SEO
The World’s Most Private Search Engine
With so many people scouring the web each day looking for helpful, fast, and accurate information, it makes sense that there are plenty of great search engines that can help connect people with the resources they need.
Despite more than a dozen commendable search engines defecting or merging into bigger players over the years, there are some that have continued to withstand the test of time and attract millions of searches every month.
One of those is Startpage, a lesser-known search engine that has been thriving for more than 20 years – and supplying the internet with search results comparable to the leading search engine, Google.
What Is Startpage?
Startpage is a Dutch search engine that is propped up by its strong privacy features, but also proudly stands by the quality of its search results as among the best in the world.
That’s because the search engine literally serves Google Search results to its users (and pays Google an undisclosed amount of cash to do so) while protecting user data and removing all forms of tracking to ensure maximum privacy.
The search engine is classified as a proxy site, since users can use the platform’s Anonymous View to view search results through a proxy server and add even more privacy protection to their experience if they’d like.
What began as a web directory in 2002 would evolve a few different ways over the next few years – including mirroring a site it would eventually merge with, Ixquick – before soon becoming its own unique search engine entity that began strictly serving Google’s search results without the personalization or ad tracking.
Startpage and Ixquick would merge in 2016 under the Startpage name, and, despite some initial privacy concerns surrounding a lack of transparency at the beginning of the merger, Startpage announced the coupling of the companies would not change the brand’s mission to protect user privacy and still deliver high-quality search results.
And being headquartered in the Netherlands has continually allowed Startpage to circumvent any invasive laws that may put users at risk while still serving top-quality search results.
It’s also a multi-language search engine, allowing searches in 82 different languages while also offering multiple verticals for searching specifically for images and videos.
Who Uses Startpage?
While Startpage is available to be used by anyone in the world for free (so long as they use one of the supported languages to search), there are some more-likely users of the search engine, which has emerged as a formidable player over the last seven years.
The first (and probably most obvious) group of people opting to use Startpage regularly are those who are concerned or passionate about privacy.
They may enjoy Google and the experience it provides, but don’t support what can seem overly invasive when it comes to capturing and utilizing user data – something Google admits it does, but allegedly in the name of improving the search experience.
On the other side of that, there are also people who just don’t care if the ads they see are targeted or not. And if they can avoid having their data taken by a company, they do.
One of the most popular reasons others opt out of using Google and look for a different, more obscure search engine to use in their daily lives is they are, more or less, generally not a fan of Google.
This could be because Google is one of the richest companies on the planet, has been known to tip-toe a variety of ethics tightropes, and, as a pioneer of the technology industry, can easily seem more concerned about generating revenue than it does improving humankind.
Whatever the reason is for someone looking for an alternative search engine to use instead of Google, it means an opportunity for all the other platforms in the space.
What Is Startpage Good For?
Startpage is great at doing both of its main objectives as a business.
It’s a search engine. The job of a search engine is to help people find what they are looking for – oftentimes with limited information or direction – quickly, easily, and accurately.
It’s basically recreating the search experience of the most popular search engine in the world – and its top-of-the-line technology and algorithms – without any user personalization.
Startpage has a recipe for success if it can effectively provide something else users want in addition: privacy.
The concept and upholding of privacy is Startpage’s value proposition as a brand, so it must do this well to maintain a respectable reputation.
So, although users may miss out on that more personalized overall search experience at the cost of privacy protection, they are still getting a high-quality experience that is consistent with the quality of other search engines.
Of course, if you add your location to the platform for some increased personalization, you’ll get that even-more-useful search experience and still have very limited data taken and stored.
Is Startpage As Good As Google?
While Startpage is basically a privacy-bound regurgitator of Google Search results, it depends on what criteria you’d use to consider if Startpage is as good – or better than – Google.
The user experience is different in a variety of ways, and since there is no personalization for the results or type of results served to a user, Startpage is potentially missing a part of the equation that has helped Google become the powerful tech company that it is.
