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10 Advanced SEO Skills To Level Up Your Career

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10 Advanced SEO Skills To Level Up Your Career

Many of us get to a stage in our careers as SEO professionals where we feel a little bit stagnant.

We’ve been optimizing sites for a while and feel pretty confident that we can do it well.. but there’s that nagging thought there’s more we could be doing.

That there is another layer of expertise that would make us more efficient, employable, and confident.

In this article, you’ll find 10 skills that can level up your SEO competency.

These aren’t necessarily essential skills for all SEO experts (you’ll find those here).

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But developing these advanced SEO skills could help you go deeper within your specialism, become a more well-rounded marketer, and bump you into a new salary or freelance rate, too.

1. Intent Analysis

Intent analysis is the decoding of a user’s intention behind the keyword they enter into a search engine.

When someone types [pizza restaurant] into a search engine, what is the end result they are hoping for?

Do they want to know what pizza restaurants are nearby?

Are they in the market to open a pizza restaurant?

Are they looking for a job in a pizza restaurant?

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Developing your understanding of the psychology behind what searchers want is a critical skill for those wishing to go further in their SEO competency.

This will help you both satisfy a user’s need when they land on a page and also increase your page’s likelihood of being ranked in their search.

It can’t just stop there, however.

You must also understand what the search engines perceive users to want from the content they are searching for.

For instance, from my location in the U.K., if I search for [pizza restaurants] in Google from my desktop device, I get a mixture of results.

I get the option to click through to search on other websites:

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Screenshot from search for [pizza restaurants], Google, January 2022

This is followed by the Map Pack and then a mix of review and editorial sites and restaurants’ websites.

If I am trying to rank a website all about the history of pizza restaurants in my country, I might struggle.

Google has identified the user intent as being either navigation – wanting to go to a local restaurant – or comparative, as in wanting to compare options in the local area.

Resources To Learn More

2. Coding

There is no question that understanding HTML, CSS, and JavaScript can help you to ensure your websites are set up in a bot-friendly manner.

Although SEO experts do not need to be fully-fledged developers, having an understanding of code can help you to identify issues with rendering, indexation, and crawlability.

There are times when knowing the basics of how code is created, or being able to read code that already exists, can help your SEO.

It can aid your communication with the developers who may need to change it.

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It can assist you in pinpointing incremental improvements to your site’s performance.

Learning to code is not a prerequisite for SEO, but it is arguable that knowing the fundamentals of these three commonly used languages is going to set you up well for your career.

Understanding the syntax of code, how it is formed, and being able to see how elements relate to each other can also help you get better at writing and debugging schema.

Learning Python and SQL can also help you to streamline your SEO processes by enabling you to automate labor-intensive activities such as mapping URL redirects and keyword research.

Resources To Learn More

3. Understanding Server Management

No SEO professional should really be the one responsible for ensuring that a server can handle a load of visitors to a site.

However, understanding the basics of how servers can impact the crawlability, load speed and reliability of a website can propel your technical SEO understanding forwards.

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The use of CDNs instead of static servers can aid in speeding up content loading, but without understanding the limitations of fixed location servers it will be difficult for you to argue the need for a CDN.

A better understanding of how web hosting can affect a user’s experience of your site and also Google’s ability to access it is necessary for strong technical SEO foundations.

You need to understand how aspects like uptime and location can impact your site’s performance in the search engines.

This is only the beginning of how knowledge of servers can aid your SEO efforts.

Better knowledge of server codes beyond the standard 404 and 301 can help you to communicate to those in charge of your servers where there are critical issues.

Know what a 502 error is?

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Encountered a 504 status code before?

If not, this might be a quick and easy area for you to brush up your knowledge.

A 5XX status usually means there is something wrong with the server that is preventing the processing of a request from the client.

A simple way to find out what status codes mean is to look at httpstatuses.com.

From here, you can identify whether it is an issue with the client or the server and find a fix accordingly.

Resources To Learn More

4. Content Writing

Understanding the process of content writing is an important element of advanced SEO.

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You may not be a great wordsmith yourself.

