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Meta Releases New ‘Widely Viewed Content’ Report for Facebook, Which Continues to be a Baffling Overview

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3 years ago

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Meta Releases New 'Widely Viewed Content' Report for Facebook, Which Continues to be a Baffling Overview

Safe to say that Meta’s efforts to refute the idea that Facebook amplifies divisive political content are not going exactly as it would have hoped.

As a quick recap, last year, Facebook published its first ever ‘Widely Viewed Content’ report for Facebook, which it launched largely in response to this Twitter account, created by New York Times journalist Kevin Roose, which highlights the most popular Facebook posts every day, based on listings from Facebook’s own CrowdTangle monitoring platform.

The listings are regularly dominated by right-wing spokespeople and Pages, which gives the impression that Facebook amplifies this type of content specifically, via its algorithms.

Understandably, Facebook was unhappy with this characterization, so first, it disbanded the CrowdTangle team after a dispute over what content the app should display. Then it launched its own, more favorable report, based on more indicative data, according to its estimation, which it then vowed to share each quarter moving forward, as a transparency measure,

Which sounds good, it’s great when we have more insight into what’s actually happening. Yet the actual report doesn’t really clarify or refute all that much.

For example, Facebook includes this chart in each of the Widely Viewed Content reports, to show that news content really isn’t that big of a deal in the app.

So posts from friends and family are the most prominent – which doesn’t really tell you much, because those posts could, of course, be shares of content from news pages, or opinions on the news of the day, based on publisher content.

Which is the real focus of the report – in the first Widely Viewed Content report, Meta showed that it wasn’t actually news content that was getting the most traction in the app, but really, it was spam, junk and recipes that were seeing the most exposure.

Meta’s latest Widely Viewed Content report, released today, shows similar – with one particularly notable exception:

Facebook Widely Viewed Content Report

Note the issue here?

The first listed Page here, the most viewed Facebook Page for the quarter, in the report that Meta is using to show that its platform isn’t a negative influence, has actually been banned by Meta itself for violating its Community Standards.

That’s not a great look – while the rest of the listings in the report also, once again, highlight that spam, junk and random pages (a tyre lettering company, letters to Santa via UPS) also gained major traction throughout the period.

Really, this latest report further underlines concerns with Facebook’s distribution, as a Page that it’s identified as sharing questionable posts, for whatever reason (Meta won’t clarify the details), has gained huge traction in the app, before Meta eventually shut it down.

Worth also noting that this report covers a three-month period (in this case, the period between October 1, 2021 and December 31, 2021), which means that it’s probably less likely to see news content listed anyway, as the news cycle changes quickly, and major news stories only gain traction on any given day.

You could argue, then, that if the same right-wing news outlets that are regularly highlighted in Roose’s Daily Top 10 list are actually indicative of Facebook sharing trends, then they’d show up in this list.

Facebook Widely Viewed Content Report

But for one, many of these Facebook Pages share YouTube links, and we don’t have the context on the specifics of this referral traffic (with YouTube being the top domain source), while it’s also questionable as to how many users actually click on the links shared by each Page.

Often, the headline is enough to spark outrage and debate, with the comment sections going crazy with responses, without users actually reading the post.

If somebody shares a post with a divisive headline, is its capacity for division diminished if people don’t actually click through to read it?

Basically, there are a lot of gaps in the logic Meta’s using here, which leaves a lot of room for interpretation. And really, it’s impossible to argue that Facebook’s algorithm doesn’t incentivize divisive, argumentative posts, because its system does indeed look to fuel engagement, and keep users interacting as a means to keep them in the app.   

What fuels engagement online? Emotionally-charged posts, with anger and joy being among the most highly shareable emotions. As any social media marketer knows, trigger these responses in your audience and you’ll generate engagement, because more emotional pull means more comments, more reactions – and in Facebook’s case, more reach, because the algorithm will give your content more exposure based on that activity.

It makes sense, then, that Facebook has helped to fuel a whole industry of emotion-charged takes, in the battle for audience attention – and the subsequent ad dollars that this increased exposure can bring.

People have often pinned social media, in general, as the key element that’s sparked more societal division, and there is an argument for that as well, in terms of having more exposure to everyone’s thoughts on every issue. But the algorithmic incentive, the dopamine rush of Likes and comments, the buzz of notifications. All of these elements play into the more partisan media landscape, and the impetus to share increasingly incendiary takes.

Take the biggest issue of the day, come up with the worst take you can on it. Then press ‘Post’. Like it or not, that’s now an effective strategy in many cases, and honestly, it’s pretty ridiculous the lengths that Meta continues to go to in order to try and suggest that this isn’t the case.

Either way, that is the direction that Meta has taken, and its Widely Viewed Content reports continue to show, essentially, that the time people spend on Facebook is mostly spent on mindless junk.

But mindless rubbish is better than divisive misinformation, right? That’s better.

Right?

Honestly, I don’t know, but I do know that this report is doing Meta no favors in terms of overall perception.

You can view Meta’s ‘Widely Viewed Content’ report for Q4 2021 here.




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12 Proven Methods to Make Money Blogging in 2024

Published

4 months ago

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May 14, 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

6 months ago

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March 18, 2024

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

6 months ago

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February 26, 2024

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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