Startpage may still serve ads to its users – it is a for-profit company that does generate revenue from search ads – but those ads are served strictly from contextual clues given by a user’s search query, not from historical or behavior data collected by the engine (like Google and other popular search engines).
So it’s really about the quality of ads served on the search engine results pages (SERPs), not just if they exist on those platforms.
Startpage also doesn’t support Google’s Featured Snippet feature – that is, the “scraping” of web pages and content to serve specific excerpts from web pages directly at the top of its SERPs.
Startpage does, however, provide its own informational breakout on the right side of the SERP just like Google does, and it is mostly Wikipedia-generated information that builds out its Knowledge Panel (also just like Google).
Google is an advertising company generating hundreds of billions of dollars each year.
And, while Startpage generates money from advertising too, it is generating far less than Google – closer to 7 to 10 million a year.
Startpage Vs. DuckDuckGo
Startpage isn’t the only popular search engine propping up its privacy protection as a search engine, either.
DuckDuckGo has been doing so since 2010.
This privacy-focused search engine’s biggest difference compared to Startpage is how it generates its search results.
While Startpage taps into Google’s API and offers a similar experience to Google without the personalization, DuckDuckGo offers its own unique search results and platform experience.
In addition to its own proprietary web crawler, DuckDuckGo uses a variety of other sites’ APIs to answer search queries, as well as other search partners like Bing, to ensure it is delivering a favorable experience and good results.
Compared to Startpage, DuckDuckGo has certainly gotten a lot more exposure and growth in popularity over the last decade, but that goes beyond the products and services themselves.
This includes differences in marketing budgets, company sizes, and so much more.
But DuckDuckGo still holds about 2% of the search market share, while Startpage is holding down a sliver (0.06% in America).
Overall Outlook On Startpage The Search Engine
The idea may not sound groundbreaking or even necessary, but Startpage is an easy, quality search engine offering a safer experience than other platforms while capturing virtual zero user data.
While it won’t be likely that Startpage moves in as a legitimate threat to Google anytime soon, it will be interesting to see how the search engine’s privacy model continues to help it succeed in a competitive space that now very much includes social media platforms, retail sites, and so much more.
For an experience focused on privacy that is also dedicated to delivering quality search results, try Startpage.
It feels a lot like what a search engine should be like: smart but general and not too invasive.
You just may like it.
More resources:
Featured Image: Luis Molinero/Shutterstock
SEO
The 11 Best SEO Books You Must Read Today
SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills.
We’ve put together a list of essential SEO books suitable for readers at various levels.
Some books on this list provide a foundation in core concepts, while more advanced practitioners can explore topics such as entity optimization.
The list includes specialized resources tailored to specific areas of SEO. For example, some books offer strategies for businesses targeting local audiences, while others serve as comprehensive guides to link building tactics.
For those interested in Google’s perspective, another book provides insights into the company’s philosophies and principles.
Whether you’re a beginner or an experienced professional, this list caters to diverse interests and skill levels, ensuring there’s something for everyone.
Books On Search Engine Optimization
1. SEO For Beginners: An Introduction To SEO Basics
Published by Search Engine Journal, this is a comprehensive guide to SEO. It covers everything from link building and SEO history to busting common myths and offering expert tips.
While it’s for beginners, veterans can also gain new insights. The book breaks down complex ideas into bite-sized pieces, making it a great starting point.
It’s well-structured, with each chapter tackling a different SEO aspect – from search engine mechanics to the latest algorithm updates.
The authors don’t just stick to theory. They provide real-world examples and case studies to show how these concepts work in practice. This mix of theory and application makes the book a valuable resource for anyone looking to improve their SEO.
Key reasons to give it a read:
- Get a solid grasp of SEO basics from industry pros.
- Easy-to-follow explanations of tricky concepts.
- Practical advice you can apply to your SEO strategies.
- Stay in the loop with current SEO trends and Google updates.