However, in order for you to better brief in copywriting for your colleagues who are, you need to understand what goes into a good piece of writing.

It isn’t enough to know that copy needs to be compelling and have sufficient relevancy to search terms used to discover it.

Get familiar with the process your copywriters go through in researching, writing, and editing their work.

This will help you to better ideate your own requests for copy.

Editing

Editing is another good skill to develop when working with content.

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In many organizations, it is the job of the SEO specialist to take content created by others and optimize it further for the search engines.

In practice, this sadly can often result in well-written copy being butchered.

Adding keywords into the first couple of paragraphs to make them more keyword-rich might help you a bit with your rankings, but it could destroy your conversion and brand loyalty.

Learn how to take well-written copy and enhance it, not ruin it.

You may also benefit from having a conversation or two with your SEO copywriters and asking them for details of their process.

Better understanding how they go about copywriting could improve your abilities.

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It could also streamline your processes when working together.

Resources To Learn More

5. Reporting

Being able to expertly communicate your progress, results, and reasoning behind your SEO work is crucial to being successful in the industry.

As an SEO expert, you are always juggling the needs and expectations of stakeholders, whether you’re working in-house, agency-side or freelance.

You will find gaining buy-in and budgets considerably easier if you know how to demonstrate the impact of the work you do.

Reporting isn’t just a case of adding labels to a graph or even noting down the cause of increases and decreases.

Truly good SEO reports allow readers to understand the context of the results, draw conclusions and make business decisions from them.

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SEO professionals need to get really good at helping stakeholders understand the priorities and limitations of the work they recommend (as well as mistakes to avoid when reporting).

They also need to help their interested parties recognize how the work will benefit them via data visualizations and their objectives in the long run.

All of this can be achieved through well-constructed, clear, and truthful reports.

Resources To Learn More

6. SEO Forecasting

Similar to the need to be good at explaining past results, experienced SEOs need to develop the ability to calculate likely outcomes.

SEO forecasting is a complicated science.

There are a lot of external factors that are hard to isolate and predict.

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A change in competition, the market, or political situations could all cause well-thought-out estimations to go awry.

We should not be putting pressure on ourselves to accurately predict the exact volume of traffic, or visibility, our work might gain.

However, being able to put reasonable estimates and likely ranges into our recommendations can make the budget-holders a lot more reassured by the work we are proposing.

It isn’t enough to shrug our shoulders and cross our fingers when asked about outcomes.

We’re often requesting a lot of time, money and resources go into the activity were recommending.

SEO forecasting is a skill that will not only set you apart when looking for new roles or opportunities, it will also significantly improve the quality and reliability of your work.

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Resources To Learn More

7. Log File Analysis

Log file analysis is the process of understanding the records of who or what has accessed your website.

They can tell you when people have visited a page as well as what device they were using to do so.

They can also tell you when bots access your website.

This is particularly helpful in understanding Googlebot and other search engine crawlers’ behavior on your site.

By analyzing log files you can better understand what pages search engine bots can or can’t access.

You can identify where there may be spider traps on your site or the frequency at which certain sections of your site are being crawled.

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Log files can appear daunting if you have not spent much time around them.

Thankfully there are some great tools available that make analyzing them a lot simpler than just wading through the naked log files.

Understanding what to do with the information once you have it is the real skill. If you know that a certain area of your site is rarely crawled by Google that should inform your technical SEO next steps.

It should raise questions about your internal linking structure.

Getting familiar with log files is a great first step but to improve your skills make sure you are analyzing the files and drawing actionable conclusions from them.

Resources To Learn More

8. Website Migrations

Getting good at planning and executing website migrations is not easy. It really does take experience.

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Many SEO professionals who have worked exclusively brand-side may find they simply have not had the opportunity to carry out that many website migrations.

If you face a particularly complicated one, such as multiple websites merging, it can be very daunting.

Chances are if you have spent any length of time in an SEO agency, you will have migrated a website or two.

It may have been a smooth process but more likely there were unforeseen complications that made the processing time and resource consuming.

There are not really just one or two skills involved in website migrations.

They are usually a complicated mix of stakeholder management, communication, planning, processes-driving, technical understanding, and knowing when to say no.

