Microsoft Advertising announced a few upgrades to the Google Ads Performance Max import tool before the holiday season. Most of it is around importing Performance Max campings that use a Merchant Center but not all.
Now the import tool will import from Google Ads Smart Shopping Campaigns and Local Inventory Ads. Plus, Microsoft is testing importing campaigns that do not use Google Merchant Center at all. This involves importing Search campaigns that will create Dynamic Search Ads (DSA).
Microsoft posted more details on how to do these imports and what to look out for after importing, so check that out.
Forum discussion at Twitter.
Daily Search Forum Recap: December 2, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Just saying today is the 19th year anniversary of this site, and me covering search. Google does not rotate its search index. SEOs are mixed on the importance of domain age in SEO. Google highlights the option to download your data when you delete your Google Business Profile. Google Search is testing “maps on this topic” and “from your subscriptions” in the search results. John Mueller said it is a bigger issue if your most important pages are terrible SEO-wise than your junk pages. And I posted the weekly SEO video recap.
Search Engine Roundtable Stories:
- 19 Years Covering The Search Industry
It has now been 19 years that I’ve been writing on this site, covering what you – the search marketers are talking about from within the search community. Today marks the 19th anniversary of the Search Engine Roundtable.
- Google: If Your Most Important Page Is Terrible, Then That Is Not Good For SEO
Google’s John Mueller said it is a big deal if your most important page or pages are terrible but not such a big deal if your less important pages are terrible. So if your home page is terrible, that is really not good. But if your archived orphaned pages are not good, that is not such a big deal for Google SEO or ranking purposes.
- Google Search Doesn’t Rotate Its Index
Here is a bizarre question that was asked on the Google office hours video asking if Google rotates its index. The question kind of makes sense, because the SEO who asked said on one day they see their page indexed, the next it is gone, then it comes back – is there an index rotation?
- Google Search Tests New Box “Maps On This Topic” & “From Your Subscriptions”
Google Search is showing and maybe testing news and top stories related boxes with a headline that says “maps on this topic.” Also, Google can also know what publications you are subscribed to and show you “from your subscriptions” content as well.
- Google Shows Download Your Google Business Profile Data When You Remove Your Listing
In the new Google Business Profile manager, in Google Search, when you go to the option to remove your Google Business Profile from Google, Google will show you that you can download all of that content locally to your computer.
- Poll: SEOs Are Mixed On Importance Of Domain Age For Google Rankings
A recent Twitter poll by Tim Soulo shows that SEOs are super mixed in their opinion of the importance of domain name age on SEO and Google rankings. The poll showed 40% said domain age is a significant ranking factor in Google, 26% said no, it is not. The rest of the responses, 33%, said it depends.
- Search News Buzz Video Recap: Google Thanksgiving Volatility, Links, Content & More SEO & 19 Years Covering Search
Since Friday of Thanksgiving last week, we have been seeing a lot of chatter and volatility with Google Search. Google said they improved the accuracy of the Discover performance report in Google Search Console. Google said links…
- Hollywood Mirror at Google Office
The Google Dublin office has a actor/actress prep room of some sorts with the classic Hollywood style mirror. This is probably related to some YouTube office area or maybe a studio at the Google offic
Other Great Search Threads:
- Excited to share we have two new metrics available in both Explorations and Reporting Customization in #GA4; Views per Session, and Average Session Duration, Carly Boddy on Twitter
- GBP @GoogleMyBiz is sending out these emails, prompting people to add FAQs in chat, Len on Twitter
- SEO breakdown of Apple.com Kind of a mess technically like many other big sites, yet still ranks mostly for branded terms. They trigger most issues in Site Audit. They could spend a lot of time clean, Patrick Stox on Twitter
- Make sure to check out today’s Google doodle honoring Jerry Lawson, the engineer who gave us video game cartridges, Chappell Ellison on Twitter
- My newest #SEO parody song JUST dropped. #Migration, Davide Previti on Twitter
- Parents: supervised experience beta on YouTube, YouTube for Families Community
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
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