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How Decentralized Web3 Is Changing Online Publishing & SEO [Podcast]

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How Decentralized Web3 Is Changing Online Publishing & SEO [Podcast]

Could the web be owned and governed by its users? That’s what Web 3.0 offers, a decentralized web where individuals have control over their own sections of this virtual landscape!

In this episode, Jon Henshaw, SEO at Paramount+ and the founder of Raven Tools & CoyWolf, joined me to discuss his experience on Decentralized Web3.

Jon has recently worked on many Web3-based CDN / publishing/blogging projects. Included in our discussion are insights into what this means for the future of content publishing and SEO.

It’s a place for me to test things around publishing and to get something to rank. So with that being said, I would say that one of the most interesting things that I’ve observed over the last year with what I’ve been doing is the ability to rank content really high without any outreach or link building.–Jon Henshaw, 18:47

I always write in a way that’s very that’s focused on disambiguation. When I write, I mention an entity that can confirm to Google that this is what this thing is about.–Jon Henshaw, 26:13

At SEJ, we don’t do any link building. Our link building tool is our publish button. –Loren Baker, 1:04:29

[00:00] – A little about Jon
[06:23] – Is the increase in videos and images in search results relevant?
[10:05] – How Coy Wolf started.
[17:29] – What signals are becoming stronger over the last year?
[18:50] – One interesting thing Jon has observed in the rankings.
[24:16] – Coy Wolf’s other experiments.
[37:30] – A tactic for reputation management.
[56:07] – Did search visibility for professional news & review sites increase?
[1:01:42] – Can dot-com quality help?
[1:07:00] – How Jon sets up his hosting.

Resources mentioned:
https://www.coywolf.news/
https://coywolf.app/
https://coywolf.pro/
https://coywolf.reviews/
https://coywolf.surf/

I think the latest algorithm update probably hit on things that may have to do with how much time people spend on the content before they actually click back to the search result.–Jon Henshaw, 26:38

I definitely do the experiment and do things that many people within our field would consider not best practices. Never seen that before, or I certainly wouldn’t advise doing that. But, I’ve learned from it that there are some things I now would suggest or recommend because it’s not as bad as you thought they might be.–Jon Henshaw. 54:14

It reminds me of the Japanese concept of Kaizen. Every mountain starts with a speck of dust, right, so Kaizen’s at the thousandth step. But you have to start with step one, and you just grow and grow slowly and slowly over time. –Loren Baker, 50:43

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Connect with Jon Henshaw:

Jon brings an unmatched combination of experience and expertise to the world of digital marketing and web technologies. He founded Raven Tools, which became widely used in the industry after selling it to TapClicks in 2017.

He’s also no stranger to the big screen, having worked with Fortune 500 companies throughout his career. Currently, he is the Principal SEO analyst at Paramount, where you can find him directing and overseeing streaming services of Paramount+, Pluto TV, Showtime, and CBS.

Also, as Editor-In-Chief of CoyWolf, he ensures that all stories are reported with rigorous journalistic integrity.

Connect with Jon on LinkedIn: https://www.linkedin.com/in/jonhenshaw/
Follow him on Twitter: https://twitter.com/henshaw

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker



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Elon Musk Shares Vision For “Twitter 2.0”

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Elon Musk Shares Vision For “Twitter 2.0”

Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” which includes longform tweets, encrypted DMs, user-to-user payments, and more.

In a series of slides prefaced with the title “Twitter 2.0,” Musk presented his plans at an internal meeting:

The slides reveal the following goals for the future of Twitter:

  • Advertising as entertainment
  • Video
  • Longform tweets
  • Encrypted DMs
  • Longform tweets
  • Relaunch Blue Verified

Musk published the slides on Twitter without further context, making it difficult to read too far into his plans for the company. However, we can glean some information based on the mock-up screenshots on each slide.

Advertising As Entertainment

Musk plans to make advertising on Twitter more entertaining, showing an example of an ad from HBO Max that reads like a Buzzfeed quiz.

Screenshot from: twitter.com/elonmusk, November 2022.

The text reads:

“Are you Targaryan, Valeryon, or Hightower?

Like this tweet and I’ll analyze your profile so you know which house you belong to and what role you would have in the world of #LaCasaDelDragon.”

For context, the advertisement is for the show House of Dragons, a spin-off of Game of Thrones.

The ad copy reminds me of those Buzzfeed quizzes where you answer a series of questions to determine which character of a TV show you would be.

The virality of those quizzes leads me to believe Twitter’s direction for advertising could generate meaningful engagement.

Is this form of advertising likely to draw in new customers who aren’t familiar with the product already? Probably not, but it could be an effective way to raise brand awareness.

Video

Containing only a thumbnail and placeholder text, the above example doesn’t allow for much speculation about Musk’s plans for video on Twitter.

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

However, if Musk’s tweets are anything to go by, his plans could include bringing back the short-form video app Vine:

Musk may also be planning to compete with YouTube, claiming he can offer higher payouts. Mr. Beast, YouTube’s most popular creator, is skeptical of that claim:

Longform Tweets

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

Musk includes a screenshot of Twitter’s Notes feature to illustrate his plans for longform tweets.

Twitter began testing Notes with a limited number of writers earlier this year.

You can see this feature in action by visiting the @TwitterWrites account page and navigating to the Notes tab.

Encrypted DMs

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

This feature is self-explanatory.

Encrypted DMs are becoming an industry standard for social media sites. Meta introduced end-to-end encryption for its messaging tools in January, and now Twitter is following suit.

Reverse engineering expert Jane M. Wong recently uncovered evidence of Twitter’s encrypted DMs, which suggests the update may be ready to launch soon.

(New) Blue Verified

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

The upcoming relaunch of Blue Verified will include the following features:

  • A blue ‘verified’ checkmark
  • Priority placement at the top of replies, mentions, and search results
  • See 50% fewer ads
  • Upload longer videos
  • Get early access to new features

The text at the bottom of Musk’s slide indicates the $7.99 per month pricing is a “limited time offer,” suggesting the price may increase in the future unless users lock in now.

Payments

Elon Musk Shares Vision For “Twitter 2.0”Screenshot from: twitter.com/elonmusk, November 2022.

Musk’s slide provides zero information regarding his plans for payments on Twitter. However, those plans were already shared earlier this month.

In a call with advertisers, Musk says he wants to turn Twitter into a digital marketplace where creators can set their own prices for content.

That will allow creators to sell instructional videos, for example, at a price they believe is fair.

To that end, Musk believes this type of payment system will open the door for users to send money directly to other users on Twitter.


Featured Image: FellowNeko/Shutterstock



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