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What’s New In SE Ranking’s On-Page SEO Checker?



When it comes to SEO, on-page elements are factors that directly affect a site’s performance. This is why over the years, more and more tech companies are launching their own on-page SEO checker tool. These tools help make it easier for people who want to jumpstart SEO for their businesses. One of our favorite SEO tools to use, SE Ranking, takes this to another level by developing unique features that work cohesively with the other datasets in their toolbox.

SE Ranking for SEO Optimization

Currently, SE Ranking’s rank tracking tool is widely used among SEO professionals. To make the platform more cohesive, they have developed a broad range of much-needed functionalities to analyze and organize your SEO efforts. 

Their new On-Page SEO Checker is an awesome addition that would help SEO specialists all over the world make an actionable plan to rank in search engines like Google.

The tool aims to analyze how a specific webpage can be optimized for its target keyword. So, I took a look at what it could monitor on a page, what makes it different from other on-page SEO tools out there, and how it helps improve the on-page SEO of a website.

Today, I’m going to share my experience with SE Ranking’s new on-page SEO tool.

SE Ranking’s On-Page SEO Checker in Action

To fully see how accurate and extensive the tool is, I used it to check a new website my team is currently working on. I entered the URL of the webpage and the keyword I aim to rank it for to get the audit started.

SE Ranking On Page SEO Checker Audit Launch

One thing to note is that the checker only accommodates one search query to analyze. So, it’s important to note that the results the tool will show differ for each search query you enter. 

Here’s a rundown of some of our interesting finds:

It Scores Based On A Comprehensive Metric

SE Ranking On Page SEO Checker Overall Scoring System

The first thing SE Rankings’s on-page SEO checker shows is the webpage’s overall quality score. This is based on over 70 parameters Google considers when it ranks pages. The quality score is more than just an estimation of the webpage’s performance. I found that SE Ranking’s scoring system has a way of gauging which factors are prioritized more than the others.

According to SE Ranking…metrics that have a strong impact on rankings have a greater impact on the page’s overall quality score, while metrics that are not decisive are given less weight.” (source: SE Ranking

This means that the score is based on the number of checks, warnings, and errors detected by the tool in the different metrics it set in the analysis. 

To help you prioritize your optimizations better, you can explore these categories one by one. For example, the URLs listed as ‘Errors’ require more urgent solutions, so you can start with them.

It Provides Suggestions to Optimize Metadata

Some of the most rigid diagnostics I found from the tool are the ones pointing to the webpage’s metadata. The page titles, URLs, meta descriptions, headings, and alt attributes are arguably the heart of SEO. These are some of the most important factors Google looks at to understand the content of your webpage. 

What makes SE Ranking’s on-page SEO checker tool stand out is that it can detect issues that carry weight when it comes to keyword rankings. This is because the tool focuses on giving an in-depth analysis of on-page elements.

While other tools only look at the number of characters in your metadata, SE Ranking can assess if you have integrated your keywords within them. This ensures that your webpage is optimized in a way that caters to the keyword you want to rank it for.

SE Ranking On Page SEO Checker Metadata Findings

Another thing I noticed is how instead of just listing down warnings and errors on your data, it also provides solutions on how you can improve it. This will help you save time and effort that can be used to optimize other areas of your webpage.

It Evaluates for Content Uniqueness

Duplicates in page content are red flags in SEO. The last thing you want to do is publish unoriginal content that lowers your chances of ranking in the search engines. Regularly checking if your content is unique for each page is important. 

The checker detects and lists down the URLs of the pages your content is similar to, the gravity of their similarities, and which exact areas of the content are not unique. This gives you a clearer idea of what and where you should revise or improve.

SE Ranking On Page SEO Checker Page Content Uniqueness Rate Findings

Another unique thing you can take advantage of in this tool is that it looks at the uniqueness of the images that are found on your webpage. With this feature, you can guarantee that every aspect of your content is a non-duplicate.

SE Ranking On Page SEO Checker Image Uniqueness Analyzer

Overall, this category will help make your webpage attractive to users, especially since what it offers is distinct and not repetitive.

It Assesses Keyword Usage

Your keyword usage will make or break your SEO efforts for a webpage. This is why on top of using the appropriate keyword, you have to integrate it into your webpage properly. SE Ranking’s checker also analyzes this by looking at the number of times a keyword is used on a webpage. At the same time, it detects which part of the content your keyword is placed in. 

SE Ranking On Page SEO Checker Keyword Usage Assessment

The “T” in the green circle stands for the title, “D” represented meta description, and “H1” for the Heading 1. This feature can guide you on how to utilize and place your keyword in areas where you need them to be.

