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9 Key Affiliate Marketing Tips for More Money & Traffic

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9 Key Affiliate Marketing Tips for More Money & Traffic

Are you an affiliate marketer who wants to earn more money? Then read on—the following nine affiliate marketing tips were learned over my decade of experience creating and growing six-figure affiliate websites.

Affiliate marketing is one of the best ways to earn passive income online. But it requires constant learning to keep up with the competition.

Here are my best tips for affiliate marketing to increase your traffic and, ultimately, your income:

Search engine optimization (SEO) is the single most valuable skill I’ve ever learned as an affiliate marketer. Being able to get your content to show up in Google search results provides recurring, free, and high-quality traffic—which is exactly what you need to make more money.

To prove my point, here’s a screenshot showing my Google Analytics traffic breakdown, with nearly 90% of my traffic coming from Google over the last month:

Google Analytics organic search traffic

SEO can be broken down into three main areas:

  1. On-page SEO
  2. Link building
  3. Technical SEO

On-page SEO involves things like:

But optimized content targeting the right keywords isn’t enough to rank. One of the most important Google ranking factors is backlinks from other websites pointing to your website. These links tell Google that your website is a trusted authority on the internet.

There are many ways to build backlinks to your content. They often involve email outreach to other website owners, so you should get comfortable writing emails.

Lastly, you’ll need to learn some basic technical SEO. Don’t worry—it’s not as hard as it sounds. You don’t need to know how to code or anything like that. These days, there are WordPress plugins, such as Yoast SEO or Rank Math, for virtually any SEO task you need to do.

In fact, Ahrefs has a free SEO WordPress plugin to help you audit the content on your website, monitor your backlinks, and see how much organic traffic your pages are getting.

Ahrefs' SEO WordPress plugin

In conclusion, learn SEO and you will get more traffic and make more money.

2. Start with keyword research

Keyword research is arguably the most crucial skill you need to learn. You have to know what keywords people are typing into Google to find information about your affiliate products and how you can create content that matches the search intent of those keywords.

You can use Ahrefs’ free keyword generator tool to come up with keyword ideas. Just type in a broad keyword related to your niche, and you’ll get back a list of related keywords:

Ahrefs' free keyword generator tool

I never write a blog post without a target keyword for SEO. In fact, I always recommend focusing on creating content hubs in order to fully cover a topic—and help improve your chances of ranking highly on Google.

3. Branch out from Amazon

Amazon Associates is usually the first affiliate program every affiliate marketer starts with. It’s great because Amazon has products in almost every niche imaginable… but its commission percentages are abysmal.

At ~3% commission, you’ll need to sell approximately $3,333,333 to make a six-figure income. You read that right—over $3 million just to make $100K. Ouch.

Starting with Amazon is fine. But once you figure out which products are making you the most money, it’s a good idea to go directly to the manufacturer or another retailer that will offer you a higher commission on those products.

You can see what products are bringing you the most income by going to your Amazon reporting dashboard, clicking on the “Earnings” tab, and sorting it by “Revenue.”

Amazon Associates Earnings report

From there, you have to do some detective work to find another affiliate to promote that sells the same or similar products. It takes some Google searching and phone calls to find the best deals. But it’s worth it, as long as you’re making a significantly higher commission.

Keep in mind that you’ll probably need to make at least double the commission to make it worth switching. In fact, I aim for a minimum of 8% commission to make the switch. 

This is because Amazon’s 24-hour cookie policy means you earn on anything someone buys within 24 hours of clicking on your link, even if it’s not the product you initially recommended. Additionally, Amazon has spent billions perfecting its conversion rate and brand reputation. So if you link elsewhere, you will almost certainly have a lower conversion rate.

It’s a good idea to test other affiliates before you fully switch over. Change out a few links and monitor how they affect your income for at least a month. If it’s higher, change more links. If it’s lower, change it back and look for a different partner with a better website or a higher commission rate.

4. Negotiate with your affiliate partners often

Speaking of higher commission rates. Never be afraid to ask your affiliate partners for a higher rate. Chances are, if you’ve been sending them sales, they’ll be happy to work with you.

I suggest picking up the phone and building a real reputation with your partners. A video call is even better. Tell them that with the higher commission, you can spend more money on content to promote them and send them even more sales.

