Facebook is one of the most popular social networks in the world, with more than 2.41 billion active users monthly. It’s no wonder you want to use it to build brand awareness and grow your audience.
The problem is, so does everyone else.
To stand out and get noticed, you need to roll up your sleeves and promote that baby like you mean it.
No, this isn’t about plastering ads everywhere. Instead, it’s about engaging with others to encourage them to engage with you. (You scratch my back, I’ll scratch yours.)
It’s about genuinely wanting to connect with your audience.
If you’re already swimming in that mindset, we’re ready to go. These are proven ways to promote your Facebook page, both on and off the original social network.
How to Promote Your Page on Facebook
1. Invite Friends, Peers, and Colleagues to Like Your Page & Share
First up, before you do anything else, tap into your existing network.
You probably already have Facebook friends who will gladly support your page – so invite them to like it!
Here’s how to do it on a desktop:
- Go to your Facebook Page. In the left-hand menu, click “Community” (you may need to click “See More” to find it).
- On the Community page, find the right-side section with the search box that says, “Invite your friends to like [your Page name here]”.
- In the search box, start typing to find friends to invite to like your Page. (Facebook suggests some friends for you underneath.)
- Alternatively, from your Page’s home, navigate to the right-side column and click “Invite your friends to like this Page.”
2. Post Engaging, Original Content to Your Facebook Page
After you tap into your existing network of friends, concentrate on posting original, engaging content to your Page.
- Include links to your blog content, post infographics and polls, and share great content from other Pages.
- If relevant, post brand or shop updates, too (e.g., sales, coupons, news, and other information your audience would find useful).
If you run a personal brand or “public figure/author” page, like I do, try life updates. Share brief details about your family, behind-the-scenes, etc. These updates do extremely well.
Check out the engagement on Caitlin Bacher’s post, a short story with a real-life image of her little recording session in the corner of her office.
She had massive engagement on this post.
Consistent, authentic content will attract likes, shares, and comments, which in turn translates to free promotion for your Facebook Page.
3. Interact with Other Pages & Facebook Users
One of the best, free ways to promote your Facebook Page is to engage with other users.
Have conversations, discussions, and friendly chats. Make new friends and connections.
Finally, comment on and share others’ posts.
If you do this with the intention of connecting and not promoting, you’ll gain more Page follows and likes naturally.
4. Create ‘Page Likes’ Ads
To further expand your reach on Facebook, consider creating Page Likes Ads, which look like this:
With these ads, you can target people who have liked businesses similar to yours, or who have related interests.
Done right, this tactic can widen your reach that much further.
It’s pretty easy and self-explanatory to create Page Likes ads. To learn to do it, read Facebook’s guide.
5. Post When Your Audience Is on Facebook
Another free way to promote your Facebook page? Make sure your posts have the highest chance of getting seen and noticed.
That means posting at optimal times when your audience is online and scrolling through Facebook.
No two audiences are alike.
The posting times that work for other brands won’t work for you. Ignore best-practices and research your audience, instead.
Find out when they’re most likely to be on Facebook and schedule your posts accordingly.
You can find these optimal times with Facebook Insights.
You’ll find this feature at the top of your Facebook Page:
After you click “Insights,” scroll to Overview and then Your 5 Most Recent Posts.
See the engagement I have on three of these five posts? It’s much higher.
I should be posting more at 7:45 a.m., and 6:30 p.m. These posts at those times did clearly far better than the other two posts after 8 a.m.
Look for trends on the times you’re posting, and post more content at the times where you see higher reach.
How to Promote Your Facebook Page Elsewhere
1. Add a Facebook Page Link to Your Important Contact Areas
To make sure people can follow your Facebook Page at every opportunity – like after reading your content, engaging with your emails, or browsing your website, include a Facebook Page link in key areas:
- In your email signature.
- In your website footer.
- In your author byline on your blog and guest blogs.
- In your blog sidebar.
- On your website contact page and about page.
- In your other social media profile bios.
Remember: more is more. It seems simple, but it can make a big difference in helping interested people find and like your Page.
2. Embed Your Facebook Posts in Relevant Blog Content
Do you have blog subscribers and followers, but no Facebook Page followers? Subtly promote your Page in your blog content by embedding relevant Facebook posts where it makes sense.
If you’re writing about a specific topic, choose a closely related Facebook post from your Page to complement it.
For example, if you’re writing a post about getting the best experience from an in-person conference, embed your Facebook posts from a conference inside the blog.