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But the skills you develop during website migrations will help you enormously with the rest of your SEO career.

Participate in one if you get the chance.

It can give you a great (albeit high-pressured) opportunity to see multiple moving SEO parts in play at once.

Resources to learn more:

9. Optimizing For Other Search Engines

If you truly want to advance your SEO skills, you might want to look further afield than Google.

We can often fall into the trap of thinking only about the traditional search engines when discussing SEO skills.

If we limit our training and experience to just these then we could be missing out on a much larger opportunity.

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Traditional International Websites

Many search engines work on similar principles, but with their own specific nuances.

Traditional search engines more prevalent outside of your home region may be unfamiliar to you.

There are some great resources available to get you started in understanding the differences between them and the search engines you’re more familiar with optimizing for.

Nothing beats practice, however.

If you want to refine your knowledge and understanding of unfamiliar search engines then you need to try to rank a site in them and see what works and what doesn’t.

YouTube

For search engines like YouTube, the mechanics may be more familiar to you.

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You will, however, still need to learn more about the algorithms in play to ensure you are carrying out the right activity to optimize your video content for the platform.

Other Non-traditional Search Engines

Don’t just stop at YouTube if you’re really wanting to advance your SEO skill set.

Take a look at some other search engines, like Pinterest and TripAdvisor.

These sites may not fit into your current remit as an SEO expert.

They are however still search engines that you can influence the success of your content in.

Resources to learn more:

10. International SEO

One of the most complicated projects an SEO might be involved in usually includes international elements.

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It’s a complicated task because there are a lot of factors at play.

To optimize your website for international audiences you will need to employ technical SEO, digital PR, and on-page optimization skills.

There will be a range of questions you’ll need to ask yourself when you are considering expanding a website to international audiences.

These will include questions around the structure of the site – separate sites, sub-folders, or sub-directories?

Do you want to translate or localize the content? Do you want to target geography at the site or page level?

There are a lot of strategies and technical knowledge required to get international SEO right.

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You may also need specific language skills or local knowledge resources.

Google has helpfully created an introduction to managing a multi-region website. It is a good place to start to identify the sorts of questions you should be asking.

You can also use it as a jumping-off point for further training or research.

This can help deepen your knowledge of the subject and sharpen your skills.

Resources to learn more:

Conclusion

These are just a few of the skills you can develop to become a more pragmatic SEO professional.

Even if you don’t want to learn all of them, it helps to have an understanding of what they all are.

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Even more so, how they can help round out your skill-set as an SEO expert.

More resources:


Featured Image: Alexander Supertramp/Shutterstock




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On-Page SEO Checklist for 2024: A Comprehensive Guide

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On-Page SEO Checklist 2024

On-Page SEO Checklist 2024

Want to make your pages rank high on Google? You won’t be able to do that if you don’t know where or how to start your on-page SEO — and with each Google update, this pillar of SEO gets more and more complicated. To keep you updated with the best and most relevant practices when it comes to this aspect of your website, I have prepared an on-page SEO checklist for 2024. 

On-Page SEO Factors

On-page SEO, in simple terms, is all the ways you can optimize your website take place on your website. Tweaking certain elements of your pages can enable them to climb very quickly up the ranks when done right. These elements include essentially everything you can see on your webpage, like its title tags, headers, and images.

Webmaster’s Note: This is part two of our SEO checklist series. Part one covers our technical SEO checklist, so go back if you haven’t seen that yet. I also do deep dives into other aspects of on-page SEO in other articles, like the best content strategy for SEO, how to hack on-page factors, and ways to dominate niche keywords in your industry.

1. Identify Your Target Keyword

This is where any SEO effort should start. Identify which basic keywords you would like each page to rank for. From there, you can expand into common phrases, questions, and related words people use to find pages like yours through keyword research. 

Key Aspects of Keyword Optimization:

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  • Keyword Research: Identifying the right keywords that your target audience is searching for.
  • Keyword Placement: Sensibly incorporating keywords in titles, headings, the first paragraph, and throughout the content.
  • Searcher Intent: Catering to why someone is performing a search, whether it’s to find information, make a purchase, etc.

