SEO

The Top 8 Heatmap Software Options Compared

Published

1 year ago

July 13, 2022

Entireweb News Bot

Knowing how visitors are engaging with your website can provide your brand with invaluable insights.

Are users finding what they’re looking for right away?

Where and what are they clicking? Do they make it below the fold?

Answering these questions requires one simple solution: heatmap software.

What Is Heatmap Software?

Heatmap software can give your brand a transparent look at what elements on your website users are interacting with most, where they’re clicking, how far they’re scrolling down on the page, and even their mouse movements.

A heatmap tool can even record a user’s session on your site to see their entire journey with your web page.

Heatmaps can also help guide your SEO and web design strategy.

But with an abundance of options to choose from, how do you know which heatmap tool is best for your business?

Comparing The Top Heatmap Software Options

In this post, we will explore the top heatmap software options, comparing each and uncovering the unique features each has to offer.

1. Crazy Egg

Crazy Egg gives brands an in-depth look at user behavior.

For example, its confetti heat map feature enables you to drill down to individual clicks visitors make, and segment them using different metrics.

This granular level of user activity allows you to better help customers navigate their journey across your company’s web page.

Unique Features

The Crazy Egg A/B Testing Page Editor functionality helps businesses test new designs before implementing them.

These design elements may include images, copy, or CTAs (call-to-action).

While this may seem like it requires a vast amount of technical knowledge, with this tool, these changes can be made without needing a developer.

Pricing

Crazy Egg offers a 30-day free trial, which can be canceled at any time.

It also offers a $29/month* Basic plan which includes 30,000 tracked pageviews, a $49/month* Standard Plan which includes 75,000/month tracked pageviews/mo, and a $99/month* Plus plan which includes 150,000 tracked pageviews/month.

2. Mouseflow

Removing the friction in user sessions starts with observing real customer journeys.

Session replays are a key feature Mouseflow focuses on to identify red-flag metrics by watching actual site users’ behavior.

It also features a conversion funnel optimization tool, so you can tackle obstacles that may be preventing sales.

Unique Features

Mouseflow enables brands to also create custom surveys to obtain critical customer feedback.

These surveys are customizable, so you can find the information you need to make navigating your brand’s website simple.

Current Mouseflow users say, “Feedback is very simple to use and implement for any user.”

Pricing

Mouseflow offers five different pricing plans, depending on the number of recordings, months of storage, and websites.

Plans start at $0 and go up to $299 per month when paid annually.

3. VWO

Data is invaluable (and necessary) to drive meaningful growth and improve pre-existing processes.

VWO not only offers heat mapping software, but also experience optimization through session recordings, testing, funnels, and form analytics.

You’ll understand how your visitors are interacting with you every throughout step of the sales funnel – from the moment they enter your site, through to where (or if) they drop off.

Unique Features

VWO gives end users the autonomy to implement most tests without the support of a designer.

This allows product and marketing teams to focus on other priorities while being able to scale the number of growth experiments.

Some of these tests include an A/B test, split URL test, and Multivariate test.

Pricing

VWO has three different pricing tiers, which include Growth, Pro, and Enterprise.

The Pro plan is recommended for small to mid-sized organizations and enterprise is recommended for large teams.

Enterprise includes onboarding and training, as well as a dedicated Account Manager.

4. Hotjar

Hotjar allows your team to prioritize what you want to (and should) work on without guesswork.

With the transparency to see where your visitors are looking and interacting, you’ll learn what your users love about your site, and what elements they ignore.

Hotjar’s software also enables you to spot opportunity areas or bugs hiding in plain sight, as your users see them.

This provides greater clarity on what your consumers want to see on your site, which can help you improve conversion rates and user engagement.

Unique Features

One unique Hotjar feature is its visitor recordings, which show exactly how customers are interacting with your site.

You can see how individual users click, scroll, and move their mouse on the page.

You can also replay recordings of their visits to further analyze behavior patterns.

Pricing

Hotjar’s pricing model varies based on the number of daily sessions you’d like to capture.

