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Facebook Publishes New Report on the Evolution of eCommerce, and Strategic Considerations

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Facebook has published a new report which looks at how consumer habits have changed as a result of the pandemic, and the key trends that are driving the big shifts in how people find and purchase products, including increased mobile usage, concerns about data privacy, the rise of the creator economy and more.

As per Facebook:

“The COVID-19 pandemic has changed how, where and when people shop. Across the world, 81% of consumers say they’ve changed a shopping habit since the start of the pandemic, and 92% say they will continue this new behavior in the long-term. As a result of global and personal changes, what sits at the heart of consumers’ expectations today is the ability to choose and control how they shop – whether it’s having a say in what data they share in exchange for personalization or being more selective in the creators they go to for inspiration.”

Which is an interesting point to make, considering the noise that Facebook has made in voicing its opposition to Apple’s ATT update, which gives consumers more control over the data they share with advertisers.

But even though Facebook isn’t particularly happy about having less consumer data to work with as a result of the change, the fact of the matter is that this is a broader industry trend, as Facebook notes, and consumers are seeking more control over their personal data, and how it’s used.

Which is a key consideration, and one of the focus points of this new report.

Facebook consumer trends report

As you can see, Facebook acknowledges that consumers want more transparency in such, even if that will impact its business

Yet, at the same time, Facebook also notes that most consumers do still want personalized recommendations, which come as a result of such data.

“Some 69% of global online shoppers feel more personally connected to brands that offer personalized content or deals, and 60% are interested in using a personalized shopping tab to discover tailored content.”

Facebook consumer trends report\

The onus then, Facebook says, is for platforms like Facebook to provide more assurance and transparency in such process, to help consumers understand how and why their data is used.

“People’s perceptions of how data is used will hopefully improve, but only if our industry resolves to make progress. That means committing to a future in which we have access to less data and in which data use becomes more intuitive and easy to understand.”

That could eventually see user data flows going back to normal, despite the uptake of Apple’s new ATT prompts, which have already seen many people switching off in-app tracking. But with ad recommendations becoming less focused as a result, that could see some switching it back on – while as Facebook notes, it’s up to the platforms to provide better explanations and insights on such to maintain user trust for such usage.

The report also looks at the increasing reliance on mobile connection for shopping, and how people are using their devices to both research and purchase products.

Facebook consumer trends report

As you can see, the majority of respondents said that their mobile device is becoming their most important shopping tool, a shift which has been exacerbated by the pandemic, with 45% of people also noting that they shopped more via their smartphone during the global lockdowns.

Which, of course, is no surprise, but many also expect that to become a more embedded, habitual shift, as opposed to a short-term response measure.

And also worth highlighting the second chart above – it’s not only in-home shopping in this context, people are also using increasingly their mobile devices as a research tool when buying in-store.

“56% report [using their devices when making in-store purchases] for an increased sense of confidence in their purchase decisions. This sense of security and reassurance is underpinning people’s use of mobile, with 35% of US shoppers seeking information on their phones to make sure there are no better options and 34% searching for additional information.”

That makes your online product listings even more valuable, and important, because it’s not just people shopping from their couch that you need to reach, but those in your physical store as well.

The report also looks at the rising use of messaging apps as a means to complement the purchase process.

“The pandemic has accelerated the usage of messaging services for seamless and personal support. Over 2020, during the height of the COVID-19 pandemic, total daily conversations between people and businesses on Messenger and Instagram grew more than 40%. In this seamless process, over half (53%) of consumers want the ability to purchase directly through a messaging app and even more want the ability to customize products through chat functions (59%).”

That bodes well for Facebook’s development of new eCommerce tools for WhatsApp, while its future messaging integration plans, which will eventually connect the messaging back-end of Messenger, Instagram Direct and WhatsApp, will also enable increased connection, and more opportunities for businesses that are utilizing messaging for consumer connection.

Finally, the report provides some perspective on the rise of creator culture, which has become a key focus for all social platforms, with the race now on to provide the best incentives to keep creators posting to their apps.

And again, with eCommerce also an increasing focus, this could well be a key reason:

“Over half (51%) of consumers surveyed get ideas on which products to shop for from celebrities and creators, and 45% of online shoppers globally say they want to buy products promoted by creators directly on social media.”  

Facebook consumer trends report

While providing more monetization tools for creators is good for the platform ecosystem, in terms of fueling a constant flow of new content from popular users, it likely also leads into this next stage of on-platform selling, and facilitating eCommerce growth. Which is now a focus for Facebook, Instagram, TikTok, Snapchat, Twitter – almost every platform is now examining further eCommerce options, with a view to expanding their revenue potential and tools.

Honestly, this is one of the best research reports I’ve seen in recent times, with a heap of valuable insights into key consumer shifts, and their impacts on business planning. If you’re looking to get a handle on the evolving consumer landscape – from discovery to purchase – it’s worth taking a look, and considering the implications of each element for your digital marketing strategy.

You can download Facebook’s full “Evolving Customer Experience” report here.

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Novak Djokovic, Rafael Nadal and Roger Federer: Born or made great?

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The Big 3 have won a total of 56 Grand Slams in their career.

Ecogastronomy, puppet arts, viticulture and enology, influencer marketing, or bakery science. In 2022, you can become anything you want and there are even specialized undergraduate degrees to help you gain all the relevant skills at university. Essentially, you can now be academically trained in any subject and learn practically everything you need to excel at your job.

