SEO
How to Find Influencers for your Brand
As of 2021, the global influencer marketing market size is at $13.8 billion.
Are you ready to tap into this market and find the right influencers for your business?
In this blog post, we will walk you through a step-by-step guide on how to find the best influencers for your brand. We’ll cover everything from defining your goals to tracking the progress of your campaign.
Define your goals
The first step in finding the right influencers is defining your goals. Here are some questions to answer:
- Why do I want to work with influencers?
- What am I hoping to achieve?
- Do they align with the goals I have set up in my marketing plan?
- How much are we willing to spend for this collaboration?
Download: Quarterly Marketing Plan
By answering these questions, you ensure that it is crystal clear what your goals are and what role they play in your overall marketing plan, how the influencers can help you achieve them, and what you can offer in return for a fair collaboration.
For example, let’s say you’re in the health and fitness niche and your target audience are moms. Let’s answer the questions above.
- Why do I want to work with influencers?
The health and fitness niche is competitive and most of our competitors offer supplements or vegan alternatives. I offer a monthly subscription service where the customer will get a supply of vegan frozen meals every week. This can break into the market faster if I tap the right people to test and review them.
- What am I hoping to achieve?
Greater visibility and word-of-mouth marketing for my business.
- Do they align with the goals I have set up in my marketing plan?
Yes. I aim to sell at least 50 subscriptions for the first month to break even. Influencer marketing plays a significant role in achieving this goal.
- How much are we willing to spend for this collaboration?
$350 for a YouTube review with additional fees for Instagram and Tiktok posts depending on engagement and follower count.
Check industry pricing
Before you even start looking for influencers, you need to understand how the fees work. Fee structures for influencers may differ from country to country.
For example, a fee structure (or rate card) can look like this:
Or you can check industry rates and how they’re computed such as this guide by Get Hyped if you’re in the US.
Then edit your answer to the last question (How much are we willing to spend for this collaboration?) based on your findings.
This ensures that:
- You understand the type of influencer you can afford to collaborate with (nano, micro, etc.) so you can narrow down your research.
- Negotiations can be smoother because you already have an idea of how much you’re willing to spend and you understand how the fees work—haggling prices isn’t a good look for your brand because these influencers work hard to build and engage their audience base.
Research to find relevant influencers in your niche
Once you have defined your goals and checked the pricing, it’s time to find influencers.
Social media listening tools are a great way to find relevant influencers. These platforms allow you to track mentions of competitor brands so you can see who they’re working with. You can then look for influencers in that circle.
You can also use social media listening tools to track relevant hashtags. This is a great way to find influencers who are talking about topics that are important to your business.
Some of the most popular social media listening tools include Cloohawk and Buzzsumo.
Further reading: Social Listening vs Social Monitoring
As mentioned, you can find relevant influencers by identifying relevant hashtags. Hashtags are a great way to find people who are talking about specific topics.
Here’s a trick: find a famous influencer in your niche that’s out of your budget and check their hashtags. Then enter that hashtag into a free tool like Social Searcher to see who is using the same hashtag.
You can also opt to go on the platform you want to have the most visibility in and manually search the hashtags there. For example, you can go on Instagram and use #veganmom or #veganphilippines to narrow your search.
Use tools to find their contact details
There are various ways to contact influencers, and it usually is pretty easy to reach out to them.
More often than not, they are looking for opportunities to collaborate with brands, so their DMs are open, or their emails are in their bio or video description.
It’s a bit tedious to manually reach out to a bunch of influencers though especially if you’re trying to work with a lot of them.
NinjaOutreach
For that issue, check out NinjaOutreach.
NinjaOutreach is an outreach software used by digital marketing agencies, bloggers, and small businesses wanting to grow their online presence.
What’s great about this tool is that with a simple keyword search, you can find online influencers in your niche and see valuable information about them at the same time.
In this way, you can easily partner with influencers who are interested in promoting your brand to their audiences.
Although NinjaOutreach has a number of interesting features, we’re going to focus on two for this post:
Social media influencers finder
Interestingly, here’s what NinjaOutreach’s dashboard looks like when you log in:
On the left side of the dashboard, you will find Instagram, TikTok, and YouTube Influencers.
When you click on the Instagram Influencers tab, you can start searching for Instagram influencers by their username or keywords.
