SEO
What It Is & How to Do It
![What It Is & How to Do It What It Is & How to Do It](https://articles.entireweb.com/wp-content/uploads/2022/03/1648560423_What-It-Is-How-to-Do-It.png)
You may have heard the expression, “The best content doesn’t win; distribution does.”
This is why simply creating great content isn’t enough. You need a distribution strategy to make sure your content actually reaches its intended audience. Otherwise, you’ll just be wasting your time and money.
In this guide, you’ll learn what content distribution is and how to create and launch a winning content distribution strategy:
Content distribution is the process of publishing and promoting content in various formats across multiple channels to reach as many people as possible.
The primary distribution channels are owned, earned, and paid channels.
Owned channels
An owned channel is one that you fully control.
Examples of earned channels include:
- Website or blog
- Email list
- TikTok
- YouTube
Website or blog
Your website is the primary channel you own.
Ahrefs customers use the SEO tools on our website, but we also publish and distribute content here.
There are five main types of content on our website.
- Guides – Resources to help customers get more organic traffic to their websites
- Data studies – Unique insights and statistics about our industry
- Product information – Updates about new product features
- Free SEO tools – Interactive tools to let potential customers sample our paid service
- Visual content – Charts, images, and infographics to help explain complex topics
Email list
A subscribe box is located on the top navigation bar and the sidebar of many articles on our website.
When a reader provides their email address, we offer, in exchange, a weekly newsletter where we share valuable SEO and marketing resources and product updates.
For example, December’s email newsletter featured our new Traffic Potential metric and a roundup video and blog post of product updates.
![What It Is & How to Do It Ahrefs weekly newsletter: Rapid fire roundup for Nov 2021 at top; at bottom, writeup on Traffic Potential metric and Site Audit crawls](https://articles.entireweb.com/wp-content/uploads/2022/03/What-It-Is-How-to-Do-It.jpg)
Ahrefs newsletter sent Dec. 9, 2021.
Ahrefs has 93K followers on Twitter, and we distribute a variety of content there.
We publish article summaries and link back to the articles on our website.
70 Blogging Statistics for 2022
Curious about the state of blogging this year? Check out @siquanong ‘s curated list of useful statistics across 10 categories, including:
– Blogging revenue
– Blogging length and frequency
– Guest blogging https://t.co/E3xc9QwR5E— Ahrefs (@ahrefs) February 4, 2022
We also publish tweet threads. Each thread is a series of connected tweets similar to a step-by-step guide.
Inbound marketing lessons from IBM ✍🏻
In 2021, @BryanCasey_ and his team added >$50 million of annual organic traffic value to https://t.co/QMohyJuxjL.
In the process, they also generated $250m of lifetime traffic value (LTTV). So, how did they do it? 🧵
— Ahrefs (@ahrefs) February 2, 2022
TikTok
You’ve likely heard of Miss Excel, who publishes Excel tips on TikTok.
She regularly earns over 100K plays per TikTok post.
YouTube
YouTube is a channel where we distribute video content to viewers and our subscribers.
In addition to tutorials on using our tools, we publish case studies and experiments we hope resonate with our audience.
Notably, many of our videos are repurposed from existing articles.
Earned channels
An earned channel is where your content gets featured because it’s good enough to be approved by an editor, gatekeeper, or moderator.
Examples of earned channels include:
- Facebook groups
- Forums
- Guest posts
Paid channels
A paid channel requires payment to distribute content.
At Ahrefs, we sometimes invest in paid channels to distribute our content so we can reach as many relevant people as possible.
Examples of paid channels include:
- Twitter Ads
- Google Ads
- Quuu Promote
- Sponsorships
- Retargeting
- Native advertising, e.g., Taboola and Outbrain
With so many channels available to distribute content these days, knowing where to start can be a bit overwhelming. So let’s look at how to create a simple, winning content distribution strategy step by step.
Step 1. Publish content on your primary owned channel
Every business should start by choosing an owned channel to focus on, and then decide what content to post there.
And 9 out of 10 times, this will usually be:
- Website/blog
- YouTube
- A social media account (Twitter, Tiktok, Instagram, etc)
The best channel for you will depend on the type of content you already produce and whether you have the expertise to create more content for that channel.
For example, if you’re camera shy, then YouTube probably isn’t the best choice. You’ll want to stick to writing and publishing on your website or blog instead.
Our primary channel is our website/blog, so this is where we first distribute most of our content.
