SEARCHENGINES
Small Doogler & Large Google Chair

I spotted this cute dog, a really small dog, on a really large Google chair and figured some of you dog lovers would smile at this photo.
This was posted on Instagram.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
Source: www.seroundtable.com
SEARCHENGINES
Google Publishes A New SEO Case Study

A couple of weeks after I said I thought Google would stop publishing SEO case studies, Google just published a new one. This one is on How Vimeo improved video SEO for their customers, specifically by using the indexifembedded rule combined with noindex and adding structured data.
As a reminder, recently, Mariachiara Marsella asked John Mueller if Google could add new case studies. John Mueller responded on Mastodon, “I find it quite challenging for us to do these since search is so dynamic.”
So I thought that was it, stick a fork in it, no more SEO case studies from Google. But I suspect as soon as I wrote that piece, Gary went, I’ll show Barry and got a new one written up. Okay, I doubt that happened…
In any event, the new case study says, “Vimeo adopted Google’s new guidance for video players that use iframe embeds. The new indexifembedded rule paired with noindex allows markup to be attributed through embeds. Since applying this and VideoObject markup, Vimeo videos that are embedded on customer pages are eligible for indexing, without customers having to add markup themselves.”
They also used key moments; the case study reads, “To make all Vimeo Chapters eligible to appear as Key Moments on Google Search, Vimeo added Clip markup to all of their video host pages. Vimeo also implemented Seek markup, so if a video doesn’t have Vimeo Chapters, Google can automatically identify Key Moments.”
Anyway, check out the case study if you do any video SEO, it is an interesting one.
Just super interesting that there have been almost no new case studies in about 18 months and now we got a new one…
Forum discussion at Mastodon.
SEARCHENGINES
Generating Fake URLs On Competitors Site Shouldn’t Hurt The Site, Google Says

John Mueller from Google said that bulk-generating fake URLs of your competitor’s site should not lead to negative SEO and ranking issues for that site. “This is not something I’d worry about,” he added.
Mike Blazer asked John, “Bulk generate non-existing URLs on a competitor’s site that lead to 5XX server errors when opened. Googlebot sees that a substantial number of pages on that domain return 5XX, the server is unable to handle requests. Google reduces the page #crawl frequency for that domain.”
John replied on Mastodon saying, “I can’t imagine that having any effect. This is not something I’d worry about.”
Here is a screenshot of this conversation:
Do you agree?
Forum discussion at Mastodon.
SEARCHENGINES
Microsoft Bing Testing Infinite Scroll

Microsoft Bing is testing infinite scroll just a month after Google fully launched continuous scroll on desktop search. I guess this should come as no surprise that Bing would test this, it does not seem to be live yet, so this is just a test.
Frank Sandtmann posted this on Mastodon and shared the attached screenshot showing how as he scrolled, Bing loaded page two of its search results. Here is that image:
Frank wrote, “Bing is once again following Google in SERP appearance, this time with endless scroll on desktop. They somewhat improved the search experience by displaying the respective page count.”
I do wonder if Bing will ultimately follow suit and launch infinite scroll (or continuous scroll) on its search results.
Forum discussion at Mastodon.
-
SEARCHENGINES7 days ago
Google Search Console Performance Reports May Show Spike In Product Results Clicks & Impressions
-
SEARCHENGINES7 days ago
Daily Search Forum Recap: January 19, 2023
-
WORDPRESS7 days ago
WordPress best practices and plugins to think about in 2023
-
MARKETING7 days ago
10 Metrics Every Marketing Leader Should Be Tracking
-
SEARCHENGINES5 days ago
Google Search Testing Order Online Button At Top Of Snippet
-
MARKETING7 days ago
Google Local Inventory Ads (LIA): 7 Strategies for Success
-
SOCIAL7 days ago
Trump presses Facebook to restore his account
-
SEO7 days ago
What Businesses & Advertisers Need To Know