Another good thing about this feature is it recognizes keyword variations and keyphrases in case you want to diversify your keyword usage. 

It Provides A Page Speed Report and Recommendations

Good page speed provides good user experience. And when Google rolled out its Core Web Vitals update last year, the speed, responsiveness, and stability of a webpage became an important ranking factor. 

The tool makes this easier by skipping the setting up process and directly showing the results. 

SE Ranking On Page SEO Checker Page Loading Speed Report

Not only does SE Ranking give the numbers for loading speed, but it also presents specific suggestions that you can work on to improve these numbers. 

In the image below, you’ll see specific fields where fixes can be applied. The checker also separates its results for each device. The preview of how the page looks like for each device at the right is just the cherry on top.

SE Ranking On Page SEO Checker Page Preview On Mobile Device

When you click ‘Resolve’ on the right side of each category, it will show the files that can be edited to contribute to a better loading speed. The suggestions show which elements you need to compress and how much space will be saved if you do so.

SE Ranking On Page SEO Checker Resolve Button For Page Speed Optimizations

With these recommendations from the tool, you can make your webpage load faster and create swifter navigation for it. This allows your visitors to see the information they need from your webpage in a shorter amount of time which creates a good on-page user experience.

It Can Showcase Off-Page Data

This tool already provides a comprehensive diagnosis of on-page elements, but what makes it more special is it also gives an overview of the webpage’s backlink profile. After all, backlinks also carry a lot of weight in page ranking. 

The checker shows the backlink record along with the outbound and internal links found on a webpage. 

SE Ranking On Page SEO Checker Link Analysis Report

I think that the presentation of the data could be better if it also shows the anchor text and landing page used for each backlink. This is so you can get a more complete overview of your backlinks. 

And, although it’s good to include how many of the backlinks are Dofollow links, SE Ranking can refine this more by indicating which ones are contributing to your webpage’s ranking.

Aside from looking at the backlinks, the tool also takes a look at how a webpage and its domain are performing on social media, particularly on Facebook and VK (a Russian social networking platform).

SE Ranking On Page SEO Checker Report for Social Media Popularity

Consistent with the other metrics, SE Ranking provides suggestions for improvement such as making social media accounts accessible on the webpage. This will let people on social media see and engage with your content.

Moving forward, it would be useful if SE Ranking can include data from other major social media platforms such as Twitter, Instagram, and LinkedIn in the assessment. This is so it can better evaluate webpage performance across different audiences. At the same time, it can help determine which one you can put more effort into to make your business and content more visible.

On-Page Tool Comparison: SE Ranking vs. Xenu’s Link Sleuth vs. Screaming Frog

Xenu’s Link Sleuth is one of the older SEO tools used by professionals and Screaming Frog is another popular software I love using for my on-site crawls. To have a better grasp of what SE Ranking’s On-Page Checker feature can do, I compared it to the two software I mentioned in terms of how it presents its data and findings.

Findings For Page Speed Data

Xenu link sleuth doesn’t directly analyze page speed. It came into operation in 2009 and the features it has doesn’t seem to be up-to-date compared to a lot of on-page SEO tools my team is using.

The only thing I found that has an impact on a webpage’s loading speed is the ‘Size’ category, which points to large files found on a page. The thing is, it doesn’t indicate the unit of measurement it refers to. 


Screaming Frog, on the other hand, can look into how fast your site is from a large number of webpage’s backend elements. For this tool, you have to connect your Google account and get your API key to get certain datasets such as your page speed findings.

Here’s what it shows before the setup process:

Screaming Frog Page Speed Report Results

The same data can be found in SE Ranking without setting up your API. This helps if you’re not familiar with the more technical aspects of SEO. 

Presentation of Content Data

Just like SE Ranking, XenuLink Sleuth can also read the content of a webpage. However, this is limited to only the page title. When it comes to the originality of the content, it doesn’t contribute much to ensuring that a webpage is unique across its domain and the internet.

Since Xenu’s Link Sleuth provides a limited number of categories for its on-page audit, the optimizations you can make to step up your webpage’s SEO are also limited.

Similar to SE Ranking, Screaming Frog has a feature that detects duplicate issues on a webpage’s content. Here’s how simple Screaming Frog presents content duplicate warnings:

Screaming Frog Duplicate Content Findings

SE Ranking presents this data a bit differently since it also checks if your webpage is unique from other ones available on the internet. It also highlights which specific lines among the pages are similar. 

