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A Complete Guide To Local Markup & Rich Results

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A Complete Guide To Local Markup & Rich Results

How important is schema markup for local search engine optimization (SEO)?

Most local SEO experts and webmasters are familiar with the impact of having well-optimized SEO elements on their landing pages, such as optimized title tags, well-written content, and more.

However, what exactly can you accomplish by applying schema markup to your local business website?

Quite a bit, actually.

When it comes to organic search, there are several reasons why having a proper and thorough schema applied to your website is a substantial competitive advantage.

In fact, it’s been reiterated by Google time and time again that schema helps search crawlers do their job more effectively by helping them comprehend a landing page and delivering relevant information in the SERPs.

In this post, we will share a few recommendations to help your local business get the most out of using schema to boost your local SEO.

First, let’s start with defining what exactly schema markup is.

The Difference Between Schema, Structured Data & Rich Results

The terms “structured data” and “schema” are often used interchangeably in webmaster and SEO verticals.

However, before we dive into the recommendations it’s helpful to know the semantic differences between these terms.

Structured Data

Google defines structured data as “a standardized format for providing information about a page and classifying the page content.”

To put it simply, this format was developed to help search engines accurately understand a webpage to properly display snippets of information in the search results pages.

Schema

Schema is a form of structured data that was officially launched via schema.org.

Schema was created via a collaborative project by all the major search engines (Google, Yahoo, Bing, and Yandex) in 2011.

Utilizing the markup available on schema.org enables a landing page to be eligible for rich results.

Rich Results

Rich results (formerly called rich snippets) are any extra information you see in the search engine results pages (SERPs) that are beyond the atypical blue title tag and meta description (breadcrumbs, review stars, sitelinks, etc.).

Google provides two tools to audit structured data on your website: the Schema Markup Validator and the Rich Results Test.

Below are a few examples of local businesses that are benefitting from rich results:

Review Rich Results Example

Image from Google, May 2022Review Rich Results

Breadcrumb Rich Results Example

Breadcrumb rich resultsImage from Google, May 2022Breadcrumb rich results

Sitelink Rich Results Example

Sitelink Rich Results exampleImage from Google, May 2022Sitelink Rich Results example

FAQ Rich Results Example

FAQ Rich Results exampleImage from Google, May 2022FAQ Rich Results example

Is Structured Data A Local Ranking Signal?

There has been much debate over the years about whether or not structured data in itself is a search engine ranking signal.

Prominent Google engineer John Mueller has specified more than once that structured data by itself is not a direct search engine ranking signal.

However, structured data indirectly improves search engine visibility through the following means.

Structured Data Helps Search Engine Crawlers Better Comprehend Landing Pages

Properly and thoroughly implemented structured data makes the search crawler’s job easier.

A good analogy would be comparing website properties (content, images, media files, etc.) to a garage full of various boxes and items (snow shovel for the winter, inflatable pool for the summer, etc.).

Let’s say you are having a garage sale and you want visitors (i.e. more website visitors).

It’s Google’s job to advertise your garage sale on the search results pages.

For most websites, Google provides the bare minimum blue title tag and meta descriptions.

However, if your website is properly marked up with structured data then Google may very well reward your websites with a bigger advertisement (i.e. rich results) about your garage sale.

Structured data essentially puts labels on the different objects in your garage making the Google search crawler’s job easier.

Structured Data Improves The Possibility Of Obtaining Rich Results Which Improves Click-through Rates

A rich result is much more eye-catching in the search results and will most likely improve CTR (click-through rates).

The CTR boost can vary depending on what kind of rich result is obtained, for example, FAQ results do very well.

This means your landing page is receiving more traffic because users are seeing relevant snippets about what it contains.

There is also some debate that increased CTR might be a positive SEO signal in itself (signals more engagement & relevancy).

Either way, having an improved CTR means more traffic wherever your website ranks.

What Structured Data Is Recommended For Local Business Websites?