PRO TIP
If you’re distributing content via your website or blog and want people to find you, it pays to optimize the content for SEO. If you can rank on Google for your keywords, your content will get a lot of organic traffic every month.
For example, our guide to Google search operators ranks in the top 100 for over 2K keywords and gets an estimated 8.8K monthly visits from organic search, according to Ahrefs.
![What It Is & How to Do It Site Explorer overview of Ahrefs' article on Google search operators](https://articles.entireweb.com/wp-content/uploads/2022/03/1648560410_696_What-It-Is-How-to-Do-It.png)
Looking at the organic traffic history chart, we can see that traffic has fluctuated over time, but the article has been getting thousands of organic visits each month since December 2018.
![What It Is & How to Do It Line graph showing article's organic traffic trend from Dec 2018 to Feb 2022](https://articles.entireweb.com/wp-content/uploads/2022/03/1648560410_843_What-It-Is-How-to-Do-It.png)
In other words, optimizing this post for SEO resulted in hundreds of thousands of readers. And we did so by publishing and distributing on just one channel.
Recommended reading: How to Write SEO Content That Ranks
Step 2. Push to email and social media
Next, you need to get your content out there by distributing it to your secondary owned channels: your social media channels and email list.
The purpose of distributing to these channels is twofold:
- You can share key insights and messages from your content directly with your followers and subscribers.
- You can drive traffic back to where your main content lives.
For example, we push all new blog posts to our 93K Twitter followers:
12 Marketing Podcasts Worth Your Time by @RebLiew
We vetted over 45 marketing podcasts, then shortlisted the most insightful ones to save you time. Did your favourites make the cut? https://t.co/enHVww1BQC
— Ahrefs (@ahrefs) February 9, 2022
Our 98K Facebook followers:
Our 87K LinkedIn followers:
And our ~170K newsletter subscribers:
![What It Is & How to Do It "Best marketing podcasts" article shared in newsletter](https://articles.entireweb.com/wp-content/uploads/2022/03/1648560413_90_What-It-Is-How-to-Do-It.jpg)
The distribution channels will vary, depending on who you target and where they hang out online.
Our channels are Facebook, Twitter, LinkedIn, and email because they make sense for us. We don’t distribute content to Instagram, Snapchat, or TikTok because they are not where our audience primarily lives.
Step 3. Push to earned channels
It’s a little harder to distribute on earned channels because your content needs to be approved by a gatekeeper. Here are a few examples where we (Ahrefs) pushed content to earned channels.
When our chief marketing officer, Tim Soulo, distributed his keyword research guide, he created a short, simplified version of the post for /r/bigSEO.
![What It Is & How to Do It Tim's keyword research guide shared on bigSEO subreddit](https://articles.entireweb.com/wp-content/uploads/2022/03/1648560414_668_What-It-Is-How-to-Do-It.jpg)
If this didn’t include valuable information for the subreddit, the moderators would have never approved it—hence why Reddit is an earned channel.
The same is true for channels like third-party Facebook groups.
Facebook groups
Before joining Ahrefs, our head of content, Joshua Hardwick, created a video that he wanted to distribute to the SEO community. So he showed his video to the owners of third-party SEO Facebook groups and asked for permission to post in their groups.
As the content was valuable, many owners happily let him post the video.
![What It Is & How to Do It Josh's video on finding guest post opportunities shared in a Facebook group](https://articles.entireweb.com/wp-content/uploads/2022/03/1648560415_685_What-It-Is-How-to-Do-It.jpg)
Joshua’s video shared in a Facebook group with 4.7K members.
Other earned channels you can push to include the following:
- Forums (e.g., Quora)
- Third-party newsletters
- Other blogs (via guest posts)
Guest blogging
Guest blogging is where you write a post for another blog in your industry. It’s a great way to further distribute content and ideas, especially if you can get published on a site with a large audience.
To find relevant sites to pitch your guest post to, look for those that have already published articles about similar topics.
For example, if we wanted further distribution for the ideas shared in our keyword research guide, we could look for websites that published articles about link building because they’re likely to be interested in a post about a similar subject.
Here’s how to do this in Ahrefs’ Content Explorer:
- Enter a related topic (e.g., link building)
- Change the dropdown to In title
- Filter for only one page per domain (no point pitching to the same site twice)
- Go to the Websites tab
![What It Is & How to Do It Bar graphs showing "pages over time"; below, list of websites](https://articles.entireweb.com/wp-content/uploads/2022/03/1648560417_788_What-It-Is-How-to-Do-It.png)
Recommended reading: Guide to Guest Blogging for SEO
Step 4. Push to paid channels
When distributing content to owned and earned channels isn’t cutting it for you, it’s time to step it up with paid channels.