This is a recurring theme that I noticed in my comparison. For each category, SE Ranking provides a brief description of what it is, how it factors in SEO, and what ways you can optimize it. 

This makes SE Ranking a beginner-friendly tool that will allow you to enhance your webpage like an expert. 

Key Takeaway 

SE Ranking’s on-page tool helps optimize your webpage to be unique, accessible, and attractive to visitors. It evaluates even the smallest on-page details that affect your ranking and shows ways to enhance them so you won’t have to. 

The final touch? The results the checker generates can be exported via email or PDF. It also includes a checklist of the areas that need improvement on your webpage. This way, you can keep working on them without having to log in again from the SE Ranking website.

If you’re working on giving your website visibility in the search engines, try out SE Ranking’s On-Page SEO Checker tool for a smooth and comprehensive on-page diagnosis. 

Try out SE Ranking’s on page checker by signing up today Click here!

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Google’s AI Overviews Shake Up Ecommerce Search Visibility




Google's AI Overviews Shake Up Ecommerce Search Visibility

An analysis of 25,000 ecommerce queries by Bartosz Góralewicz, founder of Onely, reveals the impact of Google’s AI overviews on search visibility for online retailers.

The study found that 16% of eCommerce queries now return an AI overview in search results, accounting for 13% of total search volume in this sector.

Notably, 80% of the sources listed in these AI overviews do not rank organically for the original query.

“Ranking #1-3 gives you only an 8% chance of being a source in AI overviews,” Góralewicz stated.

Shift Toward “Accelerated” Product Experiences

International SEO consultant Aleyda Solis analyzed the disconnect between traditional organic ranking and inclusion in AI overviews.

According to Solis, for product-related queries, Google is prioritizing an “accelerated” approach over summarizing currently ranking pages.

She commented Góralewicz’ findings, stating:

“… rather than providing high level summaries of what’s already ranked organically below, what Google does with e-commerce is “accelerate” the experience by already showcasing what the user would get next.”

Solis explains that for queries where Google previously ranked category pages, reviews, and buying guides, it’s now bypassing this level of results with AI overviews.

Assessing AI Overview Traffic Impact

To help retailers evaluate their exposure, Solis has shared a spreadsheet that analyzes the potential traffic impact of AI overviews.

As Góralewicz notes, this could be an initial rollout, speculating that “Google will expand AI overviews for high-cost queries when enabling ads” based on data showing they are currently excluded for high cost-per-click keywords.

An in-depth report across ecommerce and publishing is expected soon from Góralewicz and Onely, with additional insights into this search trend.

Why SEJ Cares

AI overviews represent a shift in how search visibility is achieved for ecommerce websites.

With most overviews currently pulling product data from non-ranking sources, the traditional connection between organic rankings and search traffic is being disrupted.

Retailers may need to adapt their SEO strategies for this new search environment.

How This Can Benefit You

While unsettling for established brands, AI overviews create new opportunities for retailers to gain visibility without competing for the most commercially valuable keywords.

Ecommerce sites can potentially circumvent traditional ranking barriers by optimizing product data and detail pages for Google’s “accelerated” product displays.

The detailed assessment framework provided by Solis enables merchants to audit their exposure and prioritize optimization needs accordingly.


What are the key findings from the analysis of AI overviews & ecommerce queries?

Góralewicz’s analysis of 25,000 ecommerce queries found:

  • 16% of ecommerce queries now return an AI overview in the search results.
  • 80% of the sources listed in these AI overviews do not rank organically for the original query.
  • Ranking positions #1-3 only provides an 8% chance of being a source in AI overviews.

These insights reveal significant shifts in how ecommerce sites need to approach search visibility.

Why are AI overviews pulling product data from non-ranking sources, and what does this mean for retailers?

Google’s AI overviews prioritize “accelerated” experiences over summarizing currently ranked pages for product-related queries.

This shift focuses on showcasing directly what users seek instead of traditional organic results.

For retailers, this means:

  • A need to optimize product pages beyond traditional SEO practices, catering to the data requirements of AI overviews.
  • Opportunities to gain visibility without necessarily holding top organic rankings.
  • Potential to bypass traditional ranking barriers by focusing on enhanced product data integration.

Retailers must adapt quickly to remain competitive in this evolving search environment.

What practical steps can retailers take to evaluate and improve their search visibility in light of AI overview disruptions?