In fact, you should make it a habit of discussing this with your partners once a quarter or, at the very least, once a year.

This won’t work with giant brands like Amazon or Walmart, but it does work with most companies that aren’t giant corporations.

Don’t rely solely on one affiliate partner. 

Amazon can change its affiliate terms at any time, like it did back in 2020 when it lowered the commission rates of most categories. Worse still, most of the other corporations tend to follow Amazon’s lead and change their commissions shortly after.

But beyond expanding to work with multiple partners, you should also consider other income methods entirely. Display ads, drop shipping your own products, or making an online course are all great options to avoid keeping all your eggs in one basket.

6. Focus on email capture

Speaking of sudden changes, even SEO has its limitations. Google, like Amazon, can change things at a moment’s notice that massively impact your business.

I would know—I’ve been affected by a Google update to the tune of a 60% income drop almost overnight. It’s not a fun feeling.

That’s why it’s important to focus on capturing your readers’ emails. Email is the one channel you can own that isn’t impacted by any company changing its policies.

If you have an email list, you can reach out to that list any time you want—as long as you aren’t spamming.

Luckily, email marketing goes hand in hand with SEO. You can create content upgrades on the pages already ranking on Google to turn visitors into subscribers.

For example, I created a comparison sheet of 50 different small campers as an email opt-in for one of my guides to the best small campers.

Content upgrade example

You can create your own content upgrades with an email tool like ConvertKit or Mailchimp. Just come up with something that improves upon the content you wrote, such as a mini ebook, video series, spreadsheet, printable PDF, etc.

7. Do more than your competition

Right now, if you look at the SERPs for highly competitive affiliate keywords, you’ll notice a trend: Everyone is copying each other.

Most people are writing the same stuff about the same “10 best” products. They’re using generic Amazon product images and aren’t actually purchasing and using the products themselves.

This is good news for you because it means with just a little extra effort, you can stand out from the competition and steal their rankings. If you want to make more money, consider:

  • Buying the product and actually using it.
  • Taking your own high-quality product photos. 
  • Shooting a video review of the product.
  • Diving deeper into the research using forums like Reddit and getting real users’ opinions.

These extra steps may take you more time but will ultimately put you ahead of the crowd.

8. Keep your data organized

This is a tip I wish someone had told me when I first started out in affiliate marketing. Organization is crucial as your website grows and you have multiple affiliate partners and hundreds or even thousands of blog posts.

This can be as simple as keeping a spreadsheet with:

  • A list of all the content you have published on your website, along with the publish dates, meta tags, and affiliate links used.
  • A list of all your affiliate partners and their respective login URLs and commission percentages.
  • A few standard operating procedures documenting how you write, upload, and publish your content.

For example, here’s what one of my spreadsheets looks like:

Content organization spreadsheet

I like to include basic data about each page, such as the keyword it’s targeting, the content hub it’s a part of, and what keywords it’s ranking for—which I pull from Ahrefs’ Site Explorer.

Just head to the Organic keywords tab and click Export in the top right to download a sheet with all of your rankings data.

Organic keywords report, via Ahrefs' Site Explorer

From there, you can upload the sheet into a Google Sheet and customize it to fit your particular needs and style.

9. Create more content and keep it updated

Last but not least, as an affiliate marketer, you need to both create MORE content and focus on keeping that content up to date as your website ages.

You can’t expect to only create a few dozen articles and turn your website into a six-figure earner. It takes hundreds—sometimes thousands—of articles to reach that point.

And it often takes years to produce that much content. 

If you’ve been creating content for years, it’s equally as important to refresh your old content to keep it relevant and to improve (or at least keep) your first-page Google rankings.

Final thoughts

As an affiliate marketer, it’s important to continually learn and hone your craft. The tips outlined above were learned over a decade, and I’m still learning new things every day.

Here are some other guides with more affiliate marketing tips and tricks to help you continue learning:

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Gen Z Ditches Google, Turns To Reddit For Product Searches

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In this photo illustration, the Reddit logo is displayed on a smartphone screen.

A new report from Reddit, in collaboration with GWI and AmbassCo, sheds light on the evolving search behaviors of Generation Z consumers.

