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Microsoft Advertising Launches Cruise Ads For Bing Search

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Microsoft Advertising Launches Cruise Ads For Bing Search


Microsoft announced a new Microsoft Advertising format for Bing Search named Cruise Ads. It is like Microsoft is creating all these vertical ad formats that in a couple years from now will result in a big consolidation story where Microsoft announced they consolidated the vertical ad formats for simplicity purposes. But that is a story for the future…

As a reminder, Microsoft Advertising launched automobile ads, health insurance ads, credit card ads, and tour and activity ads. Now we have Cruise Ads and I am sure we will see many more verticals in 2022.

Microsoft said “this new vertical ad solution leverages search intent data and a deep understanding of users’ needs to offer advertisers a richer ad experience to attract cruise enthusiasts. Balancing what is good for our users with what is important for our clients led us to create an ad format which reflects the uniqueness of the cruise industry.”

Here is what they look like:

click for full size

Cruise Ads use “search intent and dynamically-generated elements to deliver relevant ad experiences based on data feeds,” Microsoft explained. Advertiser feed offers are automatically matched to queries without a need for keywords. Advertisers can also use negative keywords for optimization.

Here is how it works:

click for full size

If you are interested in trying it out, you need to use this form.

Forum discussion at Twitter.





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Daily Search Forum Recap: November 28, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Did we have yet another Google search ranking algorithm update this weekend – hard to say with the Thanksgiving holiday. Google said there is no SEO compliance score. So many SEOs simply don’t know guest posting is against Google’s guidelines. Google local reviews has a bar for positive and negative mentions. Bing is testing favicons in the people also ask. And I have a new vlog with Jeremy Meindl on more of the search spam side.

Search Engine Roundtable Stories:

  • Thanksgiving Holiday Google Search Ranking Algorithm Update – Maybe…

    For the past several weekends, I’ve been reporting about a Google search ranking algorithm update that hit on a Friday and continued throughout the weekend. Well, last weekend was the Thanksgiving holiday in the US and I did see some signs of a possible Google Search ranking algorithm update – but truth is, it is unlikely that Google pushed something out on a Friday of Thanksgiving.
  • So Many SEOs Just Don’t Know Guest Post Links Should Be Nofollowed

    The other day, I covered a poll that showed about half of SEOs still use guest posting for SEO purposes. Then a few days later, an SEO asked John Mueller about something and John told him that the guest post links should be nofollowed, and the SEO was shocked.
  • Bing Tests Favicons In Front Of People Also Ask

    Microsoft Bing is testing placing a favicon or icon of some sort in front of the people also ask results. The screenshot example below is from Frank Standtmann, a German-based SEO, who showed Wikipedia and other sites’ favicon being placed before the people also ask results in Bing’s search results.

  • Google: There Is No SEO Compliance Score

    Google’s Search Liaison, Danny Sullivan, said there is no such thing as an SEO compliance score from Google. He said instead think about avoiding technical errors, don’t spam, and use best practices for your content.
  • Google Local Reviews Bar Representing Positive Vs. Unfavorable Mentions

    Google lets you dive into some of the reviews on a business listing, so if you say show me the reviews of the bar in a hotel, Google will let you do that. Now, when you do that, Google will add a bar that shows you the positive versus unfavorable mentions of that bar in that venue.
  • Vlog #199: Jeremy Meindl On Churn and Burn SEO & No Linking Back-Linking



    In part one, we learned about Jeremy Meindl, why he loves pushing the line in SEO and how he never was caught with any of his SEO spam efforts. In part two we talk more about that, specifically…

  • New Google Glass Structure With Stained Glass At GooglePlex

    Here is a photo I found at the GooglePlex of a new structure that is partially made of stained glass windows. Michael who posted this on Instagram wrote “New glass sculpture up at google campus. Look

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

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