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Rick Mariano On Automation and Human Touch For Marketing Account Strategists

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Rick Mariano On Automation and Human Touch For Marketing Account Strategists

In part one we spoke about how Rick Mariano has helped build LocalEdge to provide high volume digital marketing services at a low cost. In this next part, Rick explained more specifically how he was able to structure the business and staff to do these tasks.

Rick explained they have a very good development and business intelligence team where they can quickly see where the priorities should be with the businesses. Rick said it is all about prioritization, and knowing where to focus today is key to running a successful business here. Each account strategist t can quickly see what they need to focus on when they start their day is important.

He also said project management systems are crucial in these efforts. This way you know what to do, how to do it, and then see how the results were. Then if the PM leaves, the new PM also needs to know where to pick up from, quickly and efficiently.

In running a business through automation and strategies human touch is critical, it is a blend of the two.

We then touched on the growth of the agency again, a bit from the topic we covered in part one. He gave some tips including hiring the right people, try not to rush into hiring, and building tools and reports that are all important to scale. We spoke a lot about the process of building out these software tools and reports.

You can follow Rick Mariano on LinkedIn and at LocalEdge.


This video is sponsored by SE Ranking.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

Source: www.seroundtable.com

SEARCHENGINES

Google Search Ranking Algorithm Updates & Volatility Continues

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Google Algorithm Update

Every Monday, I end up covering an unconfirmed Google search ranking algorithm update but this past week, going into the weekend, was even more volatile than the others. I am seeing way more chatter, and even the tools are showing heavier volatility than the normal high volatility.

There was a lot of movement mid-to-late last week and then this weekend even more. Wednesday, November 30th was a big movement day. But then again, this weekend had some big movement as well, such as December 2nd and 3rd were pretty big.

Tracking Tools

This time, I’ll start with the charts to show you what the automated tracking tools are showing. Some, as you can see, are pretty heated up – even Semrush which is always calm now showed a big spike:

RankRanger:

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Mozcast:

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SERPmetrics:

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Cognitive SEO:

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Semrush:

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Algoroo:

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Advanced Web Rankings:

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Accuranker:

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SERPstat:

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Google SEO Chatter

I am going to include both the December and some end-of-November chatter from the ongoing WebmasterWorld threads so you can see what is going on; I’ll include them in order of oldest to newest chatter:

Today I have the biggest drop I’ve ever seen. Did anyone else notice anything big today?

My search traffic nearly doubled yesterday, it doubled from a very low base but it is a move in the right direction. Numbers have dropped back slightly today.

More of my articles are also gaining impressions again, the position is terrible but at least google is doing something with them.

Still down about 98% from before the spam update.

Yesterday traffic skyrocketed across the board, but this morning USA traffic is down 54%. Only USA is down…AGAIN. On days like this where USA traffic opens mysteriously low it tends to recover somewhat and close the day at just under break even.

My UK traffic is now almost 50% of my USA traffic, which is ludicrous. It was 10% for years. That’s not due to extra UK traffic, but the loss of USA traffic over the years. USA traffic is so tamped down due to the intense competition from the number of ads and on page crap being run at any one time. In my field I am also seeing numerous new businesses running instagram ads…they all appear to be different brands, but look like clones and they are selling remarkably similar items at very low prices. Soon they will run each other into the ground.

Just checked my metrics for the past 7 days and my USA-only traffic is down 32% as a proportion of my overall traffic. Yesterday I was having a good day until US traffic hardly kicked-in at all.

I think it’s already rolling out (unannounced). Started on December 1st. I have had big swings with traffic disappearing and reappearing and it just disappeared again tonight.

Something massive is happening since midnight on Saturday. From 12am to 10:30am so far traffic has vanished. Search traffic is down 47% and direct is down almost as much. It appears to be hitting EN language traffic…USA -62%, UK -59%, CA -68%, AU -50%. I have never seen drops like this so hopefully it will be short lived!

Is anyone else seeing a huge drop (or increase) today? I’m at -40% of my search traffic at 2pm.

Looking like normal Saturday traffic here, global site on average UK gig site ahead of average as per usual.

I am seeing huge drops on my sites.

We’ve had an encouraging hint of recovery since Friday. It started with an increase of 4.7 percent in Google traffic on Friday, compared to the same day of the week a year ago. The increase on Saturday was 9.93 percent, and today (Sunday) it was 13.11 percent.

Yesterday was our worst google traffic day ever. Today it is not looking better.

Same here; my traffic was the same when I had my first weekend over three years ago, LOL!

Now, today my traffic is bursting… Honestly, I am starting to get some tinfoil hat hairdo going on… Is Google trolling me? Why? Its almost Christmas! I am not even going to say things are up; it seems extreme swings are going both ways nearly every few days; this is beyond bizarre.

Have any of you noticed anything really big this weekend and last week? Let us know.

Forum discussion at WebmasterWorld.

Source: www.seroundtable.com

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