Its free version allows for 35 daily sessions, Plus is $31/month for 100 daily sessions, and Business is $79/month for 500 daily sessions.

There is also a Scale version for unlimited daily sessions.

5. Lucky Orange

Lucky Orange equips brands with analytics tools to see their top visited web pages, landing pages, and where users are coming in from.

Additionally, rather than just seeing heatmap snapshots of previous user activity, you can see activity in real-time, and even start a live chat with them.

Visitor session recordings and advanced features such as automated replies to live chat messages can help improve a searcher’s overall digital experience with your brand.

Unique Features

Lucky Orange’s chat feature is unique and helps guide the user’s navigation path to create a more seamless experience.

You can give people the option to start a chat when they need help, or take a more proactive approach and create rules to automatically invite people to chat.

You can also directly ask people to chat if you think they need additional support navigating your site.

Pricing

Lucky Orange offers a free 7-day trial with no credit card required.

Plans start at $35/month for 40,000 pageviews/month, $70/month for 100,000 pageviews/month, $150/month for 300,000 pageviews/month and enterprise plans for 1,000,000+ pageviews/month.

6. FullStory

FullStory differs from other heatmap solutions in that it is primarily for leveraging session recordings to identify bugs and potential roadblocks.

The company recommends reviewing session recordings to see the bigger picture and learn how and if action is driving your desired results.

All website visitor’s sessions are recorded, which gives your brand comprehensive visitor analytics.

Unique Features

FullStory can alert you to”frustration signals”, which highlight areas users are experiencing errors.

You can then view the session replay to see where things may have gone wrong for the user, and where to improve the experience in the future.

Pricing

FullStory offers two pricing models.

The first is its Enterprise plan, which FullStory classifies as “large, cross-functional teams who need total clarity into their digital portfolio.”

The second is its Business plan, “For growth-minded teams who need actionable data to discover trends, perfect experiences, and plan roadmaps.”

You can also opt for a 14-day free trial.

7. Smartlook

Smartlook provides session recordings to help you determine what’s wrong with your brand’s mobile app or website.

It also provides funnel analysis to reveal snags in the user experience and uncover what is preventing people from converting.

Funnel analysis can help you focus your optimization efforts by showing you your website’s highest exit pages.

The company also offers heat mapping.

Unique Features

Smartlook also offers functionality for mobile applications, to ensure the best mobile app experience possible.

Pricing

Pricing plans are free for 1,500 sessions per month and up to three heatmaps, $39/monthly for 5,000 sessions per month and up to 10 heatmaps, and 15,000 sessions per month and up to 30 heatmaps.

8. Attention Insight

Keeping your audience engaged is a challenge.

That is the challenge Attention Insight aims to solve.

By identifying these potential issues during the design phase, you can ensure your concepts are solid before you even publish them.

Predictive attention heatmaps can help with this – and that is where Attention Insight comes in.

Unique Features

Attention Insight offers unique types of heatmaps, including AI attention heatmaps that use warm-to-cold colors to show what areas of your web page attract the most and least attention.

This information can help you determine which elements of your web page are most engaging to visitors.

Pricing

Solo pricing starts at 19 euros a month and includes three months of storage, and 1 user seat.

Team pricing starts at 399 euros a month, 12 months of storage, and includes five user seats.

You can also try Attention Insight with a 7-day free trial.

Which Heatmap Software Is Best For Your Business?

Now that you have more knowledge about the top heatmap platforms, it’s time to determine which is best for your business.

Features

Each of the aforementioned heatmap platforms offers different advantages.

Some offer better visitor analytics, including real-time analytics and visitor segmentation abilities.

Others have numerous heatmap features to see precisely where your customers are engaging with your page.

Price

Aside from visitor analytics, heatmap features, and other software capabilities, cost also plays a key role for many businesses.

As with most software, the most expensive heatmap software isn’t always the best.

Technical Setup

It’s also essential to consider the ease of getting started.

For smaller teams with limited development resources, you may want to opt for heatmap platforms that are easier to set up – or, heatmap platforms that take care of the technical aspects for you.

Bottom Line

The heatmap software solution that is best for your business may look different than what’s best for other businesses.