- Benefit from the collective wisdom of top SEO experts.
2. Entity SEO: Moving From Strings To Things
By Dixon Jones, CEO of InLinks
Dixon Jones’ book “Entity SEO: Moving from Strings to Things” explains the shift from old-school keyword SEO to modern entity-based optimization.
It explains how search engines now use the Knowledge Graph to understand relationships between concepts and offers practical advice on adapting your SEO strategy.
Key points:
- Making your brand an “entity” in your niche.
- Using structured data effectively.
- Getting quality links and mentions.
- Creating content rich in entity information.
The book uses real examples to show how these concepts work in practice. It’s meant to help SEO professionals at all levels understand and prepare for where search is heading.
Worth reading if you want to:
- Get a solid grip on entity SEO.
- Learn actionable entity optimization tactics.
- Establish your brand as a recognized entity.
- Master the use of structured data for SEO.
- Future-proof your SEO strategy.
3. The Art Of SEO: Mastering Search Engine Optimization
by Eric Enge of Stone Temple Consulting, Stephan Spencer, and Jessie C. Stricchiola
Covering everything from SEO 101 to advanced tactics, this book starts with the basics of how search engines work and then dives into the meat of SEO: keyword research, on-page optimization, technical SEO, and link building.
The authors break down complex strategies into actionable steps, making implementation a breeze.
What sets this book apart is its holistic approach. It’s not just about ranking; it’s about aligning SEO with your business goals and integrating it into your digital strategy. The book also discusses the role of content marketing and social media in boosting SEO performance.
Reasons to read this book:
- Get a complete SEO education, from basics to advanced strategies.
- Learn to align SEO with your business objectives.
- Access practical, step-by-step guides for implementing SEO tactics.
- Understand how to integrate SEO with content marketing and social media.
- Benefit from the collective wisdom of three renowned SEO experts.
4. The Psychology Of A Website: Mastering Cognitive Biases, Conversion Triggers And Modern SEO To Achieve Massive Results
Matthew Capala’s “The Psychology of a Website” offers a fresh take on website optimization. Instead of focusing on technical aspects, it dives into the psychology behind user behavior and conversions.
Capala, a seasoned digital marketer, shares actionable tips for creating websites that perform well in search results and keep visitors engaged and more likely to convert.
The book kicks off by exploring how our brains work when we browse websites. Capala then gets into the nitty-gritty of optimizing different website elements, from how they look to what they say.
A big focus throughout is user experience (UX). Capala stresses that a great website isn’t just about ranking high on Google – it needs to be easy and enjoyable for people to use.
While UX is key, Capala doesn’t ignore SEO. He offers practical advice on keyword research, on-page optimization, and building links while keeping the focus on creating content that actually connects with users.
By blending psychological insights with practical digital marketing strategies, Capala offers a well-rounded approach to website optimization that can lead to significant improvements.
Reasons to read this book:
- Gain insights into the psychology driving user behavior and conversions.
- Learn to create websites that not only rank well but also engage visitors.
- Get practical strategies for optimizing design, content, and calls-to-action.
- Discover how to enhance user experience and mobile performance.
- Learn to integrate SEO best practices with a focus on user engagement.
- Benefit from real-world examples and expert insights from a seasoned digital marketer.
5. The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period
SEO veteran Stoney DeGeyter’s book “The Best Damn Website & Ecommerce Marketing And Optimization Guide, Period” covers SEO basics to advanced tactics for websites and online stores.
It starts with SEO essentials and then dives into advanced topics. The book’s standout feature is its focus on ecommerce, addressing product pages, category optimization, and effective product descriptions.
DeGeyter emphasizes a holistic SEO approach that aligns with business goals and user experience. He also covers analytics for strategy refinement.
This guide suits both small business owners and ecommerce marketers.
Reasons to read:
- Master SEO fundamentals and advanced strategies.
- Learn ecommerce-specific optimization tactics.
- Discover product page and description best practices.
