Connect with us

NEWS

WeWork Selling Conductor SEO Company

Published

on

Conductor, an SEO technology company owned by WeWork is said to be up for sale. This comes after WeWork’s aborted IPO filing. Reports say that WeWork is under pressure to raise cash.

Sale Expected by Early 2020

According to an article in Fox Business, the sales may be complete by early 2020:

“Multiple potential buyers have reportedly expressed interest in the properties, though their value on the open market was not immediately clear. WeWork is said to be aiming to complete the sales by early next year.”

Was Conductor a Good Fit with WeWork?

WeWork cited the good compatibility between WeWork and Conductor when the purchase was initially announced in 2018:

“There’s a lot that make WeWork and Conductor a natural fit,” said Minson. “Seth and his team built Conductor to provide the insights, education, and resources their customers need to succeed—in other words, Conductor helps their customers do what they love, and do it better.”

But according to a source with ties to Conductor (who spoke on the condition of anonymity), employees were uncertain about the synergy between the two companies.

Here is what I was told:

“I know there was not a single person I talked to post acquisition that wasn’t scratching their heads on why WeWork bought Conductor in the first place.”

No Layoffs Planned for Conductor

Although TechCrunch reported there will be layoffs at all the business divisions, Search Engine Journal heard from Conductor that there are no layoffs planned.

Conductor is a popular company in the industry. I’m certain many people wish them luck.

Advertisement
See also  Snapchat’s new Lens celebrates tomorrow’s NFL kickoff

NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

Published

on

Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

Advertisement

Advertisement

Continue Reading Below

Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

Advertisement

Advertisement

Continue Reading Below

But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

Advertisement

But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

Advertisement

One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

See also  6 Common Robots.txt Issues & And How To Fix Them
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending