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Google Unveils .Day Domains

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Google Unveils .Day Domains


Google launched the new .day generic TLD (top level domain) that has the potential for building a useful web presence. Top brands and smart marketers are rushing in to claim related domains right now, like BlackFri.day, CyberMon.day and Valentines.day (registered by FTD). Landrush early access registration is open right now with general registration opening up on February 1, 2022.

Benefit of a Generic TLD

The difference between a Generic Top Level Domain (gTLD) and a country code top level domain (ccTLD) is that a ccTLD is associated with a country. Search engines in general tend to use ccTLDs as a signal for what country that domain name should be ranked for.

a gTLD is freed of those constraints and can rank in any language when published in that language with the appropriate language and/or country signals, just like any other gTLD.

Examples of popular gTLDs are .com, .net, .org, .edu, and .gov.

Now .day is a member of the list of generic top level domains.

How Much Does .Day Cost?

As is often the case with the launch of a new TLD will likely be professional speculators who will go out and scoop up highly marketable domains, but at this point the early-access fees range from $190.00 – $16,520.00 for premium domains.

The cost of domain name registration becomes lower the closer it is to February 2022, when the general registration period is open.

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Once the early registration period is over on February 1, 2022 the .day registration are as low as $20/year.

Many Remarkable .Day Domains Still Available

According to Google’s blog announcement:

“Starting today, you can register your own .day domain as part of our Early Access Program for an additional one-time fee. This fee decreases according to a daily schedule through the end of January. On February 1 at 8:00 am Pacific time, .day domains will be publicly available at a base annual price through your registrar of choice.”

How Can .Day Be Useful?

Google’s announcement mentions using it in conjunction with holidays and mentions how FTD registered Valentines.day.

The holiday celebration angle is actually an old-timer SEO link building approach. It’s a far-out and ambitious approach but one that has worked in the past. It consists of creating an awareness day related to a product or service and then promoting that “day” to get links to the site.  Yes, entrepreneurs will do just about anything to turn a buck!

.Day is positioned by Google as useful for marking special days and events or for promoting a cause.

For example, the NAACP registered MLK.day and the World Wildlife Fund registered Wildlife.day.

The new .day gTLD is also promoted as a way to amplify a brand, which might be more useful for some brands than others.

Google also promotes .day as way to build community, like in Yoga.day and HolocaustRemembrance.day.

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Nevertheless, there are many ways to make .day financially useful, from affiliate, ecommerce to advertising and even link building purposes.

So it may be worthwhile to give the .day TLD some consideration to see how the new gTLD can fit into your current marketing strategy or become a part of new strategy.

Citations

Read Google’s Announcement

Today is the .day

Visit Google’s .Day Domain Registry

Start a new .day

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Fact Checking: Get Your Facts Right

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Fact Checking: Get Your Facts Right

In the last decade or so, the concept of “fake news” has become a major thorn in the side of consumers and content writers alike.

Digital marketing experts who write SEO content at the enterprise level might not consider themselves journalists or news reporters – but there’s a greater overlap between the roles than many people realize.

Like journos, enterprise SEO content writers need to earn the trust of their audience by demonstrating authority, relevance, and experience.

And while you might think that, as a content marketing specialist, the only person you’re serving is your client or employer, the truth is that good SEO content provides just as much service to consumers.

You’re not just advertising to people; you’re helping them find answers, information, and solutions to their problems.

That’s why, for SEO content writers, getting the facts right is crucial.

“Fake news” has eroded a lot of people’s trust in media. Online content, in particular, is always fighting an uphill battle due to the oversaturation of the digital space – and the sheer amount of misinformation that finds its way into blogs and social media sites with little quality control.

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Today, fact-checking is arguably more important than ever before.

One little mistake is all it takes to lose a consumer’s trust forever.

But what does it mean to get your facts right? Is it just ensuring every name is spelled correctly, and every claim has an attributed source?

Both of these things are an important part of SEO fact-checking, but they’re only a small piece of a large puzzle.

Enterprise SEO Fact Checking Best Practices

Fun fact: Even when consumers don’t know you’re lying, Google does.

Web pages with deceptive, inaccurate, or poorly vetted content are penalized and less likely to appear in search results.

Want to avoid the wrath of the almighty algorithm? Here’s what you need to do:

Get The Basics Right

A few paragraphs back, I mentioned that fact-checking isn’t limited to correctly writing people’s names, ages, positions, and pronouns.

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Nevertheless, getting the basics right is still important. If you can’t do at least that much, then you won’t be prepared to do more in-depth fact-checking.

It’s especially important to get this information right when you’re quoting multiple people.

Not only do you need to attribute quotes and ideas to the proper sources, but you also have to make sure the information they shared with you is accurately reproduced.

Double Check Everything

If you get a quote from someone that says the sky is blue, go outside and look up, just to be sure.

Okay, that might be an exaggerated example – but you get the point.

Double and triple-check everything.

If you find a useful quote or statistic online, track down the original source. See if you can find other reliable web pages with the same information.

Don’t be afraid to do a little research yourself. Crunch the numbers and try to find corroborating evidence.

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Never take anything at face value.

Go To The Source

Speaking of tracking down the sources of stats and quotes: That’s a cornerstone of fact-checking so important, it merits expanding on now.

Have you ever had a teacher or professor tell you, in no uncertain terms, never to use Wikipedia as a source?

Well, that’s just as true when writing enterprise-level SEO content. Wikipedia might be useful in pointing you toward helpful sources, but it shouldn’t be your primary text.

Nor should any second-hand source. If another web page states something as a fact, confirm where it got that fact.

If it’s a disreputable source and you parrot it, then you become a disreputable source, too.

Understand The Information

Content writing – especially at the enterprise level and especially in an agency (rather than in-house PR team) context – often requires authors to cover many different areas of expertise in many different industries.

It can be tempting to regurgitate and plagiarize information that already exists, but if you do that, you won’t be able to offer any meaningful insights.

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You have to understand the information you’re relaying.

That will help you spot contradictions and factual errors and demonstrate genuine authority.

Is AI Automation The Future Of Fact Checking?

Enterprise-level content fact-checking requires a lot of time and effort, but cutting corners is a recipe for disaster.

Fortunately, just as it has with many other aspects of SEO, AI automation may soon be able to simplify the process.

U.K.-based independent fact-checking organization, Full Fact, has been leading the charge in recent years to develop scalable, automated fact-checking tools.

Full Fact’s efforts have already garnered the attention of the biggest names in search engine technology.

In 2019, the non-profit organization was one of the winners of the 2019 Google AI Impact Challenge, which provides funding for potentially revolutionary automation research projects.

Full Fact’s stated goal is to develop AI software capable of breaking down long content pieces into individual sentences, then identifying the types of claims those sentences represent, before finally cross-referencing those claims in real-time with the most up-to-date factual news data.

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Though Full Fact is still years away from achieving its goal, the benefits of such a breakthrough for SEO content writing are self-evident.

That said, you don’t have to wait for the future to use AI automation and other software tools to help you fact-check.

For example, the Grammarly Plagiarism Checker not only identifies duplicate content taken from another source but also highlights portions of text requiring attribution.

Commonly used enterprise SEO tools like Semrush, Ahrefs, and Moz, meanwhile, can be used to investigate a domain’s authority, helping you decide which sources are considered reputable.

Fact-checking in today’s oversaturated news and information marketplace can be intimidating at first glance. But the number of resources available to content writers is growing by leaps and bounds every day.

Making full use of these resources better enables you to win consumer trust in an age when that kind of trust is a very delicate, precious, and valuable commodity.

More resources:


Featured Image: redgreystock/Shutterstock

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