- Understand user-generated content’s SEO impact.
- Align SEO efforts with business objectives.
- Benefit from decades of industry expertise.
6. Ecommerce SEO Mastery: 10 Huge SEO Wins For Any Online Store
Kristina Azarenko’s “Ecommerce SEO Mastery” offers 10 key strategies for online stores. The book tackles common ecommerce SEO challenges like thin content and complex site structures.
Azarenko breaks down each “SEO win” with practical advice on implementation.
Topics include:
- Ecommerce keyword research.
- Product & category page optimization.
- Leveraging user-generated content.
- Building quality backlinks.
- Site speed and mobile optimization.
- Structured data.
The book provides real-world examples and emphasizes data-driven SEO. It guides readers through using tools like Google Analytics and Search Console to track progress.
Reasons to read:
- Learn 10 powerful ecommerce-specific SEO strategies.
- Gain insights from a renowned SEO expert.
- Discover how to optimize product and category pages.
- Leverage user-generated content for SEO benefits.
- Learn to build high-quality backlinks.
- Apply real-world examples and case studies.
- Adopt a data-driven approach to ecommerce SEO.
7. Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
by Eli Schwartz
Eli Schwartz’s “Product-Led SEO” offers a fresh take on SEO strategy, emphasizing business goals and sustainable organic growth.
Drawing from his work with major brands, Schwartz presents a framework that integrates SEO with overall company strategy.
The book challenges traditional SEO tactics, advocating for a holistic approach that prioritizes user value.
Key topics include:
- User intent optimization.
- Content strategy for the full customer journey.
- Measuring SEO’s business impact.
Schwartz focuses on the strategic “why” behind SEO tactics, encouraging critical thinking and adaptable strategies for long-term success.
Reasons to read this book:
- Gain a strategic perspective on SEO that aligns with business objectives.
- Learn to create sustainable organic growth through user-centric approaches.
- Discover how to optimize for the entire customer journey.
- Understand methods for measuring and communicating SEO’s business impact.
- Access real-world case studies and examples from major brands.
- Benefit from the author’s extensive experience in driving impactful SEO results.
Books On Link Building
8. The Link Building Book
by Paddy Moogan
Paddy Moogan’s “The Link Building Book” is a comprehensive, free online guide.
It covers link building basics, tactics for acquiring high-authority backlinks, content creation, and practical steps for planning and executing campaigns.
The book emphasizes white-hat techniques and quality over quantity, making it valuable for both SEO novices and pros.
Reasons to read:
- Master link building fundamentals and best practices.
- Learn diverse tactics for acquiring high-quality, relevant links.
- Understand how to assess potential linking websites.
- Discover content strategies that naturally attract links.
- Learn to plan and execute effective link building campaigns.
- Benefit from practical advice and real-world examples.
- Access updated, valuable insights at no cost.
Books On Local SEO
9. Local SEO Secrets: 20 Local SEO Strategies You Should Be Using NOW
by Roger Bryan
“Local SEO Secrets” by Roger Bryan is a must-read for businesses targeting local customers. It offers 20 proven strategies to boost local search visibility and drive growth.
Key topics include:
- Local SEO fundamentals and how it differs from traditional SEO.
- Optimizing Google Business Profile listings.
- Building local citations and leveraging structured data.
- Creating local content and managing online reputation.
- Implementing and tracking local SEO strategies.
The book provides actionable advice, real-world examples, and step-by-step instructions. It’s valuable for small business owners, marketers, and SEO consultants working with local clients.
Reasons to read:
- Learn 20 proven strategies for improving local search visibility.
- Understand key local ranking factors like Google Business Profile, reviews, and citations.
- Master GBP optimization for local SEO success.
- Discover how to use structured data and local content effectively.
- Learn reputation management best practices.
- Get practical, easy-to-implement instructions and examples.
- Learn to measure local SEO performance with analytics tools.