You can use the filter or sorting feature found on the left side of the dashboard if you want to narrow down your search.
Email Finder
Another NinjaOutreach’s cool feature is the email finder, where you can find someone’s email address by searching for a specific person and domain.
Use this feature if you’re looking to do any of the following:
- Guest post outreach
- Product review outreach
- Instagram influencer sponsorship
- Link building outreach
- Sponsored post outreach
- Expert roundup post outreach
- Podcast/Interview outreach
But what if the influencer you’re eyeing doesn’t have their contact information on their social media or website?
Here are other options you can look into:
Findthat.Email
Findthat.Email is a straightforward service. You enter an influencer’s name and their company or website and the email finder will give you their contact details. I can’t emphasize enough how easy it is to use.
The best part about this is the website allows you a few free sample searches on the main page.
This screenshot was taken directly from their homepage and the sample person I tried to find was Bill Gates of Microsoft.
While Bill Gates may not exactly be the ideal example of a hard-to-find person, the example is still a good enough one to demonstrate what Findthat.Email’s service is all about.
I tried looking for other less exposed influencers and I was impressed. The website gave me what I wanted. It does have its limitations, such as needing the domain or website so you can perform search. If you don’t have that info, it would be better to use another tool.
Here are the tool’s features:
Search/Verify
Findthat.Email sifts through a huge chunk of data freely available on the internet and delivers results—all in a matter of seconds.
Bulk Search
Another nifty feature is having the ability to search in bulk. Simply upload a list of people and the service will look through their database and will simply notify you when the search is done. No limit was ever explicitly specified but we did try at least 10 at one point and the search was done in a matter of minutes.
Chrome Extension
One of the best features of Findthat.Email is the ability to have it installed on Google Chrome. It makes finding prospects on any social platform easy and in an instant.
Integrations
This is frankly my favorite feature. I’m all about using a lot of tools and Findthat.Email allows you to sync your contacts with your other tools such as Salesforce, MailChimp, Zoho CRM and PipeDrive to name a few.
Hunter
Hunter.io is another popular email tool that lets you find professional email addresses from domains or companies.
What makes Hunter popular among marketers, business owners, and recruiters is that it’s straightforward, which makes it a very easy tool to use.
When you sign up for their free account, you will have access to Hunter’s following features:
Domain Search
The domain search lets you find email addresses using one given domain (example: “seo-hacker.com”) and other publicly available email addresses.
You can use up to 25 searches per month with a free account. This number applies to other Hunter’s features as well.
Email Finder
This feature lets you find email addresses using the full name and the domain name used for email by the company or organization. When you enter the company name into the Email finder, Hunter will automatically suggest the closest domain name.
Author Finder
This feature is found right next to the Email Finder tab. It allows you to find the author of an article and their professional email address.
To find the author’s email address, simply provide the article URL and you’re good to go.
Email Verifier
If you want to check whether the email address exists and can receive emails, you can use this feature.
This feature is extremely helpful especially if you want to verify an email address, so you can protect your sender’s reputation and avoid bounces at the same time.
Instant Checkmate
Coming out of left field, but a surprisingly useful tool for those in the US—Instant Checkmate.
Instant Checkmate is an online background check service that lets you instantly search public records. They have four search themes you can use:
- People Search
- Reverse Phone Lookup
- Criminal Records
- Inmate Search
But for our purposes I want to focus on the first one—People Search.
According to their website, “Some of the information that you can find with Instant Checkmate includes addresses, criminal and traffic records, e-mail addresses, phone numbers, social media accounts, and much more.”
So you can use it not just to perform background checks on the influencers (who reside in the US) you want to connect with, but also to find their contact information if they aren’t posted on their social media accounts or website.
Important: Make sure to add your influencers to a spreadsheet for easier tracking.
Craft your pitch
Before you reach out to your influencer list, make sure you craft your pitch. Write down their deliverables and project timeframe, and ask for their rate card so you can confirm with your budget.
Don’t forget to personalize your messages. Mention something that you liked about their content, and explain how it would fit with your brand. Be friendly and genuine, and don’t be afraid to ask questions.
Here’s a sample pitch you can edit:
Hello, <INFLUENCER>!
This is <YOUR NAME> from <COMPANY>, the <POSITION> for this project. I’m happy to report that <COMPANY> wants to collaborate with you as one of their influencers for <PROJECT>.
