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LinkedIn Shares New Insights into Tech Buying Trends [Infographic]

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LinkedIn has published a new set of insights into the evolving tech decision-making journey, and how it’s been impacted in 2020.

As explained by LinkedIn:

“Each year, LinkedIn conducts one of the world’s largest surveys on B2B technology purchasing and decision-making, bringing with it new trends and insights for technology marketers. In our seventh year fielding this research, we anticipated significant change in the decade ahead, and we were proved right.”

Specifically, LinkedIn found that there was, understandably, an increased focus on ‘agility’ in 2020, as tech decision-makers looked to navigate the rapidly changing business landscape as a result of COVID-19. LinkedIn also found that budgets were significantly impacted, and that the tech selection journey now involves more people and departments. Indeed, 63% of technology purchasing decisions are now influenced by functions outside of IT, a major shift over the past seven years.

LinkedIn has collected the key results into a new infographic, which provides a helpful overview of the changing tech marketing landscape. You can read the full report from LinkedIn here

LinkedIn tech decision makers

Socialmediatoday.com

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Meta Announces 2022 Facebook Communities Summit Event

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Meta Announces 2022 Facebook Communities Summit Event

Meta has announced the date for its 2022 Facebook Communities Summit, with a virtual event scheduled for October 21st, in which Meta will bring together moderators from various Facebook groups to provide key insights and tips, while also sharing previews of upcoming groups tools and features.

As per Meta:

The Facebook Communities Summit is back. Join us virtually to celebrate inspiring community builders, hear from Facebook leaders, and learn about a number of new products and features to help you build, grow, and support your groups.”

Previous Communities Summit events have seen the launch of various new tools and updates, so it could well be worth tuning in if you’re looking to stay up with the latest group moderation options that could help to maximize your Facebook community.

Facebook Groups remain a key element of the broader Facebook experience. Despite the app, overall, losing engagement, groups are a key interaction space for many people, on many, many niche topics, and with the main feed becoming so divisive and political, many users have switched to groups to avoid the drama, and engage with like-minded people in a more private, enclosed way.

Indeed, Meta itself has repeatedly noted that Facebook users are sick of the politically divisive content in the app, and groups offers some respite from this. And with almost 2 billion people still logging onto Facebook every day, it can be an important connective consideration, and a good alternative for building community.

Which is also a consideration for brands, either by creating your own groups for fans/customers, or by seeking out groups related to your niche, and working to build connections within these communities.

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Meta has also been working to add in more monetization options for groups, which could also provide new considerations in seeking to meet your target audience where they’re spending their time.

As such, it could be worth tuning into the Communities Summit later this month to get the latest info on Facebook Groups, and where things are headed.

You can learn more about 2022 Facebook’s Communities Summit, and sign-up to attend, here.

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