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How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes

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How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes

In Universal Analytics (UA), we used to open Behavior reports > Site Content > Landing Pages.

The UA landing pages report showed us acquisition, behavior, and conversion metrics organized by the landing page visitors used to enter the site.

You could get more granular by adding segments, secondary dimensions, and advanced filters.

This data is essential for informing content strategy, prioritizing page optimization, or fine-tuning conversion-rate optimization efforts.

In Google Analytics 4 (GA4), a landing page report does not come fresh out of the box – but it is possible, and if you follow the steps in this article, you’ll only have to do it once.

How To Create A Landing Page Report In GA4

Login to your GA4 account.

Open Reports and select Traffic acquisition from the Life cycle Acquisition drop-down menu.

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Screenshot from GA4, July 2022

The standard traffic acquisition report dimension is Session default channel grouping.

A dimension is the descriptive attribute of the data. It makes up the rows in your traffic acquisition table and how the data is organized.

Session default channel grouping represents where Google determined your site users came from.

Session default channel groupingScreenshot from GA4, July 2022
If we click the drop-down arrow, we can choose different ways to organize the same info: where users came from.

But, we want to know where they arrived (the landing page) on our site.

A pencil icon in the top-right corner of your screen indicates you can customize your report.

Customize GA4 reportScreenshot from GA4, July 2022

Go ahead and click that pencil icon.

Hooray! You can now customize your GA4 reports to include just what you care about, and nothing you don’t.

GA4 customize report screenScreenshot from GA4, July 2022

Editing the report will not change how data is collected, so don’t worry about breaking anything.

Okay, so the standard dimension options in a GA4 traffic acquisition report are based on traffic’s origin. We want to see which page a user entered through.

Under Report Data, click Dimensions > Add dimension and scroll (in alphabetical order) until you see Landing page.

Click to add Landing page to your list of primary dimensions.

Adding landing page dimension to GA4 traffic acquisition reportScreenshot from GA4, July 2022

If that is all you need and want to do here, click Save to add Landing page as an option in your drop-down menu for dimensions.

But I hope you’ll keep reading and learn how to customize a full landing page report, and lock it as a standard report in your main navigation.

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Customizing A GA4 Landing Report

Customizing a GA4 landing page report may be helpful so that it mirrors what you’re most familiar with in Universal Analytics (UA).

Under dimensions, click the three vertical dots to the right of your Landing page dimension and select Set as default.

GA4 landing page set as defaultScreenshot from GA4, July 2022

Save your progress by clicking the blue Apply button in the bottom right-hand corner.

Click “Metrics” to adjust the data shown in the table columns; it’s the same process as editing dimensions.

You can click the X to remove a metric and click Add metric to choose from the list of options.

GA4 landing page report_add a metricScreenshot from GA4, July 2022

Drag and drop the metrics to arrange the order in which your table rows display.

To mimic a UA landing page report, you would choose Sessions, New Users, Engagement Rate, Avg. engagement time, Event count, and Conversions.

Dimensions and metrics are now set.

I don’t particularly care to have a bar chart for this report, so I’m going to click the eye icon to the left of the Bar Chart to hide it from view.

customizing GA4 landing page reportScreenshot from GA4, July 2022

“Summary cards” are shown on the home page to get a “quick snapshot” of how things are doing from standard reports.

If you want to add a snapshot of landing pages to your home page, click to create a new card.

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Setting up a summary card is going to be your preference. I like my card preview to show landing page users and event count in a table format.

GA4 customize summary cardScreenshot from GA4, July 2022

Save this report as a NEW REPORT.

Saving as a NEW report is important, because we don’t want to save over the top of our default traffic acquisition report. Instead, we want to create a new report using the traffic acquisition report template.

Excellent, our landing page report is all set.

To make this report easy to retrieve, we can add it to our main navigation, which is what I’ll show you next.

Adding A Landing Page Report To Main Navigation

Click on Reports and look at the bottom of the left menu navigation. You’ll see a folder icon titled Library.

GA4 report library iconScreenshot from GA4, July 2022

All your report collections are organized in the Library folder, where account administrators can customize the presentation of reports.

Click Edit collection under the Collection > Life Cycle.

Editing collection in GA4 libraryScreenshot from GA4, July 2022

Drag your new Landing Page detail report under Acquisition in the left-hand menu. Click Save > Save changes as a current collection.

Drag and drop landing page report in GA4 library collectionScreenshot from GA4, July 2022

You did it!

You created a landing page report in GA4 that you can easily find under Life Cycle > Traffic Acquisition.

GA4 landing page reportScreenshot from GA4, July 2022

Quick GA4 Landing Page Step-By-Step

Quick step-by-step guide for creating a landing page report in GA4:

  • Login to your Google Analytics 4 account.
  • Open the Life Cycle > Traffic Acquisition Report.
  • Click the pencil icon to customize your report.
  • Select Dimensions > Add Dimension > + Landing Page.
  • Click three vertical dots to set Landing Page as default.
  • Choose to keep a bar graph, line chart, or both.
  • Customize metrics to just those you need.
  • Save > Save as a new report.
  • Name your report: “Landing Page: Traffic Acquisition.”
  • Open GA4 report library.
  • Edit Life Cycle Collection.
  • Drag and drop your landing page report under Traffic Acquisition.

Final Thoughts

GA4 reporting does have a learning curve, but you don’t have to fumble around in the dark.

The outline above will create a landing page report in GA4 that you’re familiar with and can easily access.

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Are there other GA4 reports you’d like to learn how to create? Let us know on TwitterLinkedIn, or Facebook.

More resources:


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Aftermath Of August 8 Google Outage

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Aftermath Of August 8 Google Outage

Google experienced a major outage this week that affected Search and Maps. Publishers and SEOs also reported problems with search indexing.

The problem seems to largely be resolved, although earlier today there were still some pockets reporting ongoing issues.

Ranking Disruptions

Many people reported disruptions in rankings, and some thought it was due to a ranking update.

One panicked individual posted a discussion on WebmasterWorld about lost rankings:

“I’ve noticed something that really worries me. Some of the main keywords got dropped from 1-2nd place to 10th.

This happened overnight, yesterday everything was fine. Today what I see is that keywords are going from top positions to the bottom of 1st page.

The reason is quite obvious at least in my eyes – the displayed URLs are not relevant. For example, our top ranking page for many commercial keywords was changed (by Google) with a page that is almost not relevant.

…Something else I see is that when using site:sitename.com the indexed pages dropped again overnight from ~230 to 169! The home page in the local language does not show anywhere.”

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On August 10, 2022, the person who started the discussion reported:

“Things seem to be back to normal at least for our website.”

Many others on Twitter and Facebook are also saying no further issues are lingering around.

Indexing Issues

An area that the mainstream media didn’t report was an indexing issue. Many in the search community posted about problems with indexing.

Marie Haynes asked if anyone was still seeing problems with indexing:

Some reported that things were back to normal or beginning to return:

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Google uses data centers all around the world, and changes introduced to search have historically taken time to spread worldwide.

Google Apologizes

The Guardian reported that a Google spokesperson apologized for the outage and explained it was due to a software update (that caused unintended consequences).

“We’re aware of a software update issue that occurred late this afternoon Pacific Time and briefly affected availability of Google search and Maps,” they said.

“We apologise for the inconvenience. We worked to quickly address the issue and our services are now back online.”

Google rankings and indexing issues should be resolved now; if they haven’t, give it a little more time.

If they haven’t changed by the end of the week, it is possible that it could be unrelated to the outage because coincidences do happen.

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Featured image by Shutterstock/Bilanol

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