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4-Step SEO Waltz: Tackle SEO Challenges Head-On

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4-Step SEO Waltz: Tackle SEO Challenges Head-On


Trying to establish a more consistent SEO structure within your organization?

Wish every SEO fire had a more standardized, easy-to-follow solution?

We know – no two days in SEO are the same.

However, finding a consistent approach that provides meaningful impact is surprisingly easy.

And – it works whether you’re in-house, an agency, or a freelance consultant.

On March 23, I moderated a sponsored webinar presented by Jamie Indigo and Michelle Race from Deepcrawl.

In describing SEO as a dance, they provided a four-step process for handling challenges head-on as they arise and preventing SEO fires before they start.

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Here is a summary of the webinar.

To access the entire presentation, complete the form.

Step 1: Get More Visibility On Your SEO Issues

We cannot fix what we cannot see, so it’s vital to ask some fundamental questions when approaching SEO problems:

  • What am I looking at?
  • Where am I looking?
  • How can I see something?

To dig deeper, you also need specific criteria and questions to ask yourself:

  • Does expected site behavior match real-life behavior?

[Discover the tool that gives you visibility into behaviors] Instantly access the webinar →

  • Are there new data sources available?
  • Have you leveraged all URL prefix variants?
  • Is some critical information is only available in a prefix or domain property?
  • Can I look at data sources in new ways?
  • Is there new data available in old favorites?
  • Can I combine datasheets for enhanced insights?

Step 2: Start Diagnosing

Once you see the problem, you can now measure it.

To be a great partner of the dev team and other stakeholders in the dance of SEO, you’ll need to consider these:

  • Don’t start on the wrong foot: Avoid only sending issue headings and exports of affected URLs.
  • Learn the steps: Thoroughly investigate, identify, and understand each step to resolve.
  • Make sure your partner knows the moves: Use various tools to diagnose, replicate, and demonstrate issues.

[Discover the best tools for great teamwork] Instantly access the webinar →

When you’re presenting the problem to other team members, be sure to mention these other factors and questions to consider when you’re diagnosing SEO:

  • Know what causes the problem?
  • What is being observed?
  • Can it be measured?
  • Are specific templates affected?
  • Is there consistent behavior?
  • Do all sections of the site behave the same?
  • Have you tried using Chrome DevTools to locate the issue?

[How to use DevTools to find the exact code causing the problem] Instantly access the webinar →

  • What does Pagespeed Insights report?
  • Can you provide information from Console URL Inspector?
  • What data does Deepcrawl Analyze provide?

Step 3: Master Iteration

Now that you’ve learned the steps, here are some factors and questions to look at to adequately demonstrate to your partner:

  • Where do I look to see the issue? (data source)
  • What is the element?
  • How is it measured?
  • How does it break? (Repo steps)
  • How do you help the team understand?
  • Know who to assign and alert.
  • Execute best practices when creating a ticket.

[See the importance of breaking tickets into actionable items] Instantly access the webinar →

  • Create user stories.
  • Demonstrate how to reproduce.
  • Add acceptance criteria.
  • Provide testing strategies.
  • Provide environment: UAT.
  • Provide all device/platform information.
  • Visual repo steps.
  • Acceptance criteria.
  • List out what is required.
  • Provide conditional criteria if needed.
  • Provide developer resources.
  • List out how to test if successful.
  • Provide testing URLs.

How to keep your SEO rehearsals focused:

  • Constantly refine and improve.
  • Stay updated with ticket progress.
  • Understand the development cycle.
  • Record when fixes are rolled out.

[Overcome SEO challenges] Instantly access the webinar →

Step 4: Monitor Your SEO Effectively

To glide effortlessly on the SEO stage, you’ll need to know how to monitor by answering these questions:

  • What should be monitored?
  • What has changed?
  • How do you stay aware of new issues?
  • How do you create regular crawls?
  • Are you able to monitor multiple projects?
  • How do you set up log monitoring?
  • How should you report on search console coverage?
  • How do you monitor CrUX data over time?

