SEARCHENGINES
Google Won’t & Can’t Manually Change HubSpot Weird Search Results

The other day, I spotted a conversation with Victor Pan, the head of Technical SEO at HubSpot and Danny Sullivan, the Search liaison at Google about how HubSpot’s home page is not the number one listing in Google Search for a query on HubSpot.
Instead, some of the internal HubSpot.com pages rank above the home page for some reason. Yesterday, an internal page ranked one, with the home page, along with other internal pages, under that main listing as Sitelinks. The next day, the home page was listed in the main results but in the third position under two other internal pages.
It is just weird but despite it being weird and likely not super helpful to searchers not to see the HubSpot home page listed number one in the Google search results for a search on HubSpot, Google won’t and can’t make manual changes to its search results.
Danny Sullivan from Google said “we can’t and wouldn’t make any change to an individual ranking.” “But we can look into an issue to see if there are general improvements,” he added, which means they can try to see where the algorithm went wrong and see how to improve the algorithm to fix this from happening here and in other places. Danny Sullivan did add that it “does surprise me to see an internal page leading above the sitelinks.”
Here are those conversations on Twitter:
I see, the home page is listed, just as a sitelink to your home page. I’ll pass along the feedback.
— Danny Sullivan (@dannysullivan) May 10, 2022
To be clear, we can’t and wouldn’t make any change to an individual ranking. But we can look into an issue to see if there are general improvements. Does surprise me to see an internal page leading above the sitelinks.
— Danny Sullivan (@dannysullivan) May 10, 2022
Again, the other day, an internal page ranked one, with the home page, along with other internal pages, under that main listing as Sitelinks. The next day, it was straight out search results with the home page ranking in the third spot under internal pages:
Wonder when the home page will rank again in the number one spot…
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
Google Analytics 4 Does Not Support Google AMP

For those of you still using Google AMP, like myself, did you know that GA 4, Google Analytics 4 and Google AMP do not play nicely together. GA4 still does not officially support AMP pages and we don’t know if or when GA4 will support AMP.
The good news is that David Vallejo published a detailed piece on what you can track in GA4 with AMP on his site over here. It is super detailed, so make sure you set a time to review in detail.
But according to Krista Seiden, the Google Analytics guru, GA4 does not currently officially deal with AMP and she has no idea if they ever will.
Glenn Gabe asked the question:
Calling @kristaseiden & @fedorovicius. I know that AMP and GA4 haven’t played nicely together in the past, is that still the case? What do you recommend for tracking AMP in GA4?? https://t.co/e2sGeoifKl
— Glenn Gabe (@glenngabe) May 23, 2022
Correct, nothing official yet. TBD on if/when 🤷♀️
— Krista Seiden (@kristaseiden) May 23, 2022
I have to imagine GA4 will add more support? As a publisher that still uses AMP, I do want GA4 to support it, espesially since we are being forced over to it.
Or maybe it will just force me to stop using AMP?
Forum discussion at Twitter.
Source: www.seroundtable.com
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