SEO
How To Optimize For Google Featured Snippets: A 12-step Guide
It’s no secret that featured snippets are powerful. Every SEO professional (including yours truly) aims to own any available featured snippets for their content.
These expanded, descriptive search results appear as a special box prominently displayed at or near the top of the search results page (SERP). Optimizing for featured snippets (FS) can help Google better understand when your page is the best answer for a relevant query with one of these search features available.
In this column, you’ll find my tried and tested strategy for optimizing for featured snippets (including examples), my curated content calendar template for featured snippets (which you can copy and use), and FAQs to clear up any remaining questions about FS. You’ll learn:
- What are featured snippets?
- 4 types of featured snippets you can target.
- A 12-step process for optimizing for featured snippets.
- What’s new in featured snippets?
- FAQs for featured snippets.
Let’s get started.
What Are Featured Snippets?
Featured Snippets are the expanded snippets that appear on the first position of the Google SERPs. The purpose of the Google featured snippets is to answer the user’s need right there in the search results.
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Here is Google’s definition:
Users wishing to read the complete content can click on the URL of the featured snippet.
When Google launched featured snippets, some sites were able to achieve two results on page 1 of the SERPs, which initially drove dramatic improvements in organic visibility and traffic.
But as with all things SEO, happy days never last forever; see this tweet from Danny Sullivan:
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If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show.
— Danny Sullivan (@dannysullivan) January 22, 2020
Optimizing for featured snippets is not just about adding questions to your headlines and subheadlines. It’s much more involved than that.
4 Types Of Featured Snippets You Can Target
When looking to optimize for featured snippets, you need to understand the types of featured snippets available.
Paragraph Featured Snippets
Seventy percent of featured snippets are the paragraph type, with an average of around 42 words and 250 characters.
Most of these featured snippet titles start with “What” or “Why,” indicating that they are largely informational in nature.
Pro Tip: Most of the “What” question keywords have the highest search volume, but you have to find out the question keywords with low Keyword Difficulty (KD) score to win them.
Listicle Featured Snippets
An average of 19% of featured snippets are of Listicle type, consisting of an average of 6 items and 44 words.
You’ll find two kinds of listicle featured snippets: ordered and unordered lists.
Ordered List
Unordered List
Pro Tip: Listicle featured snippets are derived from “How” and “Why” keyword terms. If you’re looking to get featured snippets faster, they’re your go-to topics.
Table Featured Snippets
Around 6.3% of featured snippets are of the Table type. They have an average of five rows and two columns with 40 to 45 words.
Pro Tip: To optimize for this type of featured snippet, mark up relevant content in a table format using the table tags in HTML. Some are tempted to make graphics for tables, but then you’re missing out on this opportunity.
Video Featured Snippets
Only 4.6% of featured snippets are of the video type, the average one being 6 minutes and 35 seconds in length.
Pro Tip: If your audience heavily consumes video content, a video featured snippet is your way to success. Look for the keywords with low search volume and tada! You’ve got them.
How To Optimize For Featured Snippets
Whenever you see a competitor ranking on featured snippets, you should have this one question in mind:
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How do I steal that featured snippets and get one for my website?
Here’s how to get started.
1. Identify Competitors’ Featured Snippets
Stealing competitors’ featured snippets is not easy.
Put the competitors’ URL in Semrush and look for the keyword groups that own featured snippets.
Now, you want to:
- Export the list.
- Categorize them into different types of featured snippets.
- Sort them by higher search volume.
- Highlight the low KD score.
- And gather them to initiate planning.
Copy this content calendar template to start planning, implementing, and optimizing your content to rank.
Don’t forget to add the content topics and the type of featured snippet in your content calendar to keep track of why you’re optimizing the page.
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2. Gather The Keywords For Each FS-owned Content
Once you’re done with finalizing the content topics, it’s time to identify the keywords present on the content currently owning featured snippets.
