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LinkedIn Publishes New Mini-Guide to its Ad Targeting Options

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Are you considering LinkedIn ads for your promotional efforts in 2021?

If you are, then this guide is for you – LinkedIn has published a new, 14-page mini-overview of its various ad and audience targeting options, which could help provide more context, and assistance, in devising your LinkedIn marketing strategy.

The guide provides an overview of each element, including LinkedIn’s available ad objectives:

LinkedIn ad targeting guide

There’s also a summary of how to get started with Campaign Manager, as well as an overview of its Audience Selection tools,

LinkedIn ad set up

There are also notes on audience size estimations for your campaigns, as well as an explainer on each of the available targeting options.

LinkedIn ad targeting tools

It’s a handy overview of how to effectively set up your LinkedIn campaigns, and even if you know the system already, it could be a good reminder on each element, and may get you thinking on different ways you can use the options.

You can download LinkedIn’s full quick-start guide here.

Socialmediatoday.com

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LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine

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LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

Looking for a marketing-related read for the long weekend?

LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.

The 36-page magazine includes expert notes on sustainable marketing practices, evolving messaging processes, and creative tips – from Disney no less.

There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).

LinkedIn Big Thinking magazine

LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.

There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.

And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.

You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.

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