We have checked your profile and we’re genuinely interested in working with you. 🙂
Here are the deliverables:
<PROJECT>: <DELIVERABLE>
Timeline: <INSERT TIMELINE>As for a sample execution, kindly refer to the attached brief.
Kindly submit your rate card so we can make our offer. Once we’ve confirmed our partnership, we will send another email asking for your details so we can send the free premium items that will be featured in the deliverables.
Feel free to reach out to me through this email or via <CONTACT DETAILS> if you have any questions.
I’ll wait for your acknowledgement. Thank you and have a great day, <INFLUENCER>!
Sincerely,
<YOUR NAME>
Reach out to your influencer list and pitch your product or service
Once you’re done with your pitch, it’s time to start reaching out. Again, don’t forget to personalize your message!
Move your way down your spreadsheet and indicate if you’ve already reached out to the influencer, then start noting the following:
- If they responded to your pitch
- What their rates are
- If they have any requests
- If you’ve sent them the partnership confirmation email
- If the deal is sealed
This helps ensure that you’re on top of everything and you have all the information you need in one document.
Negotiate a deal that benefits both parties
When it comes to working with influencers, the key is to negotiate a partnership that is mutually beneficial. After all, both parties are looking to achieve specific goals and objectives.
When you get a response to your pitch, be sure to listen carefully to their feedback and ideas. Once you have a good understanding of what they are looking for, it’s time to negotiate the terms of the partnership.
Be sure to be clear about what you can offer in terms of compensation and creative freedom. By taking the time to negotiate a fair and balanced partnership, you can ensure that everyone involved walks away happy.
Track the progress of your campaign and analyze the results
Finally, once you’ve found a few influencers who are a good fit for your brand, it’s important to keep track of your progress.
Make sure to measure the results of your campaigns, so you can see what’s working and what isn’t. This will help you adjust your strategy moving forward, and ensure that you’re getting the most out of your influencer partnerships.
Don’t forget to acknowledge your influencer partners for their hard work. A little relationship building always goes a long way.
Key takeaway
Have you tried finding influencers before? Let me know how this works for you! To get the most out of an influencer marketing campaign, it’s important to do your research and put in the effort to find relevant contacts.
Luckily, we’ve outlined all of the steps you need to take to find and secure a successful partnership with an influencer. By following these guidelines, you can maximize your chances of reaching your target audience and achieving your business goals.
So what are you waiting for? Get started today!
SEO
Expert Embedding Techniques for SEO Success
AI Overviews are here, and they’re making a big impact in the world of SEO. Are you up to speed on how to maximize their impact?
Watch on-demand as we dive into the fascinating world of Google AI Overviews and their functionality, exploring the concept of embeddings and demystifying the complex processes behind them.
We covered which measures play a crucial role in how Google AI assesses the relevance of different pieces of content, helping to rank and select the most pertinent information for AI-generated responses.
You’ll see:
- An understanding of the technical side of embeddings & how they work, enabling efficient information retrieval and comparison.
- Insights into AI Content curation, including the criteria and algorithms used to rank and choose the most relevant snippets for AI-generated overviews.
- A visualization of the step-by-step process of how AI overviews are constructed, with a clear perspective on the decision-making process behind AI-generated content.
With Scott Stouffer from Market Brew, we explored their AI Overviews Visualizer, a tool that deconstructs AI Overviews and provides an inside look at how Snippets and AI Overviews are curated.
If you’re looking to clarify misconceptions around AI, or looking to face the challenge of optimizing your own content for the AI Overview revolution, then be sure to watch this webinar.
View the slides below, or check out the full presentation for all the details.
Join Us For Our Next Webinar!
[Expert Panel] How Agencies Leverage AI Tools To Drive ROI
Join us as we discuss the importance of AI to your performance as an agency or small business, and how you can use it successfully.
SEO
7 Strategies to Lower Cost-Per-Lead
SEO for personal injury law firms is notorious for how expensive and competitive it can be. Even with paid ads, it’s common for every click from the ad to your website to cost hundreds of dollars:
When spending this kind of money per click, the cost of gaining new cases can quickly skyrocket. Since SEO focuses on improving your visibility in the unpaid areas of search engines, you can cut costs and get more leads if you’re savvy enough.
Here are the strategies I’ve used to help new and boutique injury and accident law firms compete with the big guns for a fraction of the cost.
Recommendation
Unlike many other local service businesses, personal injury law firms need to work harder to earn trust and credibility online.
This applies to earning trust from humans and search engines alike. Google has a 170-page document called the Search Quality Rater Guidelines. This document contains two frameworks law firms can use to help Google and website visitors trust them more.
The first is “your money or your life,” or YMYL. Google uses this term to describe topics that may present a high risk of harm to searchers. Generally, any health, finances, safety, or welfare information falls into this category. Legal information is also a YMYL topic since acting on the wrong information could cause serious damage or harm to searchers.
The second framework is EEAT, which stands for experience, expertise, authoritativeness, and trustworthiness.
This framework applies more broadly to all industries and is about sharing genuine information written by experts and authorities for a given topic. Both YMYL and EEAT consider the extent to which content is accurate, honest, safe, and reliable, with the ultimate goal of delivering trustworthy information.
Here are the things I implement for my personal injury clients as a priority to improve the trustworthiness of their online presence:
- Prominently display star ratings from third-party platforms, like Google or FaceBook reviews.
- Show your accreditations, certifications, awards, and the stats on cases you’ve won.
- If government-issued ratings or licenses apply to your practice areas, show those too.
- Add contact information like your phone number and address in the footer of every page.
- Share details of every member of your firm, highlighting their expertise and cases they’ve won.
- Add links to your professional profiles online, including social media and law-related listings.
- Include photos of your team and offices, results, case studies, and success stories.
Generally speaking, your Google Business listing can account for over 50% of the leads you get from search engines. That’s because it can display prominently in the maps pack, like so: 
Without a Google Business listing, your firm will not show up here or within Google Maps since it is managed completely separately from your website. Think of your Google listing like a social profile, but optimize it like a website. Make sure you create one of these for each location where you have an on-the-ground presence, ideally an established office.
Take the time to fill out all the details it asks for, especially:
- Your firm’s name, address, and phone number
- Your services with a description of each
- Images of your premises, inside and outside the office
And anything else you see in these sections: 
Also, make it a regular habit to ask your clients for reviews.
Reviews are crucial for law firms. They are the number one deciding factor when someone is ready to choose a law firm to work with. While you can send automated text messages with a link to your Google profile, you’ll likely have a higher success rate if you ask clients in person while they’re in your office or by calling them.
I’ve also seen success when adding a request for a review on thank you pages.
For instance, if you ever send an electronic contract or invoice out to clients, once they’ve signed or paid, you can send them to a thank you page that also asks for a review. Here’s my favorite example of this from a local accountant. You can emulate this concept for your own website too:
Recommendation
The most common way that people search for legal services is by searching for things like “personal injury lawyer near me” or “car accident lawyer new york”.
For instance, take a look at the monthly search volume on these “near me” keywords for an injury and accident lawyer:
People also commonly search at a state, city, and even suburb level for many legal services, especially if it’s an area of law that differs based on someone’s location. To optimize your website architecture for location keywords like these, it’s best practice to create dedicated pages for each location and then add sub-pages for each of your practice areas in that location.
For example, here’s what that would look like:
The corresponding URL structure would look like this:
- /new-york
- /new-york/car-accident-lawyer
- /new-york/personal-injury-lawyer
- /new-york/work-injury-lawyer
Pro Tip:
Check out my guide on franchise SEO for local and national growth strategies if you have many offices nationwide.
A topic hub is a way to organize and link between related articles on a website. It’s sometimes referred to as a topic cluster because it groups together pages that are related to the same subject matter.
If you run a small firm or your marketing budget is tight, I recommend focusing on a single area of law and turning your website into a topical hub. You can do this by publishing different types of content, such as how-to guides, answering common questions, and creating landing pages for each of your services.
For example, if you currently offer services for immigration law, criminal defense, and personal injury compensation, each appeals to very different audience segments. They’re also very competitive when it comes to marketing, so focusing your efforts on one of these is ideal to make your budget go further.
Most areas of law are naturally suited to building out topic clusters. Every practice area tends to follow a similar pattern in how people search at different stages in their journey.
- Top-of-funnel: When people are very early in their journey, and unaware of what type of lawyer they need, they ask a lot of high-level questions like “what is a car accident attorney”.