Most local websites have at least some basic structured data enabled.

However, the more thorough and detailed structured data is properly applied the better.

Next, we’ll offer some step-by-step recommendations for how to properly apply structured data:

Select The Best Schema.org Category

Schema.org provides several different schema property options that are uniquely relevant for local businesses.

In order to have necessary local business schema properties (which will be discussed further in detail below), it is imperative to select the most relevant schema category for your local business.

For example, if you are promoting an ice cream chain, the most relevant category is schema.org/IceCreamShop.

If you are trying to promote a local hardware chain then you’d select schema.org/HardwareStore.

Relevant schema categories will help Google better topically understand your website.

What If There Are No Relevant Schema Categories For My Local Business?

If you can’t find a schema.org category that is relevant for your business then the default category should be schema.org/LocalBusiness.

If you’re technically inclined, it is possible to post new schema category recommendations on the schema.org Github forum.

The schema.org developers respond to detailed recommendations on this forum and occasionally create new schema.org properties.

I Selected The Most Accurate Category So What Should I Implement?

After you’ve selected the appropriate category for your business you must have the below schema.org sub-properties to ensure your schema validates.

Errors could disqualify you from obtaining rich results.

The below schema properties are required for validation:

  • Url: The URL of the associated landing page.
  • Name: Name of the business.
  • OpeningHours: Opening and closing hours of a business.
  • Telephone: Contact telephone number for the business.
  • Image: This can be any relevant image file on your landing page.  It is recommended to use a storefront image if that’s available.
  • Logo: This should be a link to your business logo image.
  • Address: The business address which should be visible on the landing page.
  • Geo: This is the geo coordinates of your business location.
  • AreaServed: It is recommended to use a zipcode for this schema property.
  • MainContentOfPage: Main body content of your landing page.

Common schema properties that are highly recommended:

  • Review: A review of your local business.
  • AggregrateRating: The overall rating, based on a collection of reviews or ratings, of the item.  Make sure to follow Google’s rules on Review Rich Results on this.
  • FAQPage: If you have a FAQ page it is imperative to add this specialty schema. Make sure to follow Google’s rules and guidelines.
  • AlternateName: Businesses commonly have related names e.g. Acme Stores vs. Acme Inc. The alternateName property marks up other well-known corporate name variations (including abbreviations).
  • SameAs: This is a reference to a 3rd party websites that are related to the website’s identity i.e. Facebook pages, Youtube Channel pages, Wikipedia pages, etc.
  • HasMap: A URL to the map of your local business.
  • Breadcrumb: This schema marks up the existing breadcrumb navigation structure on your website. This schema is highly recommended because it often appears in the SERPS as a rich result.
  • Department: Many chain retailers have internal departments (e.g. pharmacies inside grocery stores). This specialty schema helps markup these department stores.
  • PriceRange: The price range of the business, for example, $$$.

More advanced schema types:

  • Sitelinks Search Box: A sitelinks search box is a quick way for users to do an internal search on your website via the Google SERP vs. visiting your website directly.
  • AdditionalType: This is a specialty schema that helps Google understand what your website is topically related to. This can be accomplished by using Wikipedia categories as values for this property. For example, if a local business sells sporting gear it is recommended to have the additionalType property  https://en.wikipedia.org/wiki/Sports_equipment.

How Do You Make Sure Your Structured Data Is Validated?

It is very important to make sure your structured data is properly validated.

If it’s not then your landing page will most likely not qualify for rich results.

Google specifically says that if there are error(s): The rich result cannot appear in Google Search as a rich result.

As mentioned earlier there are two different tools to make sure your schema is properly validated: Schema Markup Validator and the Rich Results Test.

Google Search Console also provides enhancement reports on structured data which will be explained in further detail below.

Schema Markup Validator

The Schema Markup Validator enables you to get into the details of structured data itself.

It shows both errors and warnings.