[Dig deeper into monitoring] Instantly access the webinar →

Moving your company towards an effective SEO project management process doesn’t require a complex dance.

Deepcrawl, March 2022

With this simple framework, you can now deal with all types of SEO challenges, which pivots between engineering and UX, between product and the whim of search engines.

[Slides] 4-Step SEO Waltz: Tackle SEO Challenges Head-On

Here’s the presentation:

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4-Step SEO Waltz: Tackle SEO Challenges Head-On from Search Engine Journal

Join Us For Our Next Webinar!

Google Algorithm Updates & Local SEO: 6 Top Tips From Experts

Want those future customers to see your business in their Google search?

Discover what Google looks for when ranking a business in our next webinar on April 4 at 2 p.m. ET. 


Image Credits

Featured Image: Paulo Bobita/Search Engine Journal

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SEO

LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

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LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

LinkedIn is a great place to grow your business.

In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also topped the same survey for producing the best results.

The same study reveals content marketers are also spending more on paid content promotion. The top platform where they’re spending? Linkedin.

Businesses can also use the network for marketing to and reaching potential customers. In fact, there are more than 1 billion interactions on LinkedIn Pages every month.

With these figures, there’s no denying the power of this social media platform to drive engagement and boost brand awareness.

Are you ready to take your LinkedIn marketing game to the next level but unsure where to begin?

Here are clever LinkedIn tips from seven LinkedIn pros to boost your marketing efforts.

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Leverage LinkedIn Live

Thomas J. Armitage

Sales Executive, Site-Seeker

LinkedIn is the ultimate B2B playground. It’s like a professional conference that’s never-ending.

Live Streams, in particular, continue to be underutilized. That’s because people starve for valuable learning material.

With Live Streams, thought leaders can bypass the headaches typically involved in traditional webinar setups. No landing pages or sign-up forms are needed. You can easily promote the event through sharing and invitations, too.

Although you’ll need a third-party streaming software, most play nicely with LinkedIn.

And Live Streams are a great way to break the monotony of text posts and engage with your audience on a more personal level.

Make sure you identify a niche topic. Write a strong description that includes who the stream is for.

Invite users you know will find it worthwhile. And make sure to promote – both before the event, as well as after, since the full video will be available for playback.


Level Up Your Content Strategy

Adam Houlahan Adam Houlahan

LinkedIn Expert at Prominence Global, Author of “Influencer – The 9 Step Guide to Becoming Highly Influential in Any Industry”

The most effective strategy for LinkedIn lead generation that delivers consistent long-term results is Algorithmically Aligned Content.

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Only 1% of the 850+ million members of LinkedIn share content regularly (weekly). Less than 1% of that 1% truly understand and share content that LinkedIn sees as valuable to its membership and organically promotes for you.

Share content that creates conversations on the platform and shows you are the authority in your area of expertise without solving your audiences’ problems for them.

I call it “Know How,” with “No How” content.

Consistently implement this content strategy, and your ideal clients will gravitate to you to solve their problems.

Felipe Bazon Felipe Bazon

Chief SEO Officer, Hedgehog Digital

Back in 2017, I decided that the only social network that I would use professionally was going to be Linkedin.

Since then, I have been posting weekly (sometimes daily) posts related to SEO strategies, techniques, and insights.

This has helped build my network and reach decision makers who see my posts and get in contact through the platform or our website to fill in the contact form.

These leads that turned into clients have contributed to the exponential growth we have had since we opened up our office in Brazil.

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Being a well-known SEO down here, I’ve exploited these to our advantage; all leads came from my personal account, not the company’s.

We do have a business page for U.K. and Brazil and do some Linkedin ads to promote some stuff, but it is through the personal profile that the magic happens.