- Mid-funnel: When people are in the middle of their journey, they tend to ask more nuanced questions or look for more detailed information, like “average settlement for neck injury”.
- Bottom-of-funnel: When people are ready to hire an attorney, they search for the practice area + “attorney” or “lawyer”. Sometimes they include a location but nothing else. For example, “personal injury lawyer”.
This pattern applies to most areas of law. To apply it to your website, enter your main practice area and a few variations into Keywords Explorer:
Make sure to include a few different variations like how I’ve added different ways people search for lawyers (lawyer, attorney, solicitor) and also for other related terms (compensation, personal injury, settlement).
If you check the Matching terms report, you’ll generally get a big list that you’ll need to filter to make it more manageable when turning it into a content plan.
For example, there are 164,636 different keyword variations of how people search for personal injury lawyers. These generate over 2.4 million searches per month in the US.
You can make the list more manageable by removing keywords with no search volume. Just set the minimum volume to 1:
You can also use the include filter to only see keywords containing your location for your location landing pages:
There are also a number of distinct sub-themes relevant to your area of law. To isolate these, you can use the Cluster by Terms side panel. For instance, looking at our list of injury-related keywords, you can easily spot specific body parts that emerge as sub-themes:
Other sub-themes include:
- How the accident happened (at work, in a car)
- How much compensation someone can get (compensation, average, settlement)
- How severe the injury was (traumatic)
Each of these sub-themes can be turned into a cluster. Here’s what it might look like for the topic of neck injuries:
People tend to ask a lot of questions related to most areas of law. As you go through the exercise of planning out your topic clusters, you should also consider building out a knowledge hub where people can more easily navigate your FAQs and find the answers they’re looking for.
Use the knowledge base exclusively for question-related content. You can find the most popular questions people ask after an accident or injury in the Matching terms > Questions tab:
You can also easily see clusters of keywords for the top-of-funnel and mid-funnel questions people ask by checking the Clusters by Parent Topic report. It groups these keywords into similar themes and each group can likely be covered in a single article.
Here’s an example of how Smith’s Lawyers has created a knowledge base with a search feature and broad categories to allow people to find answers to all their questions more easily.
The easier you make it for people to find answers on your website, the less inclined they are to go back to Google and potentially visit a competitor’s website instead. It also increases their interaction time with your brand, giving you a higher chance of being front-of-mind when they are ready to speak to a lawyer about their case.
Some areas of law lend themselves to certain types of interactive content. An obvious example is a compensation calculator for injury and accident claims. Doing a very quick search, there are over 1,500 keywords on this topic searched over 44,000 times a month in the US.
The best part is how insanely low the competition is on these keywords:
Keyword difficulty is graded on a 100-point scale, so single-digit figures mean there’s virtually no competition to contend with. It’s not all that hard to create a calculator either.
There are many low-cost, no-code tools on the market, like Outgrow, that allow you to create a simple calculator in no time. Other types of interactive content you could consider are:
- Quiz-style questionnaires: great for helping people decide if they need a lawyer for their case.
- Chatbots: to answer people’s questions in real-time.
- Assessments: to pre-qualify leads before they book a meeting with you.
- Calendar or countdown clock: to help people keep track of imminent deadlines.
Backlinks are like the internet’s version of citations. They are typically dark blue, underlined text that connects you to a different page on the internet. In SEO, links play a very important role for a few different reasons:
- Links are how search engines discover new content. Your content may not be discovered if you have no links pointing to it.
- Links are like votes in a popularity contest. The more you have from authoritative websites in your industry, the more they elevate your brand.
- Links also help search engines understand what different websites are about. Getting links from other law-related websites will help build relevancy to your brand.
Think of link building as a scaled-down version of PR. It’s often easier and cheaper to implement. However, it is very time-intensive in most cases. If you’re doing your own SEO, hats off to you!
However, I’d recommend you consider partnering with an agency that specializes in law firm SEO and can handle link building for you. Typically, agencies like these will have existing relationships with law-related websites where they can feature your brand, which will be completely hands-off for you.
For instance, Webris has a database of thousands of legal websites on which they have been able to feature their clients. If you don’t have an existing database to work with and you’re doing SEO yourself, here are some alternative tactics to consider.