It also allows you to test structured data before it’s enabled on your webpages via pasting code directly into the tool.

Example Of Schema Markup Validator Result

Example of Schema Markup Validator ResultImage from Schema Markup Validator, May 2022Example of Schema Markup Validator Result

Also just to note that while it’s imperative to correct structured data errors you will also often see structured “warnings.”

These warnings are of much lesser concern and Google’s John Muller even mentioned you don’t have to fix all warnings.

A lot of sites have earnings with structured data and that’s perfectly fine.

Rich Results Test

The Rich Results Test is Google’s official tool to see which rich results can be generated by structured data.

This tool also lets you preview how rich results will look in Google SERPs.

Example Of Rich Results Test Preview

Rich Results Test PreviewImage from Rich Result test tool, May 2022Rich Results Test Preview

The Rich Result test tool will report structured data errors and warnings as well.

As mentioned earlier, warnings are common and won’t prevent rich results from appearing.

However, structured data errors must be resolved to qualify for rich results.

Structured Data Monitoring Via Google Search Console

Google also offers sitewide structured data monitoring via Google Search Console.

It is highly recommended to have a verified Google Search Console account for your local business website to enable monitoring.

Google Search Console will provide sitewide enhancement reports on how many webpages have validated structured data, warnings, and errors.

Google also sends notification emails if there are issues with structured data on your local business website.

It is recommended to pay attention to these notifications.

Example Of Sitewide Structured Data Report

Example of Sitewide Structured Data ReportImage from Google Search Console, May 2022Example of Sitewide Structured Data Report

How Can I Tell How Many Rich Results My Website Is Getting In The SERPs?

Besides spot-checking rich results, it would be ideal to see how well a local business website is performing across all the Google SERPs.

There are few third-party SEO tools that scrape Google SERPs and provide reports.

One notable tool, Semrush, has a “SERP Feature” report that shows how many aggregate rich results your website is getting.

Example Of Semrush SERP Feature Report

SERP featuresImage from Semrush, May 2022SERP features

Is There Anything I Should Avoid When Using Structured Data?

Structured data is meant to be code to label or markup existing properties on your local business website.

Google explicitly requires that your structured data matches what is on the associated landing page.

However, structured data spam does exist and Google can apply manual penalties if they believe a webmaster is egregiously breaking the rules.

Make sure to follow Google’s structured data guidelines carefully.

Conclusion

There is no drawback in applying properly formatted and relevant structured data to your local business’ website.

Also, schema.org is continually coming out with new schema properties along with more integration via Google Search Console.

Most common SEO strategies (meta tag optimization, custom copywriting, design changes, etc.) usually require significant effort and visible on-page website updates.

In comparison, structured data updates are invisible to users visiting your website.

They also don’t require any direct changes to anything on your website besides including a new source code script.

They also have great potential to substantially improve visibility in the Google SERPs via rich results.

If you’re a local business looking to further optimize your website make sure to visit schema.org along with a webmaster to start applying structured data.

More resources:


Featured Image: Hangouts Vector Pro/Shutterstock

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Yelp Details Removal Of Paid Review Groups & Lead Generators

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Yelp Details Removal Of Paid Review Groups & Lead Generators

Yelp published its 2022 Trust and Safety Report detailing actions it took against lead generators, fake review groups and businesses incentivizing reviews.

Yelp Cracks Down on Paid Review Groups

The report details the proactive approach to chasing down online review groups and breaking them up.

Among the tactics Yelp used is identifying IP addresses used for fake positive reviews, as well as connecting users to groups that are arranging paid reviews.

Yelp’s Trust and Safety report revealed that it fights online review exchanges by identifying the groups on social media and working together with Twitter, Facebook, Instagram and LinkedIn to break them up.

In a 2021 blog post about their recommendation software, Yelp wrote that they monitor online groups and even conduct sting operations to catch the fake review rings.