Books On Search Engines
10. How Google Works
by Eric Schmidt and Jonathan Rosenberg
“How Google Works” by ex-Google execs Schmidt and Rosenberg offers an insider’s view of the search giant. While not focused on SEO, it provides valuable insights for digital marketers and business leaders.
The book offers practical advice and real-world examples applicable to businesses of all sizes.
Understanding Google’s philosophy can inform more effective, customer-focused digital marketing strategies.
Reasons to read:
- Get an insider’s view of Google’s success principles.
- Understand how to create a user-centric business strategy.
- Discover ways to foster innovation and experimentation in your organization.
- Gain insights into data-driven decision-making processes.
11. Entity-Oriented Search
“Entity-Oriented Search” by Krisztian Balog is a deep dive into modern search engine tech. It focuses on entities, knowledge graphs, and semantic search and is aimed at readers with a background in information retrieval (IR).
A key strength is its coverage of cutting-edge research, like neural entity representations and knowledge-based language models. While tech-heavy, it touches on applications in QA, recommender systems, and digital assistants and discusses future trends.
It’s essential reading for IR, natural language processing (NLP), and artificial intelligence (AI) pros seeking in-depth knowledge of modern search engines.
Reasons to read:
- Deep dive into entity-oriented and semantic search tech.
- Research on knowledge graphs and semantic understanding.
- A detailed look at entity extraction, linking, and ranking algorithms.
- Insights on neural entity representations and knowledge-based language models.
- Expert knowledge from a renowned IR and search engine specialist.
Conclusion: Choosing Your Next Book
These 11 SEO books have got you covered – whether you’re a beginner or a seasoned pro.
For beginners, “SEO for Beginners” and “The Art of SEO” are solid starter packs that’ll teach you the SEO fundamentals.
As you level up, books like “Entity SEO” and “Product-Led SEO” explore more advanced topics like optimizing for entities and aligning SEO with business goals.
Several books focus on specific areas:
- “Local SEO Secrets” is a must-read if you’re targeting local customers.
- “Ecommerce SEO Mastery” zeroes in on ecommerce SEO.
- “The Link Building Book” is your starting point to master link building.
On the technical side, “Entity-Oriented Search” dives deep into semantic search and cutting-edge search engine tech. “How Google Works” gives you the inside scoop on Google’s mindset.
The key is picking books that match your skill level and areas of interest. Whether you want to learn SEO from scratch, level up your game, or specialize, there’s a book for you.
The Amazon links in this post are not affiliate links, and SEJ does not receive compensation when you click or make a purchase through these links.
More SEO & Marketing Books Worth Your Time:
Featured Image: PeopleImages.com – Yuri A/Shutterstock
SEO
The 100 Most Searched People on Google in 2024
These are the 100 most searched people, along with their monthly search volumes.
| # | Keyword | Search volume |
|---|---|---|
| 1 | donald trump | 7450000 |