Effective keyword optimization allows you to create pages that best meet user intent. This boosts your chances of ranking highly for your chosen keywords. 

Using a Keyword Research Tool for On-Page SEOUsing a Keyword Research Tool for On-Page SEO

I have longer guides on the types of keywords you should look at, and another on how to do keyword research you can follow for this step.

2. High-Quality Content Creation

Quality content is the keystone of on-page SEO. It is, after all, fundamental to the selling point of Google — which is that it is the go-to place to find answers to your questions. It’s why Google pushes Helpful Content Updates every so often.

So, your content must meet Google’s standards of quality in order to make it to the top. To do that, your content must be authoritative, valuable to the reader, and deliver on the promises made by your meta tags and headings.

What Constitutes Quality Content:

  • Originality: Your content must be unique and offer fresh insights.
  • Relevancy: It should align with your target user’s intent and be updated regularly.
  • Engagement: Content must encourage users to spend time on your site and interact with your offerings.

Creating content that exceeds user expectations can dramatically bolster your SEO as it can directly affect user engagement metrics and boost the credibility of your site. 

Webmaster’s Note: Beyond making sure all new content is high-quality, however, is ensuring all of your existing content is also up to par. I’ll be covering that in part four of this series, so keep an eye out for that. 

3. URL Structure

URLs are not only a ranking factor but also enhance the user experience when structured logically. 

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Features of an Effective URL Structure:

  • Concise and Descriptive: A URL should be concise and explain your page content. No stop words.
  • Keyword Inclusion: A relevant keyword can enhance a URL’s performance.
  • Use Hyphens instead of Underscores: Conventional use dictates using hyphens to separate words.

A clear URL helps users and search engines make sense of the page’s content before they even reach it.

Here’s an example of a bad URL slug. 

Example of Bad URL StructureExample of Bad URL Structure

And here’s an example of a good, optimized one.

Example of Good URL StructureExample of Good URL Structure

4. Title Tag and Headings

I find that certain practices for these two elements give the most benefit to a page’s SEO. 

Best Practices for Title Tag and Heading Optimization:

  • Use a Keyword-First Approach: Place keywords first in your title tag, as uninterrupted by stop-words as possible.
  • Keep it Simple: Title tags should be concise to ensure the entire tag is displayed on the SERPs.
  • Same Keyword, Different Phrasing: Use the same keyword in your title tag and heading 1. However, use different phrasing or wording for each. 
  • Insert Related Keywords: Do this for your heading 2, 3, and so on, where it makes sense.
  • Avoid Duplicates: Use different title tags and headings for every unique page.

4. Meta Tags Enhancement

Meta tags, such as the meta description, serve as a brief pitch to users on search engine results pages. Other meta tags, like your image alt text and links, provide important context to both the user and crawlbot.

Tips for Enhanced Meta Tags:

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  • Compelling Copy: Write title tags and meta descriptions that accurately summarize the page content and entice clicks.
  • Keyword Usage: Try to insert target keywords and/or related keywords effectively in your meta descriptions, and within the limit.
  • Uniqueness: Each page should have unique meta tags. 
  • Be Descriptive: Your image alt text should not only include a related keyword but should also adequately describe what is seen on the image. 
  • Add internal and external links: Semantic search means Google can use the links in your pages to gain a better understanding of its content. Always add relevant internal links, and only include external links from trusted websites. 
  • Use Noindex Robots Meta Tag: Add this to prevent any pages with thin content, or pages with little value and no intent from appearing in the SERPs.
  • Use rel=”canonical” Link Tag: Use this for any duplicate pages you have on your website. Doing this can help you control which version of the page gets indexed and ranks for your targeted keywords. 
  • Set your Open Graph Meta Tags: This will let you optimize how your pages look when they’re shared on social media.
  • Set your Viewport Meta Tag: This configures how your pages are scaled and displayed on different devices and platforms, which is important for user experience (more on that later). 

To get the most out of your SEO, don’t neglect this part of your on-page SEO checklist. The small tweaks here can add up to the big picture. 