Quuu Promote
One of the cheapest and easiest paid channels to use is called Quuu Promote.
For $50 a month, you can push up to 10 blog posts to over 39K people who will share the posts with their social followers (if they like the content).
![What It Is & How to Do It Webpage showing three steps to use Quuu Promote](https://articles.entireweb.com/wp-content/uploads/2022/03/1648560417_712_What-It-Is-How-to-Do-It.png)
Twitter Ads
Twitter Ads can be a cost-effective way to distribute content. You can learn more about our experiments with the ads in this video.
Google Ads
Google Ads appear above organic search results on the SERP. This is a great way to reach people who are actually searching for your content.
For example, we recently distributed our free SEO tools via Google Ads:
![What It Is & How to Do It Excerpt of Google SERP for keyword "free seo tools"](https://articles.entireweb.com/wp-content/uploads/2022/03/1648560418_729_What-It-Is-How-to-Do-It.png)
TIP
Find potentially lucrative keywords to target with paid ads by spying on the keywords your competitors are running ads for. To do this, plug a competitor into Ahrefs’ Site Explorer and go to the Paid keywords report.
![What It Is & How to Do It Paid keywords report results of mailchimp.com](https://articles.entireweb.com/wp-content/uploads/2022/03/1648560418_766_What-It-Is-How-to-Do-It.png)
Sponsorships
We recently decided to move our paid traffic budget, using it to sponsor influencers and thought leaders in our industry.
We’ll be reallocating our paid traffic budget (~$200k💰) for December away from the Google/Facebook—and into sponsoring the industry’s best creators and thought leaders.
— Ahrefs (@ahrefs) November 24, 2021
Learn more about our results in this thread:
In December 2021 we have reallocated ~$200k (@ahrefs monthly paid traffic budget) into sponsoring creators & thought leaders in our space.
In case you missed:https://t.co/VXcP5k7OzS
Naturally, quite a few people asked me to share our results & takeaways from this campaign.
— Tim Soulo 🇺🇦 (@timsoulo) February 21, 2022
Native advertising
Native ads are advertisements that look like regular content and appear on popular websites, e.g., USA Today, AOL, MSN, Weather.com, etc.
Taboola and Outbrain are popular marketplaces for native ads.
This coffee company converted 10K new customers in six months using native ads.
Facebook ads
Facebook allows you to boost your posts to more users on its platform. To do this, click the big “Boost post” button on the post you want to promote.
Step 5. Measure your results with tools
The purpose of content distribution is to reach more people, so it’s important to measure performance to see how effectively you managed to do that. Below are a few tools that can help.
Ahrefs
If you published content on your website or blog and optimized it for organic search, it should hopefully start ranking for relevant keywords on Google over time.
To check if this is the case, create a free Ahrefs Webmaster Tools account and plug the URL of the content you distributed into Site Explorer. The tool will show the number of keywords and estimated number of monthly organic visits the page receives.
For example, our link building guide ranks in the top 100 for 365 keywords and gets an estimated 1.3K organic visits per month:
![What It Is & How to Do It Site Explorer overview of Ahrefs' link building guide](https://articles.entireweb.com/wp-content/uploads/2022/03/1648560422_408_What-It-Is-How-to-Do-It.png)
Twitter has built-in analytics. Just click the graph icon on any post to see its reach.
For example, Joshua’s recent thread about keyword cannibalization received 275K impressions and 1.4K engagements.
![What It Is & How to Do It Tweet analytics of Joshua's recent thread about keyword cannibalization; data includes impressions, engagements, etc](https://articles.entireweb.com/wp-content/uploads/2022/03/1648560423_944_What-It-Is-How-to-Do-It.png)
Google Analytics
Google Analytics gives you all kinds of valuable insights about your content distribution efforts, including where visitors came from, how long they stayed, and whether the distribution channel helped contribute to a conversion.
Recommended reading: The Only 3 Google Analytics Metrics You Need to Track
Step 6. Repeat
And the last step is to repeat the previous six steps.
You can repeat the above either for repurposed content or another piece of content.
For example, we published this study about Core Web Vitals. Our very own Patrick Stox then created a thread on Twitter and added the key graphics from the study to each tweet.