The study surveyed over 3,000 internet users across the UK, US, and Germany, highlighting significant changes in how young people discover and research products online.

Here’s an overview of key findings and the implications for marketers.

Decline In Traditional Search

The study found that Gen Z uses search engines to find new brands and products less often.

That’s because they shop online differently. They’re less interested in looking for expert reviews or spending much time searching for products.

There are also frustrations with mobile-friendliness and complex interfaces on traditional search platforms.

Because of this, traditional SEO strategies might not work well for reaching younger customers.

Takeaway

Companies trying to reach Gen Z might need to try new methods instead of just focusing on being visible on Google and other search engines.

Rise Of Social Media Discovery

Screenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024.

Gen Z is increasingly using social media to find new brands and products.

The study shows that Gen Z has used social media for product discovery 36% more frequently since 2018.

This change is affecting how young people shop online. Instead of searching for products, they expect brands to appear in their social media feeds.

1719123963 547 Gen Z Ditches Google Turns To Reddit For Product SearchesScreenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024.

Because of this, companies trying to reach young customers need to pay more attention to how they present themselves on social media.

Takeaway

To succeed at marketing to Gen Z, businesses will likely need to focus on two main things:

  1. Ensure that your content appears more often in social media feeds.
  2. Create posts people want to share and interact with.

Trust Issues With Influencer Marketing

Even though more people are finding products through social media, the report shows that Gen Z is less likely to trust what social media influencers recommend.

These young shoppers often don’t believe in posts that influencers are paid to make or products they promote.

Instead, they prefer to get information from sources that feel more real and are driven by regular people in online communities.

Takeaway

Because of this lack of trust, companies must focus on being genuine and building trust when they try to get their websites to appear in search results or create ads.

Some good ways to connect with these young consumers might be to use content created by regular users, encourage honest product reviews, and create authentic conversations within online communities.

Challenges With Current Search Experiences

The research shows that many people are unhappy with how search engines work right now.

More than 60% of those surveyed want search results to be more trustworthy. Almost half of users don’t like looking through many search result pages.

Gen Z is particularly bothered by inaccurate information and unreliable reviews.

1719123963 785 Gen Z Ditches Google Turns To Reddit For Product SearchesScreenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024.

Takeaway

Given the frustration with search quality, marketers should prioritize creating accurate, trustworthy content.

This can help build brand credibility, leading to more direct visits.

Reddit: A Trusted Alternative

The report suggests that Gen Z trusts Reddit when looking up products—it’s their third most trusted source, after friends and family and review websites.

1719123963 403 Gen Z Ditches Google Turns To Reddit For Product SearchesScreenshot from Reddit study titled: “From search to research: How search marketers can keep up with Gen Z.”, June 2024.

Young users like Reddit because it’s community-based and provides specific answers to users’ questions, making it feel more real.

It’s worth noting that this report comes from Reddit itself, which probably influenced why it’s suggesting its own platform.

Takeaway

Companies should focus more on being part of smaller, specific online groups frequented by Gen Z.

That could include Reddit or any other forum.

Why SEJ Cares

As young people change how they look for information online, this study gives businesses important clues about connecting with future customers.

Here’s what to remember:

  • Traditional search engine use is declining among Gen Z.
  • Social media is increasingly vital for product discovery.
  • There’s growing skepticism towards influencer marketing.
  • Current search experiences often fail to meet user expectations.
  • Community-based platforms like Reddit are gaining trust.

Featured Image: rafapress/Shutterstock

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Google Clarifies Organization Merchant Returns Structured Data

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Google updates organization structured data for merchant returns

Google quietly updated their organization structured data documentation in order to clarify two points about merchant returns in response to feedback about an ambiguity in the previous version.

Organization Structured Data and Merchant Returns

Google recently expanded their Organization structured data so that it could now accommodate a merchant return policy. The change added support for adding a sitewide merchant return policy.

The original reason for adding this support:

“Adding support for Organization-level return policies

What: Added documentation on how to specify a general return policy for an Organization as a whole.

Why: This makes it easier to define and maintain general return policies for an entire site.”

However that change left unanswered about what will happen if a site has a sitewide return policy but also has a different policy for individual products.