Yelps newly released Trust and Safety report explains:

“Yelp strictly prohibits offering incentives or other compensation in exchange for writing, changing or removing a review.

To combat this on and off our platform, our User Operations team did the following in 2022:

– Issued 415+ warnings to businesses for engaging in compensated or incentivized review behaviors.

– As part of our broader Consumer Alerts program, we placed 88 Compensated Activity Alerts on business pages after receiving evidence someone offered cash or other incentives in exchange for posting, updating or removing a review.

We also placed 405 Suspicious Review Activity Alerts after our systems detected a large number of positive reviews coming from a single IP address, or reviews from users who may be connected to a group that coordinates incentivized reviews.

Made 1,100+ reports to third-party sites, such as Twitter (150 reports were made by Yelp), Facebook (130 reports), Instagram (110 reports) and LinkedIn (70 reports), to warn them of content from more than 900 suspicious groups, posts or individuals we found on their sites participating in online review exchanges.

Third-party platforms took action on content at issue in approximately 77% of our reports.”

Yelp Closes Thousands of Fraudulent Accounts

The Trust and Safety report reports that Yelp closed over 77,000 user accounts for terms of service violations and suspected deceptive and abusive actions.

They also rejected over 32,800 potential new business pages for being associated with spammy activities that violated Yelp’s policies.

An interesting revelation is how they came down hard on lead generation businesses whose business model is to create fake business listings and then sell leads to local businesses.

Yelp writes:

“Nearly 2,000 business pages removed for being associated with lead generators, violating Yelp’s policies.

‘Lead generators’ create fake business pages then take the customer leads generated and auction them to other contractors.

This behavior tricks people into paying exorbitant costs for services, targeting vulnerable consumers who are often allowing service providers into their home (locksmiths, movers, home cleaning, etc.).”

Yelp User Operations Team Content Removals

The report notes that 2% of all Yelp contributions were removed by their user operations  team in 2022. That includes reviews, photos, review up-voting, and other forms of contributions.

Yelp Trust and Safety

The integrity of reviews is important to a recommender ecosystem like Yelp. Yelp uses a recommendation software as their first line of defense against deceptive behavior. The software itself is dynamic in that it keeps tabs on the users and businesses as they engage with the platform.

Yelp writes:

“The recommendation software is entirely automated and applies the same objective rules to every business. The reviews that are recommended for any business can change over time as Yelp’s software learns more about the reviewers and the business.”

It also employs human moderators in their User Operations team to follow up and manually review reports generated by users, businesses or their automated systems.

Read Yelp’s Trust and Safety Report for 2022

Featured image by Shutterstock/II.studio



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7 Steps to Grow Your Traffic & Sales

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7 Steps to Grow Your Traffic & Sales

Content marketing has become one of the best (and most cost-effective) ways to get traffic to a website. When done right, the traffic keeps coming long after you stop actively promoting it.

If you own an e-commerce website and want to learn how to utilize blogging to grow your brand and increase your sales, this is the guide for you.

I’ve personally grown blogs to over 250,000 monthly visitors, and I’ve worked with dozens of clients in the e-commerce space to help them do the same. Here’s an overview of my seven-step process to starting and growing an e-commerce blog. 

But first…

Why start a blog on your e-commerce site?

Creating a blog has a whole host of benefits for e-commerce websites:

  • It can help you move visitors along your marketing funnel so they eventually buy.
  • You’re able to rank highly for keywords on Google that your product pages could never rank for but that are still important for building brand awareness and finding customers.
  • It can help you grow your email list.
  • You’re able to continue to get traffic without constantly spending money on ads.
  • It provides many opportunities to link to your product and category pages to help them rank better on the SERPs.

If you don’t know what some of these things mean, don’t worry—I’ll explain them along the way. But for now, let’s take a look at some e-commerce blogs that are working well right now so you can see the end goal.