Consider your budget, the heatmap features and reports your business needs most, and your development team’s bandwidth.

All these considerations will allow you to choose the best software solution for your business.

More resources:

Featured Image: BestForBest/Shutterstock

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State Of Marketing Data Standards In The AI Era [Webinar]

Published

7 hours ago

December 2, 2023

Max

State Of Marketing Data Standards In The AI Era [Webinar]

Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings.

Want to learn how you can mitigate privacy risks and boost ROI through data standards?

Watch this on-demand webinar and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns.

In this webinar, you will:

Gain a better understanding of how your marketing data management compares to enterprise advertisers.
Get an overview of the current state of data standards and analytics, and how marketers are managing risk while improving the ROI of their programs.
Walk away with tactics and best practices that you can use to improve your marketing data now.

Chris Comstock, Chief Growth Officer at Claravine, will show you the marketing data trends of top advertisers and the potential pitfalls that come with poor data standards.

Learn the key ways to level up your data strategy to pinpoint campaign success.

View the slides below or check out the full webinar for all the details.

Join Us For Our Next Webinar!

SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

Join us and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.

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SEO

GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

Published

1 day ago

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OpenAI shares its plans for the GPT Store, enhancements to GPT Builder tools, privacy improvements, and updates coming to ChatGPT.

OpenAI has scheduled the launch of the GPT Store for early next year, aligning with its ongoing commitment to developing advanced AI technologies.
The GPT Builder tools have received substantial updates, including a more intuitive configuration interface and improved file handling capabilities.
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SEO

96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023]

Published

1 day ago

December 1, 2023

Entireweb News Bot

96.55% of Content Gets No Traffic From Google. Here's How to Be in the Other 3.45% [New Research for 2023]

It’s no secret that the web is growing by millions, if not billions of pages per day.

Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that number of pages every two minutes.

But how much of this content gets organic traffic from Google?

To find out, we took the entire database from our Content Explorer tool (around 14 billion pages) and studied how many pages get traffic from organic search and why.

How many web pages get organic search traffic?

96.55% of all pages in our index get zero traffic from Google, and 1.94% get between one and ten monthly visits.

Distribution of pages by traffic from Content Explorer

Before we move on to discussing why the vast majority of pages never get any search traffic from Google (and how to avoid being one of them), it’s important to address two discrepancies with the studied data:

~14 billion pages may seem like a huge number, but it’s not the most accurate representation of the entire web. Even compared to the size of Site Explorer’s index of 340.8 billion pages, our sample size for this study is quite small and somewhat biased towards the “quality side of the web.”
Our search traffic numbers are estimates. Even though our database of ~651 million keywords in Site Explorer (where our estimates come from) is arguably the largest database of its kind, it doesn’t contain every possible thing people search for in Google. There’s a chance that some of these pages get search traffic from super long-tail keywords that are not popular enough to make it into our database.

That said, these two “inaccuracies” don’t change much in the grand scheme of things: the vast majority of published pages never rank in Google and never get any search traffic.

But why is this, and how can you be a part of the minority that gets organic search traffic from Google?

Well, there are hundreds of SEO issues that may prevent your pages from ranking well in Google. But if we focus only on the most common scenarios, assuming the page is indexed, there are only three of them.

Reason 1: The topic has no search demand

If nobody is searching for your topic, you won’t get any search traffic—even if you rank #1.

For example, I recently Googled “pull sitemap into google sheets” and clicked the top-ranking page (which solved my problem in seconds, by the way). But if you plug that URL into Ahrefs’ Site Explorer, you’ll see that it gets zero estimated organic search traffic:

The top-ranking page for this topic gets no traffic because there's no search demand

This is because hardly anyone else is searching for this, as data from Keywords Explorer confirms:

Keyword data from Ahrefs' Keywords Explorer confirms that this topic has no search demand

This is why it’s so important to do keyword research. You can’t just assume that people are searching for whatever you want to talk about. You need to check the data.

Our Traffic Potential (TP) metric in Keywords Explorer can help with this. It estimates how much organic search traffic the current top-ranking page for a keyword gets from all the queries it ranks for. This is a good indicator of the total search demand for a topic.