The clarification applies for the specific scenario of when a site uses both a sitewide return policy in their structured data and another one for specific products.

What Takes Precedence?

What happens if a merchant uses both a sitewide and product return structured data? Google’s new documentation states that Google will ignore the sitewide product return policy in favor of a more granular product-level policy in the structured data.

The clarification states:

“If you choose to provide both organization-level and product-level return policy markup, Google defaults to the product-level return policy markup.”

Change Reflected Elsewhere

Google also updated the documentation to reflect the scenario of the use of two levels of merchant return policies in another section that discusses whether structured data or merchant feed data takes precedence. There is no change to the policy, merchant center data still takes precedence.

This is the old documentation:

“If you choose to use both markup and settings in Merchant Center, Google will only use the information provided in Merchant Center for any products submitted in your Merchant Center product feeds, including automated feeds.”

This is the same section but updated with additional wording:

“If you choose to use both markup (whether at the organization-level or product-level, or both) and settings in Merchant Center, Google will only use the information provided in Merchant Center for any products submitted in your Merchant Center product feeds, including automated feeds.”

Read the newly updated Organization structured data documentation:

Organization (Organization) structured data – MerchantReturnPolicy

Featured Image by Shutterstock/sutlafk

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What Is It & How To Write It

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What Is It & How To Write It

In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more.

It’s often overlooked, but every image on your website should have alt text. More information is better, and translating visual information into text is important for search engine bots attempting to understand your website and users with screen readers.

Alt text is one more source of information that relates ideas and content together on your website.

This practical and to-the-point guide contains tips and advice you can immediately use to improve your website’s image SEO and accessibility.

What Is Alt Text?

Alternative text (or alt text) – also known as the alt attribute or the alt tag (which is not technically correct because it is not a tag) – is simply a piece of text that describes the image in the HTML code.

What Are The Uses Of Alt Text?

The original function of alt text was simply to describe an image that could not be loaded.

Many years ago, when the internet was much slower, alt text would help you know the content of an image that was too heavy to be loaded in your browser.

Today, images rarely fail to load – but if they do, then it is the alt text you will see in place of an image.

Screenshot from Search Engine Journal, May 2024

Alt text also helps search engine bots understand the image’s content and context.

More importantly, alt text is critical for accessibility and for people using screen readers:

  • Alt text helps people with disabilities (for example, using screen readers) learn about the image’s content.

Of course, like every element of SEO, it is often misused or, in some cases, even abused.

Let’s now take a closer look at why alt text is important.

Why Alt Text Is Important

The web and websites are a very visual experience. It is hard to find a website without images or graphic elements.

That’s why alt text is very important.

Alt text helps translate the image’s content into words, thus making the image accessible to a wider audience, including people with disabilities and search engine bots that are not clever enough yet to fully understand every image, its context, and its meaning.

Why Alt Text Is Important For SEO

Alt text is an important element of on-page SEO optimization.

Proper alt text optimization makes your website stand a better chance of ranking in Google image searches.

Yes, alt text is a ranking factor for Google image search.

Depending on your website’s niche and specificity, Google image search traffic may play a huge role in your website’s overall success.

For example, in the case of ecommerce websites, users very often start their search for products with a Google image search instead of typing the product name into the standard Google search.

Screenshot from search for [Garmin forerunner]Screenshot from search for [Garmin forerunner], May 2024

Google and other search engines may display fewer product images (or not display them at all) if you fail to take care of their alt text optimization.

Without proper image optimization, you may lose a lot of potential traffic and customers.

Why Alt Text Is Important For Accessibility

Visibility in Google image search is very important, but there is an even more important consideration: Accessibility.

Fortunately, in recent years, more focus has been placed on accessibility (i.e., making the web accessible to everyone, including people with disabilities and/or using screen readers).

Suppose the alt text of your images actually describes their content instead of, for example, stuffing keywords. In that case, you are helping people who cannot see this image better understand it and the content of the entire web page.

Let’s say one of your web pages is an SEO audit guide that contains screenshots from various crawling tools.

Would it not be better to describe the content of each screenshot instead of placing the same alt text of “SEO audit” into every image?

Let’s take a look at a few examples.