Click on the down arrow in Semrush beside the selected keyword to see the expanded information on the keywords ranking on featured snippets.
Collect the related as well as question keywords and add them to your content calendar.
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3. Understand Searcher Intent
One of the most important considerations in optimizing for featured snippets is understanding the search intent behind each triggering query.
Three types of people search for your keywords:
- Potential customers.
- Influencers who persuade your potential customers to buy from you.
- And your competitors.
You’re going to write the content for the first two. Each will have different intents while searching, but it will always be informational (and navigational when users want to click through them).
Because there was only one search intent for a featured snippet, I thought to classify them further into four categories depending on whether they want:
- A specific answer.
- A brief answer.
- A comparison.
- A video.
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Get A Specific Answer
Here, a user search query is a question that requires a specific answer. This type of FS has a lower CTR as people come to get a specific answer and typically do not want or need to read further.
This type of FS can help in brand building but is unlikely to drive a lot of traffic.
Get A Brief Answer
Here, the user expects a paragraph or listicle type of featured snippet as shown in the types section above. If users want to get more information, they’ll click on the results.
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This type of search query assists in both CTR and brand reputation.
Get A Comparison
This type of search query comes up with a table type of featured snippet. The table content is larger than what Google Featured Snippets can show. So, this type of search intent is most likely to boost the CTR.
Get A Video
And lastly, if users are looking for “how-to” answers and a video attached to those answers, it will get the maximum CTR.
Understand the different types of informational search intent behind the search query. They are relevant to the type of featured snippets available, which can help you plan and optimize your content.
4. Run A Competitive Analysis
Go back to Semrush and open its SEO content template tool. Input your keyword or content topic, select the targeted location, and click on the green button.
You’ll get the below SEO recommendations for your content to plan the content optimization for featured snippets.
- Your top 10 rivals for target keywords to let you understand whom you’re going to compete with
- Key recommendations from them in terms of what your content must have, backlinks it shall acquire, readability it must have, and recommended text length to serve the user search intent and expectations.
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- Suggestions on how they’re using target keywords so you can use them better.
- Basic SEO recommendations to make your content search-friendly.
5. Create/Update The Content Outline
By now, you have the content topics, their targeted keywords, type of featured snippet, its search intent, and a pool of SEO recommendations from competitors’ snippets.
If you’re writing new content, you need to create the content outline. And if you’ve already written the piece, you may need to revamp the outline as per the research gathered above.
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6. Create Content Better Than The Competition’s
- Cover the basic information users expect in content based on the user search query and its intent.
- Add more value than competing blogs by including statistical data, rich media, examples, pointers, etc.
- Write in simple and shorter sentences to improve the readability of the content.
- Focus on research-based content over opinion-based. Citations help Google better understand your content.
You should always aim to create the best content — that is, content that delivers value for years, like the piece below.
7. Validate The Content
Once you have the content ready, double-check that it meets your needs for:
- Your target audience.
- Defined user search intent.
- Targeted keywords.
- Suggestions listed.
This check is vital to ensure you’re on the right track towards getting a featured snippet.
8. Organize Your Content For Readers & Search Engines
Well-organized content is easy to scan through, read, and understand for users and search engines.
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Here’s an example of how you might organize a piece of content to give it good structure.
I recently tweeted about how you can turn a paragraph featured snippet into a listicle just by organizing and creating content accordingly.
Whether Google picks up your page for Featured Snippet or not depends on how you create & organize your content. The query here starts with Is, so technically you can expect a paragraph FS. But, if you use this Q in your content with pointers, it can turn it into a listicle FS. pic.twitter.com/9lERfkHDwt
— Himani Kankaria (@himani_kankaria) June 4, 2021
9. Add Question Keywords In Heading Tags
Organizing your content to get featured snippets is incomplete without adding question keywords to the heading tags.
Pick up the relevant question keywords with high search volume and put them in your heading tags. Most of the featured snippets you see on Google start right after a heading tag.
