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Can Chrome-Based Spammers Impact Core Web Vitals? via @sejournal, @martinibuster



Google’s John Mueller answered whether Chrome-based spam traffic could negatively impact core web vitals scores. John Mueller isn’t on the Chrome or web platform team, so he had to pause a moment to think about that a second before answering.

One of the implications, an underlying question, is if it’s possible to launch a negative SEO attack focused on poisoning Core Web Vitals and thereby affect a known ranking factor.

Chrome User Experience Report

The Core Web Vitals scores that become ranking factors are derived from real users on Chrome browsers.

The browsing information contains the actual web page download data from real devices visiting actual web pages.

This data is what Google calls “field data” and it’s what is used to calculate the Core Web Vitals score that is subsequently used as ranking factors.

Google uses the browsing data from Chrome browser users to create the Chrome User Experience report.

Google’s developer pages describe the process like this:


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“The Chrome User Experience Report is powered by real user measurement of key user experience metrics across the public web, aggregated from users who have opted-in to syncing their browsing history, have not set up a Sync passphrase, and have usage statistic reporting enabled.”

Real users on Chrome can have an impact on Core Web Vitals scores.

So the person asking the question had a legitimate concern.

The person asking the question framed it as “spam traffic” that is “using Chrome as a browser.”

The person is unclear as to whether these were actual people using Chrome browsers on slow connections or if these were bots.

John Mueller didn’t ask for clarification, unfortunately.

Bots Spoofing Chrome

There are many kinds of bots that aren’t Chrome, they simply imitate Chrome (this is called spoofing the user agent of Chrome).

For example, a Python-based web scraper can spoof Chrome to trick a website that it’s just a normal site visitor.



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Those kinds of bots won’t affect a website’s Web Vitals Scores because they are not Chrome, they’re just scripts.

Headless Chrome Bots

There are other kinds of bots that are based on the real Chrome browser that are called Headless Chrome.

Headless Chrome is the Chrome browser but without user interface of Chrome, which is why it’s called headless.

It’s unlikely the Headless Chrome browser can send back Core Web Vitals information either, since Headless Chrome is designed for testing purposes.

Spam Traffic with Real People Using Chrome

The nightmare scenario is spammers sending actual people on a slow Internet connection to visit a site while using Chrome browsers that are opted in to the Page Experience Report.

How would Google filter out real people using Chrome with bad intentions from negatively impacting Core Web Vitals?

Related: How to Filter Out Referral Spam in Google Analytics


Can Chrome-based Spam Traffic Influence Core Web Vitals?

The person asking the question called it “spam traffic” and didn’t clarify if that meant human spammers or bots.

This is the question asked:

“In the recent week we’ve seen a huge increase in direct spam traffic on some of our websites, coming from all over the world using Chrome as a browser.

This spam traffic is very slow. We’re a bit concerned about Chrome metrics that are used to evaluate page speed and rankings.

Is Google aware of this? Is there something that we can do?”

Google Answers if Chrome Spam Traffic Affects Core Web Vitals

John Mueller answered:

“Uhm… So… I don’t know …we see lots of weird spam traffic on the web over time and we have a fairly good understanding of that.

And the way that, as I understand it, with regards to the core web vitals, what we use… in the Chrome User Experience Report data, there are certain requirements that we watch out for and we almost certainly filter out for the usual spam traffic that’s also out there as well.

From that point of view I wouldn’t expect this to cause any problems.

If you’re really worried about it and you have some data that you can send me then I’m happy to pass that on to the Chrome team so that they can take a look.


But I would not assume that this would cause any problems.

We see all kinds of weird spam traffic all the time and our systems are pretty tuned to avoid that kind of thing.”


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Can Google Catch Chrome-based Spammers?

It seems fairly clear that a Headless Chrome bot would not affect core web vitals scores. I couldn’t find documentation that says that explicitly but it just feels like the way it should be. Would be nice for some clarification from Google though.

John Mueller is confident that the Chrome User Experience Report filters out the “usual spam traffic.”

But he also offered to take information back to the Chrome team to review.

How do you feel about it?



Does Chrome-based Spam Traffic Impact Core Web Vitals?

Watch John Mueller answer the question at the 30 minute mark:

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Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster



Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”



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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.



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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.


But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.


One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.


Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

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