Alt Text Examples

Finding many good and bad examples of alt text is not difficult. Let me show you a few, sticking to the above example with an SEO audit guide.

Good Alt Text Examples

So, our example SEO guide contains screenshots from tools such as Google Search Console and Screaming Frog.

Some good examples of alt text may include:

”The
”Google
”List
”Screaming

Tip: It is also a good idea to take care of the name of your file. Using descriptive file names is not a ranking factor, but I recommend this as a good SEO practice.

Bad And/Or Spammy Alt Text Examples

I’ve also seen many examples of bad alt text use, including keyword stuffing or spamming.

Here is how you can turn the above good examples into bad examples:

”google search console coverage report
”google
”seo
”seo

As you can see, the above examples do not provide any information on what these images actually show.

You can also find examples and even more image SEO tips on Google Search Central.

Common Alt Text Mistakes

Stuffing keywords in the alt text is not the only mistake you can make.

Here are a few examples of common alt text mistakes:

  • Failure to use the alt text or using empty alt text.
  • Using the same alt text for different images.
  • Using very general alt text that does not actually describe the image. For example, using the alt text of “dog” on the photo of a dog instead of describing the dog in more detail, its color, what it is doing, what breed it is, etc.
  • Automatically using the name of the file as the alt text – which may lead to very unfriendly alt text, such as “googlesearchconsole,” “google-search-console,” or “photo2323,” depending on the name of the file.

Alt Text Writing Tips

And finally, here are the tips on how to write correct alt text so that it actually fulfills its purpose:

  • Do not stuff keywords into the alt text. Doing so will not help your web page rank for these keywords.
  • Describe the image in detail, but still keep it relatively short. Avoid adding multiple sentences to the alt text.
  • Use your target keywords, but in a natural way, as part of the image’s description. If your target keyword does not fit into the image’s description, don’t use it.
  • Don’t use text on images. All text should be added in the form of HTML code.
  • Don’t write, “this is an image of.” Google and users know that this is an image. Just describe its content.
  • Make sure you can visualize the image’s content by just reading its alt text. That is the best exercise to make sure your alt text is OK.

How To Troubleshoot Image Alt Text

Now you know all the best practices and common mistakes of alt text. But how do you check what’s in the alt text of the images of a website?

You can analyze the alt text in the following ways:

Inspecting an element (right-click and select Inspect when hovering over an image) is a good way to check if a given image has alt text.

However, if you want to check that in bulk, I recommend one of the below two methods.

Install Web Developer Chrome extension.

Screenshot of Web Developer Extension in Chrome by authorScreenshot from Web Developer Extension, Chrome by author, May 2024

Next, open the page whose images you want to audit.

Click on Web Developer and navigate to Images > Display Alt Attributes. This way, you can see the content of the alt text of all images on a given web page.

The alt text of images is shown on the page.Screenshot from Web Developer Extension, Chrome by author, May 2024

How To Find And Fix Missing Alt Text

To check the alt text of the images of the entire website, use a crawler like Screaming Frog or Sitebulb.

Crawl the site, navigate to the image report, and review the alt text of all website images, as shown in the video guide below.

You can also export only images that have missing alt text and start fixing those issues.

Alt Text May Not Seem Like A Priority, But It’s Important

Every source of information about your content has value. Whether it’s for vision-impaired users or bots, alt text helps contextualize the images on your website.

While it’s only a ranking factor for image search, everything you do to help search engines understand your website can potentially help deliver more accurate results. Demonstrating a commitment to accessibility is also a critical component of modern digital marketing.

FAQ

What is the purpose of alt text in HTML?

Alternative text, or alt text, serves two main purposes in HTML. Its primary function is to provide a textual description of an image if it cannot be displayed. This text can help users understand the image content when technical issues prevent it from loading or if they use a screen reader due to visual impairments. Additionally, alt text aids search engine bots in understanding the image’s subject matter, which is critical for SEO, as indexing images correctly can enhance a website’s visibility in search results.

Can alt text improve website accessibility?

Yes, alt text is vital for website accessibility. It translates visual information into descriptive text that can be read by screen readers used by users with visual impairments. By accurately describing images, alt text ensures that all users, regardless of disability, can understand the content of a web page, making the web more inclusive and accessible to everyone.

More resources: 


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