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Key Insights That Agency SEO Professionals Should Know



Key Insights That Agency SEO Professionals Should Know

When planning your agency’s SEO strategy, context is everything.

That’s why if you’re looking to outperform your competition in 2023, it’s essential to be armed with the latest data to inform your decisions.

The more you know about the current state of the SEO industry, the easier it is to stay on top of trends and adapt to market shifts.

So, are you ready to set your agency up for success next year? Are you ready to step up your SEO strategy and boost your team’s performance?

Our State of SEO: Agency Report has all the first-party agency insights you need to get on the right track for 2023.

We’ve gathered data from agency SEO professionals, just like you, on everything from salaries and skills to budgets and reporting. This report also covers the impact of machine learning and artificial intelligence in agency settings.

Top Agency Insights From State Of SEO

  • The highly-specialized nature of agency SEO presents fewer struggles than in-house when getting buy-in and resources.
  • Working with a variety of clients comes with unique challenges, such as managing a multitude of performance metrics.
  • Agency SEO pros earn a little more on average than their in-house counterparts, but their location is also a big factor.
  • Agency SEO professionals work with a wider variety of budget limits compared to in-house professionals.
  • Strategies used by agency SEO pros tend to vary depending on the size of the budget – strategies also vary between business-to-consumer (B2C) and business-to-business (B2B).

Key Salary Factors For Agency SEO Pros

The salaries of SEO professionals rely heavily on factors such as experience and location.

How Experience Impacts SEO Professionals’ Salaries

On average, once SEO professionals in the agency space hit the five-year threshold of their careers, their salaries tend to skew toward the higher brackets.

How Location Affects SEO Professionals’ Salaries

Our supplemental report shows that salaries for agency SEO professionals differ significantly based on where they live.

For example, SEO professionals in India often earn $34,000 or less after 10 years in the industry, while their U.S. counterparts with equivalent experience tend to earn between $50,000-$100,000.

SEO salaries across different cities, states, and regions within the U.S. also vary significantly.

Regional salary trends are important to consider, especially for businesses looking to attract and retain qualified SEO candidates.

The Impact Of Machine Learning & Artificial Intelligence

According to our dedicated report, agency SEO practitioners say that they’re expecting machine learning (ML) and artificial intelligence (AI) to cause the biggest shifts in SEO.

Because of tools like Dall-E 2 and Python, machine learning has become almost a standard skill set for SEO pros. Brands are also increasingly using inspiring ML strategies to capture the attention of their target market.

What Will Cause The Biggest Shifts In SEO?

Start Planning Your 2023 SEO Strategy

If you’re an agency SEO professional looking to outperform your competitors in 2023, it’s important to look ahead and be able to spot new opportunities and threats within the industry – and this report can help you with that.

Want to discover more key agency SEO insights? Download our State of SEO: Agency Report and use your newfound knowledge to plan your strategy for next year.

Download SOS Agency Report

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Elon Musk Hires Prolific Hacker George Hotz To Fix Twitter Search



Elon Musk Hires Prolific Hacker George Hotz To Fix Twitter Search

Twitter CEO Elon Musk sets his sights on improving the website’s search functionality, enlisting the help of prolific hacker and long-time critic George Hotz.

In the span of a 12-week internship, Hotz promises to “fix” Twitter search and introduce all-new features, such as the ability to search within liked tweets.

As the first person in the world to jailbreak the iPhone, Hotz is no stranger to bringing new capabilities to existing platforms.

However, what’s most notable about Hotz joining Twitter is his prior criticism of Musk, refusing to work for Musk at Tesla, claiming he could develop a better self-driving car system.

It appears the two are putting their differences aside out of a mutual interest in building a better Twitter search engine.

Hotz volunteered his services in exchange for the cost of living in San Francisco, and Musk seemingly took him up on the offer:

Now, Hotz is documenting the journey of implementing long-requested features that are commonplace in other search engines.

Like what?

For one, the ability to deliver relevant results that don’t contain the exact words used in a query.

Additionally, Hotz is crowdsourcing ideas for delivering more contextual autocomplete results when users type “from:” in the search box:

Hotz is enthusiastic about removing the sign-up prompt that appears when logged-out users scroll through search results.

After removing the popup, Hotz plans to implement a way for users to search within liked tweets:

Hotz also mentioned that Twitter’s advanced search feature should be featured more promptly, though he’s not in charge of UI updates.

Beyond those changes, what Hotz will do to “fix” Twitter search is mainly unknown. We’ll likely learn more as the days and weeks go on.

Stay up-to-date with the latest news on Musk’s Twitter with our continuously updated timeline of events.

Featured Image: rblfmr/Shutterstock

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