Since then, my posts are averaging:

  • 4,000 views
  • 100 interactions (likes and comments)
  • Five to seven organic leads per month

My tips are:

  • Consistency and frequency. Aim for at least a couple of posts each week.
  • Avoid sharing links on your posts; leave them in the comments. This increases the reach of your posts by at least 30%. For instance, if you want to share a new article from the blog, do a post talking about the subject and say, “We’ve written a complete guide about X, and you can find the link to it in the comments.
  • Don’t be shy in sharing insights, thoughts, and results. The community loves these types of posts. These tend to get loads of interactions.

Optimize Your Page

Virginie Cantin Virginie Cantin

LinkedIn Coach – VirginieCantin.com, Wall Street Journal bestselling author of “60 Days to LinkedIn Mastery”

My personal hack uses the experience section to highlight my services and activities. So instead of having a single job title such as “Founder,” I will have several job titles under my LinkedIn company page for each “hat” I’m wearing in my company.

I have a job title for my 1:1 coaching service, LinkedIn PEELING. Another job title is dedicated to my online course, LinkedIn BREAK-IN. Then, I use a separate job title to highlight that I’m a Wall Street Journal bestselling author.

Last but not least, I have a fourth job title that aims at getting me found by people looking for speakers and podcast guests.

The beauty of having several job titles is that you can optimize every single one of them for the algorithm so that people looking for a specific service or author, or podcast guest can easily find you.

Andy Foote Andy Foote

Advanced LinkedIn Strategies Coach

LinkedIn makes it really difficult to know who your “Super Fans” and potential “Super Fans” are; it’s as if they don’t want you to build any kind of base.

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You can see this with how they treat followers; they’re not ‘following’ at all – because an algorithm inserts itself between you and folks who have voted to see your content.

Fortunately, there’s software on the market (peakAboo by Daniel Hall) that provides juicy data on everyone who has commented on your LinkedIn posts. This helps me to know who solidly supports me and, more importantly, people who commented only a few times.

It’s the latter category I want to target and figure out a way to convert them into persistent supporters, a.k.a. “Super Fans.”


Prioritize Human-Centric Approach

Sandra Long Sandra Long

LinkedIn Trainer & Speaker – Post Road Consulting, Author of “LinkedIn for Personal Branding: The Ultimate Guide”

Activate your employee team. Make sure your team’s LinkedIn profiles are co-branded and focused on client problem-solving instead of recruiter oriented.

Encourage the team to search and connect with coworkers, clients, and prospects. Train your team to build relationships with thoughtful, helpful comments and personalized messages.

Say no to automation. Train them to engage, inspire, and motivate their professional networks with valuable comments, original posts, and shared or reposted company page content.

Develop a company hashtag and communicate how to use it on LinkedIn. Most importantly, build your team’s confidence and make it fun!

Josh Steimle Josh Steimle

Founder of the LinkedIn agency BlueMethod, Author of the WSJ & USA Today bestselling book “60 Days to LinkedIn Mastery”

LinkedIn helps me solve my biggest challenges as an entrepreneur, whether it’s sales, recruiting, or finding partners.

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LinkedIn has easily produced millions of dollars in value for me.

Even though I wrote a book on LinkedIn with 60 tips in it, everything I teach in my book can be summarized in two words: Be human. It’s the best LinkedIn hack.

Too many are trying to imitate robots on LinkedIn by sending out spam messages, posting content but never engaging with commenters, and avoiding the time-consuming, truly creative work of one-to-one communication. But that’s where LinkedIn performs best!

When you use LinkedIn to talk directly with others, like a normal human being, that’s the moment when LinkedIn becomes indispensable.

Takeaway

As the world’s largest online professional network, Linkedin makes a remarkable addition to your social media marketing strategy.

Remember to take advantage of LinkedIn features and be consistent – all while offering value and nurturing relationships.

Armed with these tips, you’re bound to thrive on the LinkedIn feed and reap the rewards.

More Resources:

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Featured Image: 1st footage/Shutterstock

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