In the context of sports, and particularly tennis, this is no different. There are plenty of degrees you can pursue to complement your career as an athlete, physiotherapist, or coach with useful knowledge about the human body, anatomy, and health.

This basically means that professional tennis players of the 21st century can complement their extraordinary talent and training routine with a relevant education and an elite team of professional and eminent physiotherapists, coaches, PR, and strategists. Ultimately, players have countless tools that can help them win matches, stay healthy, and be well-liked by the press and the fans.

You can find these ‘A teams’ all around the tour nowadays: players of the former next gen have taken advantage of their early success to incorporate experts on every specialty into their team and others like Carlos Alcaraz or Holger Rune have come directly in the tour alongside first-class teams headed by former World No. 1 and Slam champion Juan Carlos Ferrero and respected coach Patrick Mouratoglou respectively.

Understandably, tennis legends who have been on tour for almost two decades have progressively adapted to the quest for perfection too. You must remember Novak Djokovic’s radical diet change mid-career or Rafael Nadal’s loyal sports doctor for most of his injury-prone career.

21st-century professional tennis players have learned it all as far as tennis skills are concerned. In fact, objectively any top-100 player can produce Djokovesque cross-court backhands or Nadalese down-the-line forehands any time – we have seen rallies of the highest level in practices, Challengers and junior tournaments.

So, one must think that if every player on the tour can produce top-level tennis and is surrounded by the perfect team, what is stopping them from winning 20+ Grand Slam titles like Nadal, Roger Federer, and Djokovic?


Nadal, Federer and Djokovic — the Big 3

Roger Federer, Rafael Nadal and Novak Djokovic in discussion at the 2022 Laver Cup.
Roger Federer, Rafael Nadal and Novak Djokovic in discussion at the 2022 Laver Cup.

The Big 3 — Rafael Nadal, Roger Federer and Novak Djokovic — are living proof that in life there are things you just can’t learn, despite our self-help books saying otherwise. Tennis is different from other mainstream sports in that it remains an individual and extremely mental sport.

These three players belong at a higher level than anyone else, and it is not only the 63 combined Slam titles that separate them from their opponents. It is clearly not their physical form either, quite the opposite currently. It is the ability to remain serene, focused, confident, and indifferent to the crowd, pressure, and expectations, to play one point at a time, whether it is a break or a championship point, and to extract it from the surrounding context.

Being the best of all time does, however, not imply being the better player in all matches. We don’t have to go far back to find an example of a time when Nadal and Djokovic were the clear underdogs in a match. For instance, in Wimbledon 2022 we saw Nadal win a match with an abdominal tear and an average 80-mph serve speed (on a grasscourt!) against Taylor Fritz, a top American player in his best-ever season.

In essence, the three GOATs have had the ability to know how to win even when they are the worst players on the court, and if that greatness is something we all could learn or train for, it would stop being called so and we would see it more often.

Whether it is the experience, intelligence or just intrinsic and unique talent that has led to Big 3’s unprecedented achievements we won’t ever exactly know and, I am afraid, they are giving no opportunity to the so-called Next Gen to even dream of replicating their record book and help us make sense of what it takes to become a tennis master.

In any case, we can only feel extremely fortunate to have lived on the same timeline as the greatest trivalry in sports history. All of us, but the Next Gen, can only hope Nadal and Djokovic do not follow Federer’s retirement path anytime soon. And one only needs to watch their last matches against each other to (rightfully) assume that might not happen anytime soon.

What is the foot injury that has troubled Rafael Nadal over the years? Check here

Poll : Who will end up with most Grand Slam titles?

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

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Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

It seems like Elon Musk’s chaotic management approach at Twitter is having some broader impacts, with more companies reportedly considering lay-offs in the wake of Musk culling 70% of Twitter staff (and keeping the app running), and Meta now apparently also considering charging for blue checkmarks in its apps.

Yes, the Twitter Blue approach to making people pay for verification, which hasn’t proven overly popular on Twitter itself, is now also seemingly in consideration at Meta as well.

According to a new finding by reverse engineering pro Alessandro Paluzzi, there’s a new mention in the codebase of both Facebook and Instagram of a ‘paid blue badge’.

Paluzzi also shared a screenshot of the code with TechCrunch:

That does appear to refer to a subscription service for both apps, which could well give you a blue verification badge as a result.

Mets has neither confirmed nor denied the project, but it does seem, at least on the surface, that it’s considering offering checkmarks as another paid option – which still seems strange, considering the original purpose of verification, which is to signify noteworthy people or profiles in the app.

If people can just buy that, then it’s no longer of any value, right?

Evidently, that’s not the case, and with Twitter already bringing in around $7 million per quarter from Twitter Blue subscriptions, maybe Meta’s looking for a means to supplement its own intake, and make up for lost ad dollars and/or rising costs of its metaverse development.

It seems counter-intuitive, but I guess, if people will pay, and the platforms aren’t concerned about there being confusion as to what the blue ticks actually mean.

I guess, more money is good?

Meta has, in the past, said that it won’t charge a subscription fee to access its apps. But this, of course, would be supplemental – users wouldn’t have to pay, but they could buy a blue checkmark if they wanted, and use the implied value of recognition for their own purposes.

Which seems wrong, but tough times, higher costs – maybe every app needs to start digging deeper.

Meta hasn’t provided any info or confirmation at this stage, but we’ll keep you updated on any progress.



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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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