The digital landscape is highly competitive and wildly oversaturated.
And when it comes to digital marketing, how can you set your business apart from the competition and capture the attention of your target audience?
What are some effective tactics to create compelling campaigns that are sure to stand out?
The answer: Understanding the levels of trust that help a build strong marketing foundation.
Building trust with your chosen marketing agency or team and establishing a strong marketing foundation is critical to the success of your business.
Register for our webinar, 6 Keys Your Business Needs To Win With Your Marketing Agency, and discover how to forge relationships and create effective campaigns that generate genuine interest and transform consideration into conversions.
1. Align Your Goals
In this live session, you’ll learn the key areas where your agency should align with your goals:
- Transparency: How to have 100% transparency into every dollar you invest with only one goal in mind: delivering a true return on investment (ROI).
- Investments: How to respect your digital media investments the same as traditional financial investments.
- Investment Models: Understanding that the math always needs to make sense to ensure the investment models being implemented set programs up for success.
- Expectations: How to work together to set realistic expectations in terms of investment level and ROI.
- Tracking: Learning to track everything – the data always tells the real story.
- Results: Mutual understanding that if your business wins, your agency/team wins, too!
The most impactful digital strategies are those which focus on transparency with your marketing team and value creation for users.
In this webinar, Eric and Erin Wilder, Co-Founders of 81 & Sunny, go in depth on these principles and how they can help you drive results.
The key to online success with an agency comes from understanding the delicate balance of your goals, setting realistic expectations, and ensuring the investment models being implemented will help you achieve your goals.
“It’s not about following the traditional marketing funnel (awareness → consideration → conversion), as that is common knowledge amongst all marketers and advertisers. It is all about how a marketer executes within the marketing funnel, given their client’s goals and available resources, that makes a partnership scalable and successful.”
– 81 & Sunny
2. Understand Your Business
When implementing a digital marketing strategy for your business, ask yourself:
- Which platforms should I invest in to achieve company goals?
- Which platforms produce the highest quality leads from a conversion-to-sale ratio or drive the most online sales?
- Which platform is most efficient or is the most profitable for my business?
- Is lead quantity or quality a better fit for my business model?
- Can I afford a multi-channel strategy and still be profitable?
- Am I investing enough to compete with or beat out my competition?
Getting ahead in this oversaturated market starts with aligning goals with your agency and building value for your audience.
Looking to outperform your competition and boost organic conversions?
Join us and our special guests on October 12 at 2 PM, and learn what it takes to develop a winning digital strategy for your business.
You’ll have the opportunity to ask about your unique situation, too, in a live Q&A session.
Can’t make the webinar live? Register now and we’ll send you the on-demand version after the event.
How To Optimize The Largest Contentful Paint & Rank Higher
How To Measure The Largest Contentful Paint Of Your Website
Run a free website speed test to find out. Your LCP speed will be displayed immediately.
The results of your speed test will tell you if:
- The LCP threshold is met.
- You need to optimize any other Core Web Vital.
How Is The Largest Contentful Paint Calculated?
Google looks at the 75th percentile of experiences – that means 25% of real website visitors experience LCP load times of 3.09 seconds or higher, while for 75% of users the LCP is below 3.09 seconds.
In this example, the real-user LCP is shown as 3.09 seconds.
What Are The Lab Test Results On My Core Web Vitals Data?
With this specific web speed test, you’ll also see lab metrics that were collected in a controlled test environment. While these metrics don’t directly impact Google rankings, there are two advantages of this data:
- The metrics update as soon as you improve your website, while Google’s real-time data will take 28 days to fully update.
- You get detailed reports in addition to the metrics, which can help you optimize your website.
Additionally, PageSpeed Insights also provides lab data, but keep in mind that the data it reports can sometimes be misleading due to the simulated throttling it uses to emulate a slower network connection.
How Do You Find Your Largest Contentful Paint Element?
When you run a page speed test with DebugBear, the LCP element is highlighted in the test result.
Sometimes, the LCP element may be a large image, and other times, it could be a large portion of text.
Regardless of whether your LCP element is an image or a piece of text, the LCP content won’t appear until your page starts rendering.
For example, on the page below, a background image is responsible for the largest paint.
In contrast, this page’s LCP is a paragraph of text.
To improve the Largest Contentful Paint (LCP) of your website you need to ensure that the HTML element responsible for the LCP appears quickly.
How To Improve The Largest Contentful Paint
To improve the LCP you need to:
- Find out what resources are necessary to make the LCP element appear.
- See how you can load those resources faster (or not at all).
For example, if the LCP element is a photo, you could reduce the file size of the image.
After running a DebugBear speed test, you can click on each performance metric to view more information on how it could be optimized.
Common resources that affect the LCP are:
- Render-blocking resources.
- Images that are not optimized.
- Outdated image formats.
- Fonts that are not optimized.
How To Reduce Render-Blocking Resources
Render-blocking resources are files that need to be downloaded before the browser can start drawing page content on the screen. CSS stylesheets are typically render-blocking, as are many script tags.
To reduce the performance impact of render-blocking resources you can:
- Identify what resources are render-blocking.
- Review if the resource is necessary.
- Review if the resource needs to block rendering.
- See if the resource can be loaded more quickly up, for example using compression.
The Easy Way: In the DebugBear request waterfall, requests for render-blocking resources are marked with a “Blocking” tag.
How To Prioritize & Speed Up LCP Image Requests
For this section, we’re going to leverage the new “fetchpriority” attribute on images to help your visitor’s browsers quickly identify what image should load first.
Use this attribute on your LCP element.
When just looking at the HTML, browsers often can’t immediately tell what images are important. One image might end up being a large background image, while another one might be a small part of the website footer.
Accordingly, all images are initially considered low priority, until the page has been rendered and the browser knows where the image appears.
However, that can mean that the browser only starts downloading the LCP image fairly late.
The new Priority Hints web standard allows website owners to provide more information to help browsers prioritize images and other resources.
In the example below, we can see that the browser spends a lot of time waiting, as indicated by the gray bar.
We would choose this LCP image to add the “fetchpriority” attribute to.
How To Add The “FetchPriority” Attribute To Images
Simply adding the fetchpriority=”high” attribute to an HTML img tag will the browser will prioritize downloading that image as quickly as possible.
<img src="https://www.searchenginejournal.com/optimize-largest-contentful-paint-debugbear-spcs/471883/photo.jpg" fetchpriority="high" />
How To Use Modern Image Formats & Size Images Appropriately
High-resolution images can often have a large file size, which means they take a long time to download.
In the speed test result below you can see that by looking at the dark blue shaded areas. Each line indicates a chunk of the image arriving in the browser.
There are two approaches to reducing image sizes:
- Ensure the image resolution is as low as possible. Consider serving images at different resolutions depending on the size of the user’s device.
- Use a modern image format like WebP, which can store images of the same quality at a lower file size.
How To Optimize Font Loading Times
If the LCP element is an HTML heading or paragraph, then it’s important to load the font for this chunk of text quickly.
One way to achieve this would be to use preload tags that can tell the browser to load the fonts early.
The font-display: swap CSS rule can also ensure sped-up rendering, as the browser will immediately render the text with a default font before switching to the web font later on.
Monitor Your Website To Keep The LCP Fast
Continuously monitoring your website not only lets you verify that your LCP optimizations are working, but also makes sure you get alerted if your LCP gets worse.
DebugBear can monitor the Core Web Vitals and other site speed metrics over time. In addition to running in-depth lab-based tests, the product also keeps track of the real-user metrics from Google.
Try DebugBear with a free 14-day trial.
How To Optimize The Largest Contentful Paint & Rank Higher
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