| 2 | taylor swift | 7300000 |
| 3 | travis kelce | 4970000 |
| 4 | matthew perry | 3790000 |
| 5 | kamala harris | 2730000 |
| 6 | joe biden | 2480000 |
| 7 | caitlin clark | 2400000 |
| 8 | olivia rodrigo | 2100000 |
| 9 | jd vance | 2060000 |
| 10 | billie eilish | 1720000 |
| 11 | sabrina carpenter | 1680000 |
| 12 | kate middleton | 1660000 |
| 13 | patrick mahomes | 1570000 |
| 14 | gypsy rose | 1520000 |
| 15 | jason kelce | 1490000 |
| 16 | mihály csíkszentmihályi | 1460000 |
| 17 | timothee chalamet | 1450000 |
| 18 | tyreek hill | 1380000 |
| 19 | lola beltrán | 1350000 |
| 20 | lebron james | 1330000 |
| 21 | lauren boebert | 1310000 |
| 22 | barry keoghan | 1300000 |
| 23 | brock purdy | 1280000 |
| 24 | drake | 1250000 |
| 25 | griselda blanco | 1210000 |
| 26 | ryan reynolds | 1200000 |
| 27 | zendaya | 1180000 |
| 28 | scottie scheffler | 1170000 |
| 29 | aaron rodgers | 1170000 |
| 30 | casimir funk | 1170000 |
| 31 | zach bryan | 1150000 |
| 32 | tom brady | 1150000 |
| 33 | jacob elordi | 1140000 |
| 34 | blake lively | 1130000 |
| 35 | millie bobby brown | 1120000 |
| 36 | margot robbie | 1110000 |
| 37 | luisa moreno | 1110000 |
| 38 | bruce willis | 1090000 |
| 39 | v | 1090000 |
| 40 | eminem | 1050000 |
| 41 | cillian murphy | 1040000 |
| 42 | anthony edwards | 1020000 |
| 43 | peso pluma | 1000000 |
| 44 | fani willis | 1000000 |
| 45 | etel adnan | 1000000 |
| 46 | dua lipa | 991000 |
| 47 | jennifer aniston | 986000 |
| 48 | bianca censori | 983000 |
| 49 | megan fox | 982000 |
| 50 | shannen doherty | 977000 |
| 51 | mike tyson | 973000 |
| 52 | megan thee stallion | 971000 |
| 53 | ariana grande | 960000 |
| 54 | james baldwin | 958000 |
| 55 | britney spears | 954000 |
| 56 | oj simpson | 941000 |
| 57 | lainey wilson | 937000 |
| 58 | dan schneider | 933000 |
| 59 | emma stone | 932000 |
| 60 | raoul a. cortez | 930000 |
| 61 | dolly parton | 926000 |
| 62 | joe burrow | 925000 |
| 63 | anya taylor-joy | 925000 |
| 64 | amanda bynes | 924000 |
| 65 | danny masterson | 920000 |
| 66 | matt rife | 918000 |
| 67 | kendrick lamar | 912000 |
| 68 | messi | 901000 |
| 69 | bronny james | 901000 |
| 70 | adam sandler | 898000 |
| 71 | james earl jones | 897000 |
| 72 | coco gauff | 892000 |
| 73 | michael jackson | 884000 |
| 74 | victor wembanyama | 870000 |
| 75 | pink | 865000 |
| 76 | luka doncic | 861000 |
| 77 | selena gomez | 861000 |
| 78 | jelly roll | 861000 |
| 79 | jonathan majors | 840000 |
| 80 | justin fields | 824000 |
| 81 | meghan markle | 821000 |
| 82 | florence pugh | 819000 |
| 83 | post malone | 813000 |
| 84 | jayson tatum | 808000 |
| 85 | diddy | 804000 |
| 86 | justin jefferson | 799000 |
| 87 | sza | 794000 |
| 88 | ana de armas | 793000 |
| 89 | cj stroud | 790000 |
| 90 | ben affleck | 788000 |
| 91 | jake paul | 786000 |
| 92 | zac efron | 783000 |
| 93 | scarlett johansson | 779000 |
| 94 | deion sanders | 771000 |
| 95 | dr. victor chang | 760000 |
| 96 | andrew tate | 759000 |
| 97 | jason momoa | 756000 |
| 98 | pedro pascal | 755000 |
| 99 | bad bunny | 744000 |
| 100 | christian mccaffrey | 735000 |
| # | Keyword | Search volume |
|---|---|---|
| 1 | taylor swift | 17000000 |
| 2 | trump | 12400000 |
| 3 | matthew perry | 9100000 |
| 4 | sydney sweeney | 8500000 |