What can you learn from the largest Core Web Vitals data study?
For one, @ahrefs pulled page level data from 43.66M unique pages, but only 5.21M or 11.9% had any Core Web Vitals metrics. 😱
Here’s a 🧵with interesting insights from the studyhttps://t.co/XB61TTu053 pic.twitter.com/E89llerFON
— Patrick Stox (@patrickstox) January 31, 2022
Final thoughts
The purpose of this article is to share key content distribution channels and insights into how to develop a winning content distribution strategy that reaches a wider audience.
The choice of platforms you use when distributing content and measuring it is entirely up to you.
If you’re creating content and don’t believe it’s being rewarded, remember this: “The best content doesn’t win; distribution does.”
SEO
WordPress Insiders Discuss WordPress Stagnation
![WordPress Insiders Discuss WordPress Stagnation WordPress Insiders Discuss WordPress Stagnation](https://articles.entireweb.com/wp-content/uploads/2024/08/WordPress-Insiders-Discuss-WordPress-Stagnation.jpg)
A recent webinar featuring WordPress executives from Automattic and Elementor, along with developers and Joost de Valk, discussed the stagnation in WordPress growth, exploring the causes and potential solutions.
Stagnation Was The Webinar Topic
The webinar, “Is WordPress’ Market share Declining? And What Should Product Businesses Do About it?” was a frank discussion about what can be done to increase the market share of new users that are choosing a web publishing platform.
Yet something that came up is that there are some areas that WordPress is doing exceptionally well so it’s not all doom and gloom. As will be seen later on, the fact that the WordPress core isn’t progressing in terms of specific technological adoption isn’t necessarily a sign that WordPress is falling behind, it’s actually a feature.
Yet there is a stagnation as mentioned at the 17:07 minute mark:
“…Basically you’re saying it’s not necessarily declining, but it’s not increasing and the energy is lagging. “
The response to the above statement acknowledged that while there are areas of growth like in the education and government sectors, the rest was “up for grabs.”
Joost de Valk spoke directly and unambiguously acknowledged the stagnation at the 18:09 minute mark:
“I agree with Noel. I think it’s stagnant.”
That said, Joost also saw opportunities with ecommerce, with the performance of WooCommerce. WooCommerce, by the way, outperformed WordPress as a whole with a 6.80% year over year growth rate, so there’s a good reason that Joost was optimistic of the ecommerce sector.
A general sense that WordPress was entering a stall however was not in dispute, as shown in remarks at the 31:45 minute mark:
“… the WordPress product market share is not decreasing, but it is stagnating…”
Facing Reality Is Productive
Humans have two ways to deal with a problem:
- Acknowledge the problem and seek solutions
- Pretend it’s not there and proceed as if everything is okay
WordPress is a publishing platform that’s loved around the world and has literally created countless jobs, careers, powered online commerce as well as helped establish new industries in developing applications that extend WordPress.
Many people have a stake in WordPress’ continued survival so any talk about WordPress entering a stall and descent phase like an airplane that reached the maximum altitude is frightening and some people would prefer to shout it down to make it go away.
Acknowledging facts and not brushing them aside is what this webinar achieved as a step toward identifying solutions. Everyone in the discussion has a stake in the continued growth of WordPress and their goal was to put it out there for the community to also get involved.
The live webinar featured:
- Miriam Schwab, Elementor’s Head of WP Relations
- Rich Tabor, Automattic Product Manager
- Joost de Valk, founder of Yoast SEO
- Co-hosts Matt Cromwell and Amber Hinds, both members of the WordPress developer community moderated the discussion.
WordPress Market Share Stagnation
The webinar acknowledged that WordPress market share, the percentage of websites online that use WordPress, was stagnating. Stagnation is a state at which something is neither moving forward nor backwards, it is simply stuck at an in between point. And that’s what was openly acknowledged and the main point of the discussion was understanding the reasons why and what could be done about it.
Statistics gathered by the HTTPArchive and published on Joost de Valk’s blog show that WordPress experienced a year over year growth of 1.85%, having spent the year growing and contracting its market share. For example, over the latest month over month period the market share dropped by -0.28%.
Crowing about the WordPress 1.85% growth rate as evidence that everything is fine is to ignore that a large percentage of new businesses and websites coming online are increasingly going to other platforms, with year over year growth rates of other platforms outpacing the rate of growth of WordPress.
