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A Mass-Reach Medium With Meaning

Published

1 year ago

July 14, 2023

Conal Byrne, CEO iHeartMedia Digital Audio Group.

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Any emerging medium starts out with a superfandom of early adopters who jump in first because they feel part of an early-day tribalism around that content type and the creators driving it. As mediums grow, if they survive across the first 5, 10 or 15 years of their life cycle, those superfans become, more simply, just fans. And, if that medium is truly fortunate, those fans then become a mass-reach audience.

Podcasting is now a mass-reach medium, and as such, it is proving to be unique. As the medium continues to grow—now reaching 120 million Americans a month and, perhaps even more compellingly, 89 million Americans a week—the more notable statistic is that individual engagement around the medium has doubled over the last five years from about a half an hour a day to almost an hour a day for weekly listeners. The fastest growing kind of podcast listener is a daily listener, with that cohort alone up 20% year over year. As the overall audience grows, individual engagement is growing, too; that’s rare. As the medium has become mass reach, its listeners are engaging more—not less.

These engagement stats extend into marketing effectiveness as well because marketers are actually seeing podcast mass-reach audiences behave like early adopter superfan audiences. For example, 75% of listeners trust podcast hosts more than social media; 65% of podcast listeners pay attention to podcast ads (compared to 39% on TV). As a result, 60% of podcast listeners have bought something because they heard about it in a podcast.

A Shifting Trend For Mediums

With this much engagement and trust, how is podcast listening affecting other mediums and content types? Because a listener trusts podcasters more than other mediums, does it mean that the listener is consuming those other content types less, or at least differently? When it comes to where this upward trend in podcast listening is pulling from, what are people doing less of?

Most would think that podcasts probably pulled primarily from other audio types. The statistics and facts bear out a very different truth: 70% are spending less time on social media platforms such as Facebook, TikTok and Instagram; 50% of podcast listeners are watching fewer YouTube videos to listen to podcasts; 46% of podcast listeners are spending less time streaming music, followed by activities such as streaming video and watching movies and so on. With these figures in mind, it shouldn’t surprise us that video-centric platforms are building podcast strategies, presumably to retain this audience and engagement. (We already see YouTube moving in this direction.)

Three Considerations For Starting A Great Podcast

With the growing trend of podcasting, it’s not surprising that companies across each and every industry are getting involved in the platform. When considering a podcast for your business, here are a few of the most important things to consider.

Cover a topic you’d be talking about “even if the microphone was broken.”

There’s no need to dig too deep for a podcast idea. The best shows are often born out of a passion shared by the host and their audience, establishing the type of authentic connection that makes podcasting unique. Any subject you can talk about endlessly is a great place to start, as listeners appreciate the credibility that comes from a host who understands the intricacies of a topic.

Keep it up weekly and year-round.

Conversation is an art form that can be learned. Going back and listening to the first episode of a hit podcast can feel shocking. The hosts sound different, a bit awkward even and nothing feels polished. When diving into podcasting, it’s important to remember that no one starts out as an expert. Hosts hone their craft the more episodes they record, the more guests they talk to and the more thought they put into their topics.

Listen to others.

Learn from others, but don’t imitate. Authenticity rules. Each host brings their perspective and personality to their show, and by crowdsourcing ideas and techniques from other shows, hosts can refine their own style and create an authentic identity. But avoiding direct imitation helps maintain originality, foster creativity and establish a distinct connection with the audience. This will help a host stand out in a crowded podcasting landscape and offer something truly unique and valuable to their listeners.

Conclusion

As a medium that is not platform-specific but rather publisher-centric, podcasting is a content type where creators have the first and last word, where they’re able to tell the story and have the conversation exactly as it should be—exactly as they see fit. In this light, it’s fascinating that podcasting is pulling from mediums where the content is often reverse-engineered from algorithms and discovery engines. (Specifically interesting here is the notion that podcasting is not yet a platform-optimized content type like SEO content on the internet more broadly is.) Is this a migration back toward longer-form, more creator-centric content?

At its best, a podcast is the human voice simply telling a great, authentic story—or having a thoughtful, engaging conversation—unchanged by platform specs or algorithmic demands, as it was meant to be. Is the rising demand for such a thing indicative of a larger shift in audience appetites? I believe that, yes, it is, and that such a shift might perhaps be good.

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12 Proven Methods to Make Money Blogging in 2024

Published

5 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

7 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

8 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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