Connect with us

SOCIAL

7 Advantages of Social Media Marketing for Your Business

Published

on

Social Media Marketing for Business 45ec9ac0

Social media has created different channels for all business sizes to excel online. About 90% of marketers claim that social media generates immense exposure for their company. Brands that successfully master social media strategy incorporate organic and paid content ensuring that they undergo planning and optimization at every stage.

Most social networks are an important part of everyday marketing strategies. From promotion to increase visibility and launching a new product, social media platforms help with every aspect. According to an estimate, more than 3.8 billion people are active on social media around the globe. Just imagine the kind of reach social media platforms have.

The Reach of Social Media

If you don’t use social media platforms, you’re missing out on exceptional marketing opportunities which are cost-effective. These platforms play an essential part in marketing and convert leads to sales. It can be overwhelming to decide on the right channel to market a product for new business.

Some professionals are unsure which tactics to apply to get a good response on social media channels. The reach of social media depends on the techniques you use for marketing a brand or product. To reach the right audience, you will need to implement the correct techniques. It is important to know the advantages of social media marketing to get the most of it.  

Advantages of Social Media Marketing for Your Business

1. Increased Brand Awareness

By implementing different social media strategies, you can increase your brand awareness. It will help you engage with a broader audience set. When you create social media profiles, you begin to interact with others. Interaction increases your brand awareness and builds your business reputation.

The post is shared with the new network of the audience, which can lead them to become potential customers. All social media platforms have a user base that creates the potential for every kind of business. With brand awareness, you can create lead generation, which is another advantage of social media marketing.

2. Higher Conversion Rates

With increased visibility on social platforms, your business can gain more opportunities for conversions. Every blog or comment may lead to your company’s website. More than 50% of marketers claimed that taking out the time to develop a relationship with consumers showed great results.

The better the impression you make on a visitor, the better it is for your brand or product. According to an estimate, social media has a 100% higher lead to close rate, which is much better than outbound marketing. When your brand is interactive, consumers follow your brand, and it increases your business credibility. Visibility makes sure your brand reaches the right people, which will improve conversion rates.

3. Increased Traffic and Customer Insights

Social media helps to increase your inbound traffic. More than 80% of users claim that social media has helped them generate more traffic to their website. Facebook is number one as it helps to generate an average of 64%. Every social profile has a potential path to reach your site and provides a new opportunity to connect with new people.

Active users generate a good amount of customer data when they use social media. Through social engagement and social listening, you can learn about what your customers need. You can know where they like to spend their time, their interests and what they think about your brand or product. It can engage them more effectively with your business message and advertising.

4. Better Customer Satisfaction and Improved Brand Loyalty

When you interact with customers on a one-to-one basis, it makes them loyal, and they may stay longer with you. Social media platforms allow them to know you and connect with your brand better, which enhances customer experience. When they have a query, or they’re stuck with an issue, they have an option of contacting you through social media.

Social media allows you to address the issue using interpersonal dialogue, so this will be viewed positively. Interacting and engaging with your customers develop a strong bond, which helps to create brand loyalty. More than 53% of social brand followers are likely to be loyal.

5. Cost-effective

Marketing on social media channels is not only cost-effective but also time-saving. You can start by creating profiles on Facebook, Twitter, and Instagram. It is free, and you don’t have to pay to setup up a marketing campaign. Marketing on social media retains a bigger share for other offline promotions and business functions.

Also, if you decide to use paid or sponsored ads on social media, you can always start small or on a budget. Once you are comfortable, you can fine-tune your marketing ways or increase your budget.

6. Gain Marketplace Insight

Social media marketing is the best platform to gain complete marketplace insight. You not only plan but also change your marketing techniques based on the interests and likes of the audience. By monitoring regular activity on your profile, you can see customer’s interests and opinions. Social media acts as a research tool that helps you gain information that will aid you in understanding your industry way better.

It provides the ability to segment the content syndication based on different topics. The insights help you to know which content generates the most impression. The tools measure conversions based on posts on various platforms that help you generate revenue.

7. Multichannel Campaigns

Buyers move quickly between different social media channels today. They move from one website to another and from one platform to a different one according to their need. While social media has a great effect on business, it plays an important role in marketing techniques on different channels.

Multichannel campaigns provide you with an opportunity to reach your audience wherever they are irrespective of location. You can create marketing campaigns based on platforms – one for Twitter and one for Instagram.

To Conclude,

When you create a social media campaign, always remember these five important factors – Strategy, Planning, Engagement, Analytics, and Advertisement. The strategy helps define your business goals using the SMART guidelines, and planning lets you create your content well in advance. Engagement uses social listening tools to monitor your keywords.

Analytics tracks your performance over time using different metrics, and advertising lets you set budgets with market segmentations. Social media marketing is a constant process, so you need to update with new trends to get the best results.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

Adobe Highlights Rising Visual Trends in 2024 Creative Trends Report

Published

on

Adobe Highlights Rising Visual Trends in 2024 Creative Trends Report

Looking for creative inspiration for your 2024 strategic planning?