Examples of successful e-commerce blogs

Three of my favorite examples of e-commerce websites using blogging are:

  1. Solo Stove
  2. Flatspot
  3. v-dog

Solo Stove comes in at the top of my list due to its excellent use of videos, photos, and helpful information on the blog. It also does search engine optimization (SEO) really well, bringing in an estimated 329,000 monthly visits from Google (data from Ahrefs’ Site Explorer).

Overview of Solo Stove, via Ahrefs' Site Explorer

In fact, it’s grown its brand to such a level of popularity that it even created search demand for keywords that include its brand name in them, then created blog posts to rank for those keywords:

Ahrefs' keyword report for Solo Stove

But that’s not all it did. Its blog posts also rank for other keywords in its marketing funnel, such as how to have a mosquito-free backyard or how to change your fire pit’s colors.

E-commerce blogging keyword examples

Then on its blog posts, it uses pictures of its fire pit:

Solo Stove blog post example

Ranking for these keywords does two things:

  1. It introduces Solo Stove’s brand to people who may eventually purchase a fire pit from it.
  2. It gives the brand the opportunity to promote its products to an audience who may not have even known it existed, such as the “mosquito free backyard” keyword.

Moving on, skater brand Flatspot also does blogging well, with a cool ~80,000 monthly visitors to its blog just from search engines.

Overview of Flatspot, via Ahrefs' Site Explorer

One of its tactics is to piggie-back on the popularity of new shoe releases from major brands like Nike, then use that traffic to get readers to buy the shoes directly from it:

Flatspot promoting Nike SB shoes in blog post

Finally, let’s look at v-dog—a plant-powered kibble manufacturer that gets ~8,000 visits per month.

Overview of v-dog, via Ahrefs' Site Explorer

My favorite post it’s done is its guide to making wet dog food at home, which ranks for the featured snippet for “how to make wet dog food”:

Google search results for "how to make wet dog food"

This guide directly promotes v-dog’s product to make wet dog food. So people who search the query will be introduced to its brand and potentially buy its product to make their own wet dog food at home.

And there you have it—three examples of blogging for e-commerce that’s working right now. With that, let’s talk about how you can start your own blog.

Seven steps to start and grow an e-commerce blog

In my 10+ years as a professional SEO and freelance writer, I’ve worked with over a dozen e-commerce stores to help them grow their website traffic. I’ve also run several of my own e-commerce websites.

In that time, I’ve distilled what works into an easy-to-follow seven-step process:

1. Do some keyword research

I never start a blog without first doing keyword research. Not only does this make coming up with blog topic ideas much easier, but it also ensures that every blog post you write has a chance to show up in Google search results and bring you free, recurring traffic.

While we wrote a complete guide to keyword research, here’s a quick and dirty strategy for finding keywords fast:

First, find a competitor who has a blog. Let’s say you’re selling dog food just like v-dog—if I search for “dog food” on Google, I can see some of my competition:

Google search results for "dog food"

At this point, I look for relevant competitors. For example, Chewy and American Kennel Club are good competitors for research. But I’ll skip sites like Amazon and Walmart, as they are just too broad to get relevant data from.

Next, plug the competitor’s URL into Ahrefs’ Site Explorer and click on the Organic keywords report to see the keywords its website ranks for on Google:

Organic keywords report for chewy.com

In this example, it has over 700,000 keywords. That’s way too many to sort through. Let’s add some filters to make things easier:

  • First, set the KD (Keyword Difficulty) score to a maximum of 30 to find easier-to-rank-for keywords.
  • Then we can exclude brand name keywords using the “Keywords” dropdown, set it to “Doesn’t contain,” and type in the brand name.
  • If the website has /blog/ in its blog post URLs, you can also set a filter in the “URL” dropdown to “Contains” and type “blog” in the text field. In Chewy’s case, it doesn’t do that, but it does use a subdomain for its blog, which we can search specifically.

When you’re done, it should look like this:

Ahrefs keyword filters

In the case of chewy.com, this only shaved it down to 619,000 keywords. That’s still a lot—let’s filter it down further. We can apply the following:

  • Minimum monthly search volume of 100
  • Only keywords in positions #1–10
  • Only show keywords containing “dog,” since my example website only sells dog food, not all animal food

Here’s what it looks like with these new filters applied:

Filtering down Ahrefs' Organic keywords report

Now I can find some more related keywords like “what to feed a dog with diarrhea” or “can dogs eat cheese.”

Data for keyword "what to feed a dog with diarrhea"

In addition to picking interesting keywords, you can also get an idea of how to become a topical authority on the topic of dog food by searching “dog food” in Ahrefs’ Keywords Explorer.

Overview for "dog food," via Ahrefs' Keywords Explorer

This keyword is extremely difficult to rank on page #1 for. However, if we go to the Related terms report and set the KD to a max of 30, we can see keyword ideas that are still relevant but may be easier to rank high in the search results.

List of keywords related to dog food

Go through and click the gray + sign next to any keywords you may want to target to add them to your list of potential article ideas. 

2. Create templates for future blog posts

One of the first things I do when I create a new blog is to establish a repeatable template that I use for every post. Typically, it looks something like this:

Blog post template example

It has breadcrumb navigation to help with SEO and navigation, the article title and the date it was last updated, then a short intro with an image on the right to make the lines shorter (and easier to skim). Finally, I include a clickable table of contents to help with navigation, then get into the article.

Within the article itself, I will use headers (H2s) and subheaders (H3s) to make my content easier to skim and to help Google understand what each section is about.

You can make templates for every kind of post you plan on creating—such as list posts, ultimate guides, tutorials, etc.—and reuse them for every post you ever create. It’s a huge time-saver.

While you’re at it, you should also create a standard operating procedure (SOP) that you go through for every article. This could include writing guidelines, what to do with images, formatting, tone, etc.

3. Outline your article

I never dive into writing an article without outlining it first. An outline ensures the article is well structured and planned before you start writing, and it bakes SEO right into your writing process. It’s another big time-saver.

Typically, you want this outline to include:

  • Potential title or titles of the article
  • Target keyword
  • Brief description of the article angle
  • Links to competing articles on Google for research
  • Headers and subheaders, with brief descriptions of the section as needed

Here’s a look at part of an example outline I’ll either send to my writers or write myself:

Content outline example

I wrote a guide to outlining content, which you can follow here for the full step-by-step process.

4. Write, optimize, and publish your post

Next up, it’s time to write your article. As you write more articles, you’ll find what works for you—but you may find it easier to fill in the sections then go back and write the intro once the article is finished.

Here are a few writing tips to help you become a better writer:

  • Ditch the fluff – If a word isn’t needed to bring a point across, cut it.
  • Keep your paragraphs short – Two to three lines per paragraph is plenty, especially for mobile readers where the screen width is shorter.
  • Use active voice over passive voiceHere is a guide for that.
  • Make your content easy to skim – Include photos and videos and make use of headers and bulleted lists to share key points.

Once you’ve written your article, do some basic on-page SEO to help it rank higher in search results:

  • Ensure your article has one H1 tag – The title of the article.
  • Have an SEO-friendly URL – Include the keyword you’re targeting, but keep it short and easy to read.
  • Link to other pages on your site using proper anchor textHere’s a guide for that.
  • Ensure your images have alt text – This is the text Google uses to read what the image is about, as well as what is shown to readers if the image can’t render.

Finally, publish your post and give yourself a pat on the back.

5. Add product promotions, email opt-ins, and internal links

Before you promote your content, there are a few things you can do to squeeze more ROI from it—namely, you should add a way for people to either push them through the funnel toward purchasing a product or subscribe to your email list. I’ll give an example of each.

