Connect with us

SOCIAL

New Details Emerge of Meta’s Ten-Year Growth Plan for AR Wearables and the Metaverse

Published

on

New Details Emerge of Meta's Ten-Year Growth Plan for AR Wearables and the Metaverse

The metaverse is the future of Meta, and Mark Zuckerberg’s own legacy, but in order to make the fully immersive, fully interactive metaverse a reality, Meta will need to usher in a whole new age of tech adoption, involving high take-up of its VR headsets, as well as it’s coming AR glasses product.

Which, today, we got a whole new range of details on, via a new report from The Verge, which, based on information from Meta insiders, has outlined the key details of Meta’s AR glasses roll-out plan.

Before you get too excited – they won’t be here till at least next year, if Meta’s able to meet that timeline, so there’s quite a way to go as yet.

As reported by The Verge, Meta’s currently developing its initial AR glasses product, called ‘Project Nazare’, which would work independently from a mobile phone, and utilize wrist controls to navigate the various functions. Meta’s also developing a lower cost variation called ‘Hypernova’ which would be tethered to your mobile device.

As per The Verge:

Advertisement

“Perhaps the most futuristic aspect of the first versions of both Nazare and Hypernova is a wrist device that Meta plans to bundle with the glasses for controlling them, hypothetically, with the wearer’s mind – something that will likely be the company’s next big privacy hurdle. The wristband uses differential electromyography, or EMG, to measure electrical pulses in the arm’s neurons, essentially creating the effect of a phantom limb the wearer can use to interact with the glasses.”

Meta’s been working on EMG tech for some time, so it’s not a major surprise to see them looking to utilize such for controlling its AR peripherals.

But even so, that’s a big functional leap, which could usher in a whole new age of habitual interaction with tech – and really, that element will largely determine the ultimate success or failure of the project.

Which, in some ways, is what Meta is going for, with employees describing its AR glasses as Meta’s ‘iPhone moment’, with Zuckerberg staking his reputation on the success of this next phase, and how it will transform the way that we interact with the world around us.

It’s interesting to consider the emphasis that the company is putting on AR wearables, especially given that the majority of its metaverse focus thus far has seemingly highlighted VR worlds, accessible via its standalone Quest headsets.

Advertisement

AR will also play a key role within this, by connecting people into its digital realms in a broader range of ways, while also providing in-view prompts and tools to facilitate an expanded range of interactions than we’re currently accustomed to via AR options.

Most of what we can currently experience in AR, we see through our phone screens, with digital masks that can alter how we look, or digital characters that can be superimposed over the real world.

Pokemon Go

But Meta’s vision goes further than this:

A marquee feature will be the ability to communicate and interact with holograms of other people through the glasses, which Zuckerberg believes will, over time, provide people with a more immersive, compelling experience than the video calling that exists today.

That would indeed be an amazing experience, if Meta can make it happen.

Thus far, we’ve seen few working examples of such in action, with Meta’s ‘Project Aria’ showreel the only true representation of its progress on AR glasses.

Advertisement

But according to insiders, its plans are well advanced, with some describing its more recent demonstrations of the tech as ‘the most impressive they’ve ever experienced’.

It’ll still take a lot of work – difficulties with chip suppliers and other costs will likely increase the retail price of the glasses, which will make it harder for Meta to usher in broad adoption, at least in its early stages. But Meta’s road map, at least right now, will likely see a first version of its AR glasses launched in 2024, with a lighter, more advanced design slated for 2026, followed by a third variation in 2028.

That probably works more with Meta’s metaverse timeline, which it’s repeatedly noted will take many years, even a decade, to come to fruition.

Meta’s plan is to be selling ‘tens of millions’ of AR-enabled smart glasses towards the end of this decade, which is really when it expects to see most of its metaverse bets paying off.

Which is a big, long-term bet, and will likely see Meta go through various stages of market turmoil, as Facebook adoption continues to slow, and Meta continues to pump more and more money into its next-stage projects.

Will that put too much pressure on the company? Will it be able to manage the various privacy concerns and health issues associated with expanded metaverse use?

Advertisement

And ultimately, will Meta really be able to build this expanded, theoretical metaverse, that will cater to all sorts of digital interactions, and enable people to engage in whole new worlds of their own making?

There’s a lot that needs to go right, but Meta has a plan. And it could well be the future, even if we don’t know it yet.  


Source link
Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

on

By

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

Advertisement

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

on

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

Advertisement



“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

on

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Advertisement



Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS