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Australian High Court Ruling Could See Media Outets Held Legally Accountable for their Facebook Posts

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australian high court ruling could see media outets held legally accountable for their facebook posts

A new legal ruling could have major implications for how news content is shared online, and ensuring less sensationalism in Facebook posts, specifically, which have been designed to trigger maximum response.

Last week, the Australian High Court upheld a ruling which, in some circumstances, could see Australian media outlets held liable for user comments left on their respective Facebook Pages.

The finding has sparked a new range of concerns around potentially limiting journalistic free speech, and impeding reporting capacity. But the complexity of the case goes deeper than the initial headline. Yes, the High Court ruling does provide more scope for media outlets to be held legally accountable for comments made on their social media pages, but the full nuance of the ruling is more specifically aimed at ensuring incendiary posts are not being shared with the clear intent of baiting comments and shares.

The case stems from an investigation in 2016, which found that inmates of a youth detention center in Darwin had been severely mistreated, even tortured, during their confinement. Within the subsequent media coverage of the incident, some outlets had sought to provide more context on the victims of this torture, with a handful of publications singling out the criminal records of said victims as an alternate narrative in the case.

One of the former inmates, Dylan Voller, claims that the subsequent media depictions of him were both incorrect and defamatory, which lead to Voller seeking legal damages for the published claims. Voller himself had become the focus of several articles, including a pierce in The Australian headlined “Dylan Voller’s list of jailhouse incidents tops 200”, which highlighted the many wrongs Voller had reportedly committed that had lead to his incarceration.

The case as it relates to Facebook comments, specifically, came about when these reports were republished to the Facebook Pages of the outlets in question. The core of Voller’s argument is that the framing of these articles, within Facebook posts specifically, prompted negative comments from users of the platform, which Voller’s defense team has argued was designed to provoke more comments and engagement on these posts, and therefore garner more reach within Facebook’s algorithm.

As such, the essence of the case boils down to a critical point – it’s not that publications can now be sued for people’s comments on their Facebook posts, in simplified terms, but it relates to how the content is framed in such posts, and whether there can be a definitive link shown between the Facebook post itself, and whether that has lured defamatory comments, and community perception, which can harm an individual (it’s not clear that the same regulations would extend to an entity, as such).

Indeed, in the original case notes, Voller’s legal team argued that the publications in question:

“Should have known that there was a “significant risk of defamatory observations” after posting, partly due to the nature of the articles”

As such, the complexities here extend far beyond the topline finding that publishers can now be sued for comments posted to their Facebook Page, because the real impetus here is that those publishing any content to Facebook on behalf of a media publisher need to be more careful in the actual wording of their posts. Because if subsequent defamatory comments can be linked back to the post itself, and the publisher is then found to have incited such response, then legal action can be sought.

In other words, publishers can re-share whatever they like, so long as they remain aligned to the facts, and don’t look to share intentionally incendiary social media posts around any such incident.

Case in point, here’s another article published by The Australian on the Dylan Voller case, which, as you can imagine, has also attracted a long list of critical and negative remarks.

Facebook post from The Australian

But the post itself is not defamatory, it’s merely stating the facts – it’s a quote from an MP, and there’s no direct evidence to suggest that the publisher has sought to bait Facebook users into commenting based on the article shared.

Which is the real point in question here – the ruling puts more onus on publishers to consider the framing of their Facebook posts as a means to lure comments. If the publisher is seen to be inciting negative comments, then they can be held liable for such – but there has to be definitive evidence to show both damages to the individual and intent within their social media post, specifically, not the linked article, which could then lead to prosecution.

Which may actually be a better way to go. Over the past decade, media incentives have been altered so significantly by online algorithms because of the clear benefit for publishers to share anger-inducing, emotionally charged headlines in order to spark comments and shares, which then ensures maximum reach.

That’s extended to misinterpretations, half-truths and downright lies in order to trigger that user response, and if there’s a way that publishers can be held accountable for such, that seems like a beneficial approach, as opposed to proposed reforms to Section 230 laws in the US which would more severely limit press freedoms.

Again, this ruling relates to Facebook posts specifically, and the wording of such being designed to trigger emotional response in order to lure engagement. Proving a definitive link between a Facebook update and any personal damages will still remain difficult, as it is in all cases of defamation. But maybe, this finding will prompt Facebook Page managers at media outlets to be more factual in their updates, as opposed to comment-baiting to trigger algorithm reach.

As such, while it does open up media outlets to increased liability, it could actually be a path forward for instituting more factual reporting, and holding publishers to account for triggering online mob attacks based on their angling of a case.

Because it’s clear that this is happening – the best way to attract comments and shares on Facebook is to trigger emotional reaction, which then prompts people to comment, share, etc.

If a Facebook post is found to be clearly prompting such, and that can cause reputational damage, that seems like a positive step – though inevitably it does come with increased risk for social media managers.  

Socialmediatoday.com

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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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