Expert quotes
Many journalists and writers benefit from quoting subject-matter experts in their content. You could be such an expert, and every time someone quotes you, ask for a link back to your website. Check out platforms like Muck Rack or SourceBottle, where reporters post callouts for specific experts they’re looking to get quotes from or feature in their articles.
Guest posting
If you like writing content, you can alternatively create content for other people’s websites and include links back to your site. This approach is more time intensive. To make the effort worth it, reach out to websites with an established audience so you get some additional brand exposure too.
Updating outdated content
If you’re checking out other people’s legal content and you ever notice a mistake or outdated information, you could reach out and offer to help them correct it in exchange for a link to your website.
Naturally, you’ll need to recommend updates for sections of content that relate to your practice areas for this to work and for the link to make sense in the context of the content.
Final thoughts
SEO for personal injury lawyers is one of the most competitive niches. High advertising costs and high competition levels make it difficult for new or small firms to compete against industry giants.
As a new or emerging firm, you can take a more nimble approach and outrank the big firms for low competition keywords they haven’t optimized their websites for. It’s all about doing thorough research to uncover these opportunities in your practice area.
Want to know more? Reach out on LinkedIn.
SEO
Google Ads To Phase Out Enhanced CPC Bidding Strategy
Google has announced plans to discontinue its Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns.
This change, set to roll out in stages over the coming months, marks the end of an era for one of Google’s earliest smart bidding options.
Dates & Changes
Starting October 2024, new search and display ad campaigns will no longer be able to select Enhanced CPC as a bidding strategy.
However, existing eCPC campaigns will continue to function normally until March 2025.
From March 2025, all remaining search and display ad campaigns using Enhanced CPC will be automatically migrated to manual CPC bidding.
Advertisers who prefer not to change their campaigns before this date will see their bidding strategy default to manual CPC.
Impact On Display Campaigns
No immediate action is required for advertisers running display campaigns with the Maximize Clicks strategy and Enhanced CPC enabled.
These campaigns will automatically transition to the Maximize Clicks bidding strategy in March 2025.
Rationale Behind The Change
Google introduced Enhanced CPC over a decade ago as its first Smart Bidding strategy. The company has since developed more advanced machine learning-driven bidding options, such as Maximize Conversions with an optional target CPA and Maximize Conversion Value with an optional target ROAS.
In an email to affected advertisers, Google stated:
“These strategies have the potential to deliver comparable or superior outcomes. As we transition to these improved strategies, search and display ads campaigns will phase out Enhanced CPC.”
What This Means for Advertisers
This update signals Google’s continued push towards more sophisticated, AI-driven bidding strategies.
In the coming months, advertisers currently relying on Enhanced CPC will need to evaluate their options and potentially adapt their campaign management approaches.
While the change may require some initial adjustments, it also allows advertisers to explore and leverage Google’s more advanced bidding strategies, potentially improving campaign performance and efficiency.
FAQ
What change is Google implementing for Enhanced CPC bidding?
Google will discontinue the Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns.
- New search and display ad campaigns can’t select eCPC starting October 2024.
- Existing campaigns will function with eCPC until March 2025.
- From March 2025, remaining eCPC campaigns will switch to manual CPC bidding.
How will this update impact existing campaigns using Enhanced CPC?
Campaigns using Enhanced CPC will continue as usual until March 2025. After that:
- Search and display ad campaigns employing eCPC will automatically migrate to manual CPC bidding.
- Display campaigns with Maximize Clicks and eCPC enabled will transition to the Maximize Clicks strategy in March 2025.
What are the recommended alternatives to Enhanced CPC?
Google suggests using its more advanced, AI-driven bidding strategies:
- Maximize Conversions – Can include an optional target CPA (Cost Per Acquisition).
- Maximize Conversion Value – Can include an optional target ROAS (Return on Ad Spend).
These strategies are expected to deliver comparable or superior outcomes compared to Enhanced CPC.
What should advertisers do in preparation for this change?
Advertisers need to evaluate their current reliance on Enhanced CPC and explore alternatives:
- Assess how newer AI-driven bidding strategies can be integrated into their campaigns.
- Consider transitioning some campaigns earlier to adapt to the new strategies gradually.
- Leverage tools and resources provided by Google to maximize performance and efficiency.
This proactive approach will help manage changes smoothly and explore potential performance improvements.
Featured Image: Vladimka production/Shutterstock
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