This will help. Today, Adobe has published its annual Creative Trends Report, which incorporates insights from Adobe’s 30 million+ Creative Cloud users, in order to determine rising visual styles of interest, which look set to resonate with audiences in the new year.

Based on its research, the Adobe team has established four creative trends that are worthy of note:

  • Calming Rhythms – Fluid and flowing forms that soothe the senses and support emotional balance
  • Wonder and Joy – Visuals that inspire a sense of awe, joy, and enchantment
  • Dynamic Dimensions – Where all dimensions and types of content seamlessly merge
  • The New Nostalgia – Contemporary interpretations of vintage styles

Adobe’s 22-page report, which you can download here (with email sign-up), provides more insight into each of these trends, along with various examples, and data that explains why they’re set to gain more momentum.

There are handy notes and insights for each, which help to illustrate how to use them in your process.

Adobe 2024 Creative Trends Report

Interestingly, a lot of the images used by Adobe in the report look like they’ve been created by generative AI. I don’t know that they have, but it is worth noting the composition in this regard, as another potential means to tap into these trends.

Adobe 2024 Creative Trends Report

The report provides some interesting perspective on rising visual trends, which could help in your planning. Maybe one of these resonates especially well with your branding, or aligns with what your target audience has been sharing.

Either way, some additional, data-backed considerations, which could be helpful in your process.

You can download Adobe’s “2024 Creative Trends Report” here.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Elon Musk’s X and Amazon discuss potential collaboration

Published

on

Elon Musk’s X and Amazon discuss potential collaboration

In a significant development in the social media industry, Elon Musk’s social media platform, X, is reportedly engaging in preliminary discussions …

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Threads Looks Set to be Made Available to European Users Next Week

Published

on

Threads Looks Set to be Made Available to European Users Next Week

Good news with EU social media fans, with Threads looking set for a December 14th launch in the region, just in time to capitalize on holiday engagement.

As reported by The Verge, EU Instagram users can now access a countdown timer at www.threads.net, which seemingly indicates the exact time for the upcoming EU launch. Meta hasn’t made any official announcement, but the countdown clock is only visible to European users, while EU users can also search ‘ticket’ in the Instagram app to find a digital invitation to Threads.

Which replicates the original Threads launch back in July, which included similar Easter eggs and indicators pointing to the launch date (like the above).

The EU launch of Threads has been delayed by evolving EU data privacy regulations, which, due to the timing of the implementation of these new rules, has put additional development burden on the Threads team to ensure compliance with the new parameters. Amid the initial Threads launch, Instagram (and Threads) chief Adam Mosseri said that it could take “many months” for Threads to reach EU users due to these additional complications.

But we have since seen indicators that Threads is coming.

Last month, The Wall Street Journal reported that Meta had an established plan to launch Threads to EU users in December, while app researchers have found various references to an upcoming “Threads EU Launch” in the app’s code.

Threads EU launch

Given the various strands of evidence, it does indeed seem likely that European users will get access to the app next week. And again, with social media usage increasing during the holiday break, that would also provide the best opportunity for Meta to capitalize on its opportunities.

Which are seemingly on the rise. As more people turn away from Elon Musk’s X project, largely due to Musk’s own divisive commentary, they’re seeking a real-time social alternative, and for many Threads is already filling that void.

That’s especially true for journalists, a common target of Musk’s attacks, who are now establishing new networks within the Threads ecosphere. And while live sports engagement remains high on X, Threads is also making a push to win over more sports communities, even placing ads courtside during the new NBA in-season tournament showcase in Las Vegas.

Threads NBA ad

That’s seemingly prompting more sports fans to post in the app, which will expand again with the arrival of potentially millions more users in the EU region.

So how many more users can Threads expect to gain as a result of its European expansion?

Based on Meta’s EU disclosure data on active users, Instagram currently serves some 259 million monthly active users in Europe.

Instagram’s total, official user count is 1 billion MAU, while Threads now has over 100 million monthly users. So presumably, around a tenth of active IG users are also signing up to the app, which would mean that, at a rough estimate, we’re set to see around 25.9 million new Threads users incoming, if/when Threads is launched in the EU region.

Which is probably not as many as you might expect, but this is based on rough estimates, as Instagram reportedly has more than a billion actives now, and we don’t know the exact, current user counts of either app.

But either way, it will expand the conversation in the app, and enable more people to take part, which has its own expanded benefits. And with around 60 million X users also in the region, that could see a number of them looking to make the switch.

Which is the real aim here. Meta has created Threads as the X alternative, aiming to scoop up former Twitter cast-offs who are unhappy with Elon’s changes at the app. In order to do that, Threads needs to be available in all regions where X users may be looking to jump ship, so its EU expansion is another critical step in this respect.

It’ll be interesting to see what Threads user numbers rise to over the holiday period, and whether it can indeed become a genuine rival for X in total active engagement.

We’ll keep you updated on any official announcement on the Threads EU launch.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending