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LinkedIn Shares New Insights into Tech Buying Trends [Infographic]

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LinkedIn has published a new set of insights into the evolving tech decision-making journey, and how it’s been impacted in 2020.

As explained by LinkedIn:

“Each year, LinkedIn conducts one of the world’s largest surveys on B2B technology purchasing and decision-making, bringing with it new trends and insights for technology marketers. In our seventh year fielding this research, we anticipated significant change in the decade ahead, and we were proved right.”

Specifically, LinkedIn found that there was, understandably, an increased focus on ‘agility’ in 2020, as tech decision-makers looked to navigate the rapidly changing business landscape as a result of COVID-19. LinkedIn also found that budgets were significantly impacted, and that the tech selection journey now involves more people and departments. Indeed, 63% of technology purchasing decisions are now influenced by functions outside of IT, a major shift over the past seven years.

LinkedIn has collected the key results into a new infographic, which provides a helpful overview of the changing tech marketing landscape. You can read the full report from LinkedIn here

LinkedIn tech decision makers

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YouTube Shorts Exceed 50B Daily Views, Meta’s Reels Doubles Plays 02/03/2023

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YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays 02/03/2023

YouTube Shorts and Meta’s Reels are both making
headway in the intensely competitive video shorts sector.  

During Alphabet’s Q4 earnings call on Thursday, CEO Sundar Pichai reported that YouTube Shorts has surpassed 50 billion
daily views. That’s up from the 30 billion reported in Q1 2022.

However, it still …



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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