Out of the top 10 Content Management Systems, only six experienced year over year (YoY) growth.
CMS YoY Growth
- Webflow: 25.00%
- Shopify: 15.61%
- Wix: 10.71%
- Squarespace: 9.04%
- Duda: 8.89%
- WordPress: 1.85%
Why Stagnation Is A Problem
An important point made in the webinar is that stagnation can have a negative trickle-down effect on the business ecosystem by reducing growth opportunities and customer acquisition. If fewer of the new businesses coming online are opting in for WordPress are clients that will never come looking for a theme, plugin, development or SEO service.
It was noted at the 4:18 minute mark by Joost de Valk:
“…when you’re investing and when you’re building a product in the WordPress space, the market share or whether WordPress is growing or not has a deep impact on how easy it is to well to get people to, to buy the software that you want to sell them.”
Perception Of Innovation
One of the potential reasons for the struggle to achieve significant growth is the perception of a lack of innovation, pointed out at the 16:51 minute mark that there’s still no integration with popular technologies like Next JS, an open-source web development platform that is optimized for fast rollout of scalable and search-friendly websites.
It was observed at the 16:51 minute mark:
“…and still today we have no integration with next JS or anything like that…”
Someone else agreed but also expressed at the 41:52 minute mark, that the lack of innovation in the WordPress core can also be seen as a deliberate effort to make WordPress extensible so that if users find a gap a developer can step in and make a plugin to make WordPress be whatever users and developers want it to be.
“It’s not trying to be everything for everyone because it’s extensible. So if WordPress has a… let’s say a weakness for a particular segment or could be doing better in some way. Then you can come along and develop a plug in for it and that is one of the beautiful things about WordPress.”
Is Improved Marketing A Solution
One of the things that was identified as an area of improvement is marketing. They didn’t say it would solve all problems. It was simply noted that competitors are actively advertising and promoting but WordPress is by comparison not really proactively there. I think to extend that idea, which wasn’t expressed in the webinar, is to consider that if WordPress isn’t out there putting out a positive marketing message then the only thing consumers might be exposed to is the daily news of another vulnerability.
Someone commented in the 16:21 minute mark:
“I’m missing the excitement of WordPress and I’m not feeling that in the market. …I think a lot of that is around the product marketing and how we repackage WordPress for certain verticals because this one-size-fits-all means that in every single vertical we’re being displaced by campaigns that have paid or, you know, have received a a certain amount of funding and can go after us, right?”
This idea of marketing being a shortcoming of WordPress was raised earlier in the webinar at the 18:27 minute mark where it was acknowledged that growth was in some respects driven by the WordPress ecosystem with associated products like Elementor driving the growth in adoption of WordPress by new businesses.
They said:
“…the only logical conclusion is that the fact that marketing of WordPress itself is has actually always been a pain point, is now starting to actually hurt us.”
Future Of WordPress
This webinar is important because it features the voices of people who are actively involved at every level of WordPress, from development, marketing, accessibility, WordPress security, to plugin development. These are insiders with a deep interest in the continued evolution of WordPress as a viable platform for getting online.
The fact that they’re talking about the stagnation of WordPress should be of concern to everybody and that they are talking about solutions shows that the WordPress community is not in denial but is directly confronting situations, which is how a thriving ecosystem should be responding.
Watch the webinar:
Is WordPress’ Market share Declining? And What Should Product Businesses Do About it?
Featured Image by Shutterstock/Krakenimages.com
SEO
Google’s New Support For AVIF Images May Boost SEO
![Google's New Support For AVIF Images May Boost SEO Google's New Support For AVIF Images May Boost SEO](https://articles.entireweb.com/wp-content/uploads/2024/08/Googles-New-Support-For-AVIF-Images-May-Boost-SEO.jpg)
Google announced that images in the AVIF file format will now be eligible to be shown in Google Search and Google Images, including all platforms that surface Google Search data. AVIF will dramatically lower image sizes and improve Core Web Vitals scores, particularly Largest Contentful Paint.
How AVIF Can Improve SEO
Getting pages crawled and indexed are the first step of effective SEO. Anything that lowers file size and speeds up web page rendering will help search crawlers get to the content faster and improve the amount of pages crawled.
Google’s crawl budget documentation recommends increasing the speeds of page loading and rendering as a way to avoid receiving “Hostload exceeded” warnings.
