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TikTok Advertisers Can Now Set Custom Attribution Windows

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TikTok Advertisers Can Now Set Custom Attribution Windows

Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days.

An ‘attribution window’ refers to the time it takes for a customer to take action after an ad is clicked or viewed.

Some conversions happen immediately, while others require multiple touch points before a customer is convinced to make a purchase.

A customizable attribution window allows marketers to optimize campaigns for their individual goals.

One business may only want to measure clicks that lead directly to sales, in which case a one-day attribution window is most appropriate.

Another business may expect their customers to think about the purchase for several days before converting, in which case a seven-day attribution window is more suitable.

With TikTok Attribution Manager, you can select a specific time period to measure success for both click-through attribution (CTA) and view-through attribution (VTA). Here’s how it works.

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TikTok Attribution Manager

TikTok Attribution Manager is a new tool that lives inside TikTok Ads Manager under the Assets menu.

For web and app campaigns, the CTA window can range from one day to 28 days, while VTA can be up to seven days.

Advertisers can select from the following options:

  • CTA: 1, 7, 14, 28 day
  • VTA: off, 1 and 7 day

If you choose a CTA window of 14 days, for example, then a customer has two weeks to convert in order for the action to be recorded in TikTok Ads Manager.

TikTok Pixel and Web Event API advertisers are not granted the same flexibility, however, as they’ll default to a seven-day CTA and one-day VTA.

What’s The Ideal Attribution Window?

The best attribution window for your campaigns depends on the products or services you’re advertising, and the action you want customers to take.

If you know that the conversion journey for your customers typically takes some time, then an extended attribution window is highly recommended.

When Is TikTok Attribution Manager Available?

Attribution Manager is available now in TikTok Ads Manager, and will soon be available to advertisers running web campaigns using the TikTok Pixel or Events API.

App promotion campaigns will get this feature when TikTok Ads Manager moves to a self-attributing model, which is said to happen at a later date.

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Source: TikTok
Featured Image: Jirapong Manustrong/Shutterstock



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WordPress Gutenberg 13.8 Offers Greater Editing Flexibility

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WordPress Gutenberg 13.8 Offers Greater Editing Flexibility

WordPress Gutenberg 13.8 is here, unpacking further incremental improvements to the Gutenberg block editor.

Some of the improvements are relatively trivial additions, like adding a WhatsApp icon to the Social Icon Block.

But others are more important because they give template designers the ability to provide more design options for their users.

Chief among these is a new feature that makes it easier to see template parts and to insert them from the block inserter.

This option is aimed at template designers who can now make it easier for users to choose variations.

According to WordPress:

“Gutenberg 13.8 introduces improvements for those who leverage variations and patterns to provide flexibility for their users.

The specific template part variations are now available in the block inserter, making it easy to add “Header”, “Footer,” or “Newsletter Subscription” template parts to your site.”

New Template Search Component

Another useful update is the addition of search functionality that makes it easier to locate and use specific template parts.

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The functionality is described as:

“Adds a new search functionality to the template parts replacement modal.

…It makes it easier to find specific template parts.”

Border Block Support for Color, Width, and Style

The Image block now supports the full range of border controls, including Color, Style, and Width.

Testing of the new feature went well, with one contributor commenting:

“Great work getting this to the finish line @aaronrobertshaw! Tested with a few different block and classic themes, and all working nicely

Crop tools are working nicely in the editor with and without a custom border

Custom border color is working nicely in the editor and site editor

Image border in global styles works well”

Video of New Border Block Control

Improvements to Accessibility

Gutenberg 13.8 ships with cumulative improvements to accessibility.

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Fixes included adding tooltips and fixing a mismatch between the visible text and the aria-label of the Toggle block inserter button.

These are some of the improvements:

  • BorderControl: Update labelling, tooltips and wrap with fieldset and legend.
  • Add aria-hidden to query pagination arrows.
  • Fix labelling and semantics of the paragraph block Left to right control.
  • Fix mismatching label and visible text on the Toggle block inserter button.
  • Fix the description text of block movers for horizontal movement.
  • Replace clickable div elements with buttons in the Add template modal.

Improvements to the Code

One improvement that’ll be welcome to SEOs is the removal of React fragments from the Block Library.

It’s not a dramatic improvement. But changes in the right direction are always welcome when it comes to code size, even something as small as this.

Incremental Change Continues

WordPress Gutenberg 13.8 continues to evolve with incremental improvements, which is the hallmark of most updates to WordPress and the Gutenberg full site editor.

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Read the Official WordPress Announcement

What’s new in Gutenberg 13.8?

Screenshots and Featured Image Screenshot by Author

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