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Look at an example below:
The right question keyword phrase in the right place can make all the difference.
10. Add Relevant Graphics
Graphics play a crucial role in owning a featured snippet, especially for the paragraph and listicle-type featured snippets.
Try to use real-life pictures or custom-made graphics rather than stock images to improve the users’ experience and avoid appearing generic.
Add as many images as your content requires.
11. Implement SEO Tactics
Your content is ready for users. Now you need to help Google understand what the page is all about — and quickly.
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Here are some SEO tactics that work for featured snippets:
- Perfect URL structure: Keep your URLs short, ideally three to four words.
- Title tag: Use Coschedule Headline Analyzer and the SEOmofo snippet optimization tool to create a catchy title tag that fits the pixel requirements.
- Meta description tag: Use SEOmofo to make the most of the pixels available and write user-centric and keyword-specific meta descriptions to drive the highest clicks.
- Heading tags: Use question keywords, as discussed above.
- Image Alt attributes: For all graphics, make sure you use descriptive alt text to help Google understand what the image is all about. Most of the best-performing content has images with alt attributes.
- Internal links: Help Google identify your site’s most important pages. If you achieve a featured snippet, you want to support the rankings of your best pages with it.
- External links: Let Google know which external sites you trust and demonstrate credibility with your citations.
- Schema markup tags: Help Google understand what your page is about and recognize elements like tables.
- Link building: Build links to help Google understand your website’s authoritativeness.
12. Keep Optimizing Your Content Until You Achieve A Featured Snippet
With this process of optimizing for featured snippets in place, I check the results at 7, 14, and 21 days.
If I see an improvement in impressions, I’ll work harder for clicks. Be sure to track the differences in impressions, rankings, and CTR in Google Search Console, and traffic and visibility in Semrush.
Keep on optimizing your content until you see a featured snippet and can track results from it, such as:
What’s New For Featured Snippets In 2021?
Recently, the SEO industry noticed two new features on Google Search results for featured snippets.
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“Hear this out loud” Button
When you click on this button, the content is read aloud while the text is highlighted alongside.
Fascinating feature in Google’s search results. The content within the Featured Snippet can be read out loud by pressing the ‘Hear this out loud’ button. Text is highlighted as each word is read out loud. Thoughts? Good for accessibility? h/t @MusingPraveen @Suganthanmn pic.twitter.com/POmPz184Zu
— Brodie Clark (@brodieseo) June 1, 2021
“Also covered on this page” Section
This section appears below the main section of the featured snippet and picks up the heading tags that you’ve added to your page.
Now you have another reason to better organize your content using heading tags!
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Frequently Asked Questions (FAQs) For Google Featured Snippets
Here are some of the most frequently asked featured snippets questions I get from SEO professionals.
Why Might Featured Snippets Be Removed?
Your featured snippet may get removed automatically or manually by Google if it comes under:
- Dangerous content.
- Deceptive practices.
- Harassing content.
- Hateful content.
- Manipulated media.
- Medical content.
- Sexually explicit content.
- Terrorist content.
- Violence and gore.
- Vulgar language and profanity.
- Content that contradicts with the content by experts in the fields of civic, medical, scientific, and historical.
If you fall astray of Google’s policies, you may lose the featured snippet. Of course, you might lose it if a competitor does a better job of answering that query, too.
Are Featured Snippets Available for Ecommerce Products or Category Pages?
No. Ecommerce products can get featured listings on Google SERPs using Google Shopping and Product Listing Ads (PLAs).
However, ecommerce websites can still own featured snippets for their guides and blogs.
Featured Snippets Vs. Rich Snippets: What’s The Difference?
Featured snippets are picked up from the web page’s content to answer a user query, while rich snippets are an enhanced organic search result.
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If your search result has reviews attached to it, that’s a rich snippet. If your web page provides information to users in a bit more detailed way on the first position on SERPs, it’s a featured snippet.