It also says that faster loading times enables Googlebot to crawl more pages:
Improve your site’s crawl efficiency
Increase your page loading speed
Google’s crawling is limited by bandwidth, time, and availability of Googlebot instances. If your server responds to requests quicker, we might be able to crawl more pages on your site.
What Is AVIF?
AVIF (AVI Image File Format) is a next generation open source image file format that combines the best of JPEG, PNG, and GIF image file formats but in a more compressed format for smaller image files (by 50% for JPEG format).
AVIF supports transparency like PNG and photographic images like JPEG does but does but with a higher level of dynamic range, deeper blacks, and better compression (meaning smaller file sizes). AVIF even supports animation like GIF does.
AVIF Versus WebP
AVIF is generally a better file format than WebP in terms of smaller files size (compression) and image quality. WebP is better for lossless images, where maintaining high quality regardless of file size is more important. But for everyday web usage, AVIF is the better choice.
See also: 12 Important Image SEO Tips You Need To Know
Is AVIF Supported?
AVIF is currently supported by Chrome, Edge, Firefox, Opera, and Safari browsers. Not all content management systems support AVIF. However, both WordPress and Joomla support AVIF. In terms of CDN, Cloudflare also already supports AVIF.
I couldn’t at this time ascertain whether Bing supports AVIF files and will update this article once I find out.
Current website usage of AVIF stands at 0.2% but now that it’s available to surfaced in Google Search, expect that percentage to grow. AVIF images will probably become a standard image format because of its high compression will help sites perform far better than they currently do with JPEG and PNG formats.
Research conducted in July 2024 by Joost de Valk (founder of Yoast, ) discovered that social media platforms don’t all support AVIF files. He found that LinkedIn, Mastodon, Slack, and Twitter/X do not currently support AVIF but that Facebook, Pinterest, Threads and WhatsApp do support it.
AVIF Images Are Automatically Indexable By Google
According to Google’s announcement there is nothing special that needs to be done to make AVIF image files indexable.
“Over the recent years, AVIF has become one of the most commonly used image formats on the web. We’re happy to announce that AVIF is now a supported file type in Google Search, for Google Images as well as any place that uses images in Google Search. You don’t need to do anything special to have your AVIF files indexed by Google.”
Read Google’s announcement:
Supporting AVIF in Google Search
Featured Image by Shutterstock/Cast Of Thousands
SEO
CMOs Called Out For Reliance On AI Content For SEO
![CMOs Called Out For Reliance On AI Content For SEO CMOs Called Out For Reliance On AI Content For SEO](https://articles.entireweb.com/wp-content/uploads/2024/08/CMOs-Called-Out-For-Reliance-On-AI-Content-For-SEO.jpg)
Eli Schwartz, Author of Product-Led SEO, started a discussion on LinkedIn about there being too many CMOs (Chief Marketing Officers) who believe that AI written content is an SEO strategy. He predicted that there will be reckoning on the way after their strategies end in failure.
This is what Eli had to say:
“Too many CMOs think that AI-written content is an SEO strategy that will replace actual SEO.
This mistake is going to lead to an explosion in demand for SEO strategists to help them fix their traffic when they find out they might have been wrong.”
Everyone in the discussion, which received 54 comments, strongly agreed with Eli, except for one guy.
What Is Google’s Policy On AI Generated Content?
Google’s policy hasn’t changed although they did update their guidance and spam policies on March 5, 2024 at the same time as the rollout of the March 2024 Core Algorithm Update. Many publishers who used AI to create content subsequently reported losing rankings.
Yet it’s not said that using AI is enough to merit poor rankings, it’s content that is created for ranking purposes.
Google wrote these guidelines specifically for autogenerated content, including AI generated content (Wayback machine copy dated March 6, 2024)
“Our long-standing spam policy has been that use of automation, including generative AI, is spam if the primary purpose is manipulating ranking in Search results. The updated policy is in the same spirit of our previous policy and based on the same principle. It’s been expanded to account for more sophisticated scaled content creation methods where it isn’t always clear whether low quality content was created purely through automation.
Our new policy is meant to help people focus more clearly on the idea that producing content at scale is abusive if done for the purpose of manipulating search rankings and that this applies whether automation or humans are involved.”
Many in Eli’s discussion were in agreement that reliance on AI by some organizations may come to haunt them, except for that one guy in the discussion
Read the discussion on LinkedIn:
Too many CMOs think that AI-written content is an SEO strategy that will replace actual SEO
Featured Image by Shutterstock/Cast Of Thousands
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