First, Solo Stove wrote an article titled “Ambiance Is A Girl’s Best Friend,” where it promotes its tiny Solo Stove Mesa as a way of improving a space’s ambiance: 

How to promote your products in a blog post

Beyond directly promoting your products in the articles, you can also add email opt-ins that give people a percentage off their orders. You may lose a little money on the initial order. But once you get someone’s email address, you can promote to them again and get multiple orders from them.

For example, Primary sells kids’ clothing and uses this email pop-up to promote money off its products after you spend a certain amount of time on its website:

Email opt-in pop-up offering a discount on first order

Just make sure your discount code only works once per unique IP address. You can learn more about how to do that here if you use Shopify.

Finally, when you publish an article, you should make it a point to add internal links to your new article from older articles. 

This won’t be as important for your first few because you won’t have a ton of articles. But as your blog grows, it’s an important part of the process to ensure your readers (and Google) can still find your articles and that they aren’t buried deep on your site.

Refer to our guide to internal linking to learn more about this step.

6. Promote your content

At this point, your content is live and optimized for both conversions and search engines. Now it’s time to get some eyeballs on it.

We have an entire guide to content promotion you should read, but here are some highlights:

  • Share the article on all of your social media channels
  • Send the article to your email list if you have one
  • Share your content in relevant communities (such as relevant Reddit forums)
  • Consider running paid ads to your article

There’s a lot more you can do to promote a piece, including reaching out to other blog owners. But I won’t cover all of that here.

The other important piece of promoting your content is getting other website owners to link to your new articles. This is called link building, and it’s a crucial part of SEO.

There are many ways to build links. Some of the most popular include:

Link building is an entire subject on its own. If you’re serious about blogging and getting search traffic, it’s a crucial skill to learn.

7. Scale your efforts

The final step in blogging for e-commerce is scaling up your efforts by creating repeatable processes for each step and hiring people to do the tasks you yourself don’t need to be doing.

You can hire freelance writers, outreach specialists, editors, and more. You can put together a full SEO team for your business.

If you’re not in a place to start hiring, there are still things you can do to squeeze more output from your time, such as creating the SOPs I mentioned earlier.

Final thoughts

Blogging is one of the best ways to increase your e-commerce store’s traffic and sales. It costs less than traditional paid advertising and can continue to provide a return long after a post has been published.

This guide will hopefully help you start your e-commerce blog and publish your first post. But remember that success with blogging doesn’t happen overnight. In fact, it takes three to six months on average to see any results from your SEO efforts. Keep learning and be patient.

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The 5-Step Formula To Forecasting Your SEO Campaign Results

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The 5-Step Formula To Forecasting Your SEO Campaign Results

Looking to launch a successful digital marketing campaign for your business?

How do you select the best SEO keywords to expand your brand’s reach?

What can you do to determine the most effective ways to allocate your marketing budget?

Facing these tough decisions can put you on your heels if you’re not equipped with the right information.

Luckily, there’s a new way to leverage your company’s data to estimate your ROI and take the guesswork out of your next campaign.

With a simple mathematical formula, you can predict the amount of traffic and revenue you’ll generate before even setting your strategy in motion – and you can do it all in just five steps.

Want to learn how?

Join our next webinar with Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, to find out how to analyze specific keywords and forecast your SEO results.

Not too fond of math? Don’t worry – we’ll provide access to free tools and a downloadable calculator to help automate this process and save you time.

Key Takeaways From This Webinar: 

  • Learn how forecasting your SEO can help you build better campaigns and choose the right keywords.
  • Get step-by-step instructions to predict revenue and website traffic for your next SEO campaign.
  • Access a free handout, resources, and online tools that will save you time and supercharge your content strategy.

In this session, we’ll share real-life examples and provide guidance for the decision-makers within your organization to start getting the most out of your marketing efforts.

By better understanding the market potential of your product or service, you’ll be able to make more informed decisions and effectively maximize your ROI.

Sign up for this webinar and discover how you can secure a sufficient marketing budget and use SEO keywords to forecast the results of your future content campaigns.



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