SEARCHENGINES
New Google Ads Indicator Limited By Bid Strategy

Google Ads has a new indicator that may show up in your Google Ads advertiser console or dashboard named “limited by bid strategy.” This may show when Google thinks your campaign can get more value using a different bidding strategy.
Anthony Higman spotted this notice and said “Just got this on an enhanced CPC bid campaign. “Limited by bid strategy” No Explanation either.” Here is that screenshot:
Ginny Marvin, Google’s Ads Liaison, said, “This is a relatively new indicator that may appear when the system determines the campaign can get more conv value at a similar ROAS or convs at the target CPA with a value-based bidding strategy. You can review the recommendation, but no action is required.”
In terms of the other part of what Anthony Higman pointed out about manual bidding going away, Ginny responded, “Separately, last month, we notified advertisers using eCPC for Shopping campaigns that those campaigns will begin behaving as if they’re using Manual CPC bidding starting in early October.” I believe we covered that ov er here.
Here are those tweets:
So Looks Like The Manual Bidding Days Are Coming To An End!
Just got this on an enhanced CPC bid campaign. “Limited by bid strategy” No Explanation either. SMFH#PPCchat pic.twitter.com/bhlnpfvrfF
— Anthony Higman (@AnthonyHigman) September 18, 2023
Separately, last month, we notified advertisers using eCPC for Shopping campaigns that those campaigns will begin behaving as if they’re using Manual CPC bidding starting in early October. 2/2
— AdsLiaison (@adsliaison) September 18, 2023
Yes that’s separate. The “limited by bid strategy” notice you’re seeing is tied to a recommendation when the system determines the campaign could get more conv value/convs at similar ROAS or CPA w/ Smart Bidding. You can stick w Manual.
— AdsLiaison (@adsliaison) September 19, 2023
Here is some of the feedback from the PPC community:
I have a sinking feeling that you are correct.
It would however be very useful for diagnosis purposes if it did help with Smart Campaigns that are actually limited by to aggressive of a target. That would be very nice in fact!
— Greg Finn (@gregfinn) September 18, 2023
FYI There are also status indicators that may show when a bid strategy is limited by inventory, bid status or budget constraint: https://t.co/16FCVJrwLh
— AdsLiaison (@adsliaison) September 18, 2023
Forum discussion at X.
SEARCHENGINES
Google Hanukkah Decorations Are Live For 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.
Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.
You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.
To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.
Happy Chanukah, everyone!
Forum discussion at X.
SEARCHENGINES
Google Pay Accepted Icons In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.
This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:
Here are some more screenshots:
Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro
— Khushal Bherwani (@b4k_khushal) October 20, 2023
Brodie Clark also posted some screenshots after on X:
In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO
— SERPs Up 🌊 (@SERPalerts) November 30, 2023
I tried to replicate this but I came up short.
This is not the first time Google had similar icons like this in its search results.
Forum discussion at X.
SEARCHENGINES
Google Discover Showing Older Content Since Follow Feature Arrived

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.
Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”
It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.
Here are screenshots Glenn shared:
Have you noticed this in your Discover feed?
Forum discussion at X.
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