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AI Tips for Social Media Marketers

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AI Tips for Social Media Marketers

Like it or hate it, AI is here to stay, and as such, social media marketers need to also be doing what they can to understand, and potentially integrate generative AI processes into their workflow, in order to both optimize their time and to maintain a connection with the latest shifts.

Generative AI took a huge leap in 2023 and is set to become even more embedded in many professions throughout this year. And while I personally don’t see AI as a replacing technology, able to do the task of humans wholesale, there are clearly many areas where it can provide benefit.

So how can social media marketers utilize generative AI tools, and how should they look to integrate AI-created content into their process?

Here are some tips:

Background generation

In my opinion, most wholly AI-generated visuals don’t look that great.

They’re slightly off, they’re not quite what they should be, or sometimes they look realer than real, and veer into uncanny valley territory.

The uncanny valley is the theory that humans are internally triggered by creations that look close to human, but aren’t quite right. As a result, there’s an inherent reaction, which makes us uncomfortable, which concerningly also suggests that somewhere in our evolution, there were potentially things that looked human but were not, embedding this sense into our protective response.

That’s not to say that all AI-generated images look bad, or cross into this area. Indeed, some look amazing, and the technology continues to improve every day. But from a marketing perspective, I would suggest that the most powerful usage of generated images is for backgrounds and positioning your products within different scenes.

You can do this within Dall-E, while Meta is also experimenting with background generation options in its campaign creation tools.

Retrieved from Meta on May 12, 2023

 

By creating alternate backgrounds for product visuals, social media marketer can create a range of iterations for each product stemming from a single product image. The product itself remains untouched, and as it’s the focus of the image, there’s less emphasis on potential glitches in your AI backgrounds (which you can also edit out if you have the technical chops).

Generated backgrounds can help you create more standout visuals, in a range of styles, without spending too much on custom graphics.

Social post ideas

One of the best ways to use ChatGPT, and other generative AI text tools, is summarizing content into social posts, in alignment with platform best practices.

Research suggests that platform algorithms (and/or users) tend to favor shorter posts in-stream. For example, the optimal length for a Facebook post is 25 to 55 characters, because beyond that, your post will be truncated in the app, and hidden behind a “See more” prompt. The same on LinkedIn, which cuts off posts at 140 characters. Of course, some people will still tap through to read the full update, but behavioral research suggests that keeping posts within that initial post threshold will help to improve performance.

ChatGPT can help social media marketers summarize posts so they can experiment with updates to find the ones that are more attractive to readers.

You can ask ChatGPT to summarize a post, or key points, into the character limit that you choose. By feeding it relevant examples, you can also push it to test out different communication styles, to create its example as a “hook” or to replicate your general post style.

Paste in a range of examples of posts that you like, then ask ChatGPT to create your update in the same style, and with experimentation, you may be able to improve the performance of your social posts, based on customized generative AI outputs.

As a bonus, here’s an overview of how you can get ChatGPT to create content in a more suitable brand voice for your business.

Generating ad creative

Similar to posts, generative AI tools are also well-placed to come up with ad creative that works, based on examples of ads that are driving results.

In order to do this, you can enter in examples of ad text that’s already working for other brands.

Where do you find that?

One place would be TikTok’s “Top Ads” library, which provides an overview of the top-performing ads in various industry niches.

TikTok tips 2024
Retrieved from TikTok on January 04, 2024

 

Find the top performers in your sector, choose the examples that you like, then you can enter in the caption text, or the full script of each ad, and ask ChatGPT to replicate that style for your content.

Meta’s also looking to directly integrate this same functionality, with its “Text Variation” tool, which is trained on Meta ads.

Meta AI ad tools
Retrieved from Meta on May 12, 2023

 

TikTok also has its own “Ad Script Generator”, while LinkedIn has “Copy Suggestions” powered by OpenAI.

Such tools are going to become more readily available within all ad creation platforms, and with the capacity to generate an endless amount of ad text variations, based on existing ads in each system, it could be a good way to come up with better-performing ad creative.

AI for SEO

SEO is a highly technical process, and technical processes like this, which require a lot of specific knowledge, are set to be disrupted by generative AI tools, which can do a lot of the heavy lifting in this respect.

Using the right prompts, generative AI tools can come up with relevant keywords for your niche, content and title ideas, meta descriptions for articles, blog post suggestions, and more.

It’ll even produce its results in table form if you like, making it easier for you to construct your SEO approach, from initial target terms to long-tail queries.

I would, however, be wary about putting too much reliance on these tools for the whole process of content creation, as they tend to “hallucinate,” and if you’re not careful, you could end up sharing incorrect information.

Of you could end up posting ChatGPT error messages in your product text, like these numbnuts:

Amazon AI description example
Retrieved from Ars Technica on January 16, 2024

 

Yeah, that’s pretty embarrassing, and it underlines the fact that these tools are not replacements for real, human expertise.

You need to actually know what you want the system to produce, and having that pre-established knowledge is really the key to maximizing your generative AI outputs.

But for SEO purposes, which require a lot of specific keywords and technical placement, they can definitely be helpful. Just ensure that you also keep humans, the ones who’ll actually be reading your content, in mind as you go about building your SEO process.

There’s a range of ways that you can use generative AI tools to complement your content process, and with the right prompts and processes, they can be extremely handy for certain tasks.

Just make sure you don’t put too much trust in what the robots tell you, and keep your target audience in mind at every turn, and you should be able to employ them effectively within your strategy.  

Bonus: You can learn more about the fundamentals of generative AI with this LinkedIn Learning course.



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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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