| 5 | travis kelce | 7500000 |
| 6 | oppenheimer | 7300000 |
| 7 | messi | 7000000 |
| 8 | elon musk | 6500000 |
| 9 | sinner | 6300000 |
| 10 | cristiano ronaldo | 6100000 |
| 11 | kate middleton | 5900000 |
| 12 | billie eilish | 5200000 |
| 13 | joe biden | 5000000 |
| 14 | xxxtentacion | 5000000 |
| 15 | 大谷翔平 | 4900000 |
| 16 | virat kohli | 4800000 |
| 17 | jenna ortega | 4700000 |
| 18 | v | 4600000 |
| 19 | ronaldo | 4600000 |
| 20 | kamala harris | 4300000 |
| 21 | olivia rodrigo | 4200000 |
| 22 | griselda blanco | 4000000 |
| 23 | margot robbie | 4000000 |
| 24 | cillian murphy | 3800000 |
| 25 | carlos alcaraz | 3600000 |
| 26 | dua lipa | 3600000 |
| 27 | zendaya | 3600000 |
| 28 | djokovic | 3500000 |
| 29 | bianca censori | 3500000 |
| 30 | jude bellingham | 3400000 |
| 31 | alcaraz | 3400000 |
| 32 | millie bobby brown | 3400000 |
| 33 | ana de armas | 3300000 |
| 34 | sabrina carpenter | 3300000 |
| 35 | henry cavill | 3300000 |
| 36 | ryan reynolds | 3200000 |
| 37 | ice spice | 3200000 |
| 38 | anne hathaway | 3100000 |
| 39 | timothée chalamet | 3100000 |
| 40 | putin | 3100000 |
| 41 | barry keoghan | 3000000 |
| 42 | lana rhoades | 3000000 |
| 43 | michael jackson | 3000000 |
| 44 | peso pluma | 3000000 |
| 45 | ariana grande | 3000000 |
| 46 | jacob elordi | 3000000 |
| 47 | lebron james | 3000000 |
| 48 | blake lively | 2900000 |
| 49 | bruce willis | 2900000 |
| 50 | lamine yamal | 2900000 |
| 51 | emma stone | 2900000 |
| 52 | shubman gill | 2900000 |
| 53 | simone biles | 2900000 |
| 54 | rohit sharma | 2900000 |
| 55 | brad pitt | 2900000 |
| 56 | eminem | 2900000 |
| 57 | jennifer aniston | 2800000 |
| 58 | timothee chalamet | 2800000 |
| 59 | mike tyson | 2700000 |
| 60 | megan fox | 2700000 |
| 61 | lola beltrán | 2700000 |
| 62 | caitlin clark | 2700000 |
| 63 | leonardo dicaprio | 2700000 |
| 64 | johnny depp | 2600000 |
| 65 | scarlett johansson | 2600000 |
| 66 | selena gomez | 2600000 |
| 67 | drake | 2600000 |
| 68 | mihály csíkszentmihályi | 2600000 |
| 69 | anya taylor-joy | 2500000 |
| 70 | madonna | 2500000 |
| 71 | britney spears | 2500000 |
| 72 | max verstappen | 2500000 |
| 73 | jeremy allen white | 2500000 |
| 74 | gypsy rose | 2500000 |
| 75 | andrew tate | 2500000 |
| 76 | kylie jenner | 2500000 |
| 77 | travis scott | 2400000 |
| 78 | fabrizio romano | 2400000 |
| 79 | jennifer lawrence | 2400000 |
| 80 | meghan markle | 2400000 |
| 81 | hardik pandya | 2400000 |
| 82 | keanu reeves | 2400000 |
| 83 | angelina jolie | 2400000 |
| 84 | glen powell | 2400000 |
| 85 | jd vance | 2400000 |
| 86 | shannen doherty | 2300000 |
| 87 | jungkook | 2300000 |
| 88 | jason momoa | 2300000 |
| 89 | jennifer lopez | 2300000 |
| 90 | bellingham | 2200000 |
| 91 | jeffrey epstein | 2200000 |
| 92 | justin bieber | 2200000 |
| 93 | florence pugh | 2200000 |
| 94 | kim kardashian | 2200000 |
| 95 | ben affleck | 2200000 |
| 96 | haaland | 2200000 |
| 97 | zac efron | 2200000 |
| 98 | tyson fury | 2200000 |
| 99 | imane khelif | 2100000 |
| 100 | adam sandler | 2100000 |
In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might want to know which tennis racket Novak Djokovic uses. Or a football player might want to know the shoes Trent Alexander-Arnold wears.