You’ll see this metric for every keyword in Keywords Explorer, and you can even filter for keywords that meet your minimum criteria (e.g., 500+ monthly traffic potential):

Filtering for keywords with Traffic Potential (TP) in Ahrefs' Keywords Explorer

Reason 2: The page has no backlinks

Backlinks are one of Google’s top three ranking factors, so it probably comes as no surprise that there’s a clear correlation between the number of websites linking to a page and its traffic.

Pages with more referring domains get more traffic

Same goes for the correlation between a page’s traffic and keyword rankings:

Pages with more referring domains rank for more keywords

Does any of this data prove that backlinks help you rank higher in Google?

No, because correlation does not imply causation. However, most SEO professionals will tell you that it’s almost impossible to rank on the first page for competitive keywords without backlinks—an observation that aligns with the data above.

The key word there is “competitive.” Plenty of pages get organic traffic while having no backlinks…

… but from what I can tell, almost all of them are about low-competition topics.

For example, this lyrics page for a Neil Young song gets an estimated 162 monthly visits with no backlinks:

Example of a page with traffic but no backlinks, via Ahrefs' Content Explorer

But if we check the keywords it ranks for, they almost all have Keyword Difficulty (KD) scores in the single figures:

Some of the low-difficulty keywords a page without traffic ranks for

It’s the same story for this page selling upholstered headboards:

You might have noticed two other things about these pages:

Neither of them get that much traffic. This is pretty typical. Our index contains ~20 million pages with no referring domains, yet only 2,997 of them get more than 1K search visits per month. That’s roughly 1 in every 6,671 pages with no backlinks.
Both of the sites they’re on have high Domain Rating (DR) scores. This metric shows the relative strength of a website’s backlink profile. Stronger sites like these have more PageRank that they can pass to pages with internal links to help them rank.

Bottom line? If you want your pages to get search traffic, you really only have two options:

Target uncompetitive topics that you can rank for with few or no backlinks.
Target competitive topics and build backlinks to rank.

If you want to find uncompetitive topics, try this:

Enter a topic into Keywords Explorer
Go to the Matching terms report
Set the Keyword Difficulty (KD) filter to max. 20
Set the Lowest DR filter to your site’s DR (this will show you keywords with at least one of the same or lower DR ranking in the top 5)

Filtering for low-competition keywords in Ahrefs' Keywords Explorer

(Remember to keep an eye on the TP column to make sure they have traffic potential.)

To rank for more competitive topics, you’ll need to earn or build high-quality backlinks to your page. If you’re not sure how to do that, start with the guides below. Keep in mind that it’ll be practically impossible to get links unless your content adds something to the conversation.

Reason 3. The page doesn’t match search intent

Google wants to give users the most relevant results for a query. That’s why the top organic results for “best yoga mat” are blog posts with recommendations, not product pages.

It's obviously what searchers want when they search for "best yoga mats"

Basically, Google knows that searchers are in research mode, not buying mode.

It’s also why this page selling yoga mats doesn’t show up, despite it having backlinks from more than six times more websites than any of the top-ranking pages:

Page selling yoga mats that has lots of backlinks

Number of linking websites to the top-ranking pages for "best yoga mats"

Luckily, the page ranks for thousands of other more relevant keywords and gets tens of thousands of monthly organic visits. So it’s not such a big deal that it doesn’t rank for “best yoga mats.”

Number of keyword rankings for the page selling yoga mats

However, if you have pages with lots of backlinks but no organic traffic—and they already target a keyword with traffic potential—another quick SEO win is to re-optimize them for search intent.

We did this in 2018 with our free backlink checker.

It was originally nothing but a boring landing page explaining the benefits of our product and offering a 7-day trial:

Original landing page for our free backlink checker

After analyzing search intent, we soon realized the issue:

People weren’t looking for a landing page, but rather a free tool they could use right away.

So, in September 2018, we created a free tool and published it under the same URL. It ranked #1 pretty much overnight, and has remained there ever since.