Learn more about optimizing for rich snippets here.
How Do Featured Snippets Work?
To understand how featured snippets work, let’s break down Google’s patent on generating snippets based on content:
When Google receives a search query, it tries to find the best result to match it. And when Google is ready with the list of search results, it follows the below process to pick up the relevant featured snippet from the top 10 search results:
- Identifying the text features within a keyword-based sentence to check its eligibility to rank as a FS.
- Determining the break features that would indicate the place where the keyword-based sentence can be truncated on a featured snippet.
- Calculating and assigning the snippet score to identify the strength of the snippets.
- Selecting the snippet with the highest snippet score.
That’s how Google selects a website for featured snippets and works to provide the relevant information quickly to the users.
Go, Get Your Featured Snippets Now!
Google’s featured snippet format focuses on providing information to the users on its platform itself. However, not all information can be displayed in 40-45 words.
Hence, they can be a great tool to boost your organic traffic.
Use the above guide to own featured snippets and become a thought leader in your industry, giving your brand reputation and organic traffic a boost. If you’ve optimized your site well, conversions will follow!
2021 SEJ Christmas Countdown:
Featured image: paper cut design/Shutterstock
SEO
4 Ways To Try The New Model From Mistral AI
In a significant leap in large language model (LLM) development, Mistral AI announced the release of its newest model, Mixtral-8x7B.
magnet:?xt=urn:btih:5546272da9065eddeb6fcd7ffddeef5b75be79a7&dn=mixtral-8x7b-32kseqlen&tr=udp%3A%2F%https://t.co/uV4WVdtpwZ%3A6969%2Fannounce&tr=http%3A%2F%https://t.co/g0m9cEUz0T%3A80%2Fannounce
RELEASE a6bbd9affe0c2725c1b7410d66833e24
— Mistral AI (@MistralAI) December 8, 2023
What Is Mixtral-8x7B?
Mixtral-8x7B from Mistral AI is a Mixture of Experts (MoE) model designed to enhance how machines understand and generate text.
Imagine it as a team of specialized experts, each skilled in a different area, working together to handle various types of information and tasks.
A report published in June reportedly shed light on the intricacies of OpenAI’s GPT-4, highlighting that it employs a similar approach to MoE, utilizing 16 experts, each with around 111 billion parameters, and routes two experts per forward pass to optimize costs.
This approach allows the model to manage diverse and complex data efficiently, making it helpful in creating content, engaging in conversations, or translating languages.
Mixtral-8x7B Performance Metrics
Mistral AI’s new model, Mixtral-8x7B, represents a significant step forward from its previous model, Mistral-7B-v0.1.
It’s designed to understand better and create text, a key feature for anyone looking to use AI for writing or communication tasks.
New open weights LLM from @MistralAI
params.json:
– hidden_dim / dim = 14336/4096 => 3.5X MLP expand
– n_heads / n_kv_heads = 32/8 => 4X multiquery
– “moe” => mixture of experts 8X top 2 👀Likely related code: https://t.co/yrqRtYhxKR
Oddly absent: an over-rehearsed… https://t.co/8PvqdHz1bR pic.twitter.com/xMDRj3WAVh
— Andrej Karpathy (@karpathy) December 8, 2023
This latest addition to the Mistral family promises to revolutionize the AI landscape with its enhanced performance metrics, as shared by OpenCompass.
What makes Mixtral-8x7B stand out is not just its improvement over Mistral AI’s previous version, but the way it measures up to models like Llama2-70B and Qwen-72B.
It’s like having an assistant who can understand complex ideas and express them clearly.
One of the key strengths of the Mixtral-8x7B is its ability to handle specialized tasks.
For example, it performed exceptionally well in specific tests designed to evaluate AI models, indicating that it’s good at general text understanding and generation and excels in more niche areas.
This makes it a valuable tool for marketing professionals and SEO experts who need AI that can adapt to different content and technical requirements.
