent and dynamically-generated elements to deliver relevant ad experiences based on data feeds,” Microsoft explained. Advertiser feed offers are automatically matched to queries without a need for keywords. Advertisers can also use negative keywords for optimization.

Here is how it works:

click for full size

If you are interested in trying it out, you need to use this form.

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SEARCHENGINES

Aurora Morales Recording Again in A Real Google Studio

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Aurora Morales Recording Again in A Real Google Studio

Aurora Morales of Google has done a nice number of videos for Google, specifically on the publisher monetization front. She did a nice number of those while at home since COVID. She now said she is back for the first time in a real Google studio recording.

She wrote on Twitter “Filming at an actual studio again (and not remotely from my apartment) has felt truly amazing. More policy video content coming.”

This is good to see – I was in one of these studios and they are the real deal.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source: www.seroundtable.com

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