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LinkedIn Rolls Out Sales Navigator Search & CRM Card Updates

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LinkedIn Rolls Out Sales Navigator Search & CRM Card Updates


LinkedIn Sales Solutions announced a slate of updates to the Sales Navigator platform today, including improvements to the Search experience, CRM integrations, and new homepage optimizations.

These new features are aimed at boosting efficiency for advertisers and sellers. Features will be rolling out throughout Q1 2022.

Since its inception in 2017, LinkedIn Sales Navigator has become a crucial part of many organizations’ sales funnel.

The New LinkedIn Sales Navigator Search Experience

The first update comes in the form of better visualization in the Search experience.

When you go to the search toolbar, LinkedIn Sales Navigator will now show all available filters.

Additional options that will show include “Company Headquarters” and “TeamLink connections of”.

When filtering for your target audience, the results will update in real-time. This update makes finding your target audience or accounts easier and less time-consuming.

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Image Credit: LinkedIn.com, February 2022

Sales Navigator & CRM Integration Updates

The second feature enhancement from LinkedIn Sales Navigator is for Advanced Plus users.

Sales Navigator can already link to your CRM system (via Microsoft Dynamics 365 and Salesforce) to manage contacts. LinkedIn has added a new tool to this integration called “At-Risk Opportunities” list.

This feature provides a report of people who have left open opportunities, directly into Sales Navigator.

The benefit of this feature helps you prioritize your efforts during critical times, as well as improve your pipeline quality.

The new upgraded CRM cards in LinekdIn Sales Navigator.Image credit: LinkedIn.com, February 2022

Enhanced CRM cards is another update to the CRM integration. These enhanced CRM cards are added to Account Pages and Contact pages, minimizing the need to toggle between platforms.

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You can view this information directly into Sales Navigator, with the option to directly click into your CRM.

The New Homepage Features

The last feature announced by LinkedIn was updates to the new Homepage, which was launched last quarter. The Homepage was a welcome addition to sales teams that shows customized insights for key accounts.

LinkedIn has updated the Alerts Feed, Priority Accounts section, and added a new “Bookmarked Alerts” tab.

Updated homepage features of LinkedIn Sales Navigator.Image credit: LinkedIn.com, February 2022

With the Priority Accounts section, you are able to upload accounts that are most important to your business. For example, with so many people shuffling companies or professions, you’re able to keep tabs on when employee or headcount growth.

Summary

Sales is a challenging market right now with lots of twists and pivots. The new LinkedIn Sales Navigator experience provide more efficiency to your sales teams.

By decreasing the amount of time on audience targets and research and deepening your CRM insights, your team will be on its way to closing more deals in a shorter amount of time.

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See the LinkedIn Sales Navigator Release Notes repository for more information on this and other recent updates.


Source: Boost Day-to-Day Efficiency with New Sales Navigator Features, LinkedIn

Featured image: Shutterstock/art.em.po

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LinkedIn Lists This Year’s Top 25 Marketing & Advertising Companies

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LinkedIn Lists This Year's Top 25 Marketing & Advertising Companies

LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers.

The report aims to highlight the ‘best workplaces to grow a career’ in 2022.

Companies are chosen based on a methodology that looks at LinkedIn data across seven pillars:

  • Ability to advance
  • Skills growth
  • Company stability
  • External opportunity
  • Company affinity
  • Gender diversity
  • Educational background

LinkedIn’s data illustrates the demand for professionals with experience in search engine optimization. Within the top 10, there are three companies where the most notable skills are related to SEO.

In this article I’ll highlight the most relevant data for search marketers, followed by a skimmable list of all the top 25 companies.

Top Companies For People With SEO Skills

LinkedIn’s list of top 25 companies in marketing and advertising includes three that are top employers for SEO-related jobs.

At number two on the list, the most notable skills of workers at Merkle include web analytics, Google Data Studio, and PPC advertising.

Power Digital Marketing, at number six on the list, hires a notable number of search engine optimization specialists.

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SEO, Google Analytics, and social media marketing are the most notable skills among employees at Publicis Health, which is number 10 on the list. Search Engine Marketing Analyst is also the most common job title.

As LinkedIn’s report only includes companies with at least 500 employees, this list excludes smaller firms that may be considered top workplaces for SEOs.

LinkedIn’s Top 25 Companies In Marketing & Advertising

Below is the complete list of companies LinkedIn recognizes as the top workplaces in the marketing and advertising industry. It’s listed by company name followed by most common job titles.

  1. Havas Media Group: Media Planner, Media Supervisor, Investment Associate
  2. Merkle: Search Engine Marketing Analyst, Account Manager, Senior Analyst
  3. VMLY&R: Creative Director, Engagement Director, Account Manager
  4. Criteo: Account Strategist, Account Executive, Software Engineer
  5. Spark Foundry: Media Associate, Strategy Associate, Senior Analyst
  6. Power Digital: Marketing Strategist, Account Manager, Search Engine Optimization Specialist
  7. Quotient Technology: Customer Success Manager, Campaign Manager, Sales Director
  8. PHD: Strategy Supervisor, Media Strategist, Associate Media Director
  9. Digitas Art: Account Executive, Art Director, Producer
  10. Publicis Health: Search Engine Marketing Analyst, Account Manager, Pharmaceutical Sales Representative
  11. Area 23: Account Supervisor, Producer, Associate Creative Director
  12. RPA: Account Coordinator, Account Executive, Media Planner
  13. Intouch Solutions: Account Manager, Project Manager, Marketing Coordinator
  14. Digitas North America: Data Analyst, Account Manager, Art Director
  15. Horizon Media: Brand Strategist, Digital Media Planner, Strategy Supervisor
  16. Spectrum Reach: Account Executive, Account Planner, Local Sales Manager
  17. Ogilvy: Account Executive, Art Director, Copywriter
  18. Octagon: Account Executive, Event Specialist, Group Director
  19. McCann Workgroup: Account Executive, Art Director, Copywriter
  20. Starcom: Media Associate, Senior Analyst, Strategy Supervisor
  21. Saatchi & Saatchi: Account Executive, Art Director, Copywriter
  22. Walmart Connect: Partnerships Manager, Campaign Manager, Account Manager
  23. WPP: Researcher, Executive Assistant, Information Technology Operation Manager
  24. 360i: Media Manager, Account Manager, Art Director
  25. DDB: Account Executive, Art Director, Copywriter
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LinkedIn notes nearly all of the above companies are hiring. For more information, including links to available job openings, see the full blog post.


Featured Image: Tada Images/Shutterstock

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