In fact, Equipboard has taken this idea seriously and created a site around the gear used by professional musicians.
You can do the same for your industry too.
Here’s how:
- Go to Keywords Explorer
- Enter the names of famous people in your niche
- Go to the Matching terms report
- Filter for keywords related to gears using the Include filter
For example, if I entered the names of professional tennis players (Roger Federer, Emma Radacanu, Rafael Nadal) and filtered for tennis gear keywords (e.g., shoes, racket, wristband, shorts), I see 960 potential keywords I could target. If I were a tennis site, I could create a category page for each celebrity and list out all their preferred equipment.
Another way is to enter a relevant keyword into Keywords Explorer, go to the Matching terms report, and observe keyword patterns. For example, if I were a fitness site, I could enter “weight loss” into Keywords Explorer.
The first thing I’ll notice is that many people are actually interested in how certain celebrities lost their weight. The second thing I notice is that the keywords all form a pattern: [first name][last name] weight loss.
As such, I can use the Word count filter to look for keywords that have 4 words, which gives me a list of celebrity-related weight loss keywords:
Want to do keyword research for your site? Sign up for Keywords Explorer.
SEO
WordPress Announces New Executive Director
Automattic CEO and WordPress co-creator Matt Mullenweg announced a new Executive Director for WordPress.org after the previous director’s resignation. Social media reactions, while generally positive, were notably subdued, with many comments focused on the recent WordPress controversy.
New Executive Director
Mullenweg announced that Mary Hubbard, was hired as the new Executive Director. Hubbard was formerly the Chief Product Officer for WordPress.com from 2020 and will begin her new position on October 21st. She recently resigned as the Head of TikTok Americas, Governance and Experience.
The Executive Director position at WordPress.org opened up after the resignation of 8.4% of Automattic employees, including the previous Executive Director Josepha Haden Chomphosy. Mullenweg offered employees who wished to leave $30,000 or the equivalent of six months pay, whichever was higher. The severance package was offered after the recent issues between Automattic, Mullenweg and WP Engine (WPE) which resulted in WPE filing a federal lawsuit against Mullenweg and Automattic, alleging attempted extortion.
Muted Response To Announcement
A post in the popular Dynamic WordPress Facebook Group generated 21 responses within seven hours, with most of the comments a discussion about the recent drama and the Mullenweg’s ownership of WordPress.org and other similar topics (view the discussion here, must join the private group to view).
The response to the official WordPress.org announcement on X was muted, with about equal amounts of people posting welcomes as those who were taking the opportunity to post their displeasure and opinions about recent events.
Seven hours after posting the announcement there were only 15 responses, 21 retweets, and 117 likes.
Screenshot Of Tweet
Typical Expressions Of Welcome
Welcome!
— Robert Jacobi (@RobertJacobi) October 8, 2024
Welcome Mary!
— Michael Potter (@Michael_6of7) October 8, 2024
Typical Other Responses
What does the E.D. do for https://t.co/sbi8NmJkOL? Is https://t.co/sbi8NmJkOL part of the Foundation? Part of Automattic? Something else? Unlike WPEngine, the differences between these organizations, their ownership, and governance are incredibly confusing.
— Jeff Severson (@jeffseverson) October 8, 2024
“Our”? I thought Matt owns this establishment, with foundation having nothing to do with https://t.co/Duw3H6Qbg3. 🤨🤷
— Viktor Nagornyy (@V1ktor) October 8, 2024
Fire @photomatt
— Shay Grafdelver (@shaygrafdelver) October 8, 2024
Read the official announcement on WordPress.org
Featured Image by Shutterstock/michaelheim
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