Well-crafted meta tags have the potential to increase click-through rates, boost your visibility on organic search and image search, enhance user experience, and also distribute link equity throughout your pages. All these contribute to how well your page ranks. 

5. Internal Linking

Internal linking spreads link equity throughout your site and can help search engines discover new pages. Always link back to pillar content, or other high-value content on your website. 

Benefits of Strategic Internal Linking:

  • Navigation: They guide users through other relevant pages on your website.
  • Page Authority: Anchor text can help to convey what the linked-to page is about, which can aid in ranking for those terms.
  • User Time on Site: Providing relevant links can keep users engaged on your site for longer periods.

Good internal linking can significantly increase your engagement rates and contribute to building a robust site architecture. I have a separate post on how to build topical authority through internal linking you can check out.

6. User Experience (UX)

User experience affects on-page SEO because search engines favor websites that provide a positive user experience.

UX Factors to Consider in Your Website Design:

  • Mobile-Friendliness: The site must perform well across all devices — but especially on mobile-view, as most users use Google through their phones.
  • Ease of Use: The site should be navigable and logical in its layout. Navigation bars and other menus should be intuitive and prioritize the most important pages of your website.
  • Page Speed: Pages should load quickly to reduce bounce rates. Follow this guide to site speed optimization for this point.

As UX becomes an even more important ranking factor, I find it is necessary to add to this on-page SEO checklist. Sites that deliver a high-quality user experience will dominate search engine results pages.

Key Takeaway

Mastering this pillar of SEO is crucial for achieving high rankings on Google, and staying updated with evolving best practices is essential. But with every update, what works best changes. 

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My 2024 on-page SEO checklist provides basically the most up-to-date practices for the elements on your website. Follow it, and you should be able to boost your website’s authority, credibility, and long-term SEO performance.

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YouTube Challenges TikTok Duets With “Collab” For Shorts

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YouTube Challenges TikTok Duets With "Collab" For Shorts

YouTube has launched a new “Collab” feature for its short-form video product Shorts, allowing creators to remix and respond to existing YouTube videos and Shorts in a split-screen format.

The full rollout on Android and iOS marks an update that could change how content is made and distributed on the platform.

Collaborative Creativity Unleashed

With Collab, Shorts creators can now record their short videos alongside a video of their choosing from YouTube’s catalog up to 60 seconds long.

The new tool provides options for different side-by-side layouts, picture-in-picture, and green screen effects – opening up creative possibilities for reacting to, collaborating with, and repurposing content.

How Does ‘Collab’ Work?

To use the Collab feature, follow these steps:

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  1. Navigate to the video’s watch page they wish to remix.
  2. Click the ‘Remix’ icon and select ‘Collab.’
  3. Choose a segment up to 60 seconds from the video to sample.
  4. Select from various layout options that align with their creative vision.
  5. Record their Short alongside the original video, which will play simultaneously.

A New Avenue for Marketers

The new ‘Collab’ feature displays the original video and user-created content side-by-side, enabling users to craft responses, duets, and new interpretations of existing videos.

This functionality allows digital marketers to leverage user-generated content to reinforce brand messaging.

Additionally, ‘Collab’ has the potential to boost engagement with branded videos and inspire creative marketing campaigns that incorporate audience participation as a core element.

YouTube vs TikTok: The Remix Battle

The launch of Collab comes as YouTube aims to further compete with rivals like TikTok in the exploding short-form video space.

TikTok pioneered features like Duets, where users can split the screen with another video and film themselves reacting to it. Collab provides YouTube creators with similar reactive and collaborative options natively within YouTube’s ecosystem.

Both platforms now offer tools that enable users to build upon others’ content, fostering a culture of collaboration and iterative creativity. However, YouTube’s vast repository of long-form content combined with Shorts could provide a unique edge in the diversity of content available for remixing.

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Final Thoughts

For digital marketers and creators, Collab represents an engaging new format on YouTube for responding to trending content, viral sounds and moments, and participating in meme culture. The tool makes repurposing audio and video clips even easier. Marketers may find collaborative Shorts are a way to join larger conversations and engage desired audiences.