Left-field example: If the Academy of American Poets created a blog post for their website about poet Ted Kooser, they could embed a Facebook post featuring one of his poems in the content, like so:
- Find the post to embed. Click the ellipsis in the upper right-hand corner of the post.
- Click “Embed”
- Copy and paste the code into the body of your blog text, where you want the Facebook post to appear.
This works for you in three ways:
- It adds imagery and interest to your blog post text.
- It links to your Facebook Page, subtly promoting it without seeming spammy.
- It provides a nice example that helps expand on whatever topic you’re talking about.
Win, win, win.
Expand Your Facebook Page Reach with Simple Techniques
It isn’t terribly hard to promote your Facebook Page. It doesn’t require adding more money to your ad budget or spending tons of extra time behind your computer.
Actually, it can be fun and lead to new connections and friendships.
The right mindset is all it takes to seamlessly integrate Facebook Page promotion into your marketing strategy without much effort.
All screenshots taken by author, August 2019
How to Manage Your Online Brand?
You might be asking yourself, “Why do I need to manage my online brand?” It’s a valid question, especially if you’re not sure what managing your online brand means precisely.
In short, managing your online brand is the process of taking control of how others see you and your business online. This can involve creating and maintaining a strong presence on social media, developing positive reviews and testimonials, and monitoring your web analytics to track progress.
By taking the time to manage your online brand, you can improve your chances of success in today’s digital age.
In this article, we’ll explore some key reasons why managing your online brand is essential.
What is an online brand, and why do you need one?
Your online brand is the way you are perceived by others online. This includes your website, social media profiles, online reviews, and all other digital real estate that represents you when someone searches for you or your business.
It’s important to have one because it helps your potential customers get to know, trust, and like you before they buy anything from you. A strong online brand can also help you attract new customers and grow your business.
It’s good to remember that your online brand is the first thing people will see when they search for you, so it’s important to make sure it represents you and your business well.
How to manage your online brand for success?
Your online brand is your reputation. It’s how people perceive you when they see your name, read your work, or interact with you online.
A strong online brand can help you attract new clients, collaborators, and opportunities. But how do you create and manage your brand for success?
1) Consider what you want your online brand to convey.
Are you an expert in a certain field? A thought leader? A creative visionary?
Once you know what you want your brand to communicate, be consistent in everything you do online.
Use the same name, photo, and bio across all of your social media platforms. Post regularly about topics related to your brand, and make sure the tone of your posts is consistent with the image you’re trying to convey.
2) Interact with other people online in a way that reinforces your brand.
When someone mentions you in a post, thank them publicly. If someone leaves a negative comment on one of your posts, don’t delete it – instead, respond politely and professionally.
By managing your online brand thoughtfully and proactively, you can set yourself up for success both online and offline.
3) Monitor your web analytics to track your progress.
Use Google Analytics or another web analytics tool to track how people are finding you online and what they’re doing on your website. This data can give you insights into what’s working well and what needs improvement.
For example, if you see that most of your website visitors are coming from Facebook, you might want to focus on creating more engaging content for that platform.
Or, if you notice that people are spending a lot of time on your blog but not your sales page, you might need to work on driving traffic to your products or services.
4) Make sure your website represents your brand well.
Your website is often the first thing people will see when they search for you online, so it’s important to make sure it’s up-to-date and represents your brand well.
Update your website regularly with new blog posts, photos, and products. Use attractive visuals, easy-to-navigate menus, and clear calls to action.
If you’re not sure how to create a website that represents your brand well, consider working with a web designer or developer.
5) Pay attention to your social media presence.
Social media is a powerful tool for managing your online brand. Use it to connect with your audience, share your work, and promote your products or services.
Be sure to post regularly, interact with others, and use hashtags and keywords that will help people find you. You can also use social media ads to reach a wider audience or promote specific products or services.
6) Monitor your online reputation.
Use Google Alerts or another tool to monitor your online reputation. This will help you stay on top of what people are saying about you online and take action if necessary.
For example, if you see a negative review of your business, you can reach out to the customer directly to try to resolve the issue. Or, if you see someone spreading misinformation about your work, you can correct it.
7) Manage your online brand proactively.
The best way to manage your online brand is to be proactive. Be thoughtful about everything you do online, from the content you post to the way you interact with others. By taking control of your online presence, you can set yourself up for success both professionally and personally.
By following these tips, you can create and manage an online brand that will help you achieve your goals.
The benefits of having a strong online brand
Let’s look at a few benefits of having a strong online brand:
1) Stand out from the competition.
With so much noise online, it can be difficult to stand out from the crowd. But if you create a well-defined brand, you’ll be better able to cut through the clutter and attract attention.