Retailers can take several practical steps to evaluate and improve their search visibility:

  • Utilize the spreadsheet provided by Aleyda Solis to assess the potential traffic impact of AI overviews.
  • Optimize product and detail pages to align with the data and presentation style preferred by AI overviews.
  • Continuously monitor changes and updates to AI overviews, adapting strategies based on new data and trends.

These steps can help retailers navigate the impact of AI overviews and maintain or improve their search visibility.

Featured Image: Marco Lazzarini/Shutterstock

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Google’s AI Overviews Go Viral, Draw Mainstream Media Scrutiny




Google's AI Overviews Go Viral, Draw Mainstream Media Scrutiny

Google’s rollout of AI-generated overviews in US search results is taking a disastrous turn, with mainstream media outlets like The New York Times, BBC, and CNBC reporting on numerous inaccuracies and bizarre responses.

On social media, users are sharing endless examples of the feature’s nonsensical and sometimes dangerous output.

From recommending non-toxic glue on pizza to suggesting that eating rocks provides nutritional benefits, the blunders would be amusing if they weren’t so alarming.

Mainstream Media Coverage

As reported by The New York Times, Google’s AI overviews struggle with basic facts, claiming that Barack Obama was the first Muslim president of the United States and stating that Andrew Jackson graduated from college in 2005.

These errors undermine trust in Google’s search engine, which more than two billion people rely on for authoritative information worldwide.

Manual Removal & System Refinements

As reported by The Verge, Google is now scrambling to remove the bizarre AI-generated responses and improve its systems manually.

A Google spokesperson confirmed that the company is taking “swift action” to remove problematic responses and using the examples to refine its AI overview feature.

Google’s Rush To AI Integration

The flawed rollout of AI overviews isn’t an isolated incident for Google.

As CNBC notes in its report, Google made several missteps in a rush to integrate AI into its products.

In February, Google was forced to pause its Gemini chatbot after it generated inaccurate images of historical figures and refused to depict white people in most instances.

Before that, the company’s Bard chatbot faced ridicule for sharing incorrect information about outer space, leading to a $100 billion drop in Google’s market value.

Despite these setbacks, industry experts cited by The New York Times suggest that Google has little choice but to continue advancing AI integration to remain competitive.

However, the challenges of taming large language models, which ingest false information and satirical posts, are now more apparent.

The Debate Over AI In Search

The controversy surrounding AI overviews adds fuel to the debate over the risks and limitations of AI.

While the technology holds potential, these missteps remind everyone that more testing is needed before unleashing it on the public.

The BBC notes that Google’s rivals face similar backlash over their attempts to cram more AI tools into their consumer-facing products.

The UK’s data watchdog is investigating Microsoft after it announced a feature that would take continuous screenshots of users’ online activity.

At the same time, actress Scarlett Johansson criticized OpenAI for using a voice likened to her own without permission.

What This Means For Websites & SEO Professionals

Mainstream media coverage of Google’s erroneous AI overviews brings the issue of declining search quality to public attention.

As the company works to address inaccuracies, the incident serves as a cautionary tale for the entire industry.

Important takeaway: Prioritize responsible use of AI technology to ensure the benefits outweigh its risks.

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New Google Search Ads Resemble AI Assistant App




New Google Search Ads Resemble AI Assistant App

A keynote at Google’s Marketing Live event showed a new AI-powered visual search results that feature advertisements that engage users within the context of an AI-Assisted search, blurring the line between AI-generated search results and advertisements.

Google Lens is a truly helpful app but it becomes unconventional where it blurs the line between an assistant helping users and being led to a shopping cart. This new way of engaging potential customers with AI is so far out there that the presenter doesn’t even call it advertising, he doesn’t even use the word.

Visual Search Traffic Opportunity?

Google’s Group Product Manager Sylvanus Bent, begins the presentation with an overview of the next version of Google Lens visual search that will be useful for surfacing information and for help finding where to buy them.

Sylvanus explained how it will be an opportunity for websites to receive traffic from this new way to search.

“…whether you’re snapping a photo with lens or circling to search something on your social feed, visual search unlocks new ways to explore whatever catches your eye, and we recently announced a newly redesigned results page for Visual search.

Soon, instead of just visual matches, you’ll see a wide range of results, from images to video, web links, and facts about the knowledge graph. It gets people the helpful information they need and creates new opportunities for sites to be discovered.”

It’s hard to say whether or not this will bring search traffic to websites and what the quality of that traffic will be. Will they stick around to read an article? Will they engage with a product review?

Visual Search Results

Sylvanus shares a hypothetical example of someone at an airport baggage claim who falls in like with someone else’s bag. He explains that all the person needs to do is snap a photo of the luggage bag and Google Lens will take them directly to shopping options.

He explains:

“No words, no problem. Just open Lens, take a quick picture and immediately you’ll see options to purchase.

And for the first time, shopping ads will appear at the very top of the results on linked searches, where a business can offer what a consumer is looking for.

This will help them easily purchase something that catches their eye.”

These are image-heavy shopping ads at the top of the search results and as annoying as that may be it’s nowhere near the “next level” advertising that is coming to Google’s search ads where Google presents a paid promotion within the context of an AI Assistant.

Interactive Search Shopping

Sylvanus next describes an AI-powered form advertising that happens directly within search. But he doesn’t call it advertising. He doesn’t even use the word advertising. He suggests this new form of AI search experience is more than offer, saying that, “it’s an experience.”

He’s right to not use the word advertisement because what he describes goes far beyond advertising and blurs the boundaries between search and advertising within the context of AI-powered suggestions, paid suggestions.

Sylvanus explains how this new form of shopping experience works:

“And next, imagine a world where every search ad is more than an offer. It’s an experience. It’s a new way for you to engage more directly with your customers. And we’re exploring search ads with AI powered recommendations across different verticals. So I want to show you an example that’s going live soon and you’ll see even more when we get to shopping.”

He uses the example of someone who needs to store their furniture for a few months and who turns to Google to find short term storage. What he describes is a query for local short term storage that turns into a “dynamic ad experience” that leads the searcher into throwing packing supplies into their shopping cart.

He narrated how it works:

“You search for short term storage and you see an ad for extra space storage. Now you can click into a new dynamic ad experience.

You can select and upload photos of the different rooms in your house, showing how much furniture you have, and then extra space storage with help from Google, AI generates a description of all your belongings for you to verify. You get a recommendation for the right size and type of storage unit and even how much packing supplies you need to get the job done. Then you just go to the website to complete the transaction.

And this is taking the definition of a helpful ad to the next level. It does everything but physically pick up your stuff and move it, and that is cool.”

Step 1: Search For Short Term Storage

1716722762 15 New Google Search Ads Resemble AI Assistant App

The above screenshot shows an advertisement that when clicked takes the user to what looks like an AI-assisted search but is really an interactive advertisement.

Step 2: Upload Photos For “AI Assistance”

1716722762 242 New Google Search Ads Resemble AI Assistant App

The above image is a screenshot of an advertisement that is presented in the context of AI-assisted search.  Masking an advertisement within a different context is the same principal behind an advertorial where an advertisement is hidden in the form of an article. The phrases “Let AI do the heavy lifting” and “AI-powered recommendations” create the context of AI-search that masks the true context of an advertisement.

Step 3: Images Chosen For Uploading

1716722762 187 New Google Search Ads Resemble AI Assistant App

The above screenshot shows how a user uploads an image to the AI-powered advertisement within the context of an AI-powered search app.

The Word “App” Masks That This Is An Ad

Screenshot of interactive advertisement for that identifies itself as an app with the words

Above is a screenshot of how a user uploads a photo to the AI-powered interactive advertisement within the context of a visual search engine, using the word “app” to further the illusion that the user is interacting with an app and not an advertisement.

Upload Process Masks The Advertising Context

Screenshot of interactive advertisement that uses the context of an AI Assistant to mask that this is an advertisement

The phrase “Generative AI is experimental” contributes to the illusion that this is an AI-assisted search.

Step 4: Upload Confirmation

1716722762 395 New Google Search Ads Resemble AI Assistant App

In step 4 the “app” advertisement is for confirming that the AI correctly identified the furniture that needs to be put into storage.

Step 5: AI “Recommendations”

1716722762 588 New Google Search Ads Resemble AI Assistant App

The above screenshot shows “AI recommendations” that look like search results.

The Recommendations Are Ad Units

1716722762 751 New Google Search Ads Resemble AI Assistant App

Those recommendations are actually ad units that when clicked takes the user to the “Extra Space Storage” shopping website.

Step 6: Searcher Visits Advertiser Website

1716722762 929 New Google Search Ads Resemble AI Assistant App

Blurring The Boundaries

What the Google keynote speaker describes is the integration of paid product suggestions into an AI assisted search. This kind of advertising is so far out there that the Googler doesn’t even call it advertising and rightfully so because what this does is blur the line between AI assisted search and advertising. At what point does a helpful AI search become just a platform for using AI to offer paid suggestions?

Watch The Keynote At The 32 Minute Mark

Featured Image by Shutterstock/Ljupco Smokovski

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