TikTok pioneered short-form video remixing online, but YouTube has the advantages of a vast video library and powerful search functionality. These provide opportunities for YouTube’s new Collab feature to enable derivative creativity. Like other Shorts tools, Collab seeks to match TikTok’s capabilities and give YouTube creators every option to achieve success on the platform.


FAQ

What is YouTube’s new “Collab” feature for Shorts, and how does it expand creative options for creators?

YouTube’s recently introduced “Collab” feature for Shorts is an innovative function that permits creators to engage with and remix existing YouTube videos and Shorts. This tool enhances interactive creativity by allowing for:

  • Recording short videos alongside a selected video from YouTube’s vast catalog for up to 60 seconds.
  • Employing various layout options such as side-by-side, picture-in-picture, and green screen effects.
  • Enabling creators to react to, collaborate with, or repurpose content fosters a dynamic content creation environment.

 

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How might digital marketers harness the “Collab” feature in their YouTube marketing strategies?

The “Collab” feature offers digital marketers a dynamic tool to amplify their YouTube marketing efforts by:

  • Creating opportunities to engage with user-generated content and incorporate it into brand messaging.
  • Encouraging community engagement through interactive and co-creative campaigns involving audience participation.
  • Using the feature to respond to trends may lead to higher engagement rates and foster a participatory brand culture.

 

What competitive edge does YouTube gain over TikTok with the launch of the “Collab” feature?

With the launch of “Collab,” YouTube has positioned itself to be more competitive with TikTok by:

  • Introducing a feature that parallels TikTok’s popular Duets, allowing users to create content in a collaborative split-screen format.
  • Leveraging its extensive library of long-form content to provide creators with a broader range of content to remix, surpassing the variety available on TikTok.
  • Combining its powerful search functionality and the new feature to attract creators looking to engage with and contribute to trending topics and cultural memes.
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Featured Image: Prathmesh T/Shutterstock

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10 Completely Free SEO Training Courses

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10 Completely Free SEO Training Courses

Learning SEO doesn’t have to break the bank. There are plenty of quality free SEO courses teaching everything from the basics to keyword research to link building.

Here are ten that won’t cost a dime.

Course provider: Ahrefs

Duration: 2 hours

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Instructor(s): Sam Oh

Level: Beginner

Link: SEO Course for Beginners

What you’ll learn

  • The fundamentals of what search engine optimization is and how it works
  • Why SEO is important
  • How to do keyword research
  • How to optimize web pages for search engines
  • Beginner-friendly link building strategies to get backlinks to your site
  • Technical SEO best practices for beginners

This comprehensive course is ours and covers the fundamentals of SEO, including keyword research, on-page SEO, technical SEO, and link building.

SEO Certification Course by HubSpotSEO Certification Course by HubSpot

Course provider: HubSpot

Duration: 3 hours 51 minutes

Instructor(s): Rachel Sheldon, Matthew Howells-Barby

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Level: Beginner

Link: SEO Certification Course

What you’ll learn

  • How to evaluate and improve your website’s SEO
  • How to build backlinks to your website at scale to increase your website’s visibility in organic search
  • How to use insights from keyword research and reporting to improve your search performance

HubSpot’s SEO Training Course is tailored for marketers, content creators, and anyone looking to enhance their website’s visibility. Through practical lessons and real-world examples, the course participants will learn how to build a robust SEO strategy, analyze their website’s performance, and adapt to the changing algorithms of search engines.

Make sure customers find you online by Google SkillshopMake sure customers find you online by Google Skillshop

Course provider: Google

Duration: 3 hours

Instructor(s): Google

Level: Beginner

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Link: Make Sure Customers Find You Online

What you’ll learn

  • How to get started with search
  • How to make search work for you
  • How to get discovered with search
  • How to help people nearby find you online

This free course from Google Skillshop helps businesses discover ways to reach and connect with more customers online. It covers improving SEO and using online advertising (SEM) to boost sales and awareness.

