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New Google Blog Series About Search Console & Data Studio

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New Google Blog Series About Search Console & Data Studio


Google is launching a new blog post series dedicated helping people do more with Data Studio when it comes to analyzing Search Console reports.

Throughout the series Google will help people learn how to connect, visualize, and analyze Search Console data using Google Data Studio.

In the first post, published today, Google Search Advocate Daniel Waisberg goes over how to connect and enhance data with geographical regions.

Here are some highlights from the first article in Google’s new series.

Why Connect Google Search Console To Google Data Studio?

If you don’t have Data Studio connected to Search Console, Google begins by emphasizing what you can gain from it.

“Google Search Console gives you insight into your website performance in Google Search, but understanding your data can be a challenge. If you set up a custom dashboard with data visualizations that work for you, it might help you make better decisions that are supported by data.“

In other words – Data Studio can visualize Search Console data in a way that may help make more sense of what it means in the greater context of your website.

Connecting the two services together doesn’t give you access to more data. It allows you to analyze existing data in a more intuitive interface.

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How To Connect Google Search Console to Google Data Studio

There are two ways to connect Search Console and Data Studio:

  • Data connector: Visit the connector gallery in Data Studio, choose Search Console, and find the property you’d like to connect.
  • Data export: Export Search Console data via the web interface and import it to Data Studio.

Exporting and importing your Search Console data manually offers the most flexibility when it comes to enhancing it in Data Studio.

Google’s blog post strictly focuses on the manual option since it requires the most steps to explain.

Step One: Export Search Console Data

You can export your data in Search Console from the performance report screen. Simply choose a date range and click the big Export button.

Step Two: Enhance Search Console Data

As an optional step, you can enhance the exported spreadsheet before importing it into Data Studio.

Google’s blog post explains how to use a Google Sheets function to group countries into regions, which is one of many examples of possible enhancements.

Step Three: Connect Google Sheets To Data Studio

Import the data by connecting Google Sheets to Data Studio. Visit the connector gallery and choose Google Sheets, then select your Search Console spreadsheet.

Data Studio will then begin to visualize the data.

Up Next In Google’s New Series

Upcoming posts in this new blog series from Google will teach you how to create different types of dashboards with step-by-step instructions.

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Source: Google Search Central Blog

Featured Image: PixieMe/Shutterstock





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Google Core & Product Review Updates Finish Rolling Out

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Google Core & Product Review Updates Finish Rolling Out

Google’s recent core algorithm update and product review update are done rolling out as of September 26, 2022, the company confirms.

Google quietly announced the rollout completion via its search ranking updates page.

Screenshot from: developers.google.com/search/updates/ranking, September 2022.

 

The September 2022 core update started rolling out two weeks ago, on September 12. The product review update launched a week later, on September 20.

Both updates finish rolling out on the same day, September 26, which is ideal if you eagerly await to assess their impact.

What To Do Next

Now it’s time to assess the impact of the updates by analyzing your website’s rankings and traffic patterns.

If you notice any significant and sustained changes, they’re likely the result of one or both updates.

How To Tell If You’re Impacted By The Core Update

Google applies core updates across all search results, and they have the potential to affect entire sites.

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Google Search Advocate, John Mueller, explains how core updates target the whole site rather than specific elements:

“With the core updates we don’t focus so much on just individual issues, but rather the relevance of the website overall.

And that can include things like the usability, and the ads on a page, but it’s essentially the website overall.”

With that in mind, changes to search rankings across a majority of your website’s pages indicate the core update impacted you.

How To Tell If You’re Impacted By The Product Review Update

This one is more straightforward, as product review updates are only applied to search results for product reviews.

Do you publish product reviews? If not, then you weren’t impacted by the update.

If you do publish product reviews, pay careful to rankings. If you notice changes that are limited to product review pages, it’s likely because of the product review update.

On the other hand, ranking changes across your entire site are more likely the result of the core update.

Stay tuned for follow-up articles as we analyze the impact of these updates.

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Source: Google
Featured Image: Pavel Ignatov/Shutterstock

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