The Mixtral-8x7B’s ability to deal with complex math and coding problems also suggests it can be a helpful ally for those working in more technical aspects of SEO, where understanding and solving algorithmic challenges are crucial.
This new model could become a versatile and intelligent partner for a wide range of digital content and strategy needs.
How To Try Mixtral-8x7B: 4 Demos
You can experiment with Mistral AI’s new model, Mixtral-8x7B, to see how it responds to queries and how it performs compared to other open-source models and OpenAI’s GPT-4.
Please note that, like all generative AI content, platforms running this new model may produce inaccurate information or otherwise unintended results.
User feedback for new models like this one will help companies like Mistral AI improve future versions and models.
1. Perplexity Labs Playground
In Perplexity Labs, you can try Mixtral-8x7B along with Meta AI’s Llama 2, Mistral-7b, and Perplexity’s new online LLMs.
In this example, I ask about the model itself and notice that new instructions are added after the initial response to extend the generated content about my query.
Screenshot from Perplexity, December 2023While the answer looks correct, it begins to repeat itself.
Screenshot from Perplexity Labs, December 2023The model did provide an over 600-word answer to the question, “What is SEO?”
Again, additional instructions appear as “headers” to seemingly ensure a comprehensive answer.
Screenshot from Perplexity Labs, December 20232. Poe
Poe hosts bots for popular LLMs, including OpenAI’s GPT-4 and DALL·E 3, Meta AI’s Llama 2 and Code Llama, Google’s PaLM 2, Anthropic’s Claude-instant and Claude 2, and StableDiffusionXL.
These bots cover a wide spectrum of capabilities, including text, image, and code generation.
The Mixtral-8x7B-Chat bot is operated by Fireworks AI.
Screenshot from Poe, December 2023It’s worth noting that the Fireworks page specifies it is an “unofficial implementation” that was fine-tuned for chat.
When asked what the best backlinks for SEO are, it provided a valid answer.
Screenshot from Poe, December 2023Compare this to the response offered by Google Bard.
Screenshot from Google Bard, December 20233. Vercel
Vercel offers a demo of Mixtral-8x7B that allows users to compare responses from popular Anthropic, Cohere, Meta AI, and OpenAI models.
Screenshot from Vercel, December 2023It offers an interesting perspective on how each model interprets and responds to user questions.
Screenshot from Vercel, December 2023Like many LLMs, it does occasionally hallucinate.
Screenshot from Vercel, December 20234. Replicate
The mixtral-8x7b-32 demo on Replicate is based on this source code. It is also noted in the README that “Inference is quite inefficient.”
Screenshot from Replicate, December 2023In the example above, Mixtral-8x7B describes itself as a game.
Conclusion
Mistral AI’s latest release sets a new benchmark in the AI field, offering enhanced performance and versatility. But like many LLMs, it can provide inaccurate and unexpected answers.
As AI continues to evolve, models like the Mixtral-8x7B could become integral in shaping advanced AI tools for marketing and business.
Featured image: T. Schneider/Shutterstock
SEO
OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X
OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.
This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.
OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing
OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.
Screenshot from X, December 2023The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.
Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.
OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues
This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.
Idk if anyone else has noticed this, but GPT-4 Turbo performance is significantly worse than GPT-4 standard.
I know it’s in preview right now but it’s significantly worse.
— Max Weinbach (@MaxWinebach) November 8, 2023
There has been discussion if GPT-4 has become “lazy” recently. My anecdotal testing suggests it may be true.
I repeated a sequence of old analyses I did with Code Interpreter. GPT-4 still knows what to do, but keeps telling me to do the work. One step is now many & some are odd. pic.twitter.com/OhGAMtd3Zq
— Ethan Mollick (@emollick) November 28, 2023
Complaints also appeared in OpenAI’s community forums.
Screenshot from OpenAI, December 2023The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.