Google SEO Fundamentals by UC Davis on CourseraGoogle SEO Fundamentals by UC Davis on Coursera

Course provider: University of California, Davis

Duration: 28 hours

Instructor(s): Rebekah May

Level: Beginner

Link: Google SEO Fundamentals

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What you’ll learn

  • How to complete a competitive analysis on a webpage
  • How to interpret brand recognition through social media
  • How to create sitemaps and robot.txt files, plan redirects, and manage site errors
  • How to use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

Offered by the University of California, Davis, this course on Coursera delves into the fundamental aspects of SEO, including how search engines work and how to implement effective SEO strategies to attract more organic traffic.

However, due to its length (28 hours), it may not be the most suitable if you want to learn SEO fast.

SEO for Beginners Training by YoastSEO for Beginners Training by Yoast

Course provider: Yoast

Duration: 2 hours

Instructor(s): Joost de Valk

Level: Beginner

Link: SEO for Beginners Training

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What you’ll learn

  • What SEO is and what Google does
  • Tips for quick wins to improve your site
  • Insights into the content and technical side of SEO

This free course discusses what SEO is and how it works. Some of the important points from the course are how to use keywords to optimize your website, how to write content that Google likes, and how to make your website crawlable by search engines.

Keyword Research Course by AhrefsKeyword Research Course by Ahrefs

Course provider: Ahrefs

Duration: 2 hours

Instructor(s): Sam Oh

Level: Beginner

Link: Keyword Research Course

What you’ll learn

  • How to do keyword research and drive targeted traffic to your website

This is our specialized course that focuses specifically on keyword research. It covers topics such as how to choose keywords, how to analyze search intent, and how to find low-competition keywords.

Technical SEO Course by AhrefsTechnical SEO Course by Ahrefs

Course provider: Ahrefs

Duration: 1 hour 21 minutes

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Instructor(s): Sam Oh

Level: Beginner to intermediate

Link: Technical SEO Course

What you’ll learn

  • The fundamentals of technical SEO
  • How to run a technical SEO audit
  • How to optimize your website’s technical SEO

Another specialized course from us, this course is designed for those looking to dive deeper into the technical side of SEO. It covers advanced topics such as site audits, page speed optimization, and how to resolve common technical issues that can impact search rankings.

Technical SEO Certification by Blue ArrayTechnical SEO Certification by Blue Array

Course provider: Blue Array

Duration: 7 hours

Instructor(s): Damion Edwards

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Level: Beginner to intermediate

Link: Technical SEO Certification

What you’ll learn

Aimed at professionals seeking to certify their expertise, this course covers a wide range of technical SEO topics, including crawling, indexing, ranking, and on-page optimization. From site architecture to schema markup, it equips learners with the skills to tackle technical challenges and improve website performance.

Local SEO Course by AhrefsLocal SEO Course by Ahrefs

Course provider: Ahrefs

Duration: 44 minutes

Instructor(s): Sam Oh

Level: Beginner

Link: Local SEO Course

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What you’ll learn

  • How to do local SEO
  • How to do local keyword research
  • How to do local link building

Ideal for businesses targeting local customers, this course teaches the basics of optimizing for local search. It covers essential tactics for improving local visibility, such as Google Business Profile optimization and local keyword targeting.

Advanced Link Building Course by AhrefsAdvanced Link Building Course by Ahrefs

Course provider: Ahrefs

Duration: 1 hour 48 minutes

Instructor(s): Sam Oh

Level: Intermediate to advanced

Link: Advanced Link Building Course

What you’ll learn

  • How to find prospects with the “seed and lookalike” approach
  • How to validate link building campaigns with a “blitz list”
  • How to craft personalized and benefit-rich outreach emails
  • How to create, structure and manage a link building team
  • How to scale your link building operations

Focusing on one of the most challenging aspects of SEO, Sam shares his years of experience creating campaigns, sending outreach emails, and building teams. This is a must-finish course if you need help building and scaling your link building operations.

Final thoughts

The best way to learn SEO is to do.

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So, don’t just go through the courses, take notes, and leave it aside. You need to actually execute to find out what works and what doesn’t. Create a website, implement the ideas you’re learning, and see if you can get more organic traffic to it.

That’s how you become an SEO pro.

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