2) Build trust and credibility.
A strong online brand can help you build trust and credibility with your audience. If people know what to expect from you, they’re more likely to trust and respect you.
3) Connect with your audience.
By definition, a brand is a way of differentiating yourself from others. But it’s also a way of connecting with your audience on a deeper level. When done well, branding can create an emotional connection between you and your audience.
4) Drive traffic and sales.
A strong online brand can help you drive traffic and sales. If people are familiar with your brand, they’re more likely to buy from you. And if they trust and respect you, they’re more likely to tell others about you.
5) Increase your visibility.
A well-managed online brand will increase your visibility online. When people search for you or your business, you’ll be more likely to show up in the search results. And when people see you frequently in their feeds, you’ll be more likely to stay top of mind.
6) Attract media attention.
A strong online brand can help you attract media attention. If you’re known for something specific, journalists and bloggers will be more likely to write about you. This can help increase your visibility and reach even further.
7) Enhance your career prospects.
Your online brand can have a big impact on your career prospects. If you’re looking for a new job, employers will likely research you online. And if you’re an entrepreneur, investors will want to know more about your brand before they invest in your business.
8) Make a positive impact.
Finally, a strong online brand can help you make a positive impact in the world. If you’re passionate about something, you can use your platform to raise awareness and advocate for change.
The importance of staying consistent with your branding strategy
As you can see, there are many benefits to having a strong online brand. But it’s not enough to just create a brand—you also need to be consistent with your branding strategy.
When it comes to branding, consistency is essential. Your audience needs to know what to expect from you, and they need to see that you’re consistent in your messaging and your visuals.
Here are a few pointers if you’re not sure how to stay consistent with your branding:
1) Define your brand.
The first step to being consistent with your branding is to define your brand. What do you want people to think of when they see your name or your logo? What do you want your brand to represent?
2) Create guidelines.
Once you’ve defined your brand, it’s time to create guidelines. These guidelines should include everything from your mission statement to the colors and fonts you use in your branding. By having a set of guidelines, you’ll be able to ensure that all of your marketing materials are on-brand.
3) Train your team.
If you have a virtual assistant or team, it’s important to train them on your branding guidelines. Make sure everyone knows what your brand represents and how they can help you maintain a consistent brand identity.
4) Monitor your brand.
Once you’ve launched your brand, it’s important to monitor it. This means paying attention to how people are reacting to your brand and making sure that you’re still presenting yourself in the way you want to be seen.
5) Be prepared to adjust.
Finally, be prepared to adjust your branding strategy as needed. As your business grows and changes, your branding will need to change with it. By being flexible and willing to adjust, you’ll be able to ensure that your brand is always relevant.
A strong online brand is essential for any business or individual. By definition, your online brand is the way you’re perceived by others online. And while that may seem like a superficial thing, the reality is that your online brand can have a big impact on your business or career.
If you’re not sure how to create a strong online brand, start by defining your brand and creating guidelines. Then, train your team on your branding strategy and monitor your brand over time. And finally, be prepared to adjust as needed.
A Guide To Social Media Algorithms & How They Work
Google Be Colorful Sign from Peter The Greeter
Google Automatically Selecting Background Colors For Search Result Snippet Images
Google Shopping Search Discover Filter For Black, Women, Veteran & Latino Owned Businesses
Google Auto Knowledge Panel Labels Hybrid & Electric Vehicles With Green Font
Daily Search Forum Recap: July 1, 2022
Take on the Zodiac with the Updated Minecraft Minions DLC
Top 6 Free Survey Maker Tools For Marketers
LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine
Google Analytics Overview By Hour Report Currently Not Counting
Why Google Doesn’t Like Some SEO Metrics
How Software Systems Enhance the Performance of Gym Business?
9 Creative Company Profile Examples to Inspire You [Templates]
Strategizing Your Instagram Marketing – DigitalMarketer
How to Calculate Your Lead Generation Goals [Free Calculator]
Google Single URL Inspection Tool Dog
Google Bar & Pool Table Room
24 questions to ask identity resolution vendors during a demo
Good Web Sites Are Good For SEO, Says Google
Alcides Aguasvivas On Proper Infrastructure For Sites To Perform Well In Search
SOCIAL6 days ago
The future of commerce is social. 5 brands getting it right.
SOCIAL6 days ago
Murdered rapper’s song pulled from YouTube in India
MARKETING6 days ago
How Brands are Investing in Video Marketing On a Budget [2022 Data]
SOCIAL5 days ago
‘Greenwashing’: a new climate misinformation battleground