Screenshot from Google Reviews, December 2023A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.
Screenshot from Product Hunt, December 2023GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.
OpenAI is now only 3.8 stars on Google Maps and a dismal 1 star on Yelp!
GPT-4’s degradation has really hurt their rating. Hope the business survives.https://t.co/RF8uJH1WQ5 pic.twitter.com/OghAZLCiVu
— Nate Chan (@nathanwchan) December 9, 2023
The complaint:
Screenshot from Yelp, December 2023In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”
Screenshot from Google Reviews, December 2023The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.
Screenshots from Glassdoor, December 2023This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.
Screenshot from Google, December 2023Google SGE Highlights Positive Google Reviews
In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.
The most positive review mentions about the company appear in Google SGE (Search Generative Experience).
Screenshot from Google SGE, December 2023Conclusion
OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.
Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.
As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.
Featured image: Tada Images/Shutterstock
SEO
ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites
ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.
Some users who signed up for the waitlist have received invites to join ChatGPT Plus.
This has resulted in a few shares of the link that is accessible for everyone. For now.
Found a hack to skip chatGPT plus wait list.
Follow the steps
– login to ChatGPT
– now if you click on upgrade
– Signup for waitlist(may not be necessary)
– now change the URL to https://t.co/4izOdNzarG
– Wallah you are in for payment #ChatGPT4 #hack #GPT4 #GPTPlus pic.twitter.com/J1GizlrOAx— Ashish Mohite is building Notionpack Capture (@_ashishmohite) December 8, 2023
RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays
In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.
Screenshot from ChatGPT, December 2023Unfortunately, they still aren’t accessible without a Plus subscription.
Screenshot from ChatGPT, December 2023You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.
Screenshot from ChatGPT, December 2023OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.
Screenshot from OpenAI, December 2023Why Are ChatGPT Plus Subscriptions Paused?
According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.
we are pausing new ChatGPT Plus sign-ups for a bit 🙁
the surge in usage post devday has exceeded our capacity and we want to make sure everyone has a great experience.
you can still sign-up to be notified within the app when subs reopen.
— Sam Altman (@sama) November 15, 2023
The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.
Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.
chatgpt plus accounts selling ebay for a premium 🫡🇺🇸 https://t.co/VdN8tuexKM pic.twitter.com/W522NGHsRV
— surya (@sdand) November 15, 2023
When Will ChatGPT Plus Subscriptions Resume?
So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”
Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.
What Are GPTs?
GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.
Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.
Two SEO GPTs I’ve created for assessment + learning 👀👇
1. Content Helpfulness and Quality SEO Analyzer: Assess a page content helpfulness, relevance, and quality for your targeted query based on Google’s guidelines vs your competitors and get tips: https://t.co/LsoP2UhF4N pic.twitter.com/O77MHiqwOq
— Aleyda Solis 🕊️ (@aleyda) November 12, 2023
2. The https://t.co/IFmKxxVDpW SEO Teacher: A friendly SEO expert teacher who will help you to learn SEO using reliable https://t.co/sCZ03C7fzq resources: https://t.co/UrMPUYwblH
I hope they’re helpful 🙌🤩
PS: Love how GPT opens up to SO much opportunity 🤯 pic.twitter.com/yqKozcZTDc
— Aleyda Solis 🕊️ (@aleyda) November 12, 2023
There are also GPTs for analyzing Google Search Console data.
oh wow. I think this GPT works.
Export data from GSC comparing keyword rankings before and after an update and upload it to ChatGPT and it will spit out this scatter plot for you.
It’s an easy way to see if most of your keyword declined or improved.
This site was impacted by… pic.twitter.com/wFGSnonqoZ
— Marie Haynes (@Marie_Haynes) November 9, 2023
And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.
Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.
Weighing The Benefits Of The Pause
Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).
But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.
Screenshot from ChatGPT, November